Reuben Walker aka mobileatom

5,954 Added | 10 Magazines | 37 Likes | 28,381 Followers | @mobileatom | I knock out content for clients at Mobile Atom Media, paddleboard, and cruise about on a kick-ass 1991 Java-Cycle bike. @mobileatom mobile-atom.com

Dark Social: What It Is and Why You Should Care

Dark social. If you’re not familiar with it, it might sound ominous and uninviting. It might remind you of more malicious internet terminology such …

Site structure: the ultimate guide

Your site needs a certain structure. Otherwise, it’ll just be a collection of pages and blog posts. Your users need the structure to navigate through …

SEO

What Every Marketer Should Know About Color Theory

Color theory is the art and science of colors, our understanding of how colors mix, how people perceive colors, and the message the colors …

Color Theory

Site

Improving your structure one link at a time<p>SEOs can probably build solid site structures in their sleep, but for the rest of us, it’s hard work. We …

How to Create Effective LinkedIn Ads for Business

There is no social media site more important for creating a professional image and networking with others in your industry than LinkedIn. With more …

Digital Marketing

The Ideal Facebook Cover Photo Size And How To Make Yours Stand Out (Including 12 Excellent Examples)

<i>This post was originally written on April 7, 2016, and we have just updated it with the latest information.</i><p>The Facebook cover photo. It feels like it …

Social Media Marketing

Google launches Hire, a recruitment app that integrates with Gmail and other G Suite services

Google is today lifting the lid on a new app designed to help small and medium-sized businesses find and recruit employees more effectively.<p>With Hire, the internet giant is targeting existing G Suite users — that is, companies already on board Google’s cloud software platform that includes Gmail, …

Recruitment

LinkedIn jumps on video sharing bandwagon

Linkedin now allows users to upload native video through its app. Videos can be shot horizontally or vertically and like Facebook, will play automatically when browsing. Video creators can record up to 10 minutes of video and will have access to analytics such as view count, likes, and …

Apps

Publishers are switching affections from Snapchat to Instagram - Digiday

Hearst’s Kate Lewis can easily rattle off the company’s Instagram stats. Half the company’s brands have more than 1 million followers. Harper’s …

Digital Media

Google updates Forms with intelligent response validation, cross-domain uploads and more

Google today announced an update to Forms, its service for building online surveys to collect information. Now, no matter whether you are trying to figure out who will actually want to come to your team-building event at the local ropes course or what your customers think about your latest product, …

Google

Twitter brings the fight to trolls by letting you auto-mute new accounts

Fighting trolls on the web is an everlasting battle, but Twitter’s been on a bit of a roll with features to keep the haters at bay. The company is today adding the ability to mute notifications from new users and people who don’t follow you.<p>That builds upon the updates released in March, with which …

Marketing

The Dark Side Of “Friendly” Design

Since when did businesses, from Mailchimp to Monsanto, start friend-washing? And when are they going to stop?<p>Everywhere you look a “friendly” brand stares back at you. Help Remedies sells doll-sized packets of over-the-counter medicine with tongue-in-cheek labels (“Help. I have a headache”) with a …

friendly

As podcast analytics get better, who wins and who loses?

Apple is going to start sharing more data about podcasts with their creators. Hot Pod’s Nick Quah breaks down what that means on Recode Media.<p>Podcasting is growing up: According to the Interactive Advertising Bureau, podcast industry ad revenue will reach $220 million in 2017, up 85 percent from …

Podcasting

How to use Instagram Stories like a pro

Make the move from Snapchat<p>Let’s face it, Snapchat is facing some serious, constant competition from Instagram. While the company is nowhere near down and out, brands and individuals are increasingly shifting over to Instagram Stories for a variety of reasons. Instagram has been relentless about …

Instagram

Milanote is the Evernote for creatives

The late Steve Jobs once said:<p>Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences …

Apps

Local businesses can now feature content directly in Google search results

The ‘Posts on Google’ feature is expanding<p>Last year, Google opened up a program called “Posts on Google,” which let big companies and celebrities feature content in a carousel in search results. And today, Google is opening that up to local businesses, allowing them to directly inject things like …

Google

New 'responsive' Google Font can shapeshift to match any design

Google Fonts is getting more customizable and interactive. The company has updated its collection with its very first ‘parametric’ font – a new typographic technology that makes it easy for designers to tweak and modify the format of virtually any typeface.<p>Developed in collaboration between …

Typography

Spotify is waking up to what it could be: MySpace, but better

Since MySpace’s fall, music has been almost entirely absent from social media.<p>In their current interactions, Facebook, LinkedIn, Twitter, Instagram, and Snapchat all lack a convenient way to share music amongst friends, the way that MySpace once encouraged. When Facebook knocked the site out of the …

MySpace

How I automated my business processes so I can work 2 hours a day

As a business owner, there’s no telling what type of issues you might run into in a day. From an employee quitting on the fly to equipment failures, numerous issues could potentially disrupt your process. It’s tedious, time-consuming, and mind-numbing. In looking at all the roadblocks I might face, …

Small Business

Social media is as harmful as alcohol and drugs for millennials

The word “addiction” brings to mind alcohol and drugs. Yet, over the past 20 years, a new type of addiction has emerged: addiction to social media. It may not cause physical harms, such as those caused by tobacco and alcohol, but it has the potential to cause long-term damage to our emotions, …

Social Media Marketing

Meet Framer, The Prototyping Tool Used By Google, Facebook, And Uber

The tool, built by two Facebook alums, is now used across the industry–and a new version is simple enough for any designer to use.<p>When product designers Koen Bok and Jorn van Dijk were working at Facebook in 2013, they often found themselves pitching new app ideas with traditional presentation …

Digital Design

New Facebook tools allow politicians to keep better tabs on constituents

Facebook is rolling out a new tool for politicians to feel more connected with those they were elected to represent. In the coming weeks, the company will start sharing article data based on what an elected official’s constituents are reading and sharing. Facebook believes this could lead to …

Social Media

GE has a version of self-management that is much like Zappos’ Holacracy–and it works

Last November, a team of technicians at GE’s aviation manufacturing facility in Bromont, Canada, realized they would miss production goals for the year if they continued working at the same pace. Without being told by a supervisor or enticed by a bonus, the team opted to skip breaks, stagger …

Management

Facebook lets you add any post to albums, not just photos

Facebook is revamping its photo album feature with the ability to add videos, check-ins, text posts to albums, follow friends’ albums so you’re notified when they’re updated, and display “featured” albums on your profile to highlight your favorite collections. Facebook is also simplifying the …

Facebook

Adobe Scan turns your documents, receipts & more into editable PDFs

Adobe today is launching a new mobile app that makes it easier to convert paper documents and other things into digital, editable PDF files. While there’s no shortage of scan-to-PDF apps on the App Store, many are not free, have a dated design, or simply convert an image to PDF format, but don’t …

Apps

The steady rise of GraphQL

Today GitHub announced that the next version of their API will use a new technology developed by Facebook called GraphQL.<p>GraphQL may eventually come …

The 'Pulp Fiction' Technique for Engaging and Persuasive Content

You’ve seen <i>Pulp Fiction</i>, right? It’s the classic 1994 black comedy crime film written and directed by Quentin Tarantino.<p>The film is highly stylized, …

Know Your Data

We’ve been improving Google Analytics with the goal of making it even easier for anyone to gain the insights they need. Last year, we int...

Analytics

New data from KYA shows the best time to publish your blog post

Struggling to find the perfect time to publish a new article or when to share that new fire meme on Facebook? Well, you’re in luck, web analytics firm, KYA, has released new findings that show when the highest amount of internet users are engaged across multiple fields and has broken it down into …

Social Media Marketing

Google’s New Viz Tool Makes Snappy GIFs Out Of Your Data

The project is part of a shift in data visualization today.<p>Since 2015, the Google News Lab team has been working on making Google’s massive trove of Search data accessible to newsrooms—with a data viz storytelling series, for example, or their excellent Year In Search recap. Today, the team …