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2015 Sample Social Media Tactical Plan

We all know that social is a key part of modern marketing, but how do you get started? How can you be sure that your efforts on social are strategic, …

Measure What Matters Most: A Marketer's Guide

It’s no secret that it takes many marketing touchpoints to connect with a customer, find a quality lead or make a sale. But how do you know the right …

The Top 15 Tools for Managing Social Media Accounts

Managing social media takes more than 15 minutes a day. This is true whether you work for an agency or brand, or you own your own business.<p>The need …

Social Media

How to Master the Art of Social SEO

The idea that social media influences organic search success is still very much up in the air considering the debate between correlation and …

SEO

Content Moderation: Making the Case for an Integrated Approach

User engagement is a critical metric of success for social networking sites. If community members are frequently connecting and sharing content, then …

Online Marketing Resources, Marketing Strategies - Metrics ROI - MarketingProfs

Get unlimited access to all of our exclusive marketing resources<p>by IBM Watson Marketing [Sponsored Content]<p>The changes made to your email list as you …