Monica R

14 Added | 3 Magazines | 1 Follower | @monkey91192 | Keep up with Monica R on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Monica R”

Seven Customer Service Lessons I Learned In One Day With Richard Branson

It’s rare to find a leader who elevates the experience for employees and customers to such a degree that other brands benchmark against his or her company. I recently had a unique opportunity to spend a day with one such leader, an entrepreneur and billionaire who has built a brand considered the …

New, watered-down Kool-Aid Man just wants to be loved

Kraft Foods is set to unveil a new personality for Kool-Aid, its 93-year-old drink mix that has permeated American culture like a soluble powder dissolving in water. The marketing campaign will refashion Kool-Aid Man—the anthropomorphic pitcher best known for breaking down walls and shouting, “Oh …

Flavors

Ad agencies go from jingles to entrepreneurship

Advertisers are creative, right? So what's to stop them from thinking outside the box enough to create their own product lines?<p>Rum, kids' clothing, skin-care products, software that teaches people how to play piano. Ad agencies nationwide are infiltrating an area dominated by their marketer …

The Marlboro Man Still Sells Cigarettes

It’s one of branding’s eternal truisms that when you find an idea that works, you stick with it. It’s why fatherly CEO Dave Thomas appeared in over …

Advertising Industry

Businesses Are Losing The Right To Ask For Customer ZIP Codes

In the near future, you might not have to decide.<p>Last month the Massachusetts Supreme Court ruled that collecting ZIP codes at the checkout counter is a violation of state privacy laws. Massachusetts isn't the first state to make this practice illegal — California also prohibits gathering …

Privacy

EBay Opens Up Its Data for Ad Targeting

Retailers possess a crazy amount of really valuable data for advertisers—e.g., what products someone has bought or have browsed through and may one …

eCommerce

Magazine Ad Pages Decline in Q1

Consumer magazines' advertising woes continued in the first quarter of 2013, with ad pages slipping 4.8 percent versus the year-ago period on …

Advertising

Aeropostale Dials Up $15 With Teens Shopping On Smartphone Apps

Teen apparel retailer Aeropostale is looking to revamp its m-commerce (e-commerce through mobile) channel to strengthen its direct-to-consumer business. This channel has become important for retailers due to the growing online retail market and increasing use of smartphones, tablets and other …

A New Move By Best Buy To Eliminate Showrooming Trap

Best Buy this month will begin installing Samsung-branded boutiques inside its stores, hoping to make its massive real estate holdings more profitable. The new stores-within-a-store model will go in 1,400 regular big-box locations and the smaller mobile ones. Best Buy hopes the first 900 Samsung …

PepsiCo Exec Admits That Diet Pepsi Is Basically Only For Women

"It's targeted at females who love home design," Amy Spiridakis, Diet Pepsi's director of marketing, said of the beverage's new can. In a recent interview with Adweek, Spiridakis publicly pigeonholed the Diet Pepsi brand into the female market.<p>It's just the latest in the long story of the brand's …

Pepsi

Why Kraft Is Fighting To Keep Yellow Dye In Its Macaroni And Cheese

The bloggers, Lisa Leake and Vani Hari, point out that the artificial dyes — Yellow Dye 5 and Yellow Dye 6 — require a warning label in some other countries.<p>"These unnecessary — yet potentially harmful — dyes are not in Kraft Macaroni and Cheese in other countries, including the UK, because they …

University of Oxford

Battle of the rings: Costco countersues Tiffany over diamond ring

For Tiffany & Co., that classic robin-egg blue box and its solitaire sparkling diamond ring signal something quite specific, and the jeweler wants to make sure it stays that way.<p>When the Fifth Avenue luxury goods powerhouse filed a Valentine’s Day trademark lawsuit against Costco Wholesale, it …