Mary Fox

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The Evolution of Social Innovation

Today’s guest is Michael Brenner, the VP of Content Marketing Strategy at SAP. A lot of Switch and Shift’s material is syndicated by the Business …

Meet The New Consumer?

Wednesday 11 September 2013, 7:13 am<p><b>By Steve Needel, PhD</b><p>Hardly a day goes by that I don’t see a Greenbook or LinkedIn discussion start with something …

The Future of Business is Creating Meaningful and Shareable Experiences

Business 101: Five Lessons from Warby Parker

I recently had the chance to hear the CEO of Warby Parker, David Gilboa, tell the story of how he and a team of college friends built this new …

The Secret to Creativity, Intelligence, and Scientific Thinking: Being Able to Make Connections

When we shared this image from the @buffer Twitter account a while back, it got me thinking. <b>The Tweet resulted in over 1,000 retweets</b>, which seems …

Why Crowdsourced Hotel Design Will Be The Future Of Business Travel

Available to Premium &<br>Purple Members<p>A conference celebrating innovation in brand experience, retail experience and consumer culture.<p>A talk from Scott …

Market research can no longer predict what consumers will like

In 2007, 10,000 people around the globe were asked about portable digital devices. It was part of a study conducted by the global media company Universal McCann. One of the hottest topics at the time was the first iPhone, which was announced but hadn’t yet been released. Once researchers tallied …

Innovation

Social Tools Alone Don't Make a Social Business | Inc.com

The term <i>social business</i> was created to describe how companies can generate greater value by adding a social overlay. The first-generation social business was defined by Nobel Peace Prize winner Muhammad Yunus as a company dedicated to solving human problems. The term evolved to a second generation …

Social Business

Why 'Thought Diversity' Is The Future Of The Workplace

While we've long known that gender, race, and cultural diversity create better organizations, the newest workplace frontier is all about our minds. According to a recent study by consulting and professional services company Deloitte, cultivating "diversity of thought" at your business can boost …

The Workplace

Meet Tomorrow’s Consumer [Infographic]

Harvard Professor Shoshana Zuboff said that every century or so, fundamental changes in the nature of consumption create new demand patterns that …

Will Starbucks Alcohol 'Infect' Other Products?

Starbucks continues to test alcohol sales in selected stores, and appears to be on the verge of rolling out beer and wine to more of its coffee shops. Their Starbucks Evenings concept adds selected adult beverages to an expanded food menu.<p>The benefits to Starbucks are clear: if they can make this …

Five Must-Knows About Hogmanay

The word Hogmanay sounds like it belongs in Harry Potter’s world, but in Scotland, it’s synonymous with December 31 and welcoming the new year.<p>In the land of wild, rugged landscapes and small-but-significant urban centers, revelers celebrate Hogmanay in a huge way with spectacular fireworks, A-list …

National Geographic Travel

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Travel

SXSW: Your Guide to World Music

The countdown to the music portion of Austin’s <b>South by Southwest</b> (SXSW) festival has begun.<p>I, for one, cannot wait to head down for that warm southern sunshine, delicious Tex-Mex food, and most importantly–tons of live performances. And by tons I mean there are more than 2,000 acts performing at …

See the Best of Travel 365

Travel

Product Marketing Plan Methodology & Tool-Kit

Creating a Product Marketing Plan is a 40-page PDF methodology and tool-kit of 20 premium tools & templates to develop a comprehensive product marketing plan.<p>Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric …

10 Questions You Need to Answer to Create a Powerful Marketing Plan

• Share<br>• Flip<br>• Pin<br>• Email<p>Updated December 24, 2017<p>A marketing plan is an essential marketing tool for every small business. To create an effective plan, …

Marketing

How to Create a Marketing Plan

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer …

Marketing

10 Questions to Ask When Creating a Social-Media Marketing Plan

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ever heard the saying "Failing to plan is planning to fail?" That old but wise adage often rings true when it comes to social media marketing. Creating a detailed, goal-oriented social-media strategy is just as important as having a rock …

Marketing

How to write a business plan: markets and competitors

Experts share their advice on how to write the third part of the business plan, which focuses on the segments of the market you plan to target<p>Sun Tzu, the ancient Chinese philosopher and military strategist, famously said: "If you know your enemy and know yourself, you need not fear the results of …

How Social Data Changes Everything We Know About Marketing Strategies

The emergence of social media and the steady decline of mass media are the two biggest marketing stories of the decade. Both print circulation and TV …

How Wendy's Plans to Take Over the Burger Market

Shares of <b>The Wendy's Company</b> have done amazingly well this year with a 50% rise since January, which outperformed the share price appreciation of</b> …

A Stellar Content Plan Can Lead to Business Success

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Long gone are the days when a company could rely solely on traditional advertising. Now, every company, whether it’s a multi-billion dollar corporation or a local small business, needs to start investing in content as well.<p>If your company …

Marketing

ISS float plans on course despite stock market turmoil

Company runs catering, security, cleaning and many other services for companies, including for Barclays' London head office<p>ISS, the Danish outsourcing group, said it was unperturbed by events in Ukraine as it launched a flotation into markets rocked by the crisis in the Crimea.<p>The private …

Iran is 2014's surprise tourism hit

Wild Frontiers, an adventure operator, has nine group tours scheduled for 2014, five of which are sold out to their maximum capacity of 12, and contrasts with two group tours in 2013, neither of which ran full. The company has seen tailor-made bookings rise from four last year to 26 so far in 2014, …