Sports Biz U

By Don Roy | A collection of news and features of interest for sports business students, scholars, and practitioners. This magazine is curated by the authors of Sports Marketing, a textbook by Mike Fetchko, Don Roy, and Ken Clow (Routledge).

Alibaba's sports arm partners with IeSF, invests $150 million in esports

The quest to legitimize esports internationally just got a boost in China.<p>One of the International e-Sports Federation (IeSF) primary goals is the …

eSports

Recode on Flipboard

76,087 Followers | @recode | Tech news, reviews & events.<p>Rio 2016 Olympics will go on despite Zika virus fears, NBC Olympics president Gary Zenkel …

Personalized News

Twitter to Live Broadcast MLB, NHL Games | SGB Media

Twitter is taking a turn to live sports broadcasting as the app inked a deal with Major League Baseball and the National Hockey League to live stream …

Major League Baseball

Will Nike Take CrossFit From Reebok? | SGB Media

<i>By Jahla Seppanen</i><p>At the 2016 Reebok CrossFit Games, July 19-24, Nike athlete Mat Fraser took his first win after coming in second the following two …

Nike

Beef works at Arby's after getting sponsorship deal

You've seen where Beef lives, now check out where he works ... you know, besides the golf course.<p>Andrew Johnston has developed a cult-like following …

Snapchat

Mini USA's 'Defy Labels' Campaign Features Olympians

Tom Noble, department head, Mini brand communications, tells "Marketing Daily" these particular athletes were selected because they are different and …

Advertising

Samsung Gears Up For Olympic Games

"[The spot] attempts to break down barriers of geographic borders and strives to unite the world through one anthem made from many, brought to life …

Samsung

NEW! Gillette Shows Gritty Side To Olympic Training

<b>Gillette</b> launched "Perfect Isn't Pretty," a three-minute video starring Olympic athletes and their far-from-perfect lives. A 60-second version of the …

Advertising

Rio 2016: How sponsors Coca-Cola, Visa, P&G and Panasonic are telling their stories

A television audience of 3.6 billion is expected to sit down and enjoy the greatest sporting show on earth, which opens in Rio de Janeiro on 5 …

Bathroom law prompts NBA to pull All-Star Game from Charlotte

The NBA just canceled plans to hold its 2017 All-Star Game in Charlotte over a North Carolina state law.

NBA

Barcelona renews shirt sponsorship with Qatar Airways

BARCELONA, Spain (AP) — Barcelona says it has agreed to renew its shirt sponsorship deal with Qatar Airways until June 2017.<p>The Spanish champion says the deal maintains the "same conditions" as the five-year contract, which earned Barcelona 30 million euros ($33 million) annually.<p>Barcelona was one …

Qatar Airways

Big picture move: Plano's Learfield sports firm teams up with GoVision

USA Basketball Lines Up Partners, Including Nike, Jeep, Verizon

Brands partnering with the organization include: 2K, Anheuser-Busch, Aquafina, Baron, Cisco, FedEx, Gatorade, Harmon, Hospital for Special Surgery, …

Nike

Olympic tickets: Prices could drop for non-Brazilian buyers

RIO DE JANEIRO (AP) — Sports fans living outside Brazil who bought tickets for the Rio de Janeiro Olympics early may be regretting it, having paid higher prices and add-on fees.<p>In a late push to boost slow ticket sales ahead of the Aug. 5-21 games, Rio organizers have opened up their local ticket …

Brazil

Carmelo Anthony Is Using His Voice and Olympic Platform for Social Change

LAS VEGAS — Carmelo Anthony said he was having trouble sleeping. In the aftermath of the fatal police shootings of two black men, followed by the retaliatory killings of five police officers in Dallas by a sniper, Anthony awoke in the middle of the night this month and logged on to his Instagram …

Carmelo Anthony

ESPN launching ACC Network, with digital part coming for 2016 football season

The ACC is getting into the conference network game, but taking a different approach than we've seen before.<p>The ACC is on the verge of reworking their TV deal with ESPN, which would allow for the creation of a conference television network, according to the News & Observer's Luke DeCock. …

Entertainment

Pokémon Go Craze Reaches The Sacramento Kings And Other NBA Teams

Pokémon Go, a new mobile augmented reality game, has swept the nation with it’s recent success. First conceived as an April Fools’ Day prank by the …

Sacramento Kings

Mike Perrin letter: Texas wants Aspire Group out by Aug. 26

Story highlights<p>The Aspire Group sales force sold approximately $45.4 million in ticket sales during 2015-16.<br>• Perrin stated a "philosophical decision" …

Salesforce

MLS Produces Bullpen Of Talent With National Sales Center

In 2010, Bryant Pfeiffer saw an opportunity to impact talent development within Major League Soccer and its member clubs.<p>“We wanted to tackle the challenge of, ‘What could we do to help our clubs in the areas of sales recruitment and training?’ ” said Pfeiffer, now Vice President of Club Services …

Orlando City SC

There’s Never Been a Better Time to Re-Invent the Fan Experience

Cisco Blog > Digital Transformation<p>Digital Transformation<p>Ken Martin - July 18, 2016 - 0 Comments<p>Las Vegas is hotter than ever. Yesterday marked the kick off of the one of the sports and entertainment preeminent forums for making innovation real – S.E.A.T Conference 2016! This year, over 1,000 …

Las Vegas

Gold's Gym Focuses On Studio Classes

Gold’s Gym is debuting a campaign to coincide with the launch of its Gold’s Studio group fitness services.<p>The gym launched three broadcast spots from …

NBC is using BuzzFeed for its Olympics Snapchat

NBC is counting on BuzzFeed and a slew of social influencers to get young viewers to tune into its coverage of the 2016 Rio Olympics.<p>As the exclusive …

Olympics

Barcelona tying up bumper Amazon sponsorship deal

Barcelona are tying up a bumper sponsorship deal with Amazon.<p><i>AS</i> says they are preparing the details of a sponsorship contract that would tie the two …

Under Armour’s viral campaign for the female market proved a winning strategy

Fitness instructor Kailee Combs, dressed in Under Armour athletic wear, leads an in-store fitness class during the Lord & Taylor Active Event at Lord & Taylor on June 11, 2016 in New York City. (Monica Schipper/Getty Images For Lord & Taylor)<p><b>The big idea:</b> Kevin Plank has taken Under Armour from a …

Marketing

Nike Just Teamed Up with Louis Vuitton's Men's Designer

Get ready for NikeLab x Kim Jones.​<p>Kim Jones was perhaps an unlikely choice as Louis Vuitton's men's style director when he took the job in 2011. Five years ago, the confluence of high and low fashion hadn't really hit yet. Besides, Jones' personal style is closer to the street than the runway.<p>"I …

Louis Vuitton

Pac-12 Networks Announces Live Streaming Partnership with Twitter

<i>Twitter to stream 150+ live Pac-12 events in 2016-2017</i><p><b>SAN FRANCISCO (July 14, 2016)</b> – Pac-12 Networks announced today that Twitter will be its …

College Sports

Reebok, Nike, Adidas Unleash Mighty Women

The idea behind the Ronda Rousey spot is to celebrate the "the perfection of imperfection," and symbolizes the brand's commitment to the way athletes …

Nike

Coca-Cola Launches Global Olympics Effort

The Coca-Cola Company is launching a multi-brand effort for the Rio 2016 Olympic Games, including a series of video vignettes produced in partnership …

Coca-Cola