Social Media

By Reuben Walker aka mobileatom | How to use social media listen to your audience/clients and promote your business

Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page Engagement

Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by …

Social Media Marketing

The Ideal Cover Photo Size for Each of the Major Social Media Platforms

One of the first few things people see when they visit your social media profiles is your cover photo.<p>Whether it’s your Facebook Page, LinkedIn …

Tutorials

Twitter says it’s holding Trump to the same standards as everyone else, but also not, because he’s POTUS

On Saturday (Sept. 23), North Korea’s foreign minister addressed the United Nations (video). That prompted US president Donald Trump to put out a tweet which North Korea said was a declaration of war.<p>The White House soon clarified that it was absolutely not a declaration of war, but for some it was …

North Korea

LinkedIn profiles are coming soon to your Microsoft work apps

Microsoft wants to grow your LinkedIn network with everyone you collaborate or converse with, so it’s adding ‘Profile Cards’ to its Office 365 apps for making quick connections.<p>The new feature, which will surface your contacts’ LinkedIn profiles in Microsoft services starting next month, should …

Microsoft

Instagram now gives you more control over who can comment on your posts

Instagram is introducing a few new tools today to help make comments more bearable. Mainly, the company is finally giving users more control over who can actually comment on posts.<p>Previously, Instagram comments were all or nothing – either you allowed people to comment on your posts, or you didn’t. …

Instagram

Twitter testing 280 character tweets

Twitter is testing a new feature that will double the character limit of tweets — which means you may soon have 280 characters to play with.<p>According to Twitter, it made the changes to address the frustration most people have with trying to fit their thoughts into a 140-character limit. About 9 …

Emotions

How to Create a Social Media Marketing Strategy From Scratch

<i>This post originally published on July 16, 2014. We’ve updated it here with new research and stats and a cool new infographic. 🙂</i><p>When I went rock …

Social Media Marketing

Never Run Out of Content to Share: 70+ Places to Curate Great Content

For example, we grew our Facebook reach tremendously with high-quality content from third-party sources.<p>But where do you start with curation?<p>There …

Adobe brings paid premium features for brands to its Spark design apps

Adobe is launching a major update to its Spark graphic design apps today that brings paid premium features for companies and individuals that want to bring their own logo to the service as they create social media posts with Spark Posts, web pages with Spark Page and video with — you guessed it — …

Graphics

How to Add an Instagram Feed to Your Site Footer

Earlier this year, I released Twenty Seven Pro—a free lifestyle blog theme that included an Instagram feed in the site footer. It seems as though …

Instagram or Snapchat: Which is the Best Fit For Your Business?

<i>Should our business be on Instagram or Snapchat? Or both?</i><p>With Instagram and Snapchat becoming increasingly similar, many social media managers find …

Publishers need to learn from mega platforms like Facebook

The publishing business has been in a tailspin for years as scores of print publications have shriveled and folded. Numerous publications have sought to survive by going digital, but this strategy has not panned out for many media companies because their primary source of revenues, digital …

Digital Media

19 Tools for Creating Engaging Social Media Videos, Images and GIFs in Minutes

Creating social media content takes time. And creating great social media content takes even more time.<p>You don’t just need to think about what types …

Graphics

Instagram test feature lets users share Stories straight to Facebook

To boost the popularity of Stories, Facebook could turn to its photo-centric sister app. In a new feature test first spotted by the Next Web’s Matt Navarra and Twitter user @mruiandre, some users are seeing an option to share Instagram Stories directly to the main Facebook app. Instagram has since …

Instagram

LinkedIn raises its ad tech game, launches Audience Network across ‘tens of thousands’ of sites and apps

Facebook has set the pace for how social networks can grow their advertising revenues by leveraging advances and ad tech and the information that they collect about users and their interests through the social graph. Now LinkedIn — the career-focused social network owned by Microsoft with some 500 …

Advertising

This Research Will Make You Rethink How You Create Viral Facebook Videos

The secret sauce for the creation of insanely engaging content.<p>Video has become huge on Facebook. Companies and individuals are using the medium more than ever before, hoping to draw additional attention to their content. With the addition of Facebook Live videos, people now have more tools for …

Dark Social: What It Is and Why You Should Care

Dark social. If you’re not familiar with it, it might sound ominous and uninviting. It might remind you of more malicious internet terminology such …

Is Your Social Content Picture-Perfect or Merely Taking Stock?

Attention span in social media can be measured in split seconds, not minutes. While your update hopes to entice me to click or interact with your …

Facebook brings down the hammer on fake news Pages

Facebook today announced its latest tool in the fight against fake news: ad revenue, or the lack thereof.<p>As two Facebook product managers explain in today’s update, Pages which repeatedly share news marked as false by its third-party fact-checkers will not be allowed to advertise on Facebook.<p>The …

Facebook

How A Record Producer Gets 200,000 Impressions on Twitter Every Week

Vince Valholla, Chairman/CEO of Valholla Entertainment, has been championing for social media marketing ever since the early days of MySpace.<p>Valholla …

Facebook confirms it will add subscriptions to Instant Articles

An effort to win publishers back<p>You will soon be able to subscribe to publications after reading their stories in Facebook’s Instant Articles, the company confirmed Wednesday. CEO Mark Zuckerberg confirmed that the company will begin testing subscriptions inside Instant Articles, the company’s …

Facebook

How to Create Snapchat Ads in Snapchat Ad Manager

Wondering how to advertise on Snapchat? Have you explored the Snapchat Ad Manager? Businesses of all sizes can create Snap ads with the platform’s …

Social Media Marketing

Facebook is rolling out a Trending News section on mobile, now with its own link

Facebook is rolling out a “Trending News” section on mobile that includes its own link in the app’s main navigation. This follows the company’s earlier announcement this spring of a redesign for Trending Topics, an increasingly important part of Facebook’s social network, where it tracks the news …

Facebook

5 Facebook tips and tricks to make your life easier

Facebook has a number of features which can make life more interesting and convenient for the many, many people who use it. From Town Hall, for politically-active users, to a food-ordering service for hungry users, Facebook does a lot more than just show a news feed of your friends’ baby …

Facebook

Facebook Watch takes on YouTube and TV with revamped video offering

The new feature, Watch, lets users discover videos from outside their feed more easily, and will also dabble in original content<p>Facebook has revamped its video offering, creating a new, TV-like rival to YouTube and dabbling in original content in a bid to get people to spend even more time on the …

Facebook

Google said to launch AMP-based Snapchat Discover-like feature

Google is creating a visual publication format for media companies similar to Snapchat’s “Discover,” based on its AMP mobile optimization technology for webpages and called “Stamp,” according to a new Wall Street Journal report.<p>The program is said to be announced as soon as next week, and could …

Google

Facebook Stories could be coming to desktop, but why?

Facebook Stories is now available on desktop devices. First spotted by Sarah Perez over at <i>TechCrunch</i>, Facebook confirmed to TNW that it was indeed testing the feature for non-mobile users.<p>To which there seemed only one question left to ask: why?<p>‘Stories’ is a great feature on Snapchat. It’s even …

Facebook

Surprise: Brands post more stories on Instagram than Snapchat

The business intelligence firm L2 kept tabs on 89 brands that have an Instagram and Snapchat account and found that social media marketers posted 1,347 Instagram Stories compared to 614 Snapchat Stories.<p>According to the report, Snapchat Stories are mostly used by beauty brands, 72 percent to be …

Exclusive: Flipboard is crushing it on mobile

Flipboard is becoming one of the biggest drivers of traffic to news stories on mobile, according to exclusive data from media analytics firm …

Mobile