msamec

26 Flips | 1 Magazine | 7 Followers | @msamec | Keep up with msamec on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “msamec”

This page has been removed

This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News …

Analytics Wishlist: Five Tools, Capabilities Analysts Wish Existed

• Partner Content<br>• Author: Hannah Smalltree, ParAccel. Hannah Smalltree, ParAccel<p>There is no “easy” button for analytics. Successful analytics programs …

20 Must-Know Tips & Tricks To Master Google Analytics Data

Looking over and managing website visitor data is crucial to the success of your company. Whether you are running a new startup or a simple weblog, …

Analytics

Effective social media analytics

Six months ago, your company launched a new product. Last month, your sales dipped. Why? And how interested are people in your competitor's new …

Social media analytics: are we nearly there yet?

As with all successes in the digital age, social media has made the rapid transition from new, cool and the domain of the younger generation, to …

Opening Up Twitter Analytics to All - Smart Marketing Move ala Google

Is Twitter the right place for your social media investment?<p>Whether you have time or ad dollars to spend, this is a question that marketers are …

Google Analytics Updates Segmentation To Simplify & Make More Powerful

Google announced changes being rolled out to how Google Analytics handles their segmentation features. Google has improved their advanced …

Secrets Of Successful Marketing Analytics Adoption

When Duke University’s Fuqua School of Business released its latest edition of The CMO Survey recently, it revealed a curious paradox. Some 500 U.S. chief marketing officers surveyed said they expect to increase – and in fact <i>dramatically</i> increase – their spending on marketing analytics over the …

How Social Media Moves Consumers From 'Sharing' To 'Purchase'

Vision Critical’s recently published study, <i>From Social to Sale</i> provides some answers to exactly how a company’s social media strategy could be tailored to drive sales. Using interviews from almost 6,000 participants, the company evaluated social media purchasing against participation in Twitter, …

Is The Social Media Slumber Finally Over For Big Brands?

Perhaps it is because I am the father of a 13-year old daughter but whenever I hear the word “slumber” I immediately think of the phrase “slumber party” – which then conjures up fun, unless of course you are the host parent of said party.<p>However, if you’re a big brand, say on the level of a Fortune …

Social Media for Internal Communication

A presentation of some of the uses and advantages to social media as an internal communication mechanism, and examples of some companies doing this already.

The Rise of Social TV: How Social Media Is Amplifying TV Advertising

Research has shown that TV-watching and social media usage isn't mutually exclusive. Consumers appear to love using social media <i>while</i> they watch TV. Many discuss what they're watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant …

Why Your Company's Social Media is Failing

The other day, I had an issue with my television service. As a social media author and CEO, I did the first thing that comes natural: I tweeted, and …

Social Media Strategy: Where to Start & Why

<b>Where to Start Your Social Media Strategy</b><p>Whether you’re a bricks and mortar mom and pop business or a 100% online digital enterprise, NOT …

How Social Media Drives Local Business And Why It Matters

Yext <i>This post is sponsored by Yext.</i><p>Social media takes us back to the kinds of personal interactions we used to have, before large shopping malls and sprawling cities. It makes communication easier and more immediate, and can make us feel closer to family and friends.<p>Increasingly, we're using social …

#Hashtags: Facebook's missing link to pop culture

Scan Twitter, Instagram, or Tumblr. Watch your favorite television show, or even listen to the radio, and you might notice that the biggest social network of them all is disconnected from pop culture -- at least when it comes to hash tags.<p>Hash tags are a form of expression that Facebook, like your …

Business Insider Intelligence

With access to all 7 of our newsletters, you’ll know about all the important developments in the digital industry that are impacting your company, your bottom line, and even your career.<p>Our newsletter services give you the context around critical developments so that you can run your business more …

Trends

Google's Gchat Replacement Doesn’t Play With Other Instant Messaging Platforms

Google announced this month that the company will ditch its beloved Google Talk, informally known as Gchat, for a new unified messaging app for …

Why Do Consumers Follow Brands On Facebook?

<i>Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.</i><p><b>Consumers Cite Promotions As Biggest Incentive To Follow A Brand On</b> …

Facebook makes ads look more like user posts

Facebook is to make its adverts appear more like ordinary posts by users, so that it becomes easier for companies to compete against people's "friends" for attention.<p>In a controversial move, the social network will standardise its adverts, blurring the boundary between paid-for content and user …

How Twitter and Facebook must handle the Advertising Problem

<i>As Twitter announces a new TV advertising platform and Facebook comes under fire for driving users away with 'irritating' marketing strategies, what</i> …

Rise of WhatsApp Could Slow Facebook's Quest for Mobile Growth

As Facebook strives to keep engagement high in the face of mounting evidence that teenager interest is cooling, it's vying against a field of …

The science and art of Facebook advertising: How to get it right

I’ve read a few articles lately (New York Times, Financial Review, NPR) about the misplacement of brand ads on Facebook and other social networks …