mrsvalentine

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An Intro to Pay-Per-Click Marketing for International Student Recruitment (A Free 20 minute Webinar on Dec 12, 2013)

Date posted: December 9, 2013<p>On Thursday, December 12, at 2:00 PM EST, in cooperation with our good friends at the Brenn-White Group, HEM will …

Developing Donation Pages and Strategies

Date posted: October 9, 2013<p>Fundraising for colleges and universities can be a tricky balancing act. While unrestricted donations are vital for …

How to Enhance Your Website Redesign with a Digital Marketing Assessment Webinar

Date posted: October 29, 2013<p>On Thursday, October 24th, in cooperation with our good friends at OmniUpdate, HEM presented a free 30 minute webcast, …

Reputation Management in the Age of Social Media

Date posted: October 30, 2013<p><i>“Character is like a tree and reputation its shadow. The shadow is what we think it is; the tree is the real thing.” ~</i> …

3 Steps to Lead Nurturing for Increased Enrollment

Date posted: November 19, 2013<p>Prospective students pondering their post-secondary options have a very difficult decision to make. Initial impressions …

4 Ways to Generate More Engagement Through Your Facebook Cover

Date posted: October 31, 2013<p>Till very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in banners. A few …

Conducting cohort analysis with Google Analytics

Date posted: December 11, 2013<p>Cohort analysis, sometimes referred to as longitudinal analysis, focuses on the behavior of cohort groups (a group of …