Sports Biz U

By Don Roy | A collection of news and features of interest for sports business students, scholars, and practitioners. This magazine is curated by the authors of Sports Marketing, a textbook by Mike Fetchko, Don Roy, and Ken Clow (Routledge).

NHL Names Pandora's Heidi Browning New Chief Marketing Officer

In an effort to continue extending its brand throughout the nation, the National Hockey League today named Heidi Browning as its new executive vp and …

Pandora

How to Make Marketing Sponsorships Work

It amazes me how many brands sign on to sponsor something, but then don’t find ways to make that association clear in a meaningful way to customers …

Marketing

Roger Goodell named most influential person in sports by Sporting News

NFL commissioner Roger Goodell has been voted the most influential person in sports, according to a ranking compiled by Sporting News.<p>Twenty-one …

The Philadelphia 76ers just bought a pair of eSports teams

The two will be merged into a "powerhouse competitor."<p>The Philadelphia 76ers' ownership group announced on Monday that it has acquired two eSports teams, Team Apex and Team Dignatas, and will merge them into a single organization under the Dignatas banner. The team will compete in <i>League of Legends</i>,</i> …

Philadelphia

Tennis stars Williams, Djokovic take their game to Armani

MILAN (AP) — If even Giorgio Armani has a negligee-inspired dress, then baby doll looks are definitely a trend.<p>Armani's take featured a layer of black sheer pleating over a dark floral pattern, finished with poufy translucent shoulders. Baby-doll looks are hot this season on the runways at Milan …

Giorgio Armani

Work begins on second 50-storey Canadiens condo tower

The appetite for Montreal Canadiens-themed merchandise — even $250,000 studio apartments and $1-million-plus penthouse condos — appears to be …

NHL

Twitter’s First NFL Livestream Drew an Average Digital Audience of Just 314,000 a Minute

CBS's first Thursday Night Football game of the season drew 28 percent fewer viewers than last season's inaugural prime-time game on the network. But …

Advertising

Formula One at a Turning Point With Its New American Owners

Formula One’s return to Singapore this weekend is a fitting reminder that despite the optimism that greeted the announcement that an American media company was buying the series and would list it on Nasdaq, it could turn out to be déjà vu all over again.<p>Bernie Ecclestone, the series’ promoter, has …

Formula One

Cubs fans will have to dig deep to get playoff tickets

Now that the Cubs have clinched a spot in the National League Division Series, a new contest has begun — for playoff tickets.<p>Tickets brokers say fans who aren't lucky enough to buy them through the official lottery can expect to drop serious cash for a chance to watch the team make history. Whether …

Baseball

Raiders stadium in Las Vegas is now just one step away from approval

Are the Oakland Raiders heading to Las Vegas?<p>A Nevada oversight committee has approved a $750 million public funding plan for a Las Vegas Raiders stadium, according to CBS News' Mark Albert.<p>Clark County Commission chair Steve Sisolak confirmed to CBS News via text message that the Southern Nevada …

Las Vegas

The NFL Is the First Sports League to Get a Snapchat Discover Channel

The National Football League on Tuesday revealed that it signed a multiyear extension with Snapchat that will make the NFL the first sports league …

Snapchat

Tiger Woods to buy... TaylorMade?! | Golf Magazine News & Forum

<b>• Rumours say Tiger Woods could be buying TaylorMade</b> <b><br>• The equipment giant was put up for sale earlier this year<br>• Jason Day signed deals with Nike and</b> …

Laughing All the Way to the Bank: Rio Olympics Make NBC $250 Million Richer

While the ratings for the 2016 Summer Olympics didn't quite measure up to NBC's early projections, the Peacock still managed to strut away from Rio …

Entertainment

Future of live TV? Twitter’s first attempt at NFL live streaming goes smoothly

So far, so good for Twitter’s NFL live streaming ambitions.<p>The company’s first attempt at streaming an NFL game went smoothly, and the overall …

Rams' TV ratings in L.A. this year lower than in St. Louis opener last year

Did Los Angeles Rams fans not expect much out of their team in the season opener? Or are there Los Angeles Rams fans to begin with?<p>The Rams’ …

Atlanta Hawks introduce fully digital ticket package aimed at millennials

Few groups of people have the power to control the sporting world like that of the millennial generation thanks to its purchasing power. The Atlanta …

ACC Pulls Championships From North Carolina Over Bathroom Law

One day after the NCAA voted to move championship tournaments and other games from the state of North Carolina over a controversial law regarding …

Sports Law

What ESPN's App Crash Tells Us About America's Fantasy Football Obsession

It seems people are becoming increasingly interested in disassociating themselves from the reality they've been handed. The rise of virtual reality, the prospect of wearing headsets that can transport us to malls, mountains and distant planets, or even online dating via holograms that eventually …

Fantasy Football

Under Armour Hits the Runway With a Wild Attempt at High Fashion

Under Armour Inc. already makes skintight compression leggings, water-repellent sweatshirts, and not-quite-cool sneakers. The next step, of course, …

General Mills Sponsors Live Weekly Yahoo ESports Show

To promote its Reese’s Puffs Cereal, General Mills has signed to be the first presenting sponsor of a new weekly show, Yahoo Esports Live.<p>The …

Yahoo

Twitter Is Coming to Apple TV, Others Just in Time to Stream NFL Games

Twitter is coming to Apple TV and other online video platforms.<p>The service has reached deals with Apple TV, Amazon Fire TV and Xbox One to bring its …

Entertainment

Check Out the Wacky Baseball Devotees Vying for Wix.com's No. 1 Yankees Fan

While the New York Yankees hope to eke out a wild-card spot for the playoffs in a tightly contested American League race, Wix.com is crowning the …

Baseball

ESPN's Long-Form Storytelling Could Turn Sports Podcasting on Its Head

It's the new golden age of audio. So it's not entirely surprising that there has been a wealth of new podcasts announced in recent weeks, especially …

Storytelling

Asics Listed On Dow Jones Sustainability Index | SGB Media

Asics Corp. has been selected for the second time as a component company of the Dow Jones Sustainability Asia/Pacific Index.<p>The Dow Jones …

Super Bowl 50 MVP Von Miller Signs Emoji Marketing Deal

As the 2016 NFL season neared this summer, emoji company, Moji (AppMoji, Inc.), wanted to align with some of the biggest stars on the gridiron.<p>Look …

Why the NFL's reputation is bulletproof

The National Football League is more than a game or a sports league; it’s so ingrained in American culture, that even its missteps or major safety …

Public Relations

based group buys F1 amid hopes of North American growth

CHARLOTTE, N.C. (AP) — In the world of motorsports, there is Formula One and then there is everyone else.<p>Nothing can compete with the glitz and glamour that accompanies F1 and its $10 million machines that breathlessly power through the streets of Monaco, race courses in Shanghai, Sepang and Sochi, …

Bernie Ecclestone

NBA Revenue Expected To Hit $8 Billion In 2016-2017

Share Email<p>ESPN sports business reporter Darren Rovell tweeted on Thursday that the NBA’s revenue for next season is projected to hit the $8 billion …

NBA

How Edmonton and the Oilers are paying for their new arena

Canadian Press <br>September 8, 2016, 9:26 AM<p>Canadian Press September 8, 2016, 9:26 AM<p>Edmonton will cut the ribbon Thursday on what it calls North …

Edmonton