Mordecai Holtz

3,219 Flips | 9 Magazines | 686 Likes | 46 Following | 894 Followers | @mordecaiholtz | Co-Ceo at Blue Thread Marketing, lover of tech/social media, runner of marathons, and father

The GDPR is coming and will change Facebook ad targeting

While most focus is on Facebook’s travails in Washington, the real threat for Facebook looms in Europe. The General Data Protection Regulation kicks …

Ahead of GDPR, Facebook debuts enhanced privacy controls for all users globally, starting in EU, with more choices about ads, allowing face recognition, more

'Sheer panic' grips cabin of Southwest jet as engine explodes, killing one passenger

When the engine blew up on Southwest Airlines Flight 1380 from New York to Dallas, and the oxygen masks rained down, there was only one thought that dominated Marty Martinez's mind: sending a goodbye message to his parents.<p>"I had no reason to be hopeful," said Martinez, 29, in a phone interview …

Listen to the moment Southwest 1380 tells air traffic control someone was sucked out of the plane

A Southwest Airlines flight was forced to make a perilous emergency landing on Tuesday when a piece of its engine broke off, shattered a window, and …

How it’s possible for a person to be sucked from an airplane mid-flight

It’s happened before<p>When the left engine on Southwest 1380 exploded today, a woman was nearly sucked out of the plane through the broken window next to her, other passengers on the flight told NBC. It sounds impossible, and officials haven’t yet confirmed the reports — but people have been sucked …

The Digital Marketing Handbook

Format: Paperback ISBN: 9781599186214<p>$21.99<p>Additional Links:<p>What’s Your Website’s ROI?<p>Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, <i>The Digital Marketing Handbook</i> by legendary copywriting pioneer and …

The Marketing Funnel is Dead, and That’s Good News for Marketers

The traditional marketing funnel is dead.What you might not know is that the “death” of the marketing funnel is good news for marketers, at least …

The Single Most Important Thing You Can Do to Build Emotional Intelligence

The most important thing when you're trying to learn a skill often is to just be quiet.<p><i>How can we improve our emotional intelligence? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.</i><p><b>Answer by Jennifer</b> …

Emotional Intelligence

Big Tech in the Crosshairs

Over the last several months, many of the leading digital companies — Amazon, Apple, Facebook, YouTube (Google), Twitter and more — have come under …

U.S. Presidential Election

Do marketers really want to be data scientists?

It is a challenging time to be a marketer. Consumers demand more personalised experiences than ever, and for marketers it feels like the customer’s …

The psychological impact of an $11 Facebook subscription

Would being asked to pay Facebook to remove ads make you appreciate their value or resent them even more? As Facebook considers offering an ad-free subscription option, there are deeper questions than how much money it could earn. Facebook has the opportunity to let us decide how we compensate it …

Targeted Advertising

Why Advertising Has Failed Us - Digital Leadership Associates

<b>by Tim Hughes | @Timothy_Hughes</b><p>At a recent workshop in Melbourne in Australia, Adam Gray my business partner painted the following metaphor.<p>You get …

An Apology for the Internet — From the Architects Who Built It

<b>Something has gone wrong</b> with the internet. Even Mark Zuckerberg knows it. Testifying before Congress, the Facebook CEO ticked off a list of …

Internet

How to save your privacy from the Internet's clutches

Another week, another massive privacy scandal. When it’s not Facebook admitting it allowed data on as many as 87 million users to be sucked out by a …

How to save your privacy from the Internet’s clutches

Another week, another massive privacy scandal. When it’s not Facebook admitting it allowed data on as many as 87 million users to be sucked out by a developer on its platform who sold it to a political consultancy working for the Trump campaign, or dating app Grindr ‘fessing up to sharing its …

Privacy

Here’s What Mark Zuckerberg Should Be Posting On Facebook This Week

Cue selfie-op in front of the Washington Monument.<p><i>This story reflects the views of this author, but not necessarily the editorial position of Fast Company.</i><p>Over the past few weeks Mark Zuckerberg has seen firsthand how quickly social media can escalate a crisis. The Facebook CEO, armed with more …

Social Media

THE BLOCKCHAIN IN BANKING REPORT: The future of blockchain solutions and technologies

Nearly every global bank is experimenting with blockchain technology as they try to unleash the cost savings and operational efficiencies it promises to deliver.<p>Banks are exploring the technology in a number of ways, including through partnerships with fintechs, membership in global consortia, and …

Administrative Law

Building a Connected City From the Ground Up

WEYMOUTH, Mass. — Kyle Corkum imagines a “smart city” with futuristic amenities like driverless shuttle services, heated sidewalks and a super-resilient energy grid that keeps humming through the harshest of storms.<p>As chief executive of LStar Ventures, a developer of planned communities, he has a …

Urban Design

The Last Thing Your Target Customer and Audience Wants From You is More Content

Facebook recently announced some big changes coming to their News Feed algorithm which will impact brands of all sizes. And as the social ecosystem …

Marketing

Is Sending Out a Press Release Really Worth the Money?

The press release industry generates a lot of money-but it might not hold any value for your business.<p>This story appears in the December 2017 issue of <i>Entrepreneur</i>. Subscribe »<p>So you hired a PR firm. And on the eve of your first big announcement, your new rep lays out a plan for a press release. …

7 influencer marketing trends that will dominate in 2018

The popularity of influencer marketing shows no signs of slowing down. Interest in the term <i>influencer marketing</i> increased 90x from 2013 to 2016 and it doubled in first nine months of 2017. Reasons for ever-growing popularity of influencer campaigns are numerous ranging from their versatility (this …

Marketing

How Many Hashtags on Instagram Get the Most Likes?

Intro<p>Recently I wrote about the results I got when using hashtags on Instagram versus not using hashtags.<p>In that study, posts with hashtags …

Marketing

5 Ways to Repurpose Your User-Generated Content

Yes, the rumors are true: Consumers do trust user-generated content and reviews more than branded content. Actually, UGC has been around for a long …

Five Mistakes That Are Costing You Precious B2B Leads

Generating qualified B2B leads is a challenge, to say the least. It can be much more difficult than capturing B2C leads, as some niches are …

AR is on the verge of transforming the human-computer relationship

The ubiquity of smartphones and 4G networks in the last decade have changed our society and economy in dramatic ways. The most visible way in which society has transformed is that it’s become commonplace to see people staring at tiny 2D screens in their hands while tapping, pinching, and swiping on …

Mixed Reality

Getting Started with Instagram for Your Business: 8 Simple Steps

More than 500 million people use Instagram every day1, and over five million businesses use Instagram to tell their stories visually, connect with …

Google Play

The Essential Landing Page Checklist

How to ensure that your landing page delivers the promises in your online ads<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book</i> Ultimate Guide to Google AdWords<i>. Buy it now from</i> Amazon | Barnes & Noble | …

Tracking the Customer's Choice with the Help of Technology | Inc.com

<b>Editor's note:</b> Jordan Kasteler's articles have been removed from the Inc.com archive because his relationship with Inc. has been terminated.