Sports Biz U

By Don Roy | A collection of news and features of interest for sports business students, scholars, and practitioners. This magazine is curated by the authors of Sports Marketing, a textbook by Mike Fetchko, Don Roy, and Ken Clow (Routledge).

ESPN's evolution: Snapchat, esports and attribution guidelines

One of the things that has always stood out about ESPN is its willingness to experiment on the digital front. While far too many legacy media …

Journalism

Overwatch League™ Welcomes New Partner Toyota

IRVINE, Calif.--(BUSINESS WIRE)--<p>Following a thrilling opening week for the Overwatch League that drew more than 10 million viewers worldwide, a …

Overwatch League

Monster Energy ‘evaluating’ NASCAR sponsorship beyond 2018 season

Monster Energy is “evaluating’’ its NASCAR sponsorship and if to remain with the series beyond this season, Rodney Sacks, chairman and chief …

Motorsport

StubHub is using augmented reality to help you buy Super Bowl tickets

For serious football fans, there's no more prized (or pricey) ticket than the Super Bowl. But that ticket also often comes with a lot of the unknowns …

Augmented Reality

NFLPA and Opendorse renew social activation partnership

<b>The National Football League Players Association (NFLPA) has renewed its partnership with Opendorse, a company that helps athletes and brands share</b> …

Social Media Marketing

Brands Look To E-sports For New Marketing Opportunities

Experts believe 2018 to be a banner year for the burgeoning industry — and for brands willing to take the leap, there are huge opportunities.

eSports

The Top 50 Must-Follow #SportsBiz Twitter Accounts Of 2017

If 2017 was one thing, it was the year Twitter became (for better or worse) a focal point, especially in the U.S. If 2016 was about the presidential election, 2017 was the year that we saw how President Trump would use the platform.<p>Sports was not immune to this seismic shift. Put “stick to sports” …

Standing Out in the Competitive Sports Job Market

Podcast: Play in new window | Download (Duration: 46:23 — 32.5MB) |<p>Subscribe: Apple Podcasts | Android | Google Play | RSS | More<p>How Do You Stand Out …

Employment

TaylorMade, Blast Motion Unveil Sensor-Embedded Putter

Golf manufacturer TaylorMade has teamed with motion tracking company Blast Motion on its new tech-infused putter, the Spider Interactive Powered by …

Golf

Facebook hires Eurosport chief for multibillion live sport push

Appointment made weeks ahead of deadline for bids on rights to stream live Premier League matches in the UK<p>Facebook is poised to appoint a senior broadcasting executive to to lead its multibillion dollar drive to secure streaming rights for top-flight live sport.<p>Facebook’s appointment of Eurosport …

Soccer

Sports Teams Now Need To Compete For Generation C

Think of the big play in last night’s game. Where did you see it? Were you watching it live on television, or did you catch the highlights on ESPN’s</i> …

Advertising Industry

Facebook Is Said to Decide Against Thursday Night NFL Bid

Facebook, which has spent the last two years buying live sports rights to stream on its social network, is not bidding for the National Football …

Advertising

How on-ice success has — and hasn't — changed the Predators' off-ice strategy

Not to jinx anything, but the odds look fairly good for the Nashville Predators, currently second in their division, to make the Stanley Cup …

Ice Hockey

Verizon nets exclusive League Pass rights in US$400m NBA renewal

<b>The National Basketball Association (NBA) has extended and expanded its streaming, content and technology deal with Verizon Communications.</b><p>Under the …

Basketball

Nascar and ISC drink to Coca-Cola renewal

<b>Nascar, US motorsport’s preeminent stock car racing organisation, and the International Speedway Corporation (ISC), which operates motorsport</b> …

Motorsport

Kathy Carter has sights set on wide-ranging commission for US Soccer

Kathy Carter, a front-runner for the vacant post of US Soccer president, is set to announce proposals for a wide-ranging commission that would shape the immediate future of the American game.<p>Carter will formally unveil her blueprint on Thursday morning, and revealed that the plan — if she is …

Trinidad and Tobago

YouTube signs NBA's Durant, upping ante with Facebook, Twitter

The deal with Kevin Durant's startup marks a new push to attract sports fans eager to watch action on and off the court.<p>Kyle Mietz can't get enough of Golden State Warriors' star Kevin Durant.<p>He watches the near-7-foot-tall basketball star trounce opponents on the court. He follows the NBA star's …

Basketball

China's Sports Industry Is Allegedly Growing Faster Than The National Economy

The Chinese National Bureau of Statistics announced official data on the growth of China’s sport’s industry for 2016 on Saturday, showing a total output of 1.9 trillion yuan ($295 billion), and an 11.1% growth that outpaced the recovering national economy.<p>The report, delivered at the National …

China

Gatorade is kicking off a livestreaming video series on Twitter

Twitter is making a big push into livestreaming video, but most of these efforts have been with media companies like Bloomberg Media and BuzzFeed. …

Advertising Industry

Dallas Cowboys Owner Jerry Jones and other Investors Acquire Complexity Gaming - eSports Marketing Blog

<b>Dallas Cowboys owner Jerry Jones, alongside investor John Goff, have announced the acquisition of Complexity Gaming. Together, Jones and Goff are</b> …

Dallas

Esports Sponsorships: 32 Brands Who Have Partnered with the Best League of Legends Teams in North America - eSports Marketing Blog

<b>On Saturday, one of the biggest esports leagues – the League of Legends Championship Series (LCS) North America – will dive into the spring season of</b> …

Advertising

Stephen Curry, Warriors lead league merchandise sales. Again.

A few years ago, the Warriors were everybody’s darlings — they were the Brazilian soccer team of the NBA, everybody’s second-favorite squad because …

Basketball

Sponsorship Spending Expected To Rise In 2018

Brands are likely to amp up their sponsorship spends this year in the U.S. after a tighter-than-expected market in 2017, according to ESP …

Anheuser-Busch InBev

Ticketmaster Takes On The Fan Experience

Player superstitions and rituals are legendary: Michael Jordan allegedly laced up a new pair of shoes before each game, and many current NBA players …

Advertising Industry

Fox renews ARCA broadcast rights deal

Josh Oakley, executive director of acquisitions and league operations at Fox Sports, said: “With more than two decades of working together under our …

Motorsport

Texas Rangers to create world’s first MLB-branded golf course

The partnership between the Rangers and the city will run until the end of 2054, which mirrors the team’s lease of their future Globe Life Field …

Baseball

NFL And Cirque du Soleil: An Unlikely Experiential Marketing Team

NFL Experience Times Square blends storytelling and tech to connect and engage with fans

Cirque du Soleil

Mark Cuban Says Mavericks to Accept Cryptocurrencies Next Year

The Dallas Mavericks are getting on the cryptocurrency bandwagon.<p>Mavericks owner and tech entrepreneur Mark Cuban tweeted "next season" after a …

Mark Cuban

Fubo TV's Live Ad Insertion Is Just in Time for Olympics and Super Bowl

FuboTV hopes to score big with advertisers following a partnership with video ad-serving platform SpotX, announced on Tuesday.<p>The internet TV …

Advertising