Mridula Velagapudi

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Why Your Facebook Ads Don’t Perform Like AdWords (And Why They Never Will)

You are an AdWords <i>savant</i>.Revenue’s through the roof.Peeps search. Click. Browse. Buy. Repeat.Like a literal printing press.So you look around, …

Marketing

185 Content Marketing Tools & Resources to Bookmark

In the early days, a lot of companies looked at content marketing as just another word for blogging. Today we know it’s much more. Content marketing …

The One Little Known (but Scientifically Proven) Email Marketing Change You Can Make to Turbo-Charge Open and Click-Through Rates

When it comes to your email marketing, you likely spend a great deal of time tweaking your message and analyzing how to improve your open and …

Marketing

Are We Seeing the Demise of Content Marketing?

Here is the question. If you aren’t a content marketer, how many blog posts are you reading on a daily basis? You must answer this for yourself, of …

Marketing

The Bootstrapper’s Guide To Content Marketing for Startups

Content marketing is considered one of the most affordable ways to drive traffic and ultimately revenue to your startup. However, when you give it a …

Now Anyone Can Apply for a Verified Account on Twitter - Here's How

Since the introduction of the blue verification tick on Twitter back in 2009, the symbol has acted as a marker of the on-platform elite.<p>Reserved for …

Social Media

Building An Effective Digital Marketing Strategy: A 5-Step Guideline

When clients come to our digital agency seeking digital marketing services, they often start the conversation asking how much they should spend or stating that they have a certain budget they want to put towards a specific marketing channel (such as paid media or SEO). Each and every time this …

3 New Facebook Features You Need to Learn and Master

It’s easy to understand why new Facebook features always make huge waves. With an audience of 1.59 billion active users, changes to the platform can …

Facebook Live

Use These 8 Marketing Tools to Grow Your Startup 🚀

Oh, startup growth. It seems so many of us are looking for an ever-elusive formula for growing our user base cheaper, better, and faster. In the end, …

The List of Marketing Tools You Won’t Be Able to Live Without

Marketing tools streamline and speed up your everyday job and relieve the pain of time-consuming and draining tasks by automating them. They organize …

7 essential Google Analytics reports every marketer must know

You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every …

Google Analytics

Major Google Analytics and AdWords changes [@SmartInsights Alert]

Our summary of the wide number of changes to Google AdWords and Analytics announced at the Google Performance Summit. <b>Value</b>: (Webmasters, Account …

AdWords

Major Google AdWords Changes Announced: Expanded Text Ads, New Local Search Ads & More by @LarryKim

Google announced a slate of major updates and new products for AdWords advertisers in its 2016 Google Performance Summit.The post Major Google …

AdWords

These 5 Startups Used Snapchat To Boost Their Brand (And So Can You)

These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.<p>When Snapchat burst onto the scene in 2011, it became a sensation among teenagers who loved the idea of sending messages that disappear. In a social media landscape dominated by platforms like Facebook …

How to Do A/B Testing: A Checklist You'll Want to Bookmark

Planning to run an A/B test? Bookmark this checklist for what to do before, during, and after the test to get the best results.

Strategies: Instagram success for small business

Facebook. Twitter. Pinterest. LinkedIn. <i>Phew.</i> You could spend all day on social media, but you’ve got a small business to run.<p>Social media can be a powerful marketing tool. The key: finding the one or two outlets that reach and engage your target market. If you’re in a visual industry — food, …

Small Business

How To Create Endless Amounts Of Content

Content marketing can make huge demands on your resources. Between blog posts, emails and social media, you could be creating new content every day, all day, and still not have enough.<p>Unfortunately, knowing you <i>need</i> a steady stream of content and actually <i>being able</i> to provide it are two different …

Marketing

Content Marketing for Early Stage Startups

<b>Creating, Distributing, and Measuring Your Content Marketing Strategy</b><p>Most early stage startups want content marketing to be a part of their growth …

Marketing

7 Ways to Improve Your Content Marketing Strategy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you're engaging in any type of content marketing - social media, blogging, eBooks, etc. - you have a content marketing strategy. While it may not be an official, documented strategy, you likely aren't just producing content for …

6 Instagram Tools to Improve Your Marketing

Do you want to take your Instagram marketing to the next level? Have you considered using tools to support your efforts there? Adding the right …

Marketing

4 Components of a Killer Content Marketing Tactical Plan on LinkedIn

<i>“People spend time on other social networks, but they invest time on LinkedIn.”</i>For the first time in the history of media, users can engage with the …

Marketing

5 Growth-Hacking Strategies to Increase Your App Downloads

With the cost per install consistently growing each year, app publishers must get creative with their marketing efforts.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>This article is included in</i> Entrepreneur Voices on Growth Hacking<i>, a new book containing insights from more than 20</i> …

How we launched the #2 app on the App Store

Our app, Next Keyboard, hit #2 on the App Store Paid App charts.<p>Prior to the launch we’d already become the most funded app on Kickstarter, so we …

Three PPC Landing Page Tips Hardly Anyone Takes Advantage Of

In PPC advertising, landing pages are crucial to performance. But it's not just any landing page that will work for your industry or company. You can …

Why Consumer Intent Is More Powerful Than Demographics

Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely …

Marketing

3 soon-to-be social media trends you can profit on

What is the next big wave of social media?<p>Maybe it’s Peach — or another hot new social network. Maybe it’s a strategy like posting times or text faces.<p>“75% of European digital ecosystem is present at #TNW2018”Are you doing business in Amsterdam in May?Join us<p>It’s really hard to say!<p>(And yet here I …

Social Media Marketing

Everything You Need to Know About Snapchat

This story originally appeared on Buffer<p>Snapchat is the latest platform taking the social media world by storm.<p>Since its launch, in September 2011, Snapchat has shown incredible growth. The Ghost now boasts over 100 million daily active users and 7 billion video views, daily. Even The Whitehouse …

How to Maximize Your Content Exposure on LinkedIn

Are you taking advantage of all of LinkedIn’s content marketing features? Do you know what types of content work best on LinkedIn? With a few tweaks …

Marketing

How to Use Influencers for SEO and Content Marketing

Influencer marketing is growing in popularity. One of the reasons is because it can have a significant impact on SEO and content marketing. Here's how!<p>By now, you've undoubtedly heard the term "influencer marketing," and you've probably thought about adopting it as a strategy. But you may not know …