Julie Muccino

21 Flips | 3 Magazines | 1 Like | @muccinoj | Keep up with Julie Muccino on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Julie Muccino”

Why Business Personalization is the Key to Long-Term Success

We're leaving the old business model of offering standard product selections behind and embarking on a new business model where personalization rules the purchase process.<p>It seems like the entire business landscape shifts every decade or so. We're talking about one giant movement that affects all …

Customer Experience

How Cereal Boxes Are Designed To Hypnotize You

A new study finds cartoon mascots are always designed to make love to your eyes. Cap’n Crunch? More like Svengali.<p>Next time you wander down the cereal aisle with your shopping cart, ask yourself this: Why on Earth are all the cartoon mascots–Fred Flintstone, Cap’n Crunch, the Trix Rabbit, and so …

Michael Jordan

This Is The Russian Nesting Doll Of Kitchen Gadgets

The modern kitchen has no shortage of gadgets–the juicers, the squeezers, the zesters, the mashers, and so on–but what it is short on, more often than not, is space. Perhaps that’s why the matryoshka is taking over the kitchen. We’ve already got nesting bowls and nesting measuring cups, and now we …

Kitchens

4 Ways McDonald's Is Desperately Marketing McCafe Coffee

McDonald's has launched a massive marketing blitz for its coffee.<p>The fast food chain is slowly moving toward becoming more like a coffee shop, selling breakfast pastries and expanding its morning menu. It has reportedly started testing bagged coffee in stores.<p>The chain also faces more competition …

Search

FORTUNE — Now you can have your cake and chew it too, thanks to birthday cake-flavored gum. Or drink it, with birthday cake batter white wine. Or add a birthday cake-flavored protein to a health shake.<p>Though it comes only once a year, an increasing number of food and beverage companies — Kellogg’s …

Big Companies Cut Back on Everything But Ad Spending in 2013. Why?

Why would major U.S. corporations keep a tight rein on almost all costs last year -- except advertising?<p>By continuing their firm grip on hiring and …

Why Good Advertising Works (Even When You Think It Doesn't)

<i>From Best Buy to Old Spice, these 11 great spots show why Madison Avenue is still a $70 billion business</i><p>I was having dinner with friends the other evening, and one of the guests made a familiar statement. "I am not influenced by advertising," she said.<p>For those of us in marketing, this is a …

Do Super-Sized Shopping Carts Equal Super-Sized Bills?

We’ve all been there. A quick trip to the grocery store for essentials turns into an over-flowing shopping cart. But what makes us purchase so much …

4 Types of Holiday Shoppers and How to Market to Them

Black Friday, Small Business Saturday and Cyber Monday make up some of the biggest shopping days of the holiday season, and retailers everywhere are …

Toyota Realigning Marketing by Product, Rather Than Discipline

Toyota Division is overhauling its U.S. marketing operations and will require 80 employees to reapply for newly created positions or take a voluntary …

Connecting With Customers: How to Market to Their Emotions

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the seventh in the series "Marketing Like the Big Brands," running every other week in which marketing expert Jim Joseph shows entrepreneurs on a small-business budget how to apply marketing strategies used by</i> …

Small Business

Report Slams Marlboro for Marketing to Teens Globally

A cohort of consumer advocacy groups are calling for Philip Morris International to end its global "Be Marlboro" campaign, charging that it knowingly …

Public Health

Social Media Demographics: The Surprising Identity Of Each Major Social Network

In a recent report from BI Intelligence, we break down the demographics of each major social media platform to help brands and businesses decide which networks they should prioritize. Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted …

Try It Now

Subway to Launch Its Biggest Kids' Marketing Effort

Playtime is about to be powered by veggies.<p>At least that's the messaging for Subway's biggest children's marketing campaign yet, which will launch in …

Advertising

Big Food Cuts the Fat in Advertising to Kids

Big food advertisers, often vilified for contributing to America’s obesity epidemic, have made good on their promise to cut the fat, salt and sugar …

Nutrition

Facebook Gets Into The News Business With A New Story Curation App Called Paper

The Paper app pulls in news stories, photos, and videos your friends share in their News Feeds and displays them in a photo-intensive layout. You can also read content based on categories like tech or entertainment from a list of publications Facebook has partnered with and other stuff people and …

This Vending Machine Sells Fresh Salads Instead Of Junk Food

Chicago’s Garvey Food Court has a McDonald’s, a Dunkin Donuts and a vending machine that sells kale.<p>At the Garvey Food Court in downtown Chicago–a somewhat bleak place that Yelp reviewers call “sketchy” and even “scary”–there’s plenty of typical fast food fare. Dunkin Donuts, Popeyes, McDonalds, …