Content Marketing, Brand Journalism, Native Advertising

Refer to these classic articles in order to be the best content marketer/media brand you can be. Visit mobile-atom.com for more.

By Reuben Walker aka mobileatom

Why Customer Experience is the Ultimate Marketing Tool
convinceandconvert.com
By 2020, a majority of purchase decisions will be made based on customer experience, not price. And according to a study from Temkin Group, a moderate …
2019 Video in Business Benchmark Report
vidyard.com
Video is a powerful medium and its value to businesses is only increasing. That’s why it’s important to have benchmarks to guide best practices, …
How to plan a website in 7 steps
godaddy.com - Raubi Marie Perilli
Whether you’re an aspiring entrepreneur, blogger or small business owner, having a website is a must in today’s society. But walking blindly into the …
Does Your Copy Pass the 'Forehead Slap' Test? - Copyblogger
copyblogger.com
One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify the underlying benefit that …
A beginner’s guide to branding your business
godaddy.com - Tom Rankin
This post was originally published on Feb. 12, 2018, and was updated on May 21, 2019.While conversions and sales are important, branding your …
Writer’s Block Series 1/4: Why the Lack of Outlines Even Stop Professional Writers In Their Tracks – Episode 216
psychotactics.com
If you're already good at writing, do you need an outline? It might seem one more barrier and yet it's the first element that creates this so called …
When to Be Redundant, Repetitive, and Say the Same Thing Twice - Copyblogger
copyblogger.com
Remember your fifth grade “What I did on my summer vacation” paper, where you used the words “pool,” “baseball” and “bike” 100 times apiece? And your …
Must-Have Checklist to Creating Valuable Content
contentmarketinginstitute.com - Ahava Leibtag
Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use …
How to Write an Epic Blog Post, Part 1: Thinking and Research | Rainmaker.FM
rainmaker.fm
New series! Part one: How to prepare to write an epic blog post or other piece of remarkable content. This episode is the start of a three-part series …
Startups
How to Use Your Personal Brand to Build Trust in Your Startup
Inc Magazine - Rhett Power
In the ever-evolving startup landscape, companies must distinguish themselves and amplify their brand in the marketplace, even if it means creating their own Netflix-style episodic content. Why spend business
How to Unleash the Secret Superpowers of Numbers in Your Copywriting - Copyblogger
copyblogger.com
Grammar and style guides tell us how we should write. Especially how we should write numbers. Spell out zero through nine. • Don’t start sentences with …
Google ramps up competition with Facebook Pages with new tools for local businesses
TechCrunch - Sarah Perez
Google has been steadily updating its tools for businesses looking to reach more customers across Google’s platforms, including Search and Google Maps. Last year, the company took on Facebook Pages with
Why You're Missing Out if You Save Your Best Content Ideas - Copyblogger
copyblogger.com
An old woman, near the end of her life. Shivering in a fleabag apartment without heat in the winter. Walking four miles each way to the food bank, to …
7 Questions to Ask When Buying a Social Media Management Tool for Your Agency
convinceandconvert.com - Mike Alton
You’re a busy agency owner. You’re ready to take your company to the next level, acquire new clients, increase income, and perhaps even hire one or …
Content Marketing
The 7 Core Roles of a 2020 Content Marketing Team
contentmarketinginstitute.com - Robert Rose
What does a content marketing team look like? You might be a team of one wearing multiple hats or a global, siloed, integrated team of hundreds. It …
Marketing
Regulatory Disruption: Is Your Business Ready To Comply With The CCPA?
Forbes - Kayvan Alikhani
scheduled to take effect on January 1, 2020, is sneaking up on businesses. While the CCPA has a broad regulatory impact, the business community is moving slowly in its compliance preparations. The CCPA
Is there such a thing as too much high-quality content?
yoast.com
Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Some bloggers …
Why Medium Actually Sucks - cdevn
cdevn.com
In the last couple weeks, there's been a lot of backlash against Medium in response to the infamous "Paywall". I started seeing a lot of tweets …
Firefox will begin blocking trackers by default
The Verge - Jacob Kastrenakes
Firefox will now block thousands of web trackers by default, protecting users from many websites, analytics companies, and advertisers that want to follow their paths across the web. The change should
Privacy
The Privacy Revolution In Digital Is Unstoppable
Forbes - David Doty
I deal in insider insights on digital ads, challenging common wisdom. Calls for pro-consumer privacy in digital is high on the agenda of digital leaders and government regulators. What is the best forward
Marketing
How to Use Market Segmentation in Your Content Marketing Strategy
newfangled.com
There are two common flaws I often observe in agency content marketing plans, and they stem from the same challenge. The hardest part about content …
Copywriting
How to Keep Your Copywriting Skills Fresh - Copyblogger
copyblogger.com
When I started out as a professional copywriter — exactly 40 years ago this year — I was full of energy and excitement. No surprise there. It was my …
Patagonia
The Difference Between Empathetic Marketing and Fake Empathy
contently.com
On May 2, Burger King announced a new line of boxed meals called Real Meals, a competitive riff on McDonald’s Happy Meals. Burger King’s Real Meals …
Everything a marketer needs to know about machine learning
thinkwithgoogle.com
We’ve created machine learning training to help marketers optimize their efforts and discover the benefits of machine learning.
Digital Psychology
digitalpsychology.io
A free library of psychological principles and examples to elevate your SaaS, e-commerce or other digital products.
The Neuroscience of Storytelling - Content Marketing Institute
contentmarketinginstitute.com
Like me, I’m sure there have been many times you’ve been unable to switch off that otherwise awful movie or put down that badly written pulp novel …
Marketing
The 5 Types of Blog Posts You Need to Publish for Killer Engagement Rates
buzzsumo.com - Julia McCoy
Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty …
Ask a Content Strategist: How Can Sales Enablement Drive Content Marketing ROI?
contently.com
Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. I …
MailChimp
More than ever, Mailchimp is about way more than mail
Fast Company - Steven Melendez
The email marketing company is rolling out customer relationship management software, websites, and more tools to help its customers reach audiences. Mailchimp is best known as an email marketing platform—hence