Reuben Walker aka mobileatom

5,831 Added | 10 Magazines | 35 Likes | 27,326 Followers | @mobileatom | I knock out content for clients at Mobile Atom Media, paddleboard, and cruise about on a kick-ass 1991 Java-Cycle bike. @mobileatom mobile-atom.com

The News Feed is Outdated: How Stories Changed the Way I Think About Social Media

Right now, the standards we expect on the web are being re-written for mobile. The rise of stories across Snapchat, Instagram, Whatsapp, Messenger …

Snapchat

A practical guide to Progressive Web Apps for organisations who don’t know anything about Progressive Web Apps

The realm of front-end web technologies (things like HTML, CSS and JavaScript) is an area that has been moving incredibly fast in recent years. With …

What is cornerstone content? • Yoast

Cornerstone content should always be content pages. It could be a blog post, but you could also make a page out of it. The content should be updated …

Content Marketing

Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide

I hate to be the one to break this to you, but …<p>Your audience does not need your ideas.<p>Sorry to disappoint you.<p>It’s true though.<p>Your audience is …

Content Marketing

How to Build an Editorial Calendar That Will Boost Your Productivity

If you run a blog, magazine, newspaper, YouTube channel, or content marketing team, an editorial calendar is an absolute must. But maybe you’ve seen …

Content Marketing

40 Content Writing Tips to Make You a Better Marketer Now

Not all marketers are writers by trade. Nearly all marketers, however, have to write.<p>If you’re not someone who loves the written word, writing might …

Content Marketing

Social Media for Business: 36 Creative Ideas For What You Can Post

You may find yourself staring at the post button on Facebook thinking “is this content even worth posting?” Only to scratch the whole thing and …

Social Media Marketing

Transition words and SEO • Yoast

<i>Tabel 1: Examples of transition words</i><p><b>Relation</b><p><b>Example of transition words</b><p>Enumeration<p>first of all, also, another, furthermore, finally<p>Cause<p>because, so, …

SEO

7 Secrets of Super-Successful Video Marketing

By now, it’s clear that video is an essential channel for marketers.<p>But what makes a great video? And what keeps viewers engaged? Is it a good story? …

Content Strategy

2 Funnels Are Necessary for Content Marketing

At the initial meeting with a new client, I ask a simple question: What is the goal for your content marketing efforts?<p>By far the most consistent …

Content Marketing

Simplify Your Content Marketing Strategy with a One-Page Plan

<i>Editor’s note: You may have missed this article when CMI published it a couple years ago. We’re sharing it now because we know how pressed for time</i> …

Content Marketing

How to create and use dashboards in Google Analytics

Google Analytics is a powerful tool. However, it does take quite some time to get used to it, which is why many people are missing out on a lot of …

Google Analytics

How Strategic Content Converts to Email Subscriptions and Sales

When we talk about content marketing strategy, all the discussions of heroes, journeys, and maps can seem a bit esoteric.<p>What does it look like in …

Content Marketing

FTC tells ‘influencers’ to quit trying to hide the fact that they’re shilling for brands

The Federal Trade Commission has put dozens of so-called influencers on notice for failing to adequately document the fact that their Instagram and such like posts are in fact thinly veiled ads for which the posters are being generously compensated.<p>The agency sent out more than 90 letters to …

Beach Houses

Site speed: tools and suggestions

Site speed is one of the factors that determine whether you get a good ranking in Google. While site speed was historically not the most important …

SEO

How Breaking the Fourth Wall Sparks Great Storytelling

Your marketing firewall can get between you and your audience.<p>Last year I wrote a content piece about live streaming (I was honored that it was a top …

Storytelling

How to Get Your Writing on the Road to Being Read and Spread

I’m going to let you in on a little secret.<p>It’s something the immortals — from Aristotle to Ogilvy to Mamet — have known, but few have stated it as …

Google Photos will smooth your most nausea-inducing videos

Google Photos has been winning fans the last few months by introducing new features like gif editing. But now the app is getting even better with the introduction of video stabilization.<p>The new feature rolls out in the latest app update. To use it, open a video you’ve already shot, and hit …

Photography

Facebook courts publishers with Instant Articles call-to-action capabilities

Dive Brief:<p>Facebook is increasing the business value of Instant Articles by allowing publishers to encourage readers to like pages and sign up for …

Facebook

2017 State of Email Report [Free ebook]

In the annual State of Email Report, Litmus offers the most comprehensive look at the trends and developments that defined email marketing over the …

Defining Your Facebook Advertising Strategy

Introduction<p>For small businesses and online sellers, advertising can be a great way to increase brand awareness, announce a new product or service, …

Digital Marketing

21 Marketing Plan Samples And Everything You Need To Include In Your Strategy

Maybe you have no idea where to start when it comes to creating your marketing plan and don’t want to leave out something important. Or you might be …

Business Planning

Adobe Stock Templates — Changing the Game for Designers | Creative Cloud blog by Adobe

We can all agree that design is important, but knowing how to produce professional-looking and persuasive designs – and doing it efficiently – is …

The Marketing Campaign Planning Checklist That Will Get You Proactive

Plan your work. Then work your plan.<p>^ That’s one of my favorite quips of all time.<p>Why, you ask?<p>Because it’s simple + practical + super …

Digital Marketing

How to reduce HTTP requests to speed up your WordPress site

Having a website, online shop or blog that’s fast is a must nowadays. A fast website doesn’t only give your visitors a much better experience, but it …

Web Development

IFTTT highlights ‘Applets’ that help publishers stay connected with readers

IFTTT is best known as a platform for automating some of the tasks performed by smart devices around the home, but the company’s also been working with news organizations like The New York Times and Quartz.<p>To highlight that work, IFTTT has launched a new collection of “Applets for News.”<p>What’s an …

Automation

How Free Code Camp has attracted 1 million students and harnessed coding education for nonprofits

Education teaches you skills and skills give you power. And these days, a mastery of technology can be the difference between personal liberty and job security and a permanent instability.<p>While there are several traditional and non-traditional educational programs that are available to get these …

Education

Slack supercharges integrated apps so you can do a lot more with them

Slack already works well with third-party apps to let you do things like approve an expense report or mark a Pagerduty issue as resolved right with the press of a button right within your current channel. Its latest update introduces message menus to allow for more nuanced actions.<p>For example. …

Collaboration

Now Available

Since the launch of Adobe Stock templates last November for Photoshop CC and Illustrator CC, the Adobe Stock team has seen a tremendous amount of …

Adobe