Monica Ledbetter

48 Flips | 3 Magazines | 19 Likes | 1 Following | @mon_led | Keep up with Monica Ledbetter on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Monica Ledbetter”

Bill Gates Wants You to Watch These 9 TED Talks

You can read what Gates called "one of the most important" books he's ever read, or you can watch these short but amazing TED Talks.<p>In an interview published in <i>Time</i> magazine earlier today, Bill Gates said that the late Hans Rosling's book <i>Factfulness: Ten Reasons We're Wrong About the World--and Why</i> …

Bill Gates

Starting From Scratch: The Simple Guide To Social Media And SEO Success

Viral marketing and building a social media following are common initiatives among startups and established businesses alike. Every executive and entrepreneur thinks they need to create a viral piece of content and get extremely lucky to win viral publicity. But if that’s your strategy, you have …

24 Email Marketing Stats Every Business Owner Should Know (Infographic)

Email marketing is the cornerstone of many marketing programs.<p>This story originally appeared on Bizness Apps<p>Email marketing is the cornerstone of many marketing programs. It can make engaging with and retaining customers much easier with high-powered tools like automation and personalization. And …

Marketing

8 emerging tactics to enhance your marketing strategy

As the world changes, your customer outreach should, too.People today are more mobile, more informed and more inundated than ever before. We are …

Social Media

How to Use Google AdWords to Promote YouTube Videos

Do you want a specific audience to see your YouTube content? Wondering how Google AdWords targeting can help? In this article, you’ll discover five …

7 tough lessons people often learn too late in life

Life lessons are full of wisdom because they often have to be learned the hard way. However, the hardest part about that process is realizing that sometimes not every opportunity lasts forever. You finally "get it" long after the fact.<p>If possible, it's best to learn these things sooner rather than …

Self-help

Why Storytelling Is The Key To Success, And How To Tell Your Story

Ora Shtull and I recently interviewed branding pioneer Dr. David Aaker – a true innovator who is like royalty in the field of branding. Here are the highlights from our conversation.<p><b>William Arruda:</b> Tell us a little about your new book, <i>Creating Signature Stories.</i> Why now?<p><b>David Aaker:</b> People are not …

Environmentalism

How to Use the YouTube Community Tab to Engage Subscribers

Looking for new ways to engage with your YouTube subscribers? Have you heard of the YouTube Community tab? The Community tab allows creators to post …

Social Media

Save 5 Hours a Week by Thinking Like a Designer

Regain control of much of your week and free up hours of time with these 5 design-based strategies.<p>Do you find yourself wishing you had more time to focus on building your business? If so, you're not alone. One of the most common concerns among business owners is that there just aren't enough hours …

6 Easy Tips to Up Your LinkedIn Game

With half a billion users, you need to work it to stand out<p>Before starting my public relations and communications business, I focused more on my LinkedIn page than ever before in my 20-year career.<p>Sure, my profile was always up to date, but I didn't make the best use of it. My summary story read …

How Pinterest Reveals And Predicts Consumer Behavior | Articles | Chief Digital Officer

For digital marketing as an industry, consumer use of social media presents unbelievable opportunities. Of any brand’s audience, a significant …

The current state of advertising data, in 5 charts

How advertisers collect, store and use people’s data is being scrutinized more than ever, in large part due to the General Data Protection …

How Brands Can Make the Most of LinkedIn Video

When we think about social media marketing, we tend to put our blinkers on and assume that you need to create the best content in the world to see …

How to Find the Most Impactful Micro-Influencer

When it comes to influencers, bigger isn’t always better. Larger accounts help brands gain exposure and increase awareness, but if the influencer …

SocialRank’s new product helps marketers understand why tweets go viral

The team at SocialRank has spent the last few years building ways for brands and marketers to get a better sense of who’s following and engaging with them on social media. Until now, they’ve been doing that on an account level — plug in an account and you get a SocialRank report covering things …

Social Media

Lack of Work-Life Balance Is Killing Your Happiness. Here's What You Should Do About It

A lot of people don't like their jobs, but here's something they can do about it.<p>Here's a true fact of running a business: Some people on your team are keeping something from you. It's not that they aren't who they say they are, or that they're not doing their jobs. The secret is that many of them …

7 Twitter Hashtag Research Tools for Marketers

Do you use hashtags for marketing campaigns on Twitter? Looking for hashtag tools to help improve your use of hashtags? In this article, you’ll find …

7 Social Media Trends to Watch and Capitalize On in 2018

The trend is your friend.Why? Because trends often become the norm, and getting in early allows you to harness its power without too much competition …

Social Media

These are the 19 most popular YouTube stars in the world — and some are making millions

Since 2005, YouTube has become the de facto launchpad for the next generation of celebrities.<p>Stars like PewDiePie, Jenna Marbles, and Yuya have racked up millions of subscribers over the years through a direct relationship with their fans.<p>From comedians to gamers to vloggers of all kinds, YouTubers …

How to Use Video Content to Sell

Wondering how video can support your sales process? Looking for tips on how to use video in your marketing funnel? To explore how video can turn …

How Brands Can Stand Out on Instagram

Instagram appears to be surpassing Facebook in terms of popularity, indicating a significant shift in social media. Who knew that this photo-sharing …

How to Sell More With Facebook Custom Audiences

Want more sales from your Facebook ads? Wondering which type of Facebook custom audience works best at each stage of the customer journey? In this …

Social Media

Best Practices for Advertising on Instagram

As they consider their digital marketing mix and strategies for 2018, many advertisers and marketers are seeking ways to effectively engage consumers …

7 Common Marketing Mistakes That Business Startups Should Avoid

Marketing is the lifeblood of any startup, but it’s not always a walk in the park. In fact, marketing mistakes are often unavoidable, especially in the early stages of your business. While there is no surefire method to marketing success, there are plenty of mistakes you can avoid to improve your …

Small Business

Storytelling With Video: The Journey

Want to use video to help more people know, like, and trust you? Wondering how to create episodic video content that keeps people watching? To …

How to get started with Facebook advertising: A step-by-step guide

<b></b><b>Organic success on Facebook may have become harder for brands in the past few years – and will become all the more so with the upcoming change to its</b> …

Marketing

Want to Land One of the Best Jobs of 2018? Here Are 3 Smart Tips

It takes more than a degree and experience to land the best jobs.<p>Glassdoor just released its annual report of the 50 Best Jobs in America for 2018. Data scientist and DevOps engineer took the top two spots. But if you don't have the degree or experience for either of these, fear not! There are …

6 Tips For Building a Great Personal Brand

Some folks don’t like the term personal brand, as it can sound "salesly" and maybe even a little disingenuous. But in actuality, you already have a …

Social Media

Learn How to Tell the Story of Your Idea

An essential part of success is being able to explain how your business will make people's lives better.<p><i>In this ongoing series, we are sharing advice, tips</i> <i>and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for</i> …

Entrepreneurship

9 Project Management Tools the World's Top Startups Actually Use

Want your teams to be more productive? Consider using a project management tool top startups use.<p>We all want to be more productive. And we definitely want our teams to be more productive. That's why so many productivity tools exist.<p>But which tools are right for you? One way to answer that question …

Project Management