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Athletes Have Coaches. Why Not Everyone Else?

Atul Gawande, professor of surgery at Harvard Medical School, was watching the Wimbledon tennis tournament on television when he saw star Rafael Nadal's coach urging him on from the sidelines.<p>If one of the world's greatest tennis players has a coach, Gawande asked himself, why shouldn't doctors and …

Attributional Retraining Video

How Advanced Sports Psychology Can Help the Average Athlete

When sports psychologist Sean McCann started working for the U.S. Olympic Committee 21 years ago, he faced a hard sell to coaches and administrators. “We used to have to justify why it’d be a good idea to work on sports psychology,” he says. Now organizations from the NFL to the NCAA have guys like …