Sports Biz U

By Don Roy | A collection of news and features of interest for sports business students, scholars, and practitioners. This magazine is curated by the authors of Sports Marketing, a textbook by Mike Fetchko, Don Roy, and Ken Clow (Routledge).

Dale Earnhardt Jr. agrees to deal with NBC

Retiring Monster Energy NASCAR Cup Series driver Dale Earnhardt Jr. has signed a multi-year contract with NBCUniversal, according to <i>Sports Business Daily</i>, that will take effect in January.<p>According to the story, NASCAR’s 14-time most popular driver will be heavily leveraged in multiple NASCAR …

Motorsport

How to Take Mascots from Lovable and Huggable to Marketable and Profitable

Butler and Ohio State are two universities leading the way when it comes to mascot engagement.<p>More often than not, life doesn’t go as planned. In …

How the NBA made summer league a real thing and stole July in the process

More than a month has passed since the NBA’s last competitive game, but a funny thing is taking place: The league is as relevant in July as it was when the Warriors were cutting down the Cavaliers in June.<p>The NBA offseason has taken over the slowest month on the sports calendar, the one that falls …

Basketball

Hendrick Motorsports renews pair of partnerships

We collect non-personal information and data through the standard operation of our servers or through the use of cookies. Cookies are small text …

​Mattel launching WWE dolls for girls

Seizing on the popularity of professional wrestling, Barbie creator Mattel Inc. is launching the first-ever fashion dolls for girls featuring WWE's …

WWE

Evian extends Wimbledon partnership

<b>Danone-owned mineral water brand Evian has agreed an extension of its long-term partnership with the All England Lawn Tennis Club (AELTC) to remain</b> …

Publicis Media’s Dan Donnelly: “At World Cup Years we Look at Opportunities to Engage Fans that Might not Always be Thinking about Soccer.”

Editorial Staff | 07/23/2017<p>Dan Donnelly (photo) leads the Sports division for Publicis Media. His U.S based assignment includes responsibilities …

Sports franchises flock to Minneapolis marketing company

Sportsdigita has acquired more than 300 professional and collegiate clients in just six years

Sporting Kansas City: FanThreeSixty Improving Fan Experiences

Mar 4, 2017; Washington, DC, USA; Sporting Kansas City players are escorted onto the field by young fans before the game against the D.C. United at …

Sporting Kansas City

The pros and cons of betting sponsorship in football

With The FA recently pulling its £4m ($5.2m) partnership with Ladbrokes, the relationship between betting companies and football has come under close …

How David Stern Built The Modern NBA And His Favorite Sports Investments Today

David Stern ran the NBA for three decades and his leadership took basketball from an era when playoff games were on tape delay, to being so popular that the league gets $2.66 billion a season for its national media rights.<p>I recently sat down with Stern for our four-time Emmy Award winning …

Basketball

84-Year-Old Miracle Whip Just Inked a Sponsorship Deal With an Octogenarian Basketball Team – Adweek

Like a lot of major brands, Miracle Whip has decided to sink some of its marketing dollars into sports sponsorships. Unlike other brands, however, …

Advertising Industry

Chelsea continue to commercially trail-blaze with sleeve sponsorship, obsession with tyres

LONDON, ENGLAND - MAY 08: A general view prior to kickoff during the Premier League match between Chelsea and Middlesbrough at Stamford Bridge on May …

New season-ticket charges have Canadiens fans seeing red

Some Montreal Canadiens fans are ticked off about a new process for accessing their season tickets.<p>The Canadiens have informed fans by email that …

Ice Hockey

NASCAR considering further restricting Cup drivers from competing in Xfinity Series races

NASCAR is considering further limiting Cup Series veterans from competing in Xfinity Series races, series director Wayne Auton said Friday at Indianapolis Motor Speedway.<p>The proposed limit could restrict drivers with more than five years of Cup experience from entering more than five Xfinity races …

Motorsport

Cheap food prices won’t help Falcons’ fans who can’t afford PSLs

Falcons owner Arthur Blank, right, with team president Rich McKay, announced “fan first” menu pricing in 2016, but the cost to get into a Falcons’ …

Rainiers nickname always a big hit in Tacoma? Hardly

Before the Rainiers’ nickname, and its stylish ‘R’ logo, became so wildly popular, there was a time when that idea wasn’t a hit with fans of the …

Sports teams are tackling fan engagement with tech from your marketing stack

In today’s always-on, multichannel world, the sports industry looks to marketing technology to communicate a cohesive message to fans. Rapid digital …

Sports Industry

Sponsors Score Early in Major League Soccer Season

With interest in the sport growing, the league has expanded in recent years. And for sponsors, even new teams can create big wins. In fact, …

Soccer

Esports Startup Among First Four To Open Sixers Innovation Lab

CAMDEN, N.J. — The Philadelphia 76ers have hopped on the startup accelerator bandwagon, and a budding esports company is coming along for the ride.<p>On …

Sports Technology

Disney is making TV shows about esports - Digiday

On Thursday, July 20, Disney’s kids channel, Disney XD, will air the first episode of “ESL Brawlers,” a half-hour gaming show that pits skilled …

Gaming

Amazon Spark: What It Is, Why It Makes Sense, and What It Means for Marketers

July 20, 2017<p>Share this content:<p>A breakdown of Amazon's new discovery and social-selling feature<p>Jeff Bezos is taking the challenge of social selling …

Misty Copeland Unlike Any In Under Armour Effort

<b>By Barry Janoff</b><p><b>July 19, 2017:</b> In its on-going quest to be the sports footwear and apparel company of popular choice but with an attitude that …

Oath Strikes Sponsorship Cycling Deal With Slipstream Sports

Verizon Communications’ Oath division -- which owns more than 50 digital media brands, including Yahoo, AOL, HuffPost, Tumblr Engadget and AOL -- has …

Cycling

Perform’s DAZN launches in Canada with NFL Game Pass

<b>UK-based digital content specialist Perform Group has announced the launch of its DAZN over-the-top (OTT) streaming service in Canada.</b><p>Upon launch, …

Canada

The bigger picture from Spielman vs. Ohio State

Ohio State loves its brand more than anything.<p>If you spend any time on campus in Columbus, that’s pretty clear.<p>They care about the athletes, some …

Jerry Jones' vision of game-day hospitality is the stuff of Legends

In the closing months of 2008, work was well underway on a pair of sports palaces with a collective price tag of $3.6 billion that would soon play …

Jerry Jones

Cygames nets Juventus agreement

<b>Italian soccer giants Juventus have entered into a three-year commercial agreement with video games developer Cygames.</b><p>The Japanese company becomes …

NBA, Real Madrid tops in social engagement

When it comes to social media, the NBA’s got game. An Instagram post showing Steph Curry celebrating his championship with family draws more than …

Social Media Marketing