Content Marketing, Brand Journalism, Native Advertising

Refer to these classic articles in order to be the best content marketer/media brand you can be. Visit mobile-atom.com for more.

By Reuben Walker aka mobileatom

Content Marketing
Do You Recognize These 10 Mental Blocks to Creative Thinking? - Copyblogger
copyblogger.com
Whether you’re trying to solve a tough problem, start a business, get attention for that business or write an interesting article, creative thinking …
3 days ago
Privacy
Silicon Valley is terrified of California’s privacy law. Good.
TechCrunch - Zack Whittaker
In a little over three months, California will see the widest-sweeping state-wide changes to its privacy law in years. California’s Consumer Privacy Act (CCPA) kicks in on January 1 and rolls out sweeping
3 days ago
Marketing
How to Develop a Content Strategy: Start With These 3 Questions
contentmarketinginstitute.com - Jodi Harris
If your content doesn’t connect with an audience, success isn’t an option. But to get the audience, you first must answer these three essential …
September 12
Digital Advertising
Since Consumers Still Hate Digital Ads, Brands Should Invest in Better Content
contently.com
My favorite YouTube video shows a baby panda sneezing. It’s 19 seconds long, so it’s easy to watch if I need a little cheer during the day. However, …
September 13
Marketing
6 Examples of Incredible Content Marketing From Technology Companies
contently.com
What exactly is a technology company in 2019? Just as every class offered at a women’s college is partially a gender studies course, every company …
September 13
Marketing
How to tell your story on your website in 3 easy steps
godaddy.com - By Danielle Vincent
It’s the best of times. It’s the worst of times. We are at a renaissance moment in eCommerce-land. It has never been easier to start an online …
September 7
Pollination
Writer’s Block 2/4: Why Cross Pollination of Ideas, Media and Styles Are Crucial (And Avoid Shutdowns When Writing) – Episode
psychotactics.com
Most of us are content to learn a great deal about what's happening in our industry, but is that causing a blockage when it comes to writing? When we …
September 6
Content Marketing
The Content Crossroads: Supernatural Success at the Intersection of Ideas - Copyblogger
copyblogger.com
Legend has it that Robert Johnson — the most famous of the Delta blues musicians from the 1930s — took his second-hand guitar and went down to the …
September 6
Copywriting
How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn
copyblogger.com
Are your readers doing what you want them to do? Are they signing up for your email newsletter, registering for your membership site, or downloading …
August 26
4 Essential Types of Writing Styles
grammarly.com
What is style in writing? We’ll unpack the elements of style in writing and see how they sometimes overlap.
August 25
Infographics
Infographic: How to Use Infographics for Lead Generation
contently.com
I went to a women’s college, which meant I spent every Valentine’s Day handing out homemade cupcakes and asking students to buy tickets to the annual …
August 25
Why Customer Experience is the Ultimate Marketing Tool
convinceandconvert.com
By 2020, a majority of purchase decisions will be made based on customer experience, not price. And according to a study from Temkin Group, a moderate …
July 11
2019 Video in Business Benchmark Report
vidyard.com
Video is a powerful medium and its value to businesses is only increasing. That’s why it’s important to have benchmarks to guide best practices, …
July 11
Marketing
How to plan a website in 7 steps
godaddy.com - Raubi Marie Perilli
Whether you’re an aspiring entrepreneur, blogger or small business owner, having a website is a must in today’s society. But walking blindly into the …
July 7
Does Your Copy Pass the 'Forehead Slap' Test? - Copyblogger
copyblogger.com
One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify the underlying benefit that …
July 7
A beginner’s guide to branding your business
godaddy.com - Tom Rankin
This post was originally published on Feb. 12, 2018, and was updated on May 21, 2019.While conversions and sales are important, branding your …
July 3
Writer’s Block Series 1/4: Why the Lack of Outlines Even Stop Professional Writers In Their Tracks – Episode 216
psychotactics.com
If you're already good at writing, do you need an outline? It might seem one more barrier and yet it's the first element that creates this so called …
July 3
When to Be Redundant, Repetitive, and Say the Same Thing Twice - Copyblogger
copyblogger.com
Remember your fifth grade “What I did on my summer vacation” paper, where you used the words “pool,” “baseball” and “bike” 100 times apiece? And your …
July 3
Must-Have Checklist to Creating Valuable Content
contentmarketinginstitute.com - Ahava Leibtag
Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use …
July 3
How to Write an Epic Blog Post, Part 1: Thinking and Research | Rainmaker.FM
rainmaker.fm
New series! Part one: How to prepare to write an epic blog post or other piece of remarkable content. This episode is the start of a three-part series …
July 3
Startups
How to Use Your Personal Brand to Build Trust in Your Startup
Inc Magazine - Rhett Power
You can't expect your business to grow if consumers don't trust you. Show them that they can by boosting your personal brand in these three ways. In the ever-evolving startup landscape, companies must
July 3
Content Marketing
How to Unleash the Secret Superpowers of Numbers in Your Copywriting - Copyblogger
copyblogger.com
Grammar and style guides tell us how we should write. Especially how we should write numbers. Spell out zero through nine. • Don’t start sentences with …
June 23
Google ramps up competition with Facebook Pages with new tools for local businesses
TechCrunch - Sarah Perez
Google has been steadily updating its tools for businesses looking to reach more customers across Google’s platforms, including Search and Google Maps. Last year, the company took on Facebook Pages with
June 23
Content Marketing
Why You're Missing Out if You Save Your Best Content Ideas - Copyblogger
copyblogger.com
An old woman, near the end of her life. Shivering in a fleabag apartment without heat in the winter. Walking four miles each way to the food bank, to …
June 19
Marketing
7 Questions to Ask When Buying a Social Media Management Tool for Your Agency
convinceandconvert.com - Mike Allton
You’re a busy agency owner. You’re ready to take your company to the next level, acquire new clients, increase income, and perhaps even hire one or …
June 18
Marketing
The 7 Core Roles of a 2020 Content Marketing Team
contentmarketinginstitute.com - Robert Rose
What does a content marketing team look like? You might be a team of one wearing multiple hats or a global, siloed, integrated team of hundreds. It …
June 18
Regulatory Disruption: Is Your Business Ready To Comply With The CCPA?
Forbes - Kayvan Alikhani
The California Consumer Protection Act (CCPA), scheduled to take effect on January 1, 2020, is sneaking up on businesses. While the CCPA has a broad regulatory impact, the business community is moving
June 13
Marketing
Is there such a thing as too much high-quality content?
yoast.com - Marieke van de Rakt
Some bloggers consistently write awesome content. Everything they create is of the highest quality. Does that mean that these bloggers never have to …
June 13
Marketing
Why Medium Actually Sucks
cdevn.com
In the last couple weeks, there's been a lot of backlash against Medium in response to the infamous "Paywall". I started seeing a lot of tweets …
June 8