Content Marketing, Brand Journalism, Native Advertising

By Reuben Walker aka mobileatom | Refer to these classic articles in order to be the best content marketer/media brand you can be. Visit mobile-atom.com for more.

How to Build Trust and Enhance Your Influence with Content Marketing

Know, like, trust.<p>At its essence, those three things are why we do content marketing. And if you’re not hitting all three, you’re likely not enjoying …

Content Marketing

46 Percent of B2B Marketers Say Research Is the Most Effective Content

I’m a Senior Content Strategist/Senior Writer for Oracle Marketing Cloud, but I am also a Forbes contributor. I bring this up because I am always on …

Content Marketing

21 Juicy Prompts that Inspire Fascinating Content

Creativity is a fickle mistress. Especially when creating content.<p>Sometimes, the words flow as fast as the coffee. Other times, well, not so …

Content Marketing

How Repurposing Content Can Take Your Content Strategy from Good to Great

When you hear the phrase “content marketing,” maybe you think of a blog post or a downloadable whitepaper, but content marketing takes many different …

Content Marketing

This Is The Ultimate Blog Writing Process To Create Killer Posts

How do you write comprehensive blog posts? We don't mean posts that are long. We mean in-depth posts that thoroughly cover your given topic. The kind …

Content Marketing

How Facebook and Google could disrupt the subscription model for news

By applying their technology to the publishers’ antiquated subscription systems, the two Internet giants could help create a sustainable news …

Facebook

A Neuroscientist's Perspective on Fake News, with Michael Grybko

Welcome to the <i>Fact vs. Fiction</i> edition of “The Writer’s Brain,” where I pick the brain of a neuroscientist about fake news, how it works, why it’s …

Journalism

Feature pages on publications

In addition to a publication's home page, you can set up additional feature pages which can act as a landing page or a specialized collection of your …

Use This Content Marketing Checklist to Skyrocket Your Productivity

I used to beat myself up and feel guilty for not getting more done in my business each year.<p>There were so many awesome content ideas burning in my …

How to Quit Being So Damned Boring

It always begins with so much promise.<p>“I’ve been working really hard on my site. I put a lot of time and effort into it, but it’s just not getting …

Content Marketing

How to Use Content to Get Your Audience to Trust You

Why are online reviews so prevalent regardless of industry? It’s because we, as consumers, need to be reassured that whatever we’re paying for is …

5 Writing Techniques that Stir Your Audience to Action

We all want a positive response to the content we work so hard to create. Not all positive responses, however, are created equal.<p>I’m reminded of this …

Content Marketing

How to Serve the Entire Customer Journey With Consultative Content

Image via Unsplash<b>Listen to this blog post as a podcast:</b> Marketing managers always try to get the most out of everything. If you’re like me, you’re …

Content Marketing

How The Concept of "Isolation" Creates Increase Sales

I remember flying to Pittsburgh in the year 2004<p>It was a 7am presentation in front of about 40 people who I didn’t know. And who didn’t know me, …

MacBook Air

Dealing With Data: Today's Marketing Analytics Challenges and Opportunities

Savvy marketers know that marketing analytics is the ticket to better decisions and stronger results, but many still struggle with shoring up that …

Analytics

Convert Customers: How A Magic Moment Encourages Prospects To Become Client

The first time I converted prospects to clients, I had no clue what I was doing.<p>I decided to give a one-hour speech and managed to get about 20 …

How to Create Content that Deeply Engages Your Audience

Art Silverman had a vendetta against popcorn.<p>Silverman wanted to educate the public about the fact that a typical bag of movie popcorn has 37 grams …

Transform Your Content from Predictable to Provocative with This Bold Method

Stop for a moment to think about a super-athlete.<p>A person who won 122 consecutive races and broke the world record four times.<p>That super-athlete is …

Content Marketing

A More Tasteful Alternative to Self-promotion: Practice in Public

“How do you promote your work and, at the same time, do good work — without either suffering?”<p>Not long ago, I was speaking at a blogging conference …

5 Cognitive Biases You Need to Put to Work ... Without Being Evil

All writing is persuasion in one form or another.<p>This is more obvious in some types of writing than others, but it is nonetheless true for all.<p>When …

Explore the Content Editor Cosmos to Produce Out-of-This-World Writing [Infographic]

“Words are flowing out like endless rain into a paper cup. They slither wildly as they slip away across the universe.”<br>– The Beatles, “Across the …

7 Real-World Ways to Think and Work Like an Artist

Earlier this year, I wrote that I believe art plays a critical role in content marketing.<p>But what does that actually mean? When you think about it, …

Creativity

The Radical Future Of Branding

Designers predict the major branding trends of 2017.<p>At a time of tremendous political and cultural upheaval, one thing remains certain: Companies will keep trying to sell you stuff, and they'll keep coming up with new ways to do it. Design is, of course, a major part of that pitch. We spoke with …

Virtual Reality

Creative Commons unveils a new photo search engine with filters, lists & social sharing

Finding free and legal images to accompany your web content has never been difficult, thanks to Creative Commons. The nonprofit organization offers copyright licenses that creators can use to share their work more broadly, while putting them in control of where and how their work can be used, how …

Creative Commons

Need Engaging, Authentic Content? Unleash the Power of Conversations

Where should content marketing leaders go to refuel and refresh their content marketing program?<p>Having conducted hundreds of customer interviews over …

Content Marketing

A Crash Course in Copyright for Creators

You might notice from the title of today’s episode that I have a thing for alliteration. That’s a copywriting technique, which is not what we’re …

The 7 Traits of Successful Content Marketers

One of the most influential authors of my personal and career journey is Napoleon Hill.<p>Napoleon Hill’s classic Think and Grow Rich was first …

Content Marketing

Here Are The 101 Catchy Blog Title Formulas That Will Boost Traffic By 438%

Do you like catchy blog titles like these?• What 10 Studies Say About The Best Times To Post On Social Media<br>• How To Attract An Audience With The Best …

Content Marketing