Monique Jenni

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Cracking the Code of Virality: What Makes a Video Go Viral (and Can You Use That to Advantage)?

If you work in social media marketing, no doubt someone, at some stage, has asked you to make something "go viral".<p>"We're going to create a viral …

What Makes Visual Content Go Viral?

Image via UnsplashIt all seems to start with an unsuspecting subject.Consider Michael Jordan. In September 2009, Jordan was inducted into the …

What really happens...

How to Master Microsoft Office Outlook

Microsoft Outlook is the de facto email and calendaring client in most offices—and it can help manage your tasks and notes as well. Beyond just …

Software

How to Double Your Traffic Without Paying Google or Facebook a Cent

I had just launched my blog.<p>The first post was published and it was there for all the world to see. But no one knew it existed. I had no budget for …

What You Can Learn from Award-Winning Social Media Campaigns

Social marketing campaigns earn brands leads, user-generated content, and a deeper engagement between the organization and its fans. A campaign that …

13 Content Marketing Plans in 12 Months: The Takeaways

A few years back, I became Right Source Marketing’s chief content officer. While that has meant a lot of different things to a lot of different …

Facebook Contest Ideas for Your Business

A new year gives rise to fresh opportunities to engage customers. When done right, a social media contest can be a great vehicle for driving …

Dealing With Unhappy Customers: What Social Marketers Need to Know

Does your business respond to customers via social media? Are you prepared to deal with upset customers? To discover how to turn unhappy customers …

8 Content Marketing Tips for when you Lack Time and Resources

<i>This article has been contributed by Julie Ellis.</i>Content marketing works, but it can be difficult to launch an effective content marketing campaign …

10 Skills Online Marketing Teams Must Have to Succeed

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Whether the goal is leads, sales or brand awareness, the task of every online marketing team is to significantly scale up results. Over the past couple of years, I have worked with over 6000 businesses and some of the best online …

2016 Predictions: The Marketing Channels You Can’t Miss

As marketers everywhere enter 2016, it makes sense that we’re all looking forward to this year’s hottest, must-watch marketing channels. These are …

General Electric

How to Run an Instagram Influencer Campaign

Do you want to generate leads from Instagram?<p>Have you considered reaching out to influencers?<p>An influencer campaign is an effective way to promote …

6 Must-Have Tools For Online Audience Growth

Audience growth is one of the most important metrics for a successful online strategy, which is why we dedicate so many resources to advice on …

8 Easy Ways to Optimize Your Content Marketing Strategy

• <b>Purpose of the Content.</b><br>You content should be serving a purpose. It should be informational and a solution to the problems faced by your reader. …

12 Content Experts Point the Way to Better Marketing in 2016

Epic content. Meaningful content. Revenue-generating content.<p>You read about how to do better marketing day and night. You get it. Earning an A in …

7 Tips to Boost Your Business's Social Media Strategy

Over 46 percent of the Earth's population uses the Internet. Today, a lion's share of that Internet usage is done through social media networks. As …

The Complete Guide to Facebook Marketing

With 1.79 billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new …

Learn the skills you need to take your business viral with this $10 social media marketing course

<i>The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships so we may get a share of the revenue from your purchase.</i><p>Jason Howie/FlickrFor those running their own business in 2016, there is much more to connecting with customers than having a friendly …

Get a live course in digital marketing & social media for just $29

To rise above the noise of the web and build a brand requires a dedicated skillset. The most effective techniques are taught in the Digital Marketing and Social Media Bootcamp, which includes two live courses working toward an accredited diploma.<p>Rather than spending money on advertizing, these two …

Increasing Content Marketing ROI

Content marketing is all the rage—but it's also a big challenge. Here's 14 ideas that will ensure that you see measurable results.<p>It’s tough to …

How to Encourage Employees to Share Your Content on LinkedIn

Are your employees on LinkedIn?<p>Do they share your company’s content with their networks?<p>Asking your employees to promote your company content on …

How to Create Facebook Ads With Emails: 5 Creative Ideas

Do you have an email list?<p>Are you looking for creative ways to use Facebook ads?<p>With Facebook custom audiences, you can reach your email subscribers …

7 clever tricks that make your iPhone or iPad easier to use

Using an iPhone or an iPad isn't rocket science. One of the things that die-hard Apple users love most about them is their combination of powerful computing with simple, easy-to-use functionality. That's even more pronounced with Apple's new iOS 9 operating system.<p>In fact, hundreds of thousands of …

4 Tools to Improve Your Social Media Marketing

Does social media marketing contribute to your bottom line?<p>Are you looking for tools to boost your ROI?<p>As social media changes from an …

Your social media strategy for 2016

232.9 million out of 627.7 million Southeast Asians are active social media users. Since March 2015, this figure has grown by 23.9 million, a …

15 Essential Tools to Better Manage Social Media

<i>This post has been expanded from a previous post on 10 Essential Social Media Tools for Social Media Managers.</i>Today, social media has evolved well …

Content Marketing Mistakes Made in 2015 — and Ways to Improve Next Year

Content Marketing is Everywhere in B2C Kraftrecipes.com 1 billion views a year Pepsi.com Powered by Newscred globally<p>Content Marketing is Everywhere in B2B Adobe’s CMO.com 2 editors / $1 million annual budget Nanagins Big investment in data and reports<p>Why? Driven by Shifting Media Consumption<p>What …