Mike Petsalis

461 Flips | 10 Magazines | 129 Likes | 2 Following | 11 Followers | @mpetsalis | Entrepreneur, technologist, sportsman, learner. Bootstrapped tech companies, great work environments, security, email. Habs, Tennis, Greece.

John Oliver launches into hilarious 25-minute cryptocurrency rant

Bitcoin has been in the news so much over the past few months that you'd be hard-pushed not to have heard about it by now.<p>Understanding it is a …

John Oliver

Google Must Be Stopped Before It Becomes an AI Monopoly

Google is my favorite giant tech company.<p>Unlike Apple, it has preserved a broadly innovative spirit, pursuing lots of ideas that have no direct link …

Artificial Intelligence

The 4-Letter Trick Fighter Pilots Use to Make Tough Decisions Fast

How to make good decisions when you're under the gun -- literally or metaphorically.<p>If you have infinite time to decide, it's relatively easy to make good choices. You gather every applicable detail, weigh the pros and cons, consult your values and your gut, and finally make a call. But as we all …

The Quantum Age Is Almost Upon Us and We Need to Start Taking It Seriously | Inc.com

Every new technology has the capacity to inspire wonder and fear. One Swiss scientist, Conrad Gessner, warned in the 1500s that the data overload from the printing press would be "confusing and harmful" to the mind. Similar concerns have been voiced about every conceivable advancement, from the …

Quantum Computing

Finally a reason not to bother with IPv6: Uh, security concerns...?

NATO cybersecurity bods warn about transition to new protocolFor all those sysadmins tired of having to make excuses for why they haven't moved to …

Self-Evaluation: The Genesis of all Improvement | Inc.com

Business leaders often find themselves in the position of being the expert on a subject, with the knowledge of how to make improvements or solve problems. When leading a team, it is tempting to continually advise others what they need to be doing to improve, but this can often lead to disappointing …

Self-improvement

What 60 Straight Months of Selling on LinkedIn Taught Me | Inc.com

Having spent the past 60 months testing, tweaking and refining various approaches on how to sell B2B products and services over on LinkedIn, I've found that the world's largest social network for professionals is indeed a fertile ground for sales and marketing - <i>if</i> you use the right approach.<p>Some …

Selling

How to create must-read content for your B2B blog

How one engaging article nails six magic content marketing ingredients. Ensure these six ingredients are in your content and you should see your …

Companies are cutting their lifespans in half by ignoring one type of employee

The world has become increasingly complex in the past few decades, and along the way the lifespan of companies has decreased significantly—from 60 years to below 30. Technology is increasing exponentially; it’s expected there will be 1 trillion sensors connected to the internet by 2025. The number …

A 4-Step Process to Help Senior Teams Prioritize Decisions

Leaders and their teams often pride themselves on their ability to deal with an onslaught of decisions. But the reality is they often end up making rapid-fire calls on issues big and small and wasting their time. They and their organizations would be better served by an approach that treats …

A new approach is needed in the battle against cyber attacks

How do you search for something that’s invisible? An increase in the sophistication of cyber attacks means that it takes an average of 146 days …

When Your Toughest Conversations Are the Ones You Have with Yourself

Martin leads the largest division of a global company. You feel his presence immediately when he walks into a room. Not because he’s flashy or full of ego, but because he’s neither. Instead, it’s the unshakable confidence that comes from knowing exactly who you are, and the star power that …

7 Incredibly Effective WordPress Lead Generation Plugins

Does it ever feel like you are doing everything you <i>“should”</i> be doing with digital marketing, but you’re still left with no leads?<p>Generating leads …

The Benefits Employees Want Don't Always Cost a Lot

The Top 5 Security Functions To Outsource

The cybersecurity talent shortage is something that we repeatedly hear about and see firsthand in our consulting work. According to some sources, there are currently up to 200,000 unfilled security positions in the United States, and an estimated one million open positions globally. By 2019, …

Outsourcing

Facebook quietly announces its intention to shake up digital marketing

I won’t blame you for not being an avid reader of Facebook’s ‘Measurement FYI’ blog, nor for not paying much attention to its latest update simply …

The Difference Between Tactics and Strategy in Marketing | Inc.com

The internet is full of tips, tricks and tactics for how to get ahead with your online business.<p>The problem with these tips is that they're surface level. And this is why most people think marketing doesn't work. Because if you just focus on surface level shit, you'll, at-best, only see surface …

Marketing

How to fit OKRs into your company's mission and values

In Simon Sinek’s Ted Talk entitled, How Great Leaders Inspire Action, Sinek refocuses companies away from thinking first about what they do, and instead advises them to figure out why they’re doing it. This not only impacts their services and products, but also the people who build out and fulfill …

Why the Best Leaders Never Do This 1 Thing | Inc.com

Shortly before legendary management guru Peter Drucker's death in 2005, he made this bold declaration: Increasing the productivity of <i>knowledge workers</i> was "the most important contribution management needs to make in the 21st century."<p>What are "knowledge workers?" Drucker simply defined them this …

Leadership

Where Should You Spend Your Marketing Budget? (Even If It’s Not Much)

Whenever I consult with a company, no matter how big they are, they almost always ask one important question: “How should we spend our digital …

Here Are the New 4Ps of Modern Marketing

<b>By Christi Olson – Bing Ads Evangelist at Microsoft</b><p>Remember the 4 Ps from your intro to marketing class? Price, product, promotion and place have been used over the past century by marketers as an organizing framework for the core elements of marketing. The 4 Ps were created in the 1940s against a …

How to stop wasting time & start living your life

Adventurer Matt Prior shares some practical advice for our busy world.<p>We all have plates to spin and balls to juggle. And I'm not from the camp that …

Motivation

Being Quiet Is Part of Being a Good CEO

After interviews with 200 senior business executives, Hal Gregersen of MIT found that one of the virtues of good leadership is listening properly.<p>The amount of literature devoted to teaching people how to become a successful executive is vast. And that’s no surprise: People aspire to be in the …

Leadership

Need a Shot of Inspiration? Here are 5 Awesome TED Talks for Entrepreneurs | Inc.com

Entrepreneurship is hard. There's no getting around it.<p>But it's also worth it. It can be a way of getting wealthy, yes, but it's also a way of expressing what you're really about -- the best of who you are.<p>These five TED talks are 20-minute shots of inspiration. While they're bite-sized, they can …

Entrepreneurship

Does Cyber Security Have An Operational Excellence Problem?

Generally, as any start-up matures, the people working in it go through a professionalization process. Silicon Valley may be home to companies where jeans and flip-flops are the norm, but Mark Zuckerberg, Steve Jobs, and Bill Gates are examples of how managing rapid growth and taking a company …

5 research-backed secrets for making friends as an adult

When you were a kid it was a lot easier. In college you almost had to be trying not to make friends. But then you're an adult.<p>You get busy with work. Your friends get busy with work. People get married. Have kids. And pretty soon being "close" means a text message twice a year.<p>You're not alone … …

10 Powerful Apps To Help You Manage Email Like A Boss

Email is an inherent part of our daily life. It’s hard to imagine a week or even a day without it. We use it for regular communication, marketing, negotiation, business and more. But it can get distracting and destructive.<p>Most of the time your inbox gets overloaded because of poor email management …

Are We Gonna Say Goodbye To SEO Soon?

The SEO landscape we all know is changing as we speak. Google is working on changes to its search algorithms that marketers need to know about and …

Why Trust Is the New Marketing Currency

If someone sidles up on the street and wants to sell you a "Rolex," you'll likely run. Do the same with digital marketers who similarly fail to secure your trust.<p>When it comes to connecting with potential customers, there are few things more valuable than trust. Trust is an essential factor in …