Mary Panagiotou

25 Flips | 1 Magazine | 4 Likes | 2 Following | @mpanag | Keep up with Mary Panagiotou on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mary Panagiotou”

15 marketing experts to follow on social media

There is no shortage of marketing advice, or marketers, on social media. Indeed, it often seems that on Twitter everyone is a marketing expert (or …

14 More Marketing Cheat Sheets You Should Bookmark Now

Creating content is hard work—and juggling all those tasks and responsibilities keeps even the most seasoned professionals on their toes.<p>Luckily, …

Marketing

Customer Service Is Your CMO's Blind Spot

Your marketing team has planned a blowout launch party. You've shot glossy product photos and unveiled an awesome ad campaign. Your website is open …

25 Business Books that You Won't See on Most Bookshelves

<i>Gregory Ciotti is the marketing director at Help Scout.This post originally appeared on the Help Scout blog.</i><p>Read to lead, right?<p>“It's both terrifyingly interesting and interestingly terrifying”According to VICE, TNW Conference is quite the eventFIND OUT WHY<p>There are few better “hacks” in life than …

The Beginner's Guide to Getting Better Sleep

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>On February 13, 1972, Michel Siffre climbed into a cave in southwest Texas. It would be six months before he saw daylight again.<p>Siffre was a French scientist and a pioneer in chronobiology, which is the study of biological rhythms. The …

Advertising Age

Ad Age serves and connects the marketing, media and advertising community with valuable content, data and information with 25 Special Issues, content …

Customer Service

Watch Brand-New TV Ads From Burger King, Chevron and More

Every weekday, we bring you the <b>Ad Age/iSpot Hot Spots</b>, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and …

Burger King

TED Talks That Could Change How You Think About The Holidays

Photo courtesy of Ted.com.<p>Some holiday traditions never get old. There's a certain comfort that comes with stuffing ourselves with stuffing, …

'Work Wankers' Highlights Annoying Agency Personality Types

If you've worked in advertising long enough, you come to realize there are some types who are, well, just annoying. Two creatives, Peter Cortez and …

These Google Autocomplete Ads Have Become A Global Sensation, And More Are On The Way

You can kill a lot of time finding out how Google autocomplete finishes a search. The results are often bizarre, hilarious, and even dark, making you wonder what goes on inside the average person's brain.<p>Searches regarding women were included in Buzzfeed's post "What Google Can Teach Us About …

Oath

Let’s get started. How can we help?<p>I'm an advertiser<p>I'm a publisher<p>Neither, just browsing<p>What's your goal?<p>Brand awareness<p>Performance and …

Honda Uses Unbelievable Optical Illusions To Sell Its Fuel-Efficient SUV

Honda's new CR-V is a fuel-efficient SUV, which almost sounds impossible. Sure, it's only two-wheel-drive and it's not <i>that</i> big, but Honda wanted to play on this "impossible made possible" with an ad that uses some very cool optical illusions.<p>The commercial is even worth watching a couple of times …

StockLogos Redirect

<b>Dear StockLogos visitor, you have been redirected from StockLogos.com to AdsoftheWorld.com, because StockLogos.com has been discontinued. If you have</b> …

23 Ridiculously Unfortunate Ad Placements

No matter how well-intentioned an ad is, its message can be totally foiled based on its placement.<p>We've already shown you the worst online ad placements ever— which includes ads for the "Dead Like Me" DVD set next to obituaries on NYTimes.com — but here are 23 of the most unintentionally hilarious …

How Zara Ballooned Into a Multi-Billion Dollar Brand Without Advertising

Over the weekend came the news that Rosalia Mera -- who made the remarkable transition from a young seamstress to head of an international business …

Danger of Over-Branding? You Bet.

Take Lessons from Big Business When Building Your Brand<p>Building a strong brand is essential in order to stay ahead of the competition and standing …

Marketing

How to Build a Really Strong Brand | Inc.com

Conventional wisdom says building a strong brand entails creating a cool brand name, advertising that brand to potential buyers, and enforcing brand message consistency in all customer interactions.<p>However, conventional wisdom is wrong. Brand marketing can neither create nor build nor strengthen a …

Marketing

The Truth About Marissa Mayer: An Unauthorized Biography

On the morning of Thursday, July 12, 2012, Yahoo's interim CEO, Ross Levinsohn, still believed he was going to be named permanent CEO of the company.<p>He had just one meeting to go.<p>That meeting was a board meeting, to be held that day in a room on the second floor of Yahoo's Sunnyvale, Calif., …

without surgery

I will be 40 in 18 months. When I was a child, this landmark birthday meant the start of life with a white cauliflower hairdo and sensible shoes …

The Value of Big Data Isn’t the Data

It is clear that a new age is upon us. Evidence-based decision-making (aka Big Data) is not just the latest fad, it’s the future of how we are going to guide and grow business. But let’s be very clear: There is a huge distinction to be made between “evidence” and “data.” The former is the end game …

First ever website brought back to life at its original URL

The World Wide Web entered the public domain exactly 20 years ago<p>April 30th may seem as ordinary as any other date, but in 1993 it marked an important milestone in the development of global communications: it was on that day that the World Wide Web entered the public domain. CERN, the same research …