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By Don Roy | A collection of news and features of interest for sports business students, scholars, and practitioners. This magazine is curated by the authors of Sports Marketing, a textbook by Mike Fetchko, Don Roy, and Ken Clow (Prentice Hall).

Revealed: Where Formula One's $900 Million Prize Money Really Goes

Four Formula One teams earned more than $100 million in prize money last year according to new research which shows that the outfits in the auto racing series are some of the best rewarded in world sport.

The four teams are Ferrari, Red Bull Racing, McLaren and last year’s champions Mercedes. …

Formula One

Sports teams, vendor want right to run 50-50 raffles in California; some nonprofits call foul

SACRAMENTO, Calif. – The pitch is for charity, but the call could favor California's professional sports teams.

California's major league sports clubs and a leading raffle vendor are lobbying state lawmakers for the exclusive right to conduct charitable gambling at professional sports venues to sell …


Facebook is leading the way in social commerce

Facebook is the top social commerce platform, driving more than two-thirds of mobile e-commerce traffic and boosting social media's quickly growing share of e-commerce web traffic.

Facebook accounts for 50% of total social referrals and 64% of total social revenue. The site’s social commerce …


The Players Tribune Will Launch Its First Branded Series Next Week

The Players Tribune is furthering its push into digital video with the new series, From Somewhere. It'll be the 10-month old, Derek Jeter-founded …

David Ortiz

Sports Illustrated Gears Up for College Football Season With a New Site

Sports Illustrated is gearing up for the college football season with the launch of its newest digital vertical, Campus Rush. The site, which …

College Sports

NFL Helps Media Agencies Build Relationships Through Fantasy Football

Representatives from 16 of the biggest agencies in New York packed into the upscale Edison Ballroom for the NFL's annual Media Agency Fantasy Draft …

Fantasy Football

Washington sports owner Ted Leonsis talks VR

The sporting world was revolutionized not too long ago with the rise of data in the Moneyball era. Now, a second revolution could be in the …

Virtual Reality

The domain name that continues to elude Major League Baseball

Durland and Darvin Miller are brothers. Twin brothers, to be exact. They also happen to be the owners of the domain name “,” and have …


Ohio State's Ezekiel Elliott follows coach Urban Meyer’s lead in filing for trademarks - Dayton Business Journal


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Urban Meyer

PNC has big plans for maximizing its Chicago Bears sponsorship (Video) - Chicago Business Journal

A new PNC television commercial from the Deutsch New York ad agency ends with a reference to the banks new sponsorship arrangement with the Chicago …


Lexus Extends Partnership With U.S.G.A.

Sarah Hirshland, the USGA's senior managing director of business affairs, tells "Marketing Daily" that Lexus is also sponsoring a new digital …


A surplus of $161 million is projected for L.A.'s 2024 Olympics bid

The plan to bring the Olympics back to Los Angeles for a third time has become a little clearer with city officials offering additional details about how they would stage the massive sporting event.

Their $4.1-billion bid proposal for the 2024 Summer Games — contained in a 218-page book made public …

Los Angeles

Dallas Cowboys, fantasy sports site DraftKings reach marketing partnership

Fantasy sports website DraftKings Inc. has reached a partnership deal with the Dallas Cowboys. According to a news releases from the Cowboys, …


Under Armour Seeks to Do for Maryland What Nike Did for Oregon

Within a few years, the midcentury red brick field house in the center of the University of Maryland campus will be a glassy, sunlit home of medical facilities and classrooms, as well as an athletic conditioning center, a locker room and three football fields — two outdoors and one inside.

The …


Atlanta Dream to launch development series for women at Coca-Cola headquarters

Atlanta's WNBA team will launch its Inspiring Women E.N.E.R.G.Y. Seminar Series presented by The Coca-Cola Co. (NYSE: KO) with a breakfast seminar on …


Digital Killed the Sponsorship Star

An industry observer has argued that increasingly only challenger brands and new market entrants are using big budget sponsorship vehicles to drive …


NBA Teams Partner With Stanza to Let Fans Sync Calendars and See Live Updates

Twenty-four National Basketball Association teams have partnered with San Francisco-based Stanza for real-time calendar sync, a feature that allows …

College Sports

Put a Cheesy Ring on It: Pizza Hut Is the Official Pizza of ESPN Fantasy Football

Oct 08 New York, NY

ConferenceAd Age Data Conference 2015

Explore the latest and most-effective ways marketers can use data, whether it be their own CRM …


City Sports Sets its Sights on Personalized Shopping Experiences

Sporting goods retailer City Sports understands that winning customers is a marathon, not a sprint. And given the growing competition and array of …

Under Armour: Under Armour 'Multiplies' Misty Copeland, Stephen Curry and Jordan Spieth in Stunning Ad

Stephen Curry

U.S. Open Marketers, Media Have Quite A Racket

It doesn't take much to get people excited about the U.S. Open, the tennis Grand Slam that will be held in the Billie Jean King National Tennis …


College sports battling shrinking student support

Eagle Revolution looked and sounded like it could be one of those trending Internet things.

Music thundered. Lights flashed. A DJ bellowed for …

Lenovo Uses Fantasy Football To Build Brand Awareness

Weekly Feature One Size Doesn't Fit All; Small Can Be Powerful

Learn more

At Fantasy Online College, NFL running back Matt Forte teaches Chicago …

Fantasy Football

Gaming Fandom Sweeps New York: How Brands Fit Into E-Sports Matches

Hordes of gamers gathered in New York City this weekend for a professional tournament that offered further proof that e-sports, or electronic sports, …

League of Legends

Kevin Harvick to switch beer sponsorship from Budweiser to Busch

A different beer brand will be featured on Kevin Harvick’s No. 4 car next season.

Budweiser, a mainstay team sponsor in NASCAR's top division since the early 1980s, will not be the sponsor on any cars beginning in 2016

The parent company of Budweiser, Anheuser-Busch, is not reducing its NASCAR …

Kevin Harvick

Federal court denies New Jersey's bid for legalized sports betting

A U.S. federal appeals court ruled in favor of the NCAA, NFL and other major sports leagues Tuesday, denying New Jersey's latest bid to bring legalized sports betting to the state's struggling casinos and racetracks.

The Third Circuit Court of Appeals in Philadelphia denied New Jersey's appeal by a …

New Jersey

This NFL Player Moved the Most Merchandise Between March and May

Roger that, Brady sold lots of jerseys and hats

Those who thought that “Deflategate” would have hurt Tom Brady’s popularity will be surprised when they scan the NFL players union’s latest top 50 player sales list.

The New England Patriots quarterback topped the list as the player who sold the most …


Under Armour launches first major brand campaign

Tom Brady won another Super Bowl. Stephen Curry won an MVP and an NBA title. Jordan Spieth won the Masters and the U.S. Open. Misty Copeland became the first African-American to become a principal dancer at a major ballet company.

It has been a big year for Under Armour's most high-profile …


The TV business is falling apart

There's a new reality for the US television business.

In a research note to clients Thursday, analyst Todd Juenger and his team at Bernstein said the market was valuing the sector as if ad-supported TV in the US was a "structurally impaired" asset — and Juenger thinks this is right.

An asset is …

Entertainment Industry