Content Marketing, Brand Journalism, Native Advertising

By Reuben Walker aka mobileatom | Refer to these classic articles in order to be the best content marketer/media brand you can be. Visit mobile-atom.com for more.

How to Know What Content Your Prospects Need, and When

Back in the 1940s, psychologists Fritz Heider and Marianne Simmel conducted an experiment. They showed study participants an animated film consisting …

Storytelling

A Quick-Start Guide to Paid Content Promotion

No brand can exist in a vacuum. To thrive and grow, it needs a constant influx of supporters who buy into its perspectives, points, and purposes, and …

Digital Marketing

The Most Powerful Writing Voice for 21st-Century Content - Copyblogger

In the beginning was authority.<p>From the earliest days of advertising, authority was one of the first strategies used to persuade the masses.<p>Then, a …

Content Marketing

How to Write Landing Page Copy That Speaks to Your Audience

Since you’re reading this on the internet, I’m going to go out on a limb and guess you’ve come across a fair amount of landing pages within the last …

Digital Marketing

How to Attract Your Ideal Customer with Perfectly Positioned Content

“Hello, I’m a Mac.”<p>“And I’m a PC.”<p>You remember Apple’s “Get a Mac” series of commercials that ran from May 2006 to October 2009?<p>The commercials were …

Digital Marketing

Why you should actively avoid the passive voice • Yoast

What is the passive voice?<p>The passive voice is a grammatical construction. The easiest way to explain the passive voice is by contrasting it with the …

Writing

The Slippery Truth about Grammar Checkers - Copyblogger

It was a brisk winter evening.<p>While editing a Copyblogger article written by Brian Clark, the sound of my fingers tapping on my keyboard harmoniously …

Grammar

How to Legally Leverage User-Generated Content in Your Marketing

Do you want to use the images your fans and customers post on social media? Wondering how to secure permission to use your customers’ content? If you …

Social Media Marketing

Three Ways To Write A Stunning Report Overnight For Your Website

Writing a report for your website can be quite a nightmare<p>How are you supposed to put 20-30 pages together? And what system should you follow to get …

Digital Marketing

Proofing and Editing: How to Make Your Content Less Frightening

Want to know a few scary truths ignored by too many content creators?Editing and proofing are not the same thing. And you can’t adequately execute …

Digital Marketing

The Essential Guide to Content Formatting to Increase Time on Page

Content formatting is an important piece of the puzzle that is blogging and content marketing. While you would think that the information inside your …

Digital Marketing

How to Use How-To Content to Create and Retain Loyal Customers

Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? If so, you may …

Digital Marketing

Google: Improving Low Quality Content is Better Than Deleting It

Google’s John Mueller has cleared up any confusion around what to do with low quality content when he was asked about it today during a Google …

SEO

TF*IDF and The Secret to Optimizing Your Content For SEO Ξ IFTF

• 20<br>• 62<br>• 18<br>• 0<br>• 148 shares<p>Since you’re reading this post, you may already be familiar with tf*idf <i>(at least to some extent)</i>.<p>There are plenty of well informed …

SEO

The Web began dying in 2014, here's how

Before the year 2014, there were many people using Google, Facebook, and Amazon. Today, there are still many people using services from those three tech giants (respectively, GOOG, FB, AMZN). Not much has changed, and quite literally the user interface and features on those sites has remained …

Eric Schmidt

How to Create a Content Strategy for Your WordPress Website or Blog

How do you create a content strategy? That’s a good question.On the web, everyone and your mom is talking about the importance of content marketing. …

Digital Marketing

High-speed keyword research

If you want to do high-quality keyword research, you’ll need a lot of time. Or a lot of people. Keyword research is a process which requires you to …

SEO

4 Ways To Build Brands People Can’t Ignore

The branding consultancy Landor shares how to “disrupt perception” and build brands that truly resonate.<p>Before it ever became a global brand consultancy and design firm, Landor had to craft its own image. Its first client, in other words, was itself. Today the company has nearly 30 offices in 19 …

Identity

Demystifying Viewing Patterns • Yoast

Last update: 25 September, 2017<p>Post author<p>Michiel Heijmans View his other posts »<p>Category<p>User eXperience (UX) »<p>Tag<p>Design »<p>Have you ever monitored the …

Usability

How WordPress Sites Get Hacked (And What to Do About It)

Having your WordPress site hacked is one of the biggest nightmares for any website owner.From one moment to the next, your site is shut down. Traffic …

Security

Cloudflare promises free DDoS protection for everyone

Content delivery network service Cloudflare turns seven this week, and is celebrating by offering its customers free protection from distributed denial-of-service (DDoS) attacks.<p>That means that if someone tries to take your site down by blasting it with traffic – like how GitHub has been attacked …

Daily Stormer

How To Start

There’s no reason in today’s world not to be creating content online. Whether that’s your vlog on Youtube, pictures on Instagram, articles on Medium, …

Marketing

The 32 Best Google Docs Add-ons in 2017

A word processor requires very little—a blank page, typography tools, and a way to save, print, or share your finished documents. The earliest word …

Google Docs

3 Components to Running a Smooth Content Operation

When it comes to talking strategy and tactics, sometimes we still talk about this industry like we’re a bunch of solo content marketers who happen to …

Content Marketing Strategy: The Complete Guide for 2017

Tweet<p>Share56<p>Share181<p>Stumble<p>Reddit<p>Buffer33<p>Shares 270<p>Content marketing is tough.<p>Often, companies think that it seems like the easiest strategy for …

You Can Now Integrate Bitly with Zapier! - Bitly | Blog

Bitly is always better with friends.<p>That’s why we’re excited to announce our partnership with Zapier, which unlocks thousands of awesome triggers and …

Harnessing the Power of UTM Parameters with Bitly - Bitly | Blog

<i>This was written for the Bitly blog by Customer Success Data Analyst Intern Zach Schleien.</i><p>As a digital marketer, it is your job to better understand …

10 Incredibly Useful Video Tools for Content Marketers

If you’ve been trying in vain to convince your boss now is the time to start producing video content within your marketing plan, consider bringing up …

How to create content for the technical #B2Bbuyer. https://t.co/0qiz64x1QC