Sports Biz U

By Don Roy | A collection of news and features of interest for sports business students, scholars, and practitioners. This magazine is curated by the authors of Sports Marketing, a textbook by Mike Fetchko, Don Roy, and Ken Clow (Routledge).

J.D. Power 2016 Fan Experience Study

<b>NEW YORK: 16 Aug. 2016 —</b> Major League Soccer teams rank no lower than second in each of America’s four largest markets included in the inaugural J.D. …

Anaheim Ducks

Bank Run by 41-Year-Old Said to Pay $100 Million to Name Stadium

Banc of California, whose 41-year-old leader has almost doubled its stock price and assets since the start of 2015, agreed to pay $100 million over …

California

Dick's SG Acquires Affinity Sports | SGB Media

Dick’s Sporting Goods acquired Affinity Sports, a sports management technology company based in San Diego. Affinity Sports will provide key services …

Dick's Sporting Goods

Speedo announces it is ending sponsorship of Ryan Lochte

Speedo announced it dropped its sponsorship of embattled U.S. swimmer Ryan Lochte on Monday.<p>The swimsuit manufacturer’s decision to cut ties with Lochte comes after a week-long saga that led to Lochte and three other swimmers to be questioned by Rio authorities after Lochte alleged they were robbed …

Ryan Lochte

Dick's Sporting Goods Taps Jason Aldean in New Campaign

Country music star Jason Aldean provides a glimpse into his Southern childhood roots in a new campaign from Field & Stream, the brand owned and …

Jason Aldean

Watch Peyton Manning Decorate Cupcakes For Papa John's

For Papa John's, football season still means Peyton Manning.<p>The retired quarterback stars in the pizza chain's newest commercial debuting Monday. The …

Cupcakes

Campbell's Chunky Has NFL Stars Draft Everyday Guys

Campbell Soup Co. is stepping up its Chunky game by featuring National Football League stars drafting fictional everyday guys in their own twist on a …

Drew Brees

Under Armour Goes Above and Beyond in New Video

For the next installment of its "It Comes From Below" campaign, Under Armour went above. On Monday, the sports brand will debut a video featuring …

Under Armour

Do Female Athletes Get Stiffed By The Sports Industry?

The Olympics brought a moment of equality to women in sports, but don't expect it to last.<p>During the 2016 Olympics, the U.S. enjoyed a brief, imperfect glimpse of a rare phenomenon in sports: gender equality.<p>Notable gaffes in sexist Olympics coverage aside, high-profile women athletes like …

Women's News

The NFL And Microsoft Announce Updates To Their Partnership Ahead Of The 2016 Season

The 2016 NFL season is less than three weeks away. Microsoft recently announced they will provide the league with improved Surface Pro 4’s, as well …

Microsoft

Atlanta United FC set new season ticket record for expansion teams

Atlanta United FC won’t enter MLS for another seven months, but the incoming expansion club has already sold more than 22,000 season tickets for the …

Atlanta

Digital and ambush gets gold at Rio Olympics

Being a sponsor used to be a sure winner for those CMOs with budgets. After all, the biggest sporting spectacle is also one the biggest advertising …

Team USA

Past struggles led to sponsorship of Leah Pritchett, says 'Papa John'

John Schnatter cannot help it. Every time he looks at the 10,000-horsepower Top Fuel dragster he sponsors he's reminded of a 1971 Z-28 …

Usain Bolt Has Strengthened His Social Brand by Bringing Levity to Live Action

Jamaican Usain Bolt has become an incomparable figure in Olympics history, leaving his mark in 2008, 2012, and now 2016. Bolt is the first male …

Usain Bolt

Who Is Elena Delle Donne?

Elena Delle Donne is a stud on the hardwood. She was the 2015 WNBA MVP, and the 2013 WNBA Rookie of the Year, earning these accolades as a member the …

Advertising

Ad of the Day: Russell Athletic Chronicles the Heartbreak and Grit of High School Football

Plenty of sports movies are about the thrill of victory: the game-winning shot at the buzzer, a go-ahead touchdown on the final play or a walk-off …

High school football

Hosting The Olympics Is A Terrible Investment

When Rio de Janeiro won its bid to host the 2016 Summer Olympics back in 2009, the Brazilian government estimated that costs directly related to …

Brazil

How the Olympics Lost Millennials

Let’s face it: The Olympics is old, man. The median age of U.S. viewers for the 2008 Beijing Olympics was 47, rising to 48 for the 2012 London Games. …

Liberal News

Olympic TV Sponsors Fail To Gain Search, Social Ad Success

A flurry of data released Monday gives marketers insight into where Olympic TV sponsors and others fall short when making the connection with …

TV

Twitter Scores With Live

Twitter, has had its fair share of challenges (having had its growth forecast recently downgraded by eMarketer) and mismanaged public relations …

Twitter

Hip Hop and Golf? How Callaway Is Swinging for Millennials

Who says hip hop and golf don't mix?<p>Callaway thinks they can, which is why the golf equipment maker is coming out with a new documentary featuring …

Advertising

See The Box: Special K Red Berries Goes Gold For Olympic Gymnasts

Kellogg's decision to sponsor a certain Olympics newcomer and the USA Gymnastics team has paid off with some big wins.<p>The cereal maker unveiled a …

Advertising

Olympics Give NBC More Scatter Ad Dollars, Record Digital Results

Now six days into the Olympics, NBC says it is meeting most if not all its business and viewing goals, including improved ad sales activity.<p>NBC …

NBC

Penny Oleksiak’s brand-friendly personality attractive for sponsorships

Sixteen-year-old swimming phenom Penny Oleksiak left for Rio as a relative unknown and will return as a national treasure. Canadians don’t tend to dominate at the Summer Olympics; Ms. Oleksiak, still a child, has upended that narrative with a record four medals so far and set the stage for possibly …

Sports Industry

Why Under Armour's Michael Phelps Ad Is One of the Most Shared Olympics Spots Ever

This summer, Michael Phelps is swimming for his last time at the Olympics and collecting a few more gold medals along the way. Outside of his …

Team USA

Why the Olympics Aren't Winning Gold with Social Media Coverage

Based on my personal experience trying to follow and watch Team USA while traveling through Copenhagen, I've been disappointed with the tight grip …

Social Media

Social Media Underperforms At Rio Olympics

Despite a major shift to live-streaming, Facebook and its social media rivals appear to be underperforming at the Rio Olympics.<p>Indeed, only 33% of …

Olympics

Nike's stock falls behind rivals at Rio Olympics

SAN FRANCISCO (Reuters) - Nike has top billing among sports brands at the Rio Olympics, but a week into the games, its stock is losing to Adidas and Under Armour.<p>The quadrennial global sports event exposes apparel brands worn by top athletes to hundreds of millions of viewers, but growing …

Nike

Adidas creates content playbook to move beyond just capturing consumers attention to engaging with them | Marketing

Adidas has partnered with digital agency AllTogetherNow to come up with a playbook for content marketing that willl help it go from just capturing …