Sports Biz U

By Don Roy | A collection of news and features of interest for sports business students, scholars, and practitioners. This magazine is curated by the authors of Sports Marketing, a textbook by Mike Fetchko, Don Roy, and Ken Clow (Routledge).

Chevrolet Scores with a Twitter Talk Show Tied to Soccer Sponsorship

Chevrolet's sponsorship of globally popular U.K. soccer team Manchester United was a great partnership for the brand, but the U.S. automaker was …

Soccer

Report: Gary Bettman meets with Rockets owner about potential Houston team - CBSSports.com

Another sign that Houston is a potential destination for an NHL relocation<p>Nearly a month after a report indicated the NHL would have a hard time …

Ice Hockey

Esports: Is the gaming business ready to come of age?

in Tokyo and in Los Angeles<p>The DXRacer RV131 is the choice of champions, says a salesman at the Tokyo Game Show. Crafted from the finest high-tech …

eSports

Charlotte Hornets ink multi-year deal with LendingTree

<b>The National Basketball Association’s (NBA) Charlotte Hornets have announced LendingTree as their first ever jersey patch sponsor.</b><p>The multi-year deal …

Basketball

Formula One team McLaren appoint esports director

<b>Automotive company and Formula One team McLaren has named Ben Payne as its first ever director of esports.</b> <br>Payne joins the Woking outfit from Silicon …

Auto Racing

NFLPA creates brand management and licensing firm REP Worldwide

<b>The National Football League Players Association (NFLPA) has announced the creation of REP Worldwide, an athlete representation company that will</b> …

Sports Industry

MLB slugger Aaron Judge signs endorsement deal with Pepsi

<b>Major League Baseball (MLB) player Aaron Judge has signed a multi-year personal endorsement deal with Pepsi.</b><p>The 25-year-old will lend his image to …

Aaron Judge

FedEx Leads PGA Partners in Sponsorship Awareness – Turnkey Sports & Entertainment

Now that’s a lede: from SportsBusiness Journal’s David Broughton, “Three quarters of the PGA Tour’s official sponsors increased their …

PGA Tour

Comcast Announces Multi-Year Global Sponsorship of U.S. Ski & Snowboard

PHILADELPHIA (November 13, 2017) – Comcast today announced it will be the official cable television and communications partner of U.S Ski & …

Olympics

FC Cincinnati secures shirt sponsorship contingent on joining MLS

FC Cincinnati's bid to secure one of the two MLS expansion slots in December received a boost on Monday, when the club announced a jersey sponsorship …

Soccer

Dick’s Sees Margin Pressures Lingering Well Into 2018

Shares of Dick’s Sporting Goods eased 73 cents, or 2.8 percent, to $25.59 on Tuesday after the chain warned that 2018 earnings could decline by as …

Markets

Brooks first chief innovation officer at NBA

Published November 13, 2017<p>The NBA has named Amy Brooks the league’s first chief innovation officer, signaling the league’s growing emphasis on …

Chief Innovation Officers

Oklahoma Becomes Jordan’s Third College Brand

The University of Oklahoma became the third collegiate football program to represent Jordan Brand on the gridiron with the partnership to also extend …

College & University

LAX World Shutters All Locations

LAX World has vacated its headquarters in Cockeysville, MD. and shuttered all 16 of its locations, according to a report from The Baltimore Sun.<p>The …

Johns Hopkins University

NHL commissioner Gary Bettman says it's 'hard to envision' the league returning to the Olympics

• <b>The NHL decided in April that it would not send players to the 2018 Olympics.</b>• <b><br>NHL commissioner Gary Bettman said teams became skeptical of interrupting the NHL season when the IOC would not treat the NHL like a sponsor.</b>• <b><br>Bettman said it's "hard to envision" the league returning to the Olympics in the</b> …

Ice Hockey

Lacoste aces deal for Davis Cup final

Sports Pro Media strongly believe in protecting the confidentiality and security of information we collect about individuals. The material below …

Privacy

PGA Tour returns to Kentucky after nearly six decades

“We’re back and we’re really excited,” said Andy Pazder, the PGA Tour chief tournaments and competitions officer. “Kentucky’s had a rich legacy of …

PGA Tour

Premier League signs three-year deal with Stonewall

<b>England’s Premier League has announced a three-year collaboration with Stonewall to promote lesbian, gay, bisexual, and transgender (LGBT) equality</b> …

Soccer

ESPN Brings SportsCenter to Snapchat With a Twice-Daily Sports Show, Launching Today

After rolling out daily news shows from NBC News and CNN in recent months, Snapchat is teaming with ESPN to bring a regular sports show to the …

Advertising Industry

Texas A&M Delivers a Stadium Experience Fit for Millennials

If you picture a college student today, you’ll likely picture someone glued to his or her smartphone, constantly posting on social media.<p>Texas A&M …

Texas A&M

Adidas Q3 Boosted By North America And China

Adidas reported third-quarter sales jumped 12 percent on a currency-neutral basis, led by North America, China and its global e-commerce business.<p>On …

Markets

NBA star Giannis Antetokounmpo re-signs with Nike

<b>National Basketball Association (NBA) star Giannis Antetokounmpo has re-signed with Nike, ending weeks of speculation surrounding the identity of his</b> …

Basketball

NFL tunes in with Cineplex

Additionally, World Gaming, Cineplex’s esports division, will partner with the NFL to launch the Madden NFL 18 Canadian Challenge, along with a …

Online Life

Big Ten strikes sponsorship deal with Discover

In hopes of accruing interest, Discover has struck a multiyear deal to become the Big Ten Conference’s official credit card and the first-ever presenting sponsor of its football championship game.<p>The agreement was announced Tuesday by the 14-school conference, cable’s Big Ten Network cable TV …

Big Ten

As sponsorship dollars dwindle, NASCAR's stars fade

CHARLOTTE, N.C. (AP) — Matt Kenseth, a future Hall of Famer, likely has two races left in his life as a famous NASCAR driver.<p>The final seat in the carousel of job options will be filled Wednesday when Stewart-Haas Racing is expected to announce Aric Almirola as its new driver.<p>Yes, a two-time …

Motorsport

Adidas Launches New Adidas App

“To you, for you, with you” is the motto for the new Adidas app, which the sporting goods company revealed at Dreamforce, the world’s largest …

Sneakers

Wendy's-Columbus Crew SC sponsorship deal ending given uncertainty with Austin move - Columbus - Columbus Business First

By Laura Newpoff <br>– Reporter, Columbus Business First<p>Nov 3, 2017, 8:43pm EDT<b><br>Updated</b> Nov 3, 2017, 8:46pm EDT<p>Wendy's Co. is the latest shoe to drop in …

Soccer

Old Dominion Takes Big Swing With MLB Deal

When Old Dominion Freight Line Inc. landed an advertising and marketing contract with Major League Baseball earlier this year, it was part of a …

Trucking

All Signs Point To This Site Streaming More Sports Very Soon

Facebook founder and CEO Mark Zuckerberg didn’t directly answer a question about his company’s plans for bidding on sports rights but distilled their …

Sports Technology