Mateo Bermeo

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AT&T’s Guinea Pigs Kim and Carl Are This Year’s Funniest Talking Ad Animals

Here's a brilliant spot starring two god-fearing guinea pigs arguing over whether their house is possessed by an angel or a demon. The ad is just one …

Leonardo da Vinci, Marketing Genius

In 1482. Leonardo Da Vinci wrote an oft-quoted letter to the Duke of Milan requesting employment. Science fiction author Bruce Sterling just posted it to his blog, but it has appeared, in whole or part, elsewhere.<p>The letter is notable not only because, as Sterling points out in his headline, it’s …

3 Big Rules Of Innovation From The Google Guy Behind Android And Chrome

Google SVP Jonathan Rosenberg might be the reason Google has an open culture–and why Chrome and Android flourished. Here he opens up on innovative thinking.<p>There’s a tiny company called Google that’s made a few important products, two of which are Chrome and Android. Those were animated by SVP of …

The 20 online talks that could change your life

<b>How Economic Inequality Harms Societies</b><p><b>Who's talking?</b> Professor Richard Wilkinson, an epidemiologist.<p><b>What is he on about?</b> The effects of inequality on societies all over the world. This will be familiar territory to anyone who has read The Spirit Level, but for those who haven't it will be …

Steve Ballmer’s Big Lesson for the Rest of Us

The business media lit up over the weekend with the news that Steve Ballmer, the college friend who worked alongside Bill Gates to build Microsoft and was heir to the CEO job, will step down within a year. Ballmer, whose skills were in many ways complementary to Gates’, took the helm of an already …