Reuben Walker aka mobileatom

6,239 Added | 10 Magazines | 141 Likes | 1 Following | 30,305 Followers | @mobileatom | I knock out content for clients at Mobile Atom Media, paddleboard, and cruise about on a kick-ass 1991 Java-Cycle bike. @mobileatom mobile-atom.com

Instructional Videos: The Latest Trend in Customer Engagement

November 27, 2017<p>Instructional videos that help do-it-yourselfers understand and overcome challenges are multiplying as brands try to find ways to …

Marketing

3 Definitions Every Content Marketer Should Know

<i>Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because too many people are still confused</i> …

Digital Marketing

How to Bring Your Content Back to Life with a Quick Audit

Sometimes you write a blog post so good and so timeless that you can keep on sharing it basically forever.<p>Makes your job easy, right? You can load up …

Digital Marketing

6 innovative new search engines to keep an eye on

<b>Plain and simple, Google isn’t the be-all-and-end-all of search engines, but it’s often easy to feel like it – perhaps nowhere more so than within</b> …

SEO

Customer Journey Maps - What They Are and How to Build One

When a customer uses a company’s products and services to achieve a goal or need, they are going on a journey from point A to point Z. A customer …

Customer Experience

Google is killing Chrome Apps for desktops, for good

Google is officially done with Chrome Apps for desktops: it’s now removed the Apps section from the Chrome Web Store, leaving only Extensions and Themes available for you to customize your browser with from here on out.<p>The company explained its intention to do away with apps a year ago, and as we …

Google

Instagram's standalone messaging app could be a winner

Instagram is working on a dedicated messaging app.<p>Photo-sharing service Instagram is working on an spin-off messaging app called Direct, which could one day remove the built-in direct message service in the mainstream app.<p>Although pretty barebones, there’s a little to get excited here. When you …

Facebook Messenger

How to Adopt a Customer-Centric Strategy for Your Content

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. For starters, riffle through some …

Digital Marketing

14 WordPress Plugins Using Artificial Intelligence (AI) and Machine Learning

Artificial intelligence is all the rage these days. All big tech companies are working on their own version and the topic regularly pops up on the …

Meet the Future of Marketing Automation | Convince & Convert

In 2016 and 2017, I worked with a team of researchers at Salesforce to determine the differences between high-performing marketing organizations and …

Digital Marketing

How Sales Managers Can Build a Culture of Cold Email Success

The sales department is often set in its ways. Some things may have changed over the years, but the art of selling remains the same – in theory. But …

Marketing

Snapchat is becoming the anti-Facebook

Snap announced today (Nov. 29), that it was rolling out a redesign for Snapchat that’s intended to separate users’ feeds between their friends from the brands that publish content on the app.<p>Founder and CEO Evan Spiegel published an op-ed in Axios this morning about the direction that social media …

Snapchat

How Strategic Content Converts to Email Subscriptions and Sales

I get it. When we talk about our content marketing strategy process, all the discussions of heroes, journeys, and maps can seem a bit esoteric.<p>What …

Digital Marketing

Social Profile Reports: Highlight Metrics That Matter

Knowledge is power.<p>And without data, there’s no way to make critical updates to your overall marketing strategy.<p>…especially when it comes to social …

Social Media Marketing

How Artificial Intelligence Will Transform the Internet (and WordPress)

Very few other technologies are ready to disrupt our future lives more than artificial intelligence. Machines are getting better and better at …

Web Design

Everything You Need to Make the Best Google Remarketing Ads in MailChimp

Even when customers visit your store ready to buy, there are a slew of distractions that can come between them and checkout. You spend a lot of time …

How to do an SEO audit: part 1 - Content SEO & UX

Steps in the SEO audit<p>In this SEO audit, we’ll use our holistic SEO approach. That means we will address some content SEO issues, technical SEO …

SEO

Large-Scale Study: How to Rank for Featured Snippets in 2018

In a study conducted by SEMrush and Ghergich & Co., we analyzed <b>1.6 million</b> featured snippets. Furthermore, we analyzed <b>80 million</b> keywords. The goal …

SEO

Freefly’s newest Movi stabilizer is made for the iPhone

Coming in 2018<p>Freefly is a company that’s best known for making camera stabilization rigs typically used by professionals, or ambitious semi-pros. But the company is trying to change that with a new $299 handheld stabilization called the Movi that is supposed to help you step up your iPhone video …

Mobile

Next year’s Android phones will be able to capture 4K HDR video

Qualcomm’s Snapdragon 845 can capture better images and video and use less power<p>Qualcomm has just revealed the details of its new Snapdragon 845 mobile processor, which will show up in smartphones and laptops starting early next year. The Snapdragon 845 is the direct successor to 2017’s 835, which …

Mobile Technology

Can 10,000 moderators keep YouTube free of objectionable content?

As if it isn’t hard enough to run a platform that serves up a billion hours of video per day across the globe, YouTube also has to contend with all sorts of problematic content uploaded to its site – from terrorist propaganda to disturbing material disguised as cartoons for children, the company …

Censorship

2018 video trends on the rise

When it comes to posting content on the internet, you have a lot of options. Not only do more and more platforms support video content, but an increasing number of websites are introducing live streaming features as well. Users can post photographs, videos, and even go live to interact with their …

InterAct

Declining Complexity in CSS

At the end of last week, I posted this picture to Twitter and Facebook, and on Twitter it kind of took off.<p>My intent in posting it was to say, in not …

Web Development

The Internet Is Dying. Repealing Net Neutrality Hastens That Death.

The internet is dying.<p>Sure, technically, the internet still works. Pull up Facebook on your phone and you will still see your second cousin’s baby pictures. But that isn’t really the internet. It’s not the open, anyone-can-build-it network of the 1990s and early 2000s, the product of technologies …

Internet

Mobile Interface Myths You Should Throw Out The Window

If anything’s clear in 2017, it’s that lying is back in fashion (if it ever left us at all). From the heated fake news debate1 to the false data …

Mobile

How to Optimize the Critical Rendering Path (Understanding the Process)

The Critical Rendering Path is the sequence of tasks the browser performs to first render a page on the screen, i.e. to download, process and convert …

Web Development

Engaging users through high quality AMP pages

Search engine (and SEO) blog with tips and announcements to connect your website or app with Google Searchers and Search Console (Webmaster Tools).

SEO

26 Ways Your Startup Can Use Content to Acquire Customers

We’re all on the same page that producing content for marketing purposes is important. But are you generating content for content’s sake? Or are you …

Digital Marketing

Using CSS Grid: Supporting Browsers Without Grid

When using any new CSS, the question of browser support has to be addressed. This is even more of a consideration when new CSS is used for layout as …

Web Development

Load web fonts with CSS

In August, we launched an Early Access preview for serving web fonts without JavaScript. Today we’re excited to announce that we’ve rolled these …

Web Development