alexander morales

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Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

If you do Facebook marketing, one thing that you might want to understand is the Facebook algorithm.<p>The Facebook algorithm helps make sense of the …

Social Media

10 Marketing Bloggers You Need to Start Folllowing

By now, most marketers can identify the major influencers in their industry. Big names include Lee Odden, Guy Kawasaki, Brian Solis, Chris Brogan, …

SEOlympics: Top Marketing Blogs of U.S. Central | SEJ

Despite being a native of the Northeast, I’m definitely thrilled for the Kansas City Royals making the World Series. As a baseball fan, it’s always …

5 Methods and 15 Tools To Find Your Audience And Build a Community

No matter what you do in life, chances are good you’re reliant on some kind of a community.<p>People to read your writing. Social sharers to spread your …

Facebook Organic Reach - How to Increase It ?

Are you noticing that fewer and fewer of your Facebook fans are seeing your content i.e. your <b>Facebook organic reach</b> is going down ?<p>Well, you’re not …

Five Reasons Your Awesome Content Isn't Going Viral [Infographic]

You put so much work into your awesome content that you expect it to go viral as soon as it hits the Internet. But after you publish it, no one seems …

An Exhaustive List of Google's Ranking Factors [Infographic]

A SEO Guru, Social Media Expert & PR Pro Walk Into a Bar... A Smarter Content Marketing Mixology

So, a SEO guru, a social media expert and a public relations pro walk into a content marketing bar.<p>The search marketer says to the bartender, “I’d …

Welcome to the Funnel, We Have Leads & Names - Jason Miller of LinkedIn at MnSummit

Photo credit: Jason Miller<p>If there is anyone that can leverage a rock and roll metaphor for content marketing, it’s Jason Miller @JasonMillerCA, …

SEO Basics: Content Marketing Success Tips

In the content marketing world, there is a lot of talk about SEO, and for good reason. As Lee Odden recently explained:<p>“<i>Think of SEO this way: If a</i> …

The Truth About Content Marketing & SEO

Over the past few years, there’s been a tremendous focus on content creation in the search and overall digital marketing world. Once you get past the …

11 Best Practices for More Effective Content Curation

Make Marketing Simpler With These 5 Tech-Savvy Tools

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Simplifying and automating some of everyday processes allows a business to effectively scale the productivity of its marketing, while retaining the quality of its work.<p>To facilitate productivity as a marketer, identify which parts of the …

Marketing

The ROI Of Connection In A Social-Media Culture

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Business has changed. Period. If you don't like it, believe it, understand it….. it doesn't really matter. It's changed.<p>Gone are the days of building your big old Rolodex and building a network of trusted colleagues only goes so far. The …

Customers

Headline, Meet Cover Photo: The True Secret to Creating Viral Content

This story originally appeared on Visual.ly<p>Promoting your business on social media successfully is a science -- one that often involves number crunching, data analysis and diligent tracking, trending and graphing. And while social-media managers and content strategists have yet to discover the …

Infographics

Follow Chipotle's Lead and Create a Content Marketing Calendar

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the third article in the series, "Content Marketing Like the Big Brands," in which marketing master Jim Joseph discusses ways that small to medium businesses can create compelling content for their customers to generate</i> …

Marketing

Finding the Keywords Your Competitors Use

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book</i> Ultimate Guide to Optimizing Your Website<i>, SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author explains</i> …

Loans

7 Steps to Launching a Successful Twitter Chat

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Organizing a Twitter chat is a great way to establish yourself or your brand as a leader and build a community within your industry. Ideally, followers will increase, relationships will form, ideas will flourish, exposure will expand -- …

Social Media

The 5 Common Mistakes Entrepreneurs Are Still Making on Twitter

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Twitter is one of the purest forms of true social media -- conversations and direct interactions in real time happening all day, every day, making it one of the most valuable brand channels for entrepreneurs. You can find out what people …

Social Media

Oh Snap! Getty Images Makes Photos Free for Noncommerical Use

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>For years, it's been easy to use pictures from Getty Images for free –all you had to do was find a photo online from one of Getty's valid licensing customers, right click and you had access. Unfortunately, while it was easy, it was also …

Business Development

Sending Out an SOS: How to Avoid SEO Disaster

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A well managed SEO campaign with a long term focus can help grow your business into a profit producing powerhouse. All that can be erased instantly with a single SEO mistake. Some SEO mistakes will not only hurt your sales or lead …

Profit

14 Tools Every Entrepreneur Needs for Managing Social Media

This story originally appeared on Visual.ly<p>Smart businesses know that social media is a power to be reckoned with, as it creates a direct line of communication between your company and consumers and allows anyone with an internet connection instant access to the latest buzz around your products or …

Social Media

8 Ways to Write Terrible Online Ads

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book</i> Ultimate Guide to Pay-Per-Click Advertising<i>, internet marketing expert Richard Stokes helps you master advanced search engine strategies from top search engine marketers to increase your sales. In this edited excerpt, the</i> …

AdWords

3 Strategies to Keep Your Website Relevant to Google

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Just after Google announced that its new search algorithm, Hummingbird, had taken flight, SEO professionals began trying to figure out what it meant for them and their clients. Hummingbird marks the biggest overhaul of the algorithm since …

Typography

Congrats WhatsApp! Here Is How the Other 99% of Startups Get It Done

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>"Hooray, another multi-billion dollar acquisition!"<p>I’m sure most entrepreneurs didn’t wake up exclaiming that when they found out WhatsApp was purchased by Facebook. While the news is great, and we’re bound to see a few more Lamborghinis …

Small Business

I Removed Every Inessential Thing From My Website. Here's What Happened (to My Life).

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When I built my first website a little over 3 years ago, I had no idea what I was doing.<p>Naturally, I figured that looking at what other websites and blogs had on their pages would be a good place to start. I started seeing sites with …

Time Management

5 Challenges of Being the First to Market

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you’re building a product or service people are familiar with, your biggest challenge is competing for market share against established giants. However, if you have a brand new idea, you have taller obstacles to overcome: You have to …

Entrepreneurship

A Stellar Content Plan Can Lead to Business Success

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Long gone are the days when a company could rely solely on traditional advertising. Now, every company, whether it’s a multi-billion dollar corporation or a local small business, needs to start investing in content as well.<p>If your company …

Marketing