Massimo Morigi

133 Flips | 1 Magazine | 1 Follower | @momax71 | I am a senior specialist with over 10 years of experience in PR and digital communications for tech companies.

How to Run a Successful Social Media Sweepstakes

Shares 3K<p>Are you planning to run a social media sweepstakes to make your business stand out this holiday season?<p>Do you need a guide to ensure that …

When press releases divert from the norm—to great effect

Have you ever heard the phrase “the exception that proves the rule”?<p>When you have a hard and fast rule, it’s almost inevitable that something will …

7 Tools to Help You Showcase Your Social Media Presence

Social media has become an integral tool for independent communication professionals and their clients. Most professionals use more than one platform …

Six 2014 Public Relations (PR) Trends to Watch - SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin

I’m astonished at the number of people asking about the hot trends for 2014 already. It’s not even Halloween yet! Bad enough that the Christmas decor …

Warning: these 58 Social Media Tips could Explode your Content Marketing

You've heard it a million times, right? -- "Content is King".<p>Makes sense. But how exactly do you create "kingly" content?<p>And how do you use Social …

How to Handle a PR and Social Media Nightmare

Classic Italian pasta maker Barilla recently found itself in proverbial hot water and was forced to apologize after its chairman was quoted as saying …

How to not be a condescending corporate Facebook brand page

<b>There is one Facebook page that all marketers fear (or should fear). Being featured on it can plunge a sometimes unsuspecting brand into a serious</b> …

Brutal Forrester Report Tells Advertisers, 'Don’t Dedicate A Paid Ad Budget For Facebook'

Forrester, the respected market research group, has just published a brutal report on Facebook based on a survey of 395 marketing executives. The conclusion: "Facebook creates less business value than any other digital marketing opportunity ... [so] ... Don't dedicate a paid ad budget for Facebook."<p>…

Martha Stewart insults bloggers

It would seem that the right hand does not know what the left hand is up to over at Martha Stewart Living. And that Stewart herself doesn't quite get …

A free PR critique: Flush the buzzwords

If you’re a tech writer, you hear from a lot of public relations people pitching their clients’ wares. Usually, if I’m not interested in what they’re …

Is Content Marketing a Hamster Wheel You Can't Escape? - Copyblogger

Brace yourself. It kind of is.<p>Here’s the thing: the more information you share, the more frequently you post, the fresher you keep your website — the …

41 redundancies you should ditch

As corporate communicators and PR professionals, we’ve all experienced writer’s block. But how about editor’s block?<p>I‘ve always believed that editing …

What if Social Isn’t Right for My Brand?

<i>This post is by Cision social media product specialist Mischaela Elkins.</i><p>This year saw many brands joining social platforms for the first time. Many …

3 tips for writing a winning speaking proposal

How do you craft a proposal that will catch the attention of conference planners? Here are three tips to keep in mind:<p><b>1. Follow the rules.</b><p>Many …

15 writing tips from a journalist turned PR pro

Think back to a time you stared at a blank screen, not sure how to start writing that memo, press release, report, or presentation. Stark and harsh, …

10 top tools for PR measurement

There are a lot of things to consider when you’re figuring out which PR measurement platform to use: your budget, the business outcome you want, what …

7 Content Marketing Tips: Your Audience Attention Cheat Sheet - Jeffbullas's Blog

I won’t lie: content marketing is <i>hard</i>. But most of us make it harder than it needs to be. We pour energy and resources into minute gains, instead of …

How to Build a B2B Community in Facebook #mpb2b

Yes, B2B marketers lean towards LinkedIn as the social network of choice…and for good reason. But that doesn’t mean that a very real opportunity …

Content Marketing: 23 Experts Tell How To Improve It

How To Fix Your Content Marketing Mistakes<p>Do you ever feel like you’re the only marketer who has trouble creating and distributing quality content …

Social Media Photos: The Eyes Have It [Examples]

15 Photographic TipsTo Maximize Social Media Engagement<p>How did we ever capture the small moments of life before we had digital cameras to snap …

A 10 Step Guide to Becoming a Better Blogger

<i>This is a guest contribution by Adam Smith.</i><p>If you are reading this post, I am guessing that you have a blog and at least a few social media accounts …

Social Marketing Requires Thinking Mobile | MarTech

Marketers often think of social media as just another medium to promote or advertise their products and services. What they don’t often recognize is …

10 Facebook Lessons Learned From The Facebook Conference

In this article we’ve summarized the best <b>Facebook lessons</b> learned from the first Dutch Facebook seminar held in Amsterdam: The Facebook …