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NaNoWriMo Prep: 30 Tips for Writing a Book in 30 Days

Sometimes it’s a lone writer who’s been putting off a story idea for too long, and decides it’s now or never. Sometimes it’s a pair or a group …

Writing

Stores That Sell Nothing Are the New Stores That Sell Something

In the olden days, if you wanted to buy some pants, you'd go to the clothing store (which was the same as the hardware store, and the pharmacy) and …

eCommerce

How to Build a Brand Experience for Customers

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the third in the series "Marketing Like the Big Brands," running every other week in which marketing expert Jim Joseph shows entrepreneurs on a small-business budget how to apply marketing strategies used by big …

Customer Experience

Customers Don’t Want Ads, They Want A Conversation

Marketing is rapidly transforming into a dialogue between buyers and sellers or collaborative marketing. Crowdtap CEO Brandon Evans on the five trends driving the shift.<p>It is becoming clear that the future of social marketing, and marketing in general, will be built around collaboration. Social …

5 Ways to Be Customer Centric: Lessons from Jeff Bezos

Think customer centricity is just a business buzzword? Don’t tell that to Amazon founder and CEO Jeff Bezos, who’s made customer service and user …

Your Digital Strategy Shouldn’t Be About Attention

Are they talking about your brand? Around the clock? From Facefriend to Tweeter to Instapal?<p><i>Pssst.</i><p>That’s probably not the right question.<p>Today, too many strategists believe that a clever plan to win the internet’s attention is a good digital strategy.<p>It’s not. Why? The painful truth is: attention …