mmarinucci

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M913

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Obesity wars revisited: is it the meat or the motion?

Obesity researchers have been in a tug-of-war for decades now — is obesity really that bad for us, or isn’t it? Is it getting worse or better? Is it …

International Journal of Epidemiology

IJE app<p>The International Journal of Epidemiology (IJE) app allows you to read IJE content on the move using your smartphone or tablet device.<p>About IEA<p>…

Methods

Copyright

Apples to Apples: Radio Reaches the Most Americans Each Week

Results from the study showed that adults still spend the most time with TV, with radio coming in second place across almost all groups followed by …

Race & Ethnicity

What are brands for?

WHEN Imperial Tobacco, the world’s fourth-largest cigarette-maker, said in July that it would spend $7.1 billion to expand its business in America, …

Unclouded vision

<b>Superforecasting: The Art and Science of Prediction.</b> By Philip Tetlock and Dan Gardner. <i>Crown; 352 pages; $28. Random House; £14.99.</i><p>WEAPONS of mass …

The New Laws of Explosive Networks

Researchers are uncovering the hidden laws that reveal how the Internet grows, how viruses spread, and how financial bubbles burst.<p>Last week, United …

A bad definition of statistical significance from the U.S. Department of Health and Human Services, Effective Health Care Program - Statistical Modeling, Causal Inference, and Social Science

As D.M.C. would say, bad meaning bad not bad meaning good.<p>Deborah Mayo points to this terrible, terrible definition of statistical significance from …

The Fat Tails Statistical Project

Background: The technical papers below are part of a systematic approach to uncover mismeasurement of statistical metrics under fattailedness and …

Mars global CMO: Expecting brand love ‘a step too far’ for consumers

While many brands spend millions of pounds across the globe in a crusade to make consumers fall in love with them, Mars is bucking the trend and is …

Relationships

What causes the Double Jeopardy law?

I was recently asked for a causal explanation of marketing’s Double Jeopardy pattern.<p>This is discussed in How Brands Grow (e.g. table 3.3 and …

Branded content is just the ad industry's latest psychosis

<i>In this opinion piece Eaon Pritchard argues that, at times, the industry slips in and out of a strange state of psychosis, with branded content and</i> …

A Better Way to Map Brand Strategy

Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and making them central in their category. Central brands, such as Coca-Cola in soft drinks and McDonald’s in fast food, are those that are most representative of their type. They’re the first …

Top 10 books that changed the way I do business

A client asked me yesterday for some advice on what books he should read to develop his product marketing knowledge. This prompted me to reflect on …

Avoid This Salary Negotiation Mistake

While speaking recently on the subject of transitioning your mindset away from seeing yourself as an “employee” and embracing the reality that we are …

EmeraldInsight

Supermarket price deals: the good, the bad and the ugly

On first glance, it seems that supermarkets are offering consumers great deals these days.<p>Many do save us money and majority of consumers manage the …

Going Beyond Big Data To Knowledge

“Ipsa scientia potestas est” (“knowledge itself is power”), Sir Francis Bacon<p><b>Don’t believe the big data hype</b><br>Over the last month, I have written about all the hype surrounding big data including how it equals a big headache for executives and how the promise of big data bypasses the C-Suite. This …

Big Data ≠ Big Wisdom: Mismanaging 21st Century Problems with 19th Century Thinking

Today we are witnessing the unparalleled explosion of technology. But the sad fact of the matter is that Big Data and more technology alone have not improved the quality of our thinking and the ways in which the majority of people and organizations make important decisions. By themselves, Big Data …

Rodeo: A data science IDE for Python

Rodeo: A data science IDE for Python

Python Programming

Truly Accountable Marketing Vol. 7 No. 1 (2015)

Big Data & Machine Learning Convergence

I recently had two pretty interesting discussions with students here at TU Berlin which I think are representative with respect to how big the divide …

Three Things About Data Science You Won't Find In the Books

In case you haven’t heard yet, Data Science is all the craze. Courses, posts, and schools are springing up everywhere. However, every time I take a …

Machine Learning

The Hole in the Leaky Bucket Theory

The leaky bucket theory suggests that companies are always losing customers, so to maintain share, you have to win an equal number of new customers …

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