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By Don Roy | A collection of news and features of interest for sports business students, scholars, and practitioners. This magazine is curated by the authors of Sports Marketing, a textbook by Mike Fetchko, Don Roy, and Ken Clow (Prentice Hall).

All In: How Adidas Uses Social Content To Break Through The Clutter

In what was arguably the most innovative content marketing campaign during the 2014 FIFA World Cup, Adidas turned the game’s official match ball into …


ESPN thinks the news website has a future

Risking the wrath of American sports fans, ESPN has completely overhauled its website.

And here’s what it looks like:

The redesign follows the relaunch of ESPNs mobile apps last month, and coincides with the 20th anniversary of the Disney-controlled sports broadcasting monolith’s website …

Mobile Apps

The Philadelphia Phillies will entice fans with new giveaways, more theme nights - Philadelphia Business Journal

M. Kennedy for GPTMC

John GeorgeSenior Reporter- Philadelphia Business JournalEmail | Twitter | Google+

The Philadelphia Phillies open the 2015 season …


How Plano's Learfield Sports cashes in on NCAA's March Madness - Dallas Business Journal

Jake Dean

Candace CarlisleStaff Writer- Dallas Business JournalEmail | Twitter | Twitter | Google+

The sports fervor of the NCAA basketball tournament …

Sports Industry

Nearly 15 Million For Kentucky/Notre Dame, All

TBS earned the largest audience ever for a basketball game on a single cable network.

Saturday’s Kentucky/Notre Dame NCAA Tournament Elite Eight game …


MSG to spin off entertainment biz

Madison Square Garden filed paperwork on Friday with the SEC to separate its live sports and entertainment businesses from its media businesses.

Madison Square Garden

ESPN To Launch TV DMP: Will Enable Brands To Target Audiences, Not Ratings

PHOENIX -- In an important milestone for the burgeoning programmatic TV marketplace, ESPN will become the first major television network to provide a …


NFL Delays Playoff Expansion

Research Report How to Integrate Social Media Into Your Marketing Strategy

Learn five practical methods for successfully engaging with consumers …

Roger Goodell

Wheaties Makes Marketing Strike With Retro Bowling Ads

Exclusive Ad Age Research Available TV and Technology

TV viewing habits have changed dramatically in the past two years. In fact, 63% of executives …


Why Brands Should Care Less About Blackout Rules, More About Digital Streaming

Many fans are cheering the end of the NFL's maligned blackout rules, which required a team to sell out its home game at least 72 hours before kickoff …


College basketball players are worth as much as $1.5 million per year

More Charts

For most big-time college sports programs the men's basketball team is a distant second to football in terms of revenue. But considering less operating expenses and a fewer number of athletes, the average men's basketball player is actually worth a lot more than their football …

College Sports

Women's NCAA Tournament attendance up in some locations

Steps taken by the NCAA to address the ongoing attendance concern at the women's NCAA Tournament are working, at least in some places.

Buoyed by two moves in particular — to once again have top teams host first and second-round games and scheduling more weekend games — overall attendance was up. …

March Madness

NFL teams have spent $1.8 billion thus far in free agency

NFL contracts are getting massive, as teams have committed almost $2 billion to players this free agency period.

Free agency will continue throughout the offseason, but the first and second waves of signings are in the books. There are plenty of players still looking for work and plenty of roster …

Antonio Cromartie

LA Galaxy head Downstream for stadium rebrand - Sports Agencies news - Soccer North America

24 March 2015 | Posted in Agencies, Soccer, North America, | By Michael Long

Reigning Major League Soccer (MLS) champions Los Angeles Galaxy have

Hillerich & Bradsby Co. Inc. sold - Louisville - Louisville Business First

File photo

Marty FinleyReporter- Louisville Business FirstEmail | Twitter

The rumors have turned out to be true.

Louisville Slugger will no longer be …


March method to IMG and NCAA tie-up - Sports Agencies news - College Sports North America

24 March 2015 | Posted in Agencies, College Sports, North America, | By Eoin Connolly

The National Collegiate Athletic Association (NCAA) has agreed a

College & University

Washington Nationals set to begin MLB-mandated fan screening with metal detectors (Video)

Washington Nationals fans will have to take a few extra steps — literally ­— before they can head to the stands at Nationals Park to watch the team’s …

Major League Baseball

2015 NFL Annual Meeting impacts broadcasting

The NFL is holding its annual meeting this week in Phoenix, with team owners and personnel discussing issues faced by the league. And already there …

Buffalo Bills

Sweet 16 a slam dunk for ads

Top companies are making huge strides through their NCAA March Madness commercial spending.

Attention Economy

Brooklyn Nets, Brett Yormark Think Global, Act Local

Brett Yormark, CEO for the NBA's Brooklyn Nets and the team's home venue, Barclays Center, is a man with a plan that he has been building for more …

New York

Nike is fighting three legal battles to protect the brand’s design soul

Nike is currently embroiled in three legal struggles, one over copyright and two over intellectual property, with massive implications for the brand’s reputation and bottom line.

The sneaker behemoth’s deep pockets give it an advantage in court, but also mean it has a lot to lose. Perhaps more …


Titans sale getting closer, but don't rule out Haslam swapping Browns

There is a stronger buzz than ever about the Titans being sold, which has long been in the works but has not taken on a greater sense of urgency with the departure of Tommy Smith, who was the defacto acting owner following the passing of patriarch Bud Adams. It's long been known in NFL circles that …

Tennessee Volunteers

Teams Score with ‘Fan-Tastic’ Engagement

Sports fans represent some of the most dedicated customers brands can hope for. But while loyalty in sports runs deep, maintaining a high level of …

BBVA Compass Launches Campaign For NBA American Express Card

BBVA Compass NBA American Express card is getting assists from top NBA players.

The launch is supported by a cross-platform digital campaign that …


Nike Posts Strong Quarter; Ups Digital Ad Spending

Fed by especially strong demand in North America, Nike posted stronger-than-expected results for its fiscal third quarter, and increased spending on …


25 Sponsorship Deals of the Week: 20/3/15


Friday, 20 March 2015


Thursday, 19 March 2015


Wednesday, 18 March 2015


Tuesday, 17 March 2015


Tuesday, 17 March 2015


Monday, 16 March …

USA Track & Field CEO's unorthodox approach diversifies sponsor base

USA Track & Field CEO Max Siegel has grown the 35-year-old organization with the speed of a world-class sprinter.

And long-term relationships he’s …


Chicago lawyer tracks down 'March Madness' trademark violators - Chicago


2014 Sports Data Systems Study

Turnkey Intelligence’s 4th Annual Sports Data Systems Study assessed attitudes about and usage of technology – specifically relating to CRM, …

Sports Analytics