Mary Fox

119 Flips | 7 Magazines | 1 Like | 2 Following | 2 Followers | @mmaryfox | Keep up with Mary Fox on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mary Fox”

The Evolution of Social Innovation

Today’s guest is Michael Brenner, the VP of Content Marketing Strategy at SAP. A lot of Switch and Shift’s material is syndicated by the Business …

Meet The New Consumer?

Wednesday 11 September 2013, 7:13 am<p><b>By Steve Needel, PhD</b><p>Hardly a day goes by that I don’t see a Greenbook or LinkedIn discussion start with something …

The Future of Business is Creating Meaningful and Shareable Experiences

Business 101: Five Lessons from Warby Parker

I recently had the chance to hear the CEO of Warby Parker, David Gilboa, tell the story of how he and a team of college friends built this new …

The Secret to Creativity, Intelligence & Scientific Thinking | Buffer

When we shared this image from the @buffer Twitter account a while back, it got me thinking. <b>The Tweet resulted in over 1,000 retweets</b>, which seems …

Creativity

Why Crowdsourced Hotel Design Will Be The Future Of Business Travel

PSFK in partnership with Prodigy examine the trends driving changes around work, lifestyle and health and their impact on the business traveler.<p><i>PSFK</i> …

Market research can no longer predict what consumers will like

In 2007, 10,000 people around the globe were asked about portable digital devices. It was part of a study conducted by the global media company Universal McCann. One of the hottest topics at the time was the first iPhone, which was announced but hadn’t yet been released. Once researchers tallied …

Social Tools Alone Don't Make a Social Business

The term social business was created to describe how companies can generate greater value by adding a social overlay. The first-generation social business was defined by Nobel Peace Prize winner Muhammad Yunus as a company dedicated to solving human problems. The term evolved to a second generation …

Why 'Thought Diversity' Is The Future Of The Workplace

While we've long known that gender, race, and cultural diversity create better organizations, the newest workplace frontier is all about our minds. According to a recent study by consulting and professional services company Deloitte, cultivating "diversity of thought" at your business can boost …

Meet Tomorrow’s Consumer [Infographic]

Harvard Professor Shoshana Zuboff said that every century or so, fundamental changes in the nature of consumption create new demand patterns that …

Will Starbucks Alcohol 'Infect' Other Products?

Starbucks continues to test alcohol sales in selected stores, and appears to be on the verge of rolling out beer and wine to more of its coffee shops. Their Starbucks Evenings concept adds selected adult beverages to an expanded food menu.<p>The benefits to Starbucks are clear: if they can make this …

Five Must-Knows About Hogmanay

TravelIntelligent Travel<p>The word Hogmanay sounds like it belongs in Harry Potter’s world, but in Scotland, it’s synonymous with December 31 and welcoming the new year.<p>In the land of wild, rugged landscapes and small-but-significant urban centers, revelers celebrate Hogmanay in a huge way with …

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Best of January 2014

Times Square

This unique photo of an alley in Amsterdam was selected as one of our favorites images in a recent photo assignment. Find out why: http://on.natgeo.com/1pQkpo0 Photograph by Karl Duncan, National Geographic Your Shot

SXSW: Your Guide to World Music

TravelIntelligent Travel<p>The countdown to the music portion of Austin’s <b>South by Southwest</b> (SXSW) festival has begun.<p>I, for one, cannot wait to head down for that warm southern sunshine, delicious Tex-Mex food, and most importantly–tons of live performances. And by tons I mean there are more than …

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Product Marketing Plan Methodology & Tool-Kit

Creating a Product Marketing Plan is a 40-page PDF methodology and tool-kit of 20 premium tools & templates to develop a comprehensive product marketing plan.<p>Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric …

Target resources to get marketing right

Marketing your business is vital. Once the services and products you have to offer are ready, you need to get your name or brand into the marketplace to generate sales. Without a carefully considered marketing plan built into all areas of your business, you are unlikely to get the results you want. …

10 Questions You Need to Answer to Create a Powerful Marketing Plan

• Share<br>• Flip<br>• Pin<br>• Email<p>Updated December 24, 2017<p>A marketing plan is an essential marketing tool for every small business. To create an effective plan, …

How to Create a Marketing Plan

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer …

10 Questions to Ask When Creating a Social-Media Marketing Plan

Ever heard the saying "Failing to plan is planning to fail?" That old but wise adage often rings true when it comes to social media marketing. Creating a detailed, goal-oriented social-media strategy is just as important as having a rock solid business plan.<p>"If your social-media plan is to just …

How to write a business plan: markets and competitors

Sun Tzu, the ancient Chinese philosopher and military strategist, famously said: "If you know your enemy and know yourself, you need not fear the results of 100 battles." It might not be war, but a business plan which shows an understanding of your target market and competition is an entrepreneur's …

How Social Data Changes Everything We Know About Marketing Strategies

The emergence of social media and the steady decline of mass media are the two biggest marketing stories of the decade. Both print circulation and TV …

A Stellar Content Plan Can Lead to Business Success

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Long gone are the days when a company could rely solely on traditional advertising. Now, every company, whether it’s a multi-billion dollar corporation or a local small business, needs to start investing in content as well.<p>If your company …

ISS float plans on course despite stock market turmoil

ISS, the Danish outsourcing group, said it was unperturbed by events in Ukraine as it launched a flotation into markets rocked by the crisis in the Crimea.<p>The private equity-owned group, which pulled an attempted float in 2011, announced plans to raise about £883m to pay off debt.<p>The sale on …

Ten events not to miss in April

From Witches’ Night in Germany to New Year in Nepal, here are 10 intriguing, engaging celebrations taking place around the world this month.

Iran is 2014's surprise tourism hit

Wild Frontiers, an adventure operator, has nine group tours scheduled for 2014, five of which are sold out to their maximum capacity of 12, and contrasts with two group tours in 2013, neither of which ran full. The company has seen tailor-made bookings rise from four last year to 26 so far in 2014, …