Mitch Quarfot

12 Added | 2 Magazines | 1 Following | @mquarfot | Keep up with Mitch Quarfot on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mitch Quarfot”

The Noob Guide to Understanding the Difference Between Paid, Owned and Earned Media [Infographic]

For an industry that prides itself on producting content and campaigns that are easy for people to understand, social media marketing still has its …

Yahoo's Tumblr acquisition sends clear message to advertisers

<b>It's official: Yahoo has purchased popular blogging platform Tumblr for more than a billion dollars - $1.1bn to be exact.</b><p>The internet's latest …

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying …

Bing Rises Above 17% Search Market Share As Google Slips [comScore]

Bing's U.S. search market share has hit another all-time high, passing 17 percent for the first time. It gained at Google's expense, as the search …

Bing Asking Users To Break Their Google Habit In Latest Bing It On Challenge

Bing announced today a new version of their Bing It On Challenge, an online campaign launched last September that offers users a side-by-side …

Know when to shut the door on a customer

en_GB<p>article<p>Directors of sales and marketing. There are thousands of you out there with that title. And not one of you has the faintest clue what …

Yahoo Buys Tumblr and Promises “Not to Screw It Up”

You already know all the details, but here’s the official word from Yahoo on its $1.1 billion Tumblr deal. Note the touches of Tumblr-like whimsy in …

Yahoo Tumblrs for Cool: Board Approves $1.1 Billion Deal as Expected

The Yahoo board has approved a massive $1.1 billion all-cash deal to buy Tumblr.<p>It’s not clear when the official vote was taken, but sources close to …

Tumblr Brand Will Remain — With Mostly “Hands-Off” Product Approach by Yahoo’s Mayer

According to numerous sources close to the situation, the Tumblr brand will continue on in the wake of its $1.1 billion acquisition by Yahoo.<p>That …

Is Content the New Currency?

Think money is the main currency in business? Think again.<p>Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age. While that may be true in one sense, is today’s …