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Google's Big Changes to Search: What You Need to Know

On Tuesday morning, Google announced some major changes meant to fight the fake news and hate speech that keep polluting its search results.<p>The …

Brand = delivery / promise

Deciding your marketing focus should not be that difficult<p><i>I love simple ideas. Especially the ones that make complex subjects easy to understand.</i> …

Facebook Officially Launches Canvas Ads That Load Full-Screen Rich Media Pages In-App

Instant Articles, meet Instant Ads. Facebook wants to give advertisers an immersive way to reach people without making them leave the social network. So today it officially launched its ad Canvas for all advertisers. When users click a Facebook News Feed ad connected to Canvas, it opens a …

digital marketing buzzwords

Marketing has always been prone to lingo that many people don’t understand. But in the world of digital marketing, it feels like we’re getting into …

GE CMO: I'm done advertising on prime

"We still believe in TV, but we believe in an audience that is going to stay," Boff told me recently. She's looking for "engagement."<p>Boff will be on a panel I am hosting about native advertising at Business Insider's IGNITION conference next week. Ahead of our panel we spoke on the phone.<p>Boff says …

Top 5 Google Analytics Custom Reports & Dashboards

We recently wrote a post for the Zazzle blog about reporting in digital marketing and such was the reaction to its publication that we wanted to …

3 Social Media Trends to Look for in 2016

<i>This is a guest post by Katie D’Arcy, public relations and social media strategist at Martino Flynn.</i><p>It seems as if social media trends change daily. …

The top 17 food brands millennials love

Ad agency Moosylvania asked over 3,500 millennials — defined as 20 to 35-year-olds — to select their favorite brands over the past three years.<p>Great Questions, LLC helped rank the winning brands.<p>These brands are the food brands that came out on top.<p>Some are surprising — others, not so much.

Is this the future of the Internet of Things?

<i>This article is published in collaboration with SAP Community Network.</i><p>Imagine that your home security system lets you know when your kids get home …

The Complete Guide to Website Push Notifications for E-commerce

Website push notifications are clickable messages that are sent by a website to their subscribers’ browsers. They work very similarly to mobile app …

These 5 small businesses are killing it on social media

Introduction<p>It's crucial for any business, whether online or brick and mortar, to have a strong social media presence. Big brands have long been …

The 10 things in advertising you need to know today

<b>1. UK mobile carrier O2 is in the "well advanced" stages of looking at technologies to block mobile ads.</b> The UK's second biggest carrier has been testing technologies such as network-level ad blocking, apps, browser extensions, and working with the industry to raise mobile advertising quality …

Improving Customer Satisfaction with Simple Analytics

Let’s say that you’re a customer service operations manager with a ton of data sitting on your desktop — customer service call stats, email data, customer satisfaction reports, etc. You’re staring at a mountain of customer shipping and delivery data, and an always-open daily dashboard counting …

Great data visualization tools for communicators and marketers

Some of the most exciting content published today includes data visualization.<p>More than just charts or graphs, today's tools allow journalists and …

Seven 2016 trends that every marketer should be thinking about right now

With Mariah Carey clattering through our coffee shops, this can only mean two things for marketers. First, it’s time to start clearing space in your …

How to use Apple Pay on iOS 9 right from the lockscreen

If you live in a region that has Apple Pay enabled and you actually use the handy feature, then we have got a neat little tip for you. On iOS 9 you …

The Essential Guide to Writing a Business Plan

President Dwight D. Eisenhower once said, “In preparing for battle I have always found that plans are useless, but planning is indispensable.” If you’re starting a business, you should have a business plan regardless of whether you’re bootstrapping it or looking for outside funding.<p>The best sorts …

Paid Advertising 101: Understanding the Basics of Advertising on Social Media

An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from …

10 SEO Statistics Every Marketer Should Know About

Search Engine Optimization (SEO) is an ever-changing industry. What's hot and relevant one month might not be the next. Business owners and marketers …

Facebook deletes and blocks all links to small social media site Tsu.co

Facebook users wanting to post links to another social media site will find their comment blocked, it has emerged.<p>When people try to add a link to …

Facebook Messenger

Your presentations are putting people to sleep — here's how to fix them

Numbers can be an overwhelming part of a presentation for the average person, but that doesn't mean they shouldn't be included. Data plays a vital role in nearly every aspect of business — from decision making to strategy to understanding everyday consumer behavior.<p>The secret to making data …

4 Steps for Creating a Successful New Brand

Building a new brand is a daunting task. After all, branding defines the core message and values of your organization, product or service, and it …

The 10 things in advertising you need to know today

<b>1. Zeta Interactive, which was cofounded by former Apple CEO John Sculley, has acquired eBay Enterprise's CRM business.</b> The deal was worth in the region of $80 million to $90 million, people familiar with the matter told Business Insider.<p><b>2. The CEO of the soccer-focused YouTube channel Copa90 told</b> …

Here Are 5 Reasons Instagram Really Matters (Especially for 2016's Marketing Budgets)

This is a big statement from MDG Advertising: Instagram may be the single biggest opportunity for social media marketers next year. Can it be true? …

5 Ways to Take Advantage of the Google/Twitter Partnership

Here is what we know: Google and Twitter are partners.<br>Here is what we <i>don’t</i> know: The impact this will have upon search/social marketing.In February, …

Google is bringing DoubleClick to billboard ads for the first time — which could be huge for outdoor advertising

The company is trialing a method for premium billboard ads to bought programmatically — using DoubleClick's automated processes, rather than having to manually place an order with an outdoor advertising company upfront — for the first time.<p>It's a really significant move for Google and for the …

A ton of useful information on social media marketing measurement!

In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … a subject that seems to …

Why Aren't More Small Businesses Using SEO?

For more than a decade, thousands of businesses have enjoyed the benefits of high rankings in Google searches (and searches on competing engines) thanks to their SEO efforts. Larger corporations pour hundreds of thousands of dollars and allocate entire departments to gaining more online visibility, …

Marketers Paradise

Discover how to tap into the fastest growing industry in the world.<p>Discover how to get your brand in front of a massive targeted audience.<p>Wouldn't it …

Twitter Targets Brands With Its New Analytics Hub

In keeping with the trend of expanding its analytics capabilities, Twitter is catering to its advertiser base with Twitter Brand Hub. An analytics platform for brands, the Brand Hub is designed to track conversation in real time and gather data on tweets that mention their brand and …