Martin Richtsfeld

15 Flips | 4 Magazines | @mrichtsfeld | Keep up with Martin Richtsfeld on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Martin Richtsfeld”

How to Make Vegan Cheese at Home

<i>It's always more fun to DIY. Every week, we'll spare you a trip to the grocery store and show you how to make small batches of great foods at home.</i><p><i>Today: McKel Hill of Nutrition Stripped makes a cheesy, cheese-free spread that you can eat on anything from salads to potatoes to sandwiches.</i><p>Cashew …

6 Key Marketing Do's and Don'ts For Your Startup

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late.<p>They …

Grow Your Email List with this Simple Twitter Hack

I blog a bit and as a result, people share my writing on Twitter. I use Tweetdeck to surface these mentions, creating custom columns to search for …

Social Media

Four Ways to Market Like a Startup

The culture of “big” — big budgets, big campaigns, big reports — has driven marketing decisions and budgets for decades. But “big” is often cumbersome and slow. In an age when consumers decide within seconds whether or not to abandon a web site, big marketers need to act more like agile startups, …

Finding Growth By Changing Your Mindset

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There’s a long-held secret in Silicon Valley that is starting to leak out. If you look around at some of the newest billion-dollar companies, you’ll find that most of them haven’t reached those heights through traditional marketing. …

Marketing

8 Marketing Growth Hacks to Increase Your Website Traffic

Entrepreneur, startup founder and technical marketer Chris Bolman shares 8 actionable growth hacking strategies to grow your website traffic, improve user/customer acquisition and increase lead generation. Growth hacks include suggestions and references to Github, Google News, Friendbuy, BuzzFork, …

Marketing

These 365 Quotes Will Inspire You Every Day This Year

Best-selling author and entrepreneur Dave Kerpen shares 365 powerful, inspirational quotes for leaders in 2015<p>With a new year nearly upon us, it's a great time to get inspired about the future, your vision, your goals and executing on those goals. I'm so grateful for all of the inspiration I've …

Must-Follow Marketing Minds On Twitter 2014

Last week Vala Afshar wrote a thoughtful and comprehensive list of the 100 Must Follow on Twitter in 2014. These 100 Twitter accounts, he wrote, will educate you on the very latest and best business, technology and leadership practices.<p>What about marketing and media? There is some crossover on the …

Something New In Innovation: Lean Startups

There’s a lot of buzz in innovation circles about the lean startup movement, which is being hailed as the next really, really big new thing in innovation. Is this hype? Or is it really new?<p>Cool presentation skills<p>I think it’s fair to say that some of the buzz about lean startups is due to the very …

Leaner Startup Innovation: The 3 Most Important Tools for Innovators Who Must Solve "Wicked Problems"

In the world of business, one question that intrigues authors and theorists as well as entrepreneurs, startups, and established businesses is the Radically Successful Business (RSB) question: “How are Radically Successful Businesses (RSB) created and managed?”<p>The RSB question has flummoxed authors …

Project Management

The top reasons startups fail, according to Kai-Fu Lee

<i>Editor’s Note: The piece</i> <i>originally appeared on LinkedIn, we reproduced it here under Kai-Fu Lee’s authorization. Lee is the founder of</i> <i>Chinese incubator Innovation Works ; he also served as Google and Microsoft VP.</i><p><b>Lack of focus:</b> Smart people want to try many new ideas, but a resource-constrained …

6 Myths About Lean Startups

I can't get enough of Lean Startups, opposite the stance that Michael Sharkey recently guest blogged about on Venture Beat.<p>In the following, I try to contend with a few misconceptions that I have experienced at Twin Engine Labs, as well as in the executions for many startups for which I've advised …