mpfarley

14 Flips | 1 Magazine | 3 Following | @mpfarley | Keep up with mpfarley on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “mpfarley”

Facebook named undisputed leader in mobile advertising for app developers

Amid the endless array of companies offering to help developers get their apps discovered, Facebook has emerged as by far the most effective choice.<p>That’s according to the new AppsFlyer Performance Index released today in advance of the Mobile World Congress 2016 that starts next week in Barcelona. …

Apps

Invest in Startups

Crowdfunder is the leading equity crowdfunding platform where investors gain access to top startups. Join the 12,000 investors on the platform and …

The Smartest, Richest Companies Can't Crack Mobile. The Future Belongs to Anyone Who Can

The world's smartest and richest tech companies posted their quarterly earnings this week, and if you had to draw one lesson from the results, it's …

Protecting and Selling Your Mobile Application

You've developed a mobile application and you're ready to bring it to market. To improve your chances of success and protect your intellectual …

'Build It & They Will Come' No Longer Works for Mobile Apps

<i>Jordan Wright is the co-founder & CEO of Comfy, an Austin startup changing the way university students find housing.</i><p>“Build it and they will come” hasn’t worked in app stores for years. In today’s crowded app stores, you must put in the elbow grease to help your app show in top results. Only then …

Mobile Advertising Is Exploding And Will Grow Much Faster Than All Other Digital Ad Categories

Historically, there has been a big disparity between the amount of time people actually spend on their smartphones and tablets (significant and growing), and the amount of ad money spent on the medium (still tiny).<p>But BI Intelligence expects that this gap will narrow substantially, as enthusiasm …

Digital Advertising

Apple’s official version of TestFlight lands on the App Store

Beta testing apps is about to get ridiculously easy for developers and users alike now that Apple’s new version of TestFlight has landed on the App Store.<p>Testflight has been used by developers for years, but the app has never been available on the App Store until today because it violated app …

Apps

Evernote May Be the Next Mobile App to Split Itself Up

They call it the "great unbundling."<p>Companies like Facebook, Foursquare, and Dropbox are separating their sweeping online services into many smaller, …

App Annie Now Lets App Developers Track Ads, App Store Optimization

Mobile app analytics platform App Annie is expanding itself product lineup today with features designed to help publishers better analyze their advertising and App Store Optimization (ASO) efforts. The latter, a sort of SEO for mobile apps, involves choosing the right keywords to use in the app’s …

Facebook Will Be “Unbundling The Big Blue App” Through Its Creative Labs

Facebook founder Mark Zuckerberg sat down with The New York Times’ Farhad Manjoo to discuss Facebook and its future, and much of the discussion centered on Creative Labs, the new internal initiative at Facebook that’s playing more with products outside the core social networking site, or spun out …

There'll be no escape from the FBI's new facial recognition system

If you thought that the NSA wanted too much personal information, just wait a few months. The EFF is reporting that the FBI's new facial recognition database, containing data for almost a third of the US population, will be ready to launch this summer. Codenamed NGI, the system combines the …

The True Costs of Developing an App

<i>Jeremy Rappaport is a writer at Fueled, the leading iPhone application developers and masters of mobile design in New York City. This post was originally published on the Fueled blog.</i><p>Everyone knows about the big names: Angry Birds, Candy Crush, Facebook, Twitter, Uber, Instagram. Countless others …

Instagram ads and the future of brand advertising

From the very day that Facebook(s fb) acquired Instagram, there has been an impending sense of doom that our beloved moment-sharing platform would be …