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By Don Roy | A collection of news and features of interest for sports business students, scholars, and practitioners. This magazine is curated by the authors of Sports Marketing, a textbook by Mike Fetchko, Don Roy, and Ken Clow (Prentice Hall).

Miami Dolphins Become First Sports Team To Utilize New Innovative Twitter Feature

The sports industry continues to push social media to implement new innovations. In one of my recent articles, I spotlighted the Sacramento Kings’ utilization of a fairly new LinkedIn feature which is just another example of Social Media’s immense impact on the Sports Industry.

Earlier this week, …


Larry Lucchino stepping down as Red Sox president, CEO

BOSTON -- Larry Lucchino, a baseball franchise-builder in three cities who oversaw three World Series titles in his tenure with the Boston Red Sox, is stepping down as team president and CEO at the end of the year, when his contract expires, a club spokesman confirmed Saturday.

"Fourteen years in a …

Larry Lucchino

Fox Sports Will Guarantee Views in New Branded-Content Distribution Program

Today Fox Sports will announce a new initiative called Fox Sports Engage, a multiplatform branded-content distribution program that aims to give …

Branded Content

Survey: Nike swooshes past back-to-school competitors

Beloit, Wis. – Athletic brand Nike, which first rose to dominance with the ascent of longtime spokesperson Michael Jordan as an NBA superstar in the …

Michael Jordan

Can Reebok finally sharpen up?

Reebok is returning to its 1980s fitness roots, moving away from the celebrity endorsements beloved of rivals. Can this strategy rejuvenate the brand?


NFL QBs Break Bad For DirecTV

By Barry Janoff

July 27, 2015: In the world of DirecTV, it takes a team of NFL quarterbacks to replace actor Rob Lowe.

A campaign for the subscription …


Adidas Laces Up Experiential Program For Boost

Adidas is launching an interactive experience called Boost Experience by adidas, that the company says will appear at running events nationwide. The …


Skechers, Adidas, Converse Shake Up Summer Sneakers

Summer may be the sleeper season for footwear sales, but that isn’t slowing major sneaker brands down, with Skechers, Adidas and Converse all piling …


Curry, Spieth Drive Under Armour Sales

By Barry Janoff

July 23, 2015: Stating that it has seen "historic performances and accolades from our incredible portfolio of athletes," Under Armour

Under Armour

Under Armour is on fire. It's ready to play basketball with Nike - Jul. 23, 2015

The battle of the brands

Under Armour has the Midas touch these days.

Its star athletes are winning about every major award on the planet, and the company just announced its 21st consecutive quarter of 20% or more growth.

No wonder Under Armour (UA)stock hit an all-time high of over $97 a share on …

Under Armour

Boston mayor Marty Walsh won't sign contract for 2024 Olympic bid

Boston Mayor Marty Walsh announced Monday that he could not support the city’s bid of the 2024 Olympic Games if that meant signing a host city contract now, as he has been asked to do by the U.S. Olympic Committee.

In an abruptly called press conference on Monday morning, Walsh asserted he would not …


A tennis shoe from 1963 has suddenly taken the fashion world by surprise

Seen a pair of these lately? We'll be shocked if you haven't.

Many have heard of the legendary Adidas Stan Smith sneaker.

But few are aware that the shoe, first introduced in 1963 and recently hailed as one of the most important sneakers in the world, takes its name from former No. 1 tennis player …


Beverage group sues city over soda warnings, advertising ban

SAN FRANCISCO (AP) — The American Beverage Association has sued the city of San Francisco, claiming new legislation requiring health warning labels on sugary beverages and prohibiting advertisements of them on city property violates the First Amendment.

The San Francisco Chronicle reports …


Sprint and NBA Part Ways

Weekly Feature Cable News Wars Rage as New Players Join the Battle

Learn more

The NBA is looking for a new wireless sponsor after parting ways with …


Which NFL teams are leading the discussion on Twitter heading into Training Camp? We looked into MVPindex data to find out. The ...

Which NFL teams are leading the discussion on Twitter heading into Training Camp? We looked into MVPindex data to find out.

The Green Bay Packers top …

Don’t Look Now, But ESPN Radio Has (Slowly And Quietly) Evolved — The Cauldron

Colin Cowherd is gone. But with everyone listening and no one looking, the Four-Letter has stockpiled the smartest, best sports talk on the dial.

When …

Colin Cowherd

FIFA hasn't signed any new 2018 World Cup sponsors since the corruption scandal exploded

FIFA Secretary General Jerome Valcke at a press conference in Russia.

ST. PETERSBURG, Russia (AP) — The FIFA corruption crisis is hurting its search for new World Cup sponsors.

Targeting almost $6 billion in revenue from the 2018 tournament, FIFA has not signed any new sponsors since last year's …

South American Football

Sports + Fans + Selfie Culture = Business Strategy

When the LA Galaxy’s newest star, former Liverpool player Steven Gerrard, scored his first goal for the team, the crowd exploded.

And up near the roof of the stadium, cameras were clicking away.

They were focused not on the goal or on Gerrard, but on the ecstatic, high-fiving, scarf-waving fans. Some …

Sports Industry

WNBA owners approve Tulsa Shock's move to Dallas area

WNBA owners unanimously approved a plan Thursday to move the Tulsa Shock to the Dallas-Fort Worth area next season.

The Shock (10-8) will finish this season in Tulsa. They will play next year at the University of Texas at Arlington, subject to approval by the Texas system's Board of Regents.

"The …

Women's Basketball

The Other 'Moneyball': Using Analytics to Sell Season Tickets

The Milwaukee Brewers are hardly the most successful team on the field in Major League Baseball. They have never won a World Series, and have only …

Sports Analytics

Converse: Nike Tech-Infused Chuck Taylor All Star II

Chuck Taylor

FIFA’s big sponsors are demanding real reforms

Two of the biggest World Cup sponsors are finally putting pressure on FIFA, the global soccer authority that runs the tournament, to reform its governance.

Visa CEO Charlie Scharf said today that FIFA’s response to the corruption charges leveled against six of its top officials “are wholly …


Cash crunch at ESPN: What’s next? Interns anchoring SportsCenter?

OK, maybe it isn’t that bad. However, it appears as if John Skipper is toning down ESPN’s money-making machine.With Bill Simmons gone and the pending …

Colin Cowherd

NBA fans' lives are about to get easier

NBA viewers will be able to purchase individual out-of-market games for $6.99 starting next season.


Space Jam 2? LeBron signs with Warner Bros

LeBron James is setting his sights beyond the basketball court.

The NBA star and his company, SpringHill Entertainment, have signed a content creation …


Bill Simmons Is Headed to HBO, With a New Weekly Series in 2016

Bill Simmons has settled on his post-ESPN job: He'll be taking his talents to HBO.

Simmons has signed a multiyear, multiplatform agreement with HBO, …

Bill Simmons

Real Madrid strike three-year deal with EA Sports which will see players look more realistic in FIFA 16

EA Sports confirmed the new deal on Tuesday, which will see Real's most popular players such as Cristiano Ronaldo look more realistic in the …


Florida International signs 7-year marketing deal with Van Wagner

MIAMI (AP) -- Florida International is the first college to sign a multimedia rights contract with Van Wagner Sports and Entertainment.

The seven-year …


Sony Steps Up Its Champions League Sponsorship

They are the champions

One of the reasons that PlayStation is such a big presence in Europe is because the brand is a major partner of the Champions …