Mariana Lopes

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Hacking Startup Growth with Brands

Posted on: August 9, 2013<br>Posted in Strategy<p>Here is a three step how-to with deeper explanations on how startups should think about working with …

Marketing

Top 5 Ways Bleacher Report Rules the World!

<i>Illustration by Michael Waraksa</i><p><i>LAST YEAR</i>, sportswriter King Kaufman stepped up to the lectern at a symposium held on the Google campus. In a 14-year …

What Was This Bro Thinking? Bustle.com's Bryan Goldberg Explains Himself

Considering he only wanted to launch a women’s-interest website, Bryan Goldberg must have been surprised to find himself the internet’s primary object of hatred yesterday.<p>No doubt it had a lot to do with the rather patronizing tone he struck in introducing Bustle, a site that, in his words, “puts …

Adtech-enfreude: RadiumOne CEO’s Arrest Brings Out the Haters

The news is shocking. RadiumOne CEO and founder Gurbaksh Chahal was arrested in San Francisco and charged with 47 counts of felony assault against …

Marketing-Mix Models Get Pushback As Media Landscape Changes

Marketing-mix models, since rising from relative obscurity a few decades ago, have become the de facto standard of evaluating return on investment, …

Forget ‘Native,’ It’s About a Content Mindset

You can’t get very far in a conversation about marketing these days without the word “content” being bandied about. It is now the advertising …

All Your Employees Should See This (Old) Movie

Sometimes the best way to teach group dynamics is to get your staff together to watch a film.<p>From <i>The Godfather</i> to <i>Wall Street</i>, many movies teach valuable lessons about the fundamental elements of business--loyalty, team building, greed, power struggles, leadership.<p>One great example that isn't often …

Leadership

Data-Viz Guru Nicholas Felton Is Leaving Facebook

Nicholas Felton, the data viz superstar who joined Facebook two years ago, is leaving the company, according to a post on his Facebook page. In the update, he writes:<p>The opportunity to help mold a service of such importance to so many people has been a high point in my professional career. I’m …