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How To Use Pokemon Go For Marketing

If you haven’t noticed, the world has become Pokemon obsessed over the last week. That’s because a new game for mobile devices was released called Pokemon Go. And it’s a very big deal. In under a week it has become the most popular mobile game of all time. It’s also surpassing well-established …

U.S. Cities Are Betting On a Pokemon Go Tourism Boom

Pikachu is driving America Pika-crazy.<p>The pandemonium surrounding Pokemon Go this week continued on Friday as tourism departments have begun creating …

Eight businesses that have taken Pokémon Go marketing to the next level

If you’ve been living under a rock recently, you may not have heard about the Pokémon Go phenomenon that is sweeping the globe. The app has more …

Pokemon GO Players Can Win $5,000 for Finding Rare Pokemon

<i>Ripley’s Believe it or Not</i> announces a contest in which <i>Pokemon GO</i> players can compete to win $100 daily prizes and a $5000 grand prize for their …

Pokémon Go Is Inspiring Small Retailers. So Has Augmented Reality Gone Mainstream?

Pokémon Go, the mobile game that has millions of people running from location to location, isn't just a tech-bubble fascination on the part of the …

Pokémon Go: A Wild Opportunity Appears!

After the two-and-a-half-year hiatus since <i>Pokémon Go</i> first popped up in the long grass of the internet, the app has taken over the world in a matter …

Pokémon

Marketing Strategies Today: Incredible Marketing: Pokemon Go for business explosion

The Pokemon Go App is no more than just a week old and, since its official release last July 5, there has been around 7.5 million of users that have …

Marketing Strategy

Marketing using the Pokemon Go craze

Here is a guerrilla strategy we used to create local awareness to our new venture of online courses called Curious Mondo. We made tons of handmade …

3 Easy Steps to Market Your Business on Pokemon Go

Learn how to market your business on Pokemon Go with this quick guide.<p>The Pokemon Go app has quickly become not only one of the most popular smartphone apps in the world, but also a go-to marketing channel for small local business. My company Free Logo Services jumped at the opportunity to research …

Advertising in Pokémon Go won’t stop at sponsored locations

The maker of Pokémon Go has already said sponsored locations are coming to the game, and there’s speculation that an early sponsor might be McDonald’s. Now an investor in Niantic Labs, the game-maker, says sponsored items are in the pipeline.<p>David Jones, whose firm You & Mr Jones became Niantic …

'Pokémon Go' sponsored locations will let brands in on the fun

While you're trying to catch 'em all with <i>Pokémon Go</i>, the developers are figuring out how to make (more) money from the white hot augmented reality (AR) game. Along with the existing in-app purchases from "PokéCoins," developer Niantic says it will use sponsored locations as another way to cash in, …

Using Pokémon GO for Local Marketing

Pokémon GO has taken the world by storm. The popular AR (Augmented Reality) game for smartphones has already exceeded 15 million downloads in just a …

Pokémon

Pokémon GO's McDonald's Partnership Points To A Promising Business Model

There are plenty of stats that illustrate how popular <i>Pokémon GO</i> has become: 26 million people in the U.S. are playing it, daily; it’s generated $35 million in revenue; it’s been around for just two weeks.<p>No wonder its developers at Niantic Labs are cautiously holding back from releasing it in …

Businesses are already profiting from Pokémon Go

By now you’ve certainly heard of Pokémon Go, and you’ve seen the crowds of people walking around, noses in their phones, excitedly chasing Pikachus and Charmanders across the countryside. Did you know that businesses are profiting from it?<p>Sure, the Pokémon Company itself — a subsidiary of Nintendo …

Why This Group of Brands Should Pay Attention to McDonald’s Roll Out of Pokemon Go Ads

Pokemon Go's first sponsored locations reportedly went live today in Japan, offering retailers the chance to create "gyms," which let players battle …

Why the Pokemon-McDonald's deal in Japan could be big

TOKYO (AP) — The Japan launch of "Pokemon Go" on Friday included the game's first partnership with an outside company: fast-food giant McDonald's.<p>About 400 McDonald's Japan outlets are "gyms," where players can battle on their smartphones. The other 2,500 are "Pokestops," where they can get items …

This Yogurt Brand Found a Clever Workaround to Get in Front of Pokemon Go Players

Less than a month since the app launched, Pokemon Go fervor is still high and brands including Zipcar and McDonald's are getting in on the craze. But …