Sports Biz U

By Don Roy | A collection of news and features of interest for sports business students, scholars, and practitioners. This magazine is curated by the authors of Sports Marketing, a textbook by Mike Fetchko, Don Roy, and Ken Clow (Routledge).

Angels, MLB honor military with special Memorial Day hats, jerseys

One of the cooler things Major League Baseball does each year is the release of special hats and jerseys for its teams during holidays throughout the …

Baseball

5 storylines for SEC spring meetings: Will conference finally end its alcohol prohibition?

This Story is About...<p>Around this time last year, everyone wanted to talk about satellite camps.<p>That included Alabama coach Nick Saban, who gave a …

College & University

Hartford minor league baseball team to honor Whalers

The Hartford Whalers live on. The defunct but still beloved hockey team (the late Gordie Howe was once a player) will be honored by minor league …

Yankees are bleeding money at the ticket office, have lost $166 million in sales over last seven years

The Yankees have lost $166 million in ticket revenue from 2009 until last season. (Credit: Brad Penner-USA TODAY Sports)<p>The Yankees are experiencing …

Topps issues card celebrating Cubs’ ‘Anchorman’-themed road trip (pic)

It goes without saying that the Chicago Cubs donning “Anchorman”-inspired outfits before embarking on a West Coast road trip this week was kind of a …

Major League Baseball

Marathon to be run entirely inside Fenway Park in September

For the first time in its 105-year history, Fenway Park will house a marathon, and we're not talking about an extra-innings contest between the …

Baseball

Alonso: Indycar fan close contact would never work in F1

There is no mistaking who the headliner is at this year’s Indianapolis 500 as Fernando Alonso hogged the spotlight on Media Day at the Brickyard on …

Stewart-Haas reaches agreement with former Danica Patrick sponsor

Stewart-Haas Racing and snack company Nature's Bakery have agreed to settle a $31 million breach-of-contract lawsuit the team had filed in a dispute with Danica Patrick's former sponsor.<p>The team said Friday that Nature's Bakery would serve as the primary sponsor for four NASCAR Cup Series races. …

Motorsport

New Athletic Training Facility For Excelling In Esports

<i>Disclosure: The author’s law firm Heitner Legal served as legal counsel for Catalyst Sports & Media with regard to various matters.</i><p>Is esports competition considered athletic competition? Many would argue that playing video games is not an athletic activity and some would claim to not care one way …

De'Aaron Fox

Sports Tech Company Acquired After Raising $24 Million

Sports video analysis and statistics company Krossover has been acquired by Dallas-based Blue Star Sports, a company linked to Dallas Cowboys owner Jerry Jones and focused on building sports management software. The acquisition comes after Krossover, an eight year old company, has raised over $24 …

Venture Capital

Predators, Penguins Stanley Cup ticket prices skyrocket in Nashville

Hockey fans are already paying a premium this week for tickets to see the Nashville Predators make their first-ever Stanley Cup Final appearance against Sidney Crosby and the defending NHL champion Pittsburgh Penguins.<p>The first four games of this year’s Stanley Cup Final have an average resale …

Ice Hockey

For Indianapolis, not even the Super Bowl hits Indy 500 heights

May 25,2017<p>INDIANAPOLIS — To claim to be better than the Super Bowl is one heck of a boast for a sports event to make.<p>Yet the Indianapolis 500, cranking the gears in anticipation of its 101st running Sunday, is unflinching in that assertion and makes no apology for it.<p>To be fair to the National …

Motorsport

Tottenham extend AIA shirt sponsorship deal through 2022

Spurs will be sporting red letters on the front of their home kits for another five seasons.<p>Get used to red letters on the front of Tottenham Hotspur home shirts for the foreseeable future. The Standard is reporting today that Tottenham Hotspur have extended their shirt sponsorship deal with Hong …

Tottenham Hotspur FC

FXTM Inks Sponsorship Deal with IndyCar Driver Edward Jones

Multi-asset broker FXTM has taken another leap in expanding its client base after today inked a yet another sponsorship, this time signing the Rookie …

Motorsport

Patriots Gay Bowl Sponsorship a First

New England Patriots will sponsor the Gay Bowl 17 in Boston this fall, a national LGBT flag football tournament held annually, according to the …

New England

Chevrolet Expands Relationship With Detroit Red Wings

Chevrolet is signing on as the official vehicle of the yet-to-open Little Caesars Arena.<p>The stadium will be home to the Detroit Red Wings, which the …

Advertising Industry

Back-to-Back Baseball for Twitter: Livestreamed MLB Games Tuesdays, New Show Wednesdays

Friday night’s visit by the Texas Rangers to the Toronto Blue Jays marks the last Friday-night livestreamed Major League Baseball game on Twitter …

Baseball

Stanley Cup final will be one tough ticket

The Nashville Predators plan to work with Metro Government agencies to make sure anyone who wants to watch Stanley Cup final games outside of …

Ice Hockey

What I Wish Someone Had Told Me Before Starting College

, Forbes Staff<p><i>This post is part of a series, “The One Thing,” where I ask today’s successful leaders to identify the single most important lesson they’ve learned on a given topic.</i><p>If you remember what it’s like to be an incoming college freshman, the experience inspired just as much excitement as it …

Leadership

The NHL will reportedly have 13 new uniforms for the 2017-18 season

Jersey changes are coming, folks.<p>The NHL was always going to be adding a new uniform set to the list in 2017-18 with the inclusion of the Vegas Golden Knights. On Thursday, however, Sportslogos.net reported that 12 other NHL teams besides the Golden Knights will sport a new look next season.<p>Back in …

Ice Hockey

Tom Brady, Under Armour to tour Asia next month in continued international push

Under Armour Inc. and New England Patriots quarterback Tom Brady will embark on a five-day, three-city tour in China and Japan next month as part of …

Tom Brady

3 big reasons Under Armour has cooled off

Under Armour’s biggest star athlete, Steph Curry, is headed to the NBA Finals. But that hasn’t helped buoy the brand.<p>Under Armour (UA) stock is down …

Sneakers

Serena Williams' new job: bringing diversity to the tech world

Tennis star Serena Williams has 39 Grand Slam titles, four Olympic medals, major endorsement deals and her own line of clothing and accessories. Now she is embarking on a new mission: to help tech companies diversify their workforces and solve one of the industry's most vexing problems.<p>Williams, …

Silicon Valley

Kevin Plank Inducted Into NSGA Hall Of Fame

On May 23, Under Armour founder and CEO, Kevin Plank, was inducted into the Sporting Goods Industry Hall of Fame.<p>He joins a list of more than 160 …

Hall of Fame

Nike Signs Mega-Deal With Odell Beckham Jr.

Nike Inc. reportedly agreed to pay the New York Giants’ wide receiver $29 million over the next five years in what’s believed to be the largest …

NFL

Peloton Brings The Workout Home

Why go to the gym for a ride, when you can bring the ride to you?<p>Peloton, a company looking to revolutionize the fitness industry via connectivity …

Northern Colorado AD Darren Dunn on Mentors

In conjunction with our partners at D1.ticker, Turnkey Search is pleased to present “1.Question”, an audio feature in D1.ticker’s daily email …

College & University

UFC Invests In Talent As Brands… | Sports Marketing & PR Roundup

While every professional sport correctly says it is “nothing without the fans,” there’s another critical component for success and longevity: the …

UFC