David A. Moreno

19 Flips | 5 Magazines | 3 Likes | 4 Following | 3 Followers | @morenod81 | Keep up with David A. Moreno on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “David A. Moreno”

Harvard Psychologist Explains Why We're All Terrible At Buying Things

• We don't always act in our own best interest.<br>• We're easily manipulated.<p>If you take it from Harvard psychologist and "Stumbling On Happiness" author Daniel Gilbert, these tripped-up tendencies are evident in the way we make purchases.<p>Speaking at this month's World Business Forum in New York, …

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If you don’t have video in your content mix, you’re missing out. It’s simpler to make than ever, ...<p>November 1, 2017<p>Want to know how to make …

What Does It Mean to Be Latino? Everyone Brandishes the Term, but There Are Many Meanings and Interpretations

Photo: Andrés T. Tapia<p>Whether it's during the annual Hispanic Heritage Month, election season, or conversations about marketing's new target demographic, it's easy to talk about "Hispanics" or "Latinos." These terms get thrown around and everyone nods as if there is a common understanding of who we …

10 Universal Marketing Lessons from the ALS Ice Bucket Challenge

The climax of the ALS Ice Bucket Challenge has come and gone, but there are still plenty of people dumping freezing cold buckets of water on their …

What Brands Can Learn From Marketers Outside Their Industry

Larry Bird and Magic Johnson -- two fierce rivals in one of basketball's most storied eras. The documentary "Magic & Bird -- A Courtship of Rivals" …

The Surprising Drinking Habits of Our Founding Fathers

My fellow Americans, we live in a time of political gridlock, of discord and intractability within the storied halls of government. Both sides of the aisle will often resurrect our Founding Fathers to beef up their positions, quoting them (or, more often, misquoting them) in support of one thing or …

The World’s 26 Best Commercials of 2013-14

Yesterday we looked at the 17 best print campaigns of the past year, as judged by the Press Lions judges at last week's Cannes Lions festival. We …

This $35 Billion Company Will Spend 50% of Ad Dollars on Digital

It’s snack time for programmatic.<p>Mondelez International has embraced a new video-buying strategy that focuses on devices everywhere.<p>The CPG giant, …

Best and Worst Terms for Your Résumé

In a recent CareerBuilders survey, over 2,200 hiring managers were asked to rank the terms they typically see in resumes as good or bad terms to use. The results are worth noting if you are currently submitting résumés for job opportunities.<p><b>The 15 Best Résumé Terms</b><p>These are the 15 terms those …

Ad of the Day: Mom’s Inner Voice Is Funny, Dark and Full of Regrets in LG Campaign

Emotional isolation. A loveless marriage. The gnawing regrets of adulthood. Welcome to the surprisingly dark and awkwardly humorous "Mom Confessions" …

Dana Anderson’s Signature Style of Storytelling Helps Sell More Oreos

<b>D</b>ana Anderson, svp, marketing strategy and communications at snack and gum giant Mondelez International, recalls a new business presentation she made …

3 Brands That Are Driving The Future of Social-Mobile Shopping

<i>Franklin Morris is a Senior Writer for Rackspace Digital, the digital marketing infrastructure specialists.</i><p>Think about the last time you made a purchase—whether a new pair of shoes or a flat screen TV. Did you buy from your smartphone or your laptop? Did you engage in social-mobile shopping by …

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The Next Generation of Apps Will Be All About You

I had a dream last night that I was hiking along a stream with my family. It was the same path we'd hiked and geocached dozens of times. Except this …

Top 5 Social Media Tools Every Marketer Needs to Know About

For both small companies and mega-brands alike, social media can pose a tremendously powerful opportunity to engage with customers, industry influencers, and prospects.<p>An effective digital marketer will be acutely aware of conversations online that are relevant to their brand and product or service …

How to Develop a Culture of Innovation

In today's world, companies can no longer rely solely on brand loyalty to sell products and services. Today, with sophisticated consumers bombarded by a myriad of choices and informed by social media and other digital platforms, business success requires extreme innovation.<p>Innovation doesn't happen …

Hit the slopes at the best snowboarding and skiing resorts near Chicago

1/2<p>Swiss Valley Ski and Snowboard Area<p>2/2<p>Yes, there is indeed skiing near Chicago. Not super near, but close enough.<p>Winter sports in Chicago are …

Skiing

So Why is Your Marketing Failing? - Jeffbullas's Blog

Internet marketers everywhere seem to agree that if you don’t have an audience, you don’t have a future. They argue that if you have to pay for …