Content Marketing, Brand Journalism, Native Advertising

Refer to these classic articles in order to be the best content marketer/media brand you can be. Visit mobile-atom.com for more.

By Reuben Walker aka mobileatom

Reuben Walker aka mobileatom
Automation
On CRM: The Biggest Problem With Marketing Automation Software
Forbes - Gene Marks
Earlier last year a research firm predicted that the global marketing automation market would reach $8.42 billion by 2027, growing at a compounded rate of almost 10 percent per year due to the “rising...
3 days ago
Reuben Walker aka mobileatom
Media Industry
76% of publishers have “accelerated their plans for digital transition”: Here's how (A Reuters Institute report) | What’s
whatsnewinpublishing.com - Faisal Kalim
Promising new revenue streams include eCommerce (spending to reach $7T in four years) and podcasts ($3.3B by 2025) Reuters Institute for the Study of …
4 days ago
Reuben Walker aka mobileatom
Long-form Journalism
Is Substack the Media Future We Want?
The New Yorker - Anna Wiener
The newsletter service is a software company that, by mimicking some of the functions of newsrooms, has made itself difficult to categorize. Haley Nahman was having a weird time. She had spent most of...
Dec 28, 2020
Reuben Walker aka mobileatom
Viral Marketing
How to Be a Content Producer
Medium - Brian Gardner
Dec 28, 2020 · 4 min read In the early 1700s, Benjamin Franklin issued the Poor Richard’s Almanack — a mixture of seasonal weather forecasts, practical …
Dec 28, 2020
Reuben Walker aka mobileatom
Media Industry
Tiny News Collective aims to launch 500 new local news organizations in three years
Nieman Lab - Sarah Scire
At least half of the new newsrooms will be “based in communities that are unserved or underserved, run by founders who have historically been shut out.” Starting a local news organization from scratch...
4 days ago