Mohamed Mabrok

104 Flips | 1 Magazine | 31 Likes | 17 Following | 12 Followers | @mohamedmabrok | Strategic planning &marketing

How 2017 Changed Public Relations (for Better and for Worse) | Inc.com

In a year where we saw the worst person in public relations operate at the highest level of government, continually watched businesses perform poorly at PR and somehow outdid a banner year for gaffs, it's understandable to think the takeaway of this piece is "for the worse."<p>That's not necessarily …

P. T. Barnum

How to Do a Competitor Analysis for SEO (Free Template!)

Competitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations skip this important step and …

SEO

Instead of Staffing Up For Your Marketing Campaign, Build A Chatbot.

Bots are the smartest addition to your marketing team available.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you own a business, you can't afford to ignore chatbots. While often considered a simple customer service tool, these machines can now help businesses automate a huge …

25 Ways To Make 2017 Your Best Year Yet

If you are feeling a rush of new-year euphoria, jump on it — because it won’t last! Take a moment or a couple of hours within the next three days to sit down and think about the upcoming year.<p>Create a vision for yourself, looking back twelve months from now. What do you want to be different in your …

Employment

60 Email Marketing Strategies, Tips, and Examples

It’s no secret that email is still the #1 most effective marketing channel around. Unlike other channels like PPC or social media marketing email has …

Marketing

Without data, your marketing strategy won’t cut it in 2017

As complex data analysis tools become more democratized, data-driven decision making is increasingly valued above "trust your gut" thinking. …

Marketing Strategy

How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online

How great is the Internet! One of the most impactful, viral, influential services you can perform online is to read stuff and tell people what you …

10 Proven Ways To Help Learn Anything Better

If Your CEO Doesn’t Understand Your Social Strategy, You Don’t Have One

In my job, I spend a lot of time talking with Fortune 500 CEOs about their industries–what is working, what isn’t, and what challenges are on the …

How to Start a Business With Little to No Money

Starting a business is the aspiration of every entrepreneur who’s ever lived, as well as every person who’s ever been stuck in a nine-to-five job and …

Small Business

9 Definitions of Creativity to Inspire You | Inc.com

"Starting with nothing and ending up with something. Interpreting something you saw or experienced and processing it so it comes out different than how it went in."-- punk rocker Henry Rollins<p>"Giving the world something it didn't know it was missing."-- author Daniel Pink<p>"Just making something. It …

Creativity

6 Tools to Develop an Outstanding Social Media Marketing Strategy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In today's technological world, it seems that social media dominates everything. This can make it difficult for a company to stand out. Big companies as well as smaller companies and entrepreneurs will be all over social media, trying to …

How to Write a Business Plan: A Step-by-Step Template | Inc.com

Creating a business plan is the first and most crucial step to building a successful company.<p>"A business plan is important because it communicates to everyone involved in the organization what the goals are, and how management plans to get there," says Drew Starbird, a professor of operations …

Small Business

50 Inspirational Branding & Identity Design Projects

Print is definitely not dead! No matter how big the web becomes the tactile nature of printed material will always form a crucial part of a brand’s …

10 Free Marketing Tools For Small Business

Buying software is easy when you’re a big company – you can make providers fight for your contract. They tailor services to your needs, cut prices …

Infographics

20 Content Marketing Blogs You Need to Bookmark

As consumer bases evolve, so must the way businesses market to them. In recent years, marketing’s greatest evolution has been the adoption of content as a fundamental part of the mix. But, this doesn’t necessarily mean that marketers have a firm grasp on the tactic.<p>In fact, 55 percent of B2B …

Marketing

7 Psychology Secrets for Impactful Web Design

Using psychology in web design can give a site a substantial competitive advantage and help increase its user engagements. In brief, psychology in …

UI Design

7 Things You Must Do To Maximize The Value Of Your LinkedIn Profile

You’ve done all the hard work to create a stellar LinkedIn profile. You have a professional headshot, a compelling headline and a complete, authentic summary (if you are still working on this, read this post for guidance). When LinkedIn says your profile is “all-star,” it’s time to turn your hard …

Infographics

8 ways to work in an open office without losing your mind

We like to think being closer to our colleagues fosters collaboration, but mostly the nonstop chatter has people wishing they could get some peace and quiet.<p>As an introvert, I've had to develop several strategies over the years to fight for my productivity, not to mention my sanity.<p>May they bring …

4 Content Marketing Challenges in 2016

2016 will be an interesting year for Content Marketing. Find an ideal balance between content and marketing through an editorial plan and a marketing budget.

Marketing

7 Keys to Creating a Brand Logo That Works Absolutely Everywhere

A logo should instantly trigger a consumer's recognition of a brand and all it represents. But there are a lot of brands out there and, consequently, …

5 Reasons Your Business Needs a Twitter Account

While Twitter’s growth is said to be in decline, the 140-character social network is still a valuable asset for your business.<p>Why?<p>Because it’s almost …

Marketing

Change Management Meets Social Media

While change is often in the best long-term interest of a company, it can wreak havoc on an organization’s people in the near term. Periods of change on a grand scale – crises, mergers and acquisitions, mass layoffs – can especially erode employee engagement, loyalty, and trust. In most cases, the …

this new gmail feature is a gamechanger

email will never be the same<p>Google is responsible for granting us instant access to all the knowledge in human history, but that does not compare to their latest trick. The search giant has just introduced an "Undo Send" feature to Gmail, which basically means you can retract an email for up to ten …

Social Media Will Not Replace Other Channels for Service

Social media has an important place in the marketing and customer experience (CE) context. However, I am concerned that it is drawing a huge, and …

Public Relations

What's The Difference Between Strategy And Tactics?

Dear Liz,<p>I love your columns and I read them all! I just graduated with my degree in Communications and I am lucky to have already started working. I got the job offer over winter break this past January because I was an intern in my company during the fall of my senior year. I’m in the Client …

Business Strategy

5 Attributes of Effective Project Management

Winston Churchill once said, “Plans are of little importance, but <i>planning</i> is essential.” This paradox is especially true in project management. …

Project Management

#Winning at Social: 5 Tips for Non-Profit Events

A few years ago, a friend asked me, “How can someone ‘win’ at social media?” This sparked an interesting conversation around what it takes to be a …

Nonprofits