محمد عمر الإعلانجي

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100 Inspirational Quotes from Successful Business Leaders

It’s funny…many of us have spent thousands of hours in business school. We’ve done internships. We go into great debt to fund educations we hope will …

Brands Must Think Like Advocates, Act Like Celebrities

While there’s lots of talk about how much influencers get paid and whether they’re effective, it’s clear to me that brands themselves should start …

Public Relations

10 Social-Media Trends to Prepare for in 2018

Powerful social-media trends affecting both users and brands are strengthening and accelerating.<p>In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 …

Freelancer Marketplace LinkedIn ProFinder After Year One

LinkedIn made its LinkedIn ProFinder freelancer marketplace available throughout the U.S. in August 2016, and the professional network took a look …

Employment

Great Ideas for Boosting Sales Through Social Media

Social platforms can boost sales. You just have to know what to do.<p>If you want to have an online presence that actually helps you make sales, you need to be on social media. Today we have a big menu of options when it comes to how we can use these channels to attract new prospects, activate our …

Marketing

Pay Attention To The Baby Boomers

According to a new data report from StrikeSocial, though YouTube reaches 81% of all Americans on the internet, and is particularly popular among …

From smoking to Ebola, can graphic design save your life?

Can graphic design save your life? Lucienne Roberts and Rebecca Wright think so. For evidence, just look at the evolution of cigarette packaging over …

5 Instagram Hacks Big Brands Are Using To Grab Users’ Attention

Looking for Instagram hacks? Look no further than the big boys on the block.<p>It’s always smart to keep an eye on your competitors and even smarter to …

It's Not Micromanaging If You Do It Without Killing Morale

Hands-on leadership isn't easy. But you can see your vision all the way through without discouraging your team.<p>When we use the phrase “micromanaging” we’re usually visualizing a leader who should have their eyes on the big picture, but is fussing over small details. The term carries a highly …

A Day in the Life of a Social Media Manager: How to Spend Time on Social Media in 2017

One of the questions I get asked most as the social media manager here at Buffer is:<p><b>How do you break up your day in order to get the most out of</b> …

Public Relations

Here Are The Most Brilliant Ad Campaigns Of 2017 So Far

Image via wknyc<p><b>With so many distractions</b> these days, advertisers are thoroughly challenged to grab the attention of their audiences.<p><b>The following</b> …

The 25 Best Ads of 2017 (So Far)

We’ve made it through the first six months of 2017 more or less intact, so it’s time to look back at some of our favorite advertising produced over …

Advertising

Microsoft Bing Data Argues Search Engines Lead To More Purchases On Amazon

Some 71% of retail searches begin on a search engine and not on Amazon, according to data Microsoft will release this week, along with comScore …

Public Relations

It was the best year ever in Cannes for 'Goodvertising' campaigns – and it was the worst year ever

Leaving Cannes, I feel even more schizophrenic than I did during my hard-working years in ad land.<p>On the one hand it’s been the best year ever in the …

The 19 Best Outdoor Ads of the Year, as Judged in Cannes

We’ve looked at the year’s 15 best commercials, as judged in Cannes last week. Now, it’s time to look at the top winning Outdoor work. See below for …

Advertising

How to create a social media calendar + Free Social Media Calendar Template

Social media marketing can be very overwhelming. You have to post new content every day, on some social networks even several times a day, you need …

This New Data Will Make You Rethink How You Write Headlines

Here are 10 ways to write headlines that will melt your heart, give you goosebumps, or make you cry tears of joy.<p>Every day, people are working really hard to create quality content. But then they shoot themselves in the foot by slapping on some crappy headline onto that great content.<p>It's mind …

Infographics

Should Your Startup Focus on Creating a New Market or Tackle Established Product Market Shares?

Once you’ve joined a startup company or launched one ofThe post Should Your Startup Focus on Creating a New Market or Tackle Established Product …

Product Management

4 Essential Questions Leaders Must Ask To Recreate Growth

What is the difference between managing growth and recreating growth?<p>About 10 to 15 years.<p>When you are managing growth you are essentially just managing demand. In the years before the Great Recession, companies grew so fast that the objective was to handle it all. Most businesses and leaders took …

Leadership

One in 10 LinkedIn Profiles is a Complete Lie, Study Finds

Looking to fill a job vacancy on LinkedIn (NYSE:LNKD)?<p>Maybe you want to grow your business network on the professional social networking …

How to Communicate Clearly During Organizational Change

A former colleague liked to remind leaders of their impact by telling them, “There are children you’ve never met who know your name.” The point was simple: Their followers were also moms or dads who were going home and talking about their day in front of their children. And you, their leader, had a …

Too much charisma can be a problem at work

We should all have problems like this.<p>Too much charisma is a problem for leaders in the same way that too little is, according to a study recently …

Why Using Logic Alone To Persuade Others Will Fail Most Of The Time

What research tells us about logic and emotions when it comes to the art and science of persuading others.<p>No matter your level, the size of your company, the industry in which you work, or your role, you need to be able to persuade and influence people. Those that do it really well do so in a way …

Psychology

Leadership Takes Self-Control. Here’s What We Know About It

Philosophers and psychologists have been discussing the importance of self-control for ages. Plato, for example, argued that the human experience is a constant struggle between our desire and rationality, and that self-control is needed to achieve our ideal form. Likewise, Freud suggested that …

These 3 Emails--From the CEOs of Starbucks, Microsoft, and Amazon--Teach Extraordinary Lessons in Leadership

3 top CEOs. 3 extraordinary emails. 3 brilliant lessons in leadership.<p>How would you describe an effective leader?<p>There are many ways to answer that question, but most would agree that true leadership involves the ability to practice what one preaches, to set the example, and to inspire others.<p>Over …

Leadership

Are Niche Social Media Sites the Beginning of a New Trend?

Major League Baseball (LB) announced a new social media app on April 18, 2017. The app is called Infield Chatter. As is the custom with new social media apps, this one is only available for your Android and iPhone devices. You can download it from the corresponding app store.<p>As of this moment, …

Trends

There Are No New Social Networks

Your iPhone used to be a digital laboratory — a place for experiments in the form of apps. Try this, sure. Download that, why not? Somewhere along …

5 Things We Learned About How Brands Measure Content Marketing

Data is more ubiquitous than ever in the digital media industry, but at Parse.ly we wondered if data literacy and data access necessarily go hand-in-hand.<p>The best place to find these answers? On the ground. In partnership with Digiday’s CUSTOM studio, we interviewed almost 300 brand, agency and …

Marketing

Title Fight: A Showdown Between LinkedIn and Indeed

LinkedIn v. Indeed. The ultimate showdown between the two most prolific resume and candidate search platforms on the web today. As a recruiter or …

Employment