Danny Olson

20 Flips | 1 Magazine | 1 Following | 9 Followers | @mrdolson | Digital marketer. Minneapolitan. Eater of food, drinker of beer. Soccer enthusiast.

A recipe for news: IFTTT adds New York Times support, more publications coming

'What we really want to do is open up IFTTT as a platform and let anyone make a channel.'<p>Whether it's having Dropbox back up every Instagram photo you take, getting a text message in the morning when the forecast calls for rain, or receiving an email when a favorite artist uploads a new Soundcloud …

Foursquare rolls out first true ads with new check-in pop-ups

True ads have arrived on Foursquare — but, as you'd expect, there's a twist. The social network focused on check-ins and recommendations is now rolling out full-page ads in its mobile apps, according to <i>AdAge</i>. There are limitations, however, so don't expect obtrusive banner ads. Instead, the new ads …

Flipboard in your web browser starts today with online magazines

Laying the groundwork for the full Flipboard experience on the web<p>As part of a new effort to move beyond mobile devices, Flipboard is making its first big jump to the web. Prompted by the success of its user-created magazines — Flipboard says users have made over 2.5 million — the company is today …

YouTube to offer facilities and experts to help 100 advertisers to build content

YouTube is to start offering 100 major advertisers facilities and experts to help them build content for its video-sharing platform, in its biggest …

Ad Viewability Debate Disrupts the Marketplace

Call them crazy, but advertisers want to make sure people can see their online ads. Yet the industry isn’t quite ready to meet that requirement. And …

The growth of digital advertising and branded content is gaining pace

News hit recently that UK advertising spend will grow to £17bn by 2017, with internet advertising reaching £8bn and content moving to the forefront …

Twitter Opens Up Its Analytics Platform To The Public

Twitter has quietly opened up its various analytics tools to the public, giving everyone access to in-depth data about the people and brands who follow them, as well as the performance of their most recent tweets.<p>The change was spotted by Christopher Penn, vice president of marketing technology at …

The Challenge Of Integrating iPads Into Stores

With the launch of its second popup shop in New York, women’s accessories startup BaubleBar teamed up with design and development firm Gin Lane to explore a new challenge faced by modern retailers: given the impact the Internet has made on how we shop, how can the digital world augment a …

Interactive Skittles Ad Lets You Break Grandma's Figurines

In Skittles' newest interactive ad, Tommy, a teenage boy, is sitting on a leather couch at his grandma's house. Suddenly, a pink horse figurine …

When Digital Marketing Gets Too Creepy

The digital marketer who effectively runs Qantas Airlines’ highly regarded — and very successful — loyalty program has an unusual iPad problem. Flight attendants on Australia’s flagship carrier can now get up-to-the-minute data on the airline’s most elite and valued frequent flyers displayed on …

See Our Favorite Work from Coke, Cannes 2013 Creative Marketer of the Year

Coca-Cola has deployed amazing works of creativity in every corner of the globe, so it doesn't come as a huge surprise that Cannes has named the …

Bayesian Strategy

Hannibal Smith, the fearless leader of the A-team, always loved it when a plan came together and on that campy ’80’s TV show, they always seemed to, …

How Technology Is Changing The Way Organizations Learn

People used to be valued for knowing a trade. Then came the industrial revolution and those skills became devalued. Machines took over physical labor and most people either did simple, repetitive tasks or managed those who did.<p>Now, we are entering a new industrial revolution and machines are …