Content Marketing, Brand Journalism, Native Advertising

By Reuben Walker aka mobileatom | Refer to these classic articles in order to be the best content marketer/media brand you can be. Visit mobile-atom.com for more.

What Every Marketer Should Know About Color Theory

Color theory is the art and science of colors, our understanding of how colors mix, how people perceive colors, and the message the colors …

Color Theory

The 'Pulp Fiction' Technique for Engaging and Persuasive Content

You’ve seen <i>Pulp Fiction</i>, right? It’s the classic 1994 black comedy crime film written and directed by Quentin Tarantino.<p>The film is highly stylized, …

Google’s New Viz Tool Makes Snappy GIFs Out Of Your Data

The project is part of a shift in data visualization today.<p>Since 2015, the Google News Lab team has been working on making Google’s massive trove of Search data accessible to newsrooms—with a data viz storytelling series, for example, or their excellent Year In Search recap. Today, the team …

Google News

Facebook’s Instant Articles platform to support Google AMP, Apple News

One of the problems publishers face today in making their content more readable on mobile devices is that there are multiple, competing formats available for this purpose. Facebook has Instant Articles, Google is spearheading the AMP (Accelerated Mobile Pages) project, and the Apple News Format …

How to Write a Style Guide for Your Brand

Sometimes branding fails are caused by something getting lost in translation. For example, when Coors translated its slogan, “Turn It Loose,” into …

Digital Marketing

The 7 Things You Must Know about the Psychology of Calls to Action by @devesh

Want to create a click-worthy call to action? Use some basic psychology to create more compelling calls to action.The post The 7 Things You Must Know …

Call to Action

How to Become a Truly Great Copywriter - Copyblogger

Copywriting is not writing. It is <i>assembling</i>.<p>The best copywriters collect the varied parts of their research and <i>assemble</i> those parts into a true story …

Content Marketing

Trello for Marketing Teams

In-depth posts for improving your marketing process with Trello from industry leaders and the Trello team.<p>Moved To Published: Using Trello As An …

Marketing

Getting Started with MailChimp's Marketing Automation

Introduction<p>Marketing automation helps you reach the right people with the right content at exactly the right time, so you can eliminate repetitive …

Digital Marketing

Content SEO: How to analyze your audience

To write appealing text for your audience, you need to know them. Who are those people that read your stories? Who are the people that search for the …

Digital Marketing

Marketers Speak Out: 3 Types of Content That Perform Best

Remember when marketing content used to be just blog posts?<p>Now there are so many different types of content you can create!<p>Podcasts. Live video. …

Digital Marketing

How to Repurpose Content Without Getting in Trouble

What once was old can always be new again, and that includes your content. Here’s what you need to know about repurposing content …

Digital Marketing

6 How-To Strategies for Content Promotion

Newton’s third law of motion says: “Every action has an equal and opposite reaction.”During my early years of blogging, I followed this law. I …

Digital Marketing

4 Metrics to Track Impact of Content Marketing on Brand Awareness

Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right <i>type</i> of content.Take infographics. …

Digital Marketing

12 ways your landing page is making you lose potential customers

A study by Wishpond of 62 landing pages shows that a lot of B2B SaaS business landing pages are not able to convert about 87 percent of their visitors by not fulfilling certain aspects on the landing page.<p>When looking at landing pages for the B2C market this metric even goes up to about 91 percent, …

Digital Marketing

The Three Key Elements of Influential Digital Marketing - Copyblogger

Ever see a numbered headline like the one above and try to guess what the three things are?<p>Sometimes it’s easy; sometimes it’s not. In this case, you …

Digital Marketing

Jumpstart Your Next Writing Project with Scrivener: The Writing App for Organized, Efficient Writers

Writing is hard.Whether writing the next Great American Novel or keeping up with your blog's demand for new content, you have a lot to juggle. …

Writing

What is cornerstone content?

Cornerstone content pieces are those articles on your website you’re most proud of. They reflect your business, communicate your mission and are …

SEO

Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide - Copyblogger

I hate to be the one to break this to you, but …<p>Your audience does not need your ideas.<p>Sorry to disappoint you.<p>It’s true though.<p>Your audience is …

Digital Marketing

How to Build an Editorial Calendar That Will Boost Your Productivity

If you run a blog, magazine, newspaper, YouTube channel, or content marketing team, an editorial calendar is an absolute must. But maybe you’ve seen …

Digital Marketing

40 Content Writing Tips to Make You a Better Marketer Now

Not all marketers are writers by trade. Nearly all marketers, however, have to write.<p>If you’re not someone who loves the written word, writing might …

Digital Marketing

2 Funnels Are Necessary for Content Marketing

At the initial meeting with a new client, I ask a simple question: What is the goal for your content marketing efforts?By far the most consistent …

Digital Marketing

Simplify Your Content Marketing Strategy with a One-Page Plan

<i>Editor’s note: You may have missed this article when CMI published it a couple years ago. We’re sharing it now because we know how pressed for time</i> …

Digital Marketing

How Strategic Content Converts to Email Subscriptions and Sales - Copyblogger

When we talk about content marketing strategy, all the discussions of heroes, journeys, and maps can seem a bit esoteric.<p>What does it look like in …

Digital Marketing

FTC tells ‘influencers’ to quit trying to hide the fact that they’re shilling for brands

The Federal Trade Commission has put dozens of so-called influencers on notice for failing to adequately document the fact that their Instagram and such like posts are in fact thinly veiled ads for which the posters are being generously compensated.<p>The agency sent out more than 90 letters to …

How Breaking the Fourth Wall Sparks Great Storytelling

Your marketing firewall can get between you and your audience.Last year I wrote a content piece about live streaming (I was honored that it was a top …

Storytelling

How to Get Your Writing on the Road to Being Read and Spread - Copyblogger

I’m going to let you in on a little secret.<p>It’s something the immortals — from Aristotle to Ogilvy to Mamet — have known, but few have stated it as …

Writing

This Google-Backed Data Viz Platform Was Designed For Non-Coders

Flourish is meant to give journalists a way to work with data, no matter their technical skills.<p>Here’s a little known fact about data journalists: While they are masters at creating compelling stories with data and making that information accessible, they are not, by and large, coders. That means …

Infographics

Facebook’s journalism certification class is just a test on how to use Facebook

Sorry for the failing grade, mom<p>Facebook today announced a new certification program for journalists to help them learn how to do their job using Facebook. The online courses, split into three snackable 15-minute sessions, were made in partnership with Poynter and aim to teach reporters how to …