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By Don Roy | A collection of news and features of interest for sports business students, scholars, and practitioners. This magazine is curated by the authors of Sports Marketing, a textbook by Mike Fetchko, Don Roy, and Ken Clow (Prentice Hall).
In what was arguably the most innovative content marketing campaign during the 2014 FIFA World Cup, Adidas turned the game’s official match ball into …Adidas
Risking the wrath of American sports fans, ESPN has completely overhauled its website.
And here’s what it looks like:
The redesign follows the relaunch of ESPNs mobile apps last month, and coincides with the 20th anniversary of the Disney-controlled sports broadcasting monolith’s website …Mobile Apps
The Philadelphia Phillies will entice fans with new giveaways, more theme nights - Philadelphia Business Journal
M. Kennedy for GPTMC
John GeorgeSenior Reporter- Philadelphia Business JournalEmail | Twitter | Google+
The Philadelphia Phillies open the 2015 season …Philadelphia
Candace CarlisleStaff Writer- Dallas Business JournalEmail | Twitter | Twitter | Google+
The sports fervor of the NCAA basketball tournament …Sports Industry
TBS earned the largest audience ever for a basketball game on a single cable network.
Saturday’s Kentucky/Notre Dame NCAA Tournament Elite Eight game …Kentucky
Madison Square Garden filed paperwork on Friday with the SEC to separate its live sports and entertainment businesses from its media businesses.Madison Square Garden
PHOENIX -- In an important milestone for the burgeoning programmatic TV marketplace, ESPN will become the first major television network to provide a …TV
Research Report How to Integrate Social Media Into Your Marketing Strategy
Learn five practical methods for successfully engaging with consumers …Roger Goodell
Exclusive Ad Age Research Available TV and Technology
TV viewing habits have changed dramatically in the past two years. In fact, 63% of executives …Marketing
Many fans are cheering the end of the NFL's maligned blackout rules, which required a team to sell out its home game at least 72 hours before kickoff …Blackouts
For most big-time college sports programs the men's basketball team is a distant second to football in terms of revenue. But considering less operating expenses and a fewer number of athletes, the average men's basketball player is actually worth a lot more than their football …College Sports
Steps taken by the NCAA to address the ongoing attendance concern at the women's NCAA Tournament are working, at least in some places.
Buoyed by two moves in particular — to once again have top teams host first and second-round games and scheduling more weekend games — overall attendance was up. …March Madness
NFL contracts are getting massive, as teams have committed almost $2 billion to players this free agency period.
Free agency will continue throughout the offseason, but the first and second waves of signings are in the books. There are plenty of players still looking for work and plenty of roster …Antonio Cromartie
24 March 2015 | Posted in Agencies, Soccer, North America, | By Michael Long
Reigning Major League Soccer (MLS) champions Los Angeles Galaxy have …
Marty FinleyReporter- Louisville Business FirstEmail | Twitter
The rumors have turned out to be true.
Louisville Slugger will no longer be …Louisville
24 March 2015 | Posted in Agencies, College Sports, North America, | By Eoin Connolly
The National Collegiate Athletic Association (NCAA) has agreed a …College & University
Washington Nationals fans will have to take a few extra steps — literally — before they can head to the stands at Nationals Park to watch the team’s …Major League Baseball
The NFL is holding its annual meeting this week in Phoenix, with team owners and personnel discussing issues faced by the league. And already there …Buffalo Bills
Top companies are making huge strides through their NCAA March Madness commercial spending.Attention Economy
Brett Yormark, CEO for the NBA's Brooklyn Nets and the team's home venue, Barclays Center, is a man with a plan that he has been building for more …New York
Nike is currently embroiled in three legal struggles, one over copyright and two over intellectual property, with massive implications for the brand’s reputation and bottom line.
The sneaker behemoth’s deep pockets give it an advantage in court, but also mean it has a lot to lose. Perhaps more …Adidas
There is a stronger buzz than ever about the Titans being sold, which has long been in the works but has not taken on a greater sense of urgency with the departure of Tommy Smith, who was the defacto acting owner following the passing of patriarch Bud Adams. It's long been known in NFL circles that …Tennessee Volunteers
Sports fans represent some of the most dedicated customers brands can hope for. But while loyalty in sports runs deep, maintaining a high level of …
BBVA Compass NBA American Express card is getting assists from top NBA players.
The launch is supported by a cross-platform digital campaign that …Compasses
Fed by especially strong demand in North America, Nike posted stronger-than-expected results for its fiscal third quarter, and increased spending on …Nike
Friday, 20 March 2015
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USA Track & Field CEO Max Siegel has grown the 35-year-old organization with the speed of a world-class sprinter.
And long-term relationships he’s …Nike