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By Don Roy | A collection of news and features of interest for sports business students, scholars, and practitioners. This magazine is curated by the authors of Sports Marketing, a textbook by Mike Fetchko, Don Roy, and Ken Clow (Prentice Hall).
— The NBA had a record breaking year on social media, adding 240 million new fans since the end of the 2013-14 regular season - a 40% increase and …Social Media
The baseball season's first couple of weeks haven't been kind to the 3-8 San Francisco Giants, yet the defending World Series champs hope new and …Wi-Fi
ESPN ended its regular season NBA coverage with a season-low Wednesday night. In other news, NBC earned one of its smallest Premier League audiences …NBA
Major League Soccer just raised its’ game with a partnership with STATsports, a global provider of GPS performance analysis equipment. STATsports has …Sports Science
Sonny Vaccaro began handing out money in the late 70s to basketball coaches so players would wear Nike shoes. (AP Photo/File)
Sonny Vaccaro is big …Digital Distribution
Think there is pressure working in ticket sales? How does 18,238 empty seats look to you?
One of the true advantages of working in sports is the …Employment
German automotive giant Audi has opted to extend its partnership with Italian Serie A football club AC Milan.
Under the deal, the terms of which were …AC Milan
The National Basketball Association has confirmed that the Orlando Magic will face reigning Novo Banquette Brasil champion Flamengo in Rio de Janeiro …Brazil
AP Photo/Mark J. Terrill
Nike has likely assured itself of the top overall pick in the NFL draft, adding Jameis Winston, Marcus Mariota, Melvin Gordon and Amari Cooper to its stable of endorsers.
Brian Bahr/Getty Images
The NFL doesn't quite know what to make of Marcus Mariota. But the film …Nike
Want to tune in to tonight's USA vs. Mexico soccer match? Head to Snapchat.The social media platform and Univision Deportes are working together to …Univision
Ticketmaster wants to be more than a destination for tickets to a concert, sporting event or theater production. Echoing a move many other brands …Ticketmaster
Nike is nearing a deal to takeover NBA uniform rights.
Nike Inc. is close to securing a long-term NBA uniform rights deal, according to …NBA
Staff L.A. Biz
Footwear maker Skechers USA Inc. has boxing great Sugar Ray Leonard in its corner for the latest ad campaign for its Relaxed Fit …Sugar Ray Leonard
Photo by Wikipedia
Ron LeutyReporter- San Francisco Business TimesEmail | Twitter | Google+ | Twitter
The Golden State Warriors' quest for an NBA …NBA
A new champion was crowned at the Masters Sunday; let's see who has earned green jackets in sports business this week:
1. Live-Streaming as an Asset, …Sports Industry
Kevin Plank, CEO and founder of sports apparel maker Under Armour, poked his head into the office of the company's director of golf. It was January 2013, and Plank was on the verge of signing a four-year sponsorship deal with a golfer largely unknown to sports fans, much less the general public.
"Is …Under Armour
BOSTON: Fantasy sports website DraftKings has brought on former NASCAR marcomms exec Sabrina Macias to serve as its first full-time communications …NASCAR
Deltatre At NAB Show 2015 Showcasing Sports Tech Solutions With Microsoft, Vizrt, Prime Focus Technologies and Forbidden Technologies
PFT and deltatre Announce ‘End to End Live Sports OTT Platform’
Deltatre has a powerhouse lineup of digital and broadcast solutions on display at the …Sports Science
Erik SpanbergSenior Staff Writer- Charlotte Business JournalEmail | Twitter | Google+
This season, the Charlotte Hornets reclaimed their …Sports Industry
There has been explosive growth in sports-focused curriculum at Universities across the country over the last 30 years. Many schools now offer Sports …Sports Law
Orlando City poised to connect with Bright House Networks - Sports Sponsorship news - Soccer North America
13 April 2015 | Posted in Sponsorship, Soccer, North America, | By Michael Long
Orlando City Soccer Club have added Bright House Networks to their …Soccer
BOSTON, April 13, 2015 – The Boston Athletic Association (B.A.A.) today proudly announced the beginning of a robust sponsorship agreement with global …Boston Marathon
There’s no shortage of ways to reach new audiences — the challenge is figuring out which are worth investing time in and what to do with them. At USA Today Sports, where I work, two platforms we’re trying to better understand and implement into our strategies are Snapchat and Periscope. The latter …Periscope
Nike is one of the world’s biggest brands and therefore it comes as […]How Nike Use Social Media [CASE STUDY]Social Media
The battle to win over women fitness enthusiasts continues to rage, and Nike is the latest brand to jump in the fray.On Sunday, Nike unveiled its …Nike
The King is king, yet again.
The Cleveland Cavaliers’ forward LeBron James, once again, led the National Basketball Association in most popular jerseys. This marks his the sixth consecutive spot at the No. 1 position on the list and the third timeas a member of the Cavaliers.
The rankings are based …Lebron James
CBS Sports’ final-round coverage of the 2015 Masters on Sunday which saw Jordan Spieth win the coveted Green Jacket in record-tying fashion, earned …TV
• Sports journalism's foremost uniform reporter
• ESPN.com columnist since 2004
• Also blogs at uni-watch.com
Uniform and logo designs are usually attributed to faceless corporations or leagues. You know the usual sound bites: "Nike designed these uniforms," or "The NFL created this logo." It's rare that …Milwaukee Bucks
Turnkey Intelligence’s 4th Annual Sports Data Systems Study assessed attitudes about and usage of technology – specifically relating to CRM, …