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The statistics are galling: 23 billion shoes manufactured a year globally, while 22 billion are sent to landfill. “Studies show up to 75 per cent of runners get a running-related injury,” he says. “Cushioned soles don’t allow the brain to get the sensory information it needs to move your body correctly, which dramatically increases the likelihood of injury. The best bit of technology to go into a shoe is the human foot. Shoes should follow your feet – not the other way round.”
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