Sports Biz U

By Don Roy | A collection of news and features of interest for sports business students, scholars, and practitioners. This magazine is curated by the authors of Sports Marketing, a textbook by Mike Fetchko, Don Roy, and Ken Clow (Routledge).

Why Sports Will Play a Greater Role in Fox's Upfront Pitch

Most Popular<p>If you're casting around for a metaphor to convey the out-sized reach and sheer strength of the sports TV marketplace, you could do worse …

Advertising

LIDS Tips its Hat to Social Media

April 18, 2017<p>Share this content:<p>The popular headwear brand wanted to update its social marketing strategy, and found success doing so through …

Social Media Marketing

The Portland Trail Blazers Score ROI with Facebook Advertising

April 17, 2017<p>Share this content:<p>How the professional basketball team uses data and segmentation to target the right fans<p><i>Photo source: The Portland</i> …

Digital Marketing

Free-to-play model boosts digital games

Console and mobile devices offer great scope for future growth.<p>Revenue from massively multiplayer online (MMO) and multiplayer online battle arena …

Game Development

USF signs ten-year deal with Tampa Bay Lightning owner

Sports Pro Media strongly believe in protecting the confidentiality and security of information we collect about individuals. The material below …

Analytics

Food City hits 25 year mark sponsoring the Food City 500

BRISTOL, Tenn. - Food City and Bristol Motor Speedway, a sponsored partnership reaching back 25 years now. It's the second-longest entitlement …

NASCAR

Toyota signs extension of sponsorship for NHRA Toyota Nationals

Toyota has extended the agreement with NHRA to be the title-rights sponsor of the Mello Yello Drag Racing Series event held in the fall at The Strip …

NASCAR

Circle K to sponsor Kenseth in six races

Joe Gibbs Racing is scheduled to host a press conference at 2:00pm/et on Wednesday, April 19, 2017<p>at the NASCAR Hall of Fame in uptown Charlotte, …

NASCAR

Why Serena Williams’ Pregnancy Will Probably Boost Her Corporate Sponsorship Deals

A pregnant Serena Williams makes the tennis superstar even more attractive to corporate sponsors, allowing her to extend her reach into maternity …

Nike

Twitter Is Bullish About This Weekend’s PBR Livestream

Twitter continues to saddle up when it comes to livestreaming sports, and that’s no bull.<p>The social network is teaming up with Professional Bull …

Twitter

Louisiana Lawmaker Opposes University Beers

Controversy is brewing in Louisiana after a state legislator took exception to public universities designating “official” beers.<p>Now, Democratic …

Beer
Baseball

Three-On-Three Pro Basketball League Coming This Summer

The Big3, the three-on-three professional basketball league, unveiled its full 10-week schedule. The season will tip off June 25 at Barclays Center …

NBA

Under Armour To Outfit Wichita State

The agreement between the university and brand will include baseball, women’s basketball and golf in 2017-18, men’s basketball and cross …

Mizuno Opens First U.S. Retail Store In Atlanta

The Mizuno Experience Center, a premium, interactive environment that immerses athletes in the history, innovation and craftsmanship that has …

Golf

Raptors' marketing team setting the trends

Team has been on branding forefront since launching "We The North" campaign<p>On one crazy night during last year's NBA playoffs, the Toronto Raptors' …

Toronto

Baseball doesn’t have national superstars and that’s okay

Mike Trout, arguably the best baseball player in the world right now, visited Kansas City last weekend, and while fans came out to fill Kauffman …

Mike Trout

Year Uniform Sponsorship

The Florida Launch of Major League Lacrosse today announced a multi-year partnership in which Van Ness Attorneys, based in Deerfield Beach, will …

Motor racing-Formula One appoints CAA Sports in sponsorship push

LONDON, April 18 (Reuters) - Formula One has appointed CAA Sports, a division of the U.S.-based Creative Artists Agency, to represent its global …

Motorsport

The inside story of how owner Mark Davis moved the Raiders to Las Vegas

<i>This story appears in ESPN The Magazine's April 24 NFL Draft Issue. Subscribe today!</i><p>D<i>an Tana's Italian restaurant in West Hollywood, July 2014:</i> …

New Haven

Is the NBA Worth All That TV Money? — Sports Media Watch

The NBA’s mammoth, $2.66 billion/year television deal has seen better days in the P.R. department. In the first regular season of the nine-year deal, …

New Haven

SunTrust Park Preview: Social Spaces

By onApril 14, 2017 in Major-League Baseball, News<p>Today’s modern ballpark is more than just baseball and beer: it’s about <b>connecting with friends and</b> …

Baseball

Why Stephen Curry Is Plugging a Chinese Smartphone

Most Popular<p>NBA superstar Stephen Curry has appeared in a lot of commercials, including one for the Apple iPhone back in 2015. Now the Golden State …

China

E-Sports Poised For Big Growth

All the attention paid to sports and sports marketing now could be shifting — sooner than we expect — to electronic gaming and eSports.<p>In a new …

eSports

NHL puts iPad Pros on the bench for 2017 playoffs

The National Hockey League is going all-in on the iPad for this year’s playoffs.<p>Apple and the NHL struck a partnership for the 2017 playoffs that will give all 16 playoff teams three iPad Pros that can be accessed by players and coaches during their quest for the Stanley Cup.<p>Each arena has also …

NHL

Which Active Brands Are Reaching Teens?

Nike, Adidas, Lululemon, Vans and Patagonia are all gaining traction with the teen crowd while Under Armour and The North Face appear to be losing …

Demographics

Valley entrepreneurs get licensing deal from NCAA for Tar Heels, Gamecocks champ product

Vic Mason has Carolina on his mind. Mason and partner Richard Calta’s VM&RC Enterprises LLC in Scottsdale have secured a merchandising license from …

March Madness

NASCAR on FOX Ties Record

Ratings tied a record-low, but NASCAR scored a rare increase in viewership at Texas over the weekend.<p>NASCAR Cup Series racing from Texas pulled a 2.7 …

NASCAR

Infographic: Survey for Business Professionals - eSports Brand Marketing - Results - eSports Marketing Blog

<b>At the beginning of 2017 – in collaboration with Blicx Research – we asked business professionals to take part in a survey which analyzed the reasons</b> …

Marketing