Sports Biz U

By Don Roy | A collection of news and features of interest for sports business students, scholars, and practitioners. This magazine is curated by the authors of Sports Marketing, a textbook by Mike Fetchko, Don Roy, and Ken Clow (Routledge).

Bayern Munich opens China office

A Chinese boy takes part in a training session after the opening ceremony of Bayern Munich’s office in Shanghai on March 22, 2017 © <b>AFP / Johannes</b> …

China

Canucks season tickets a tough sell as NHL team struggles

The Canucks’ March 7 home game against the Canadiens was packed with enough Habs fans that it might have been hard to tell that the game was taking …

NHL

A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works

Traditional retailers are feeling the heat. Even as competition intensifies, shoppers’ visits to retail stores are declining every year, leading one industry veteran to ominously ask his peers, “Is anyone <i>not</i> seeing large traffic declines?”<p>Online retail, on the other hand, is thriving. Retail sales …

eCommerce

How Golden State Warrior Andre Iguodala Became The NBA’s Ambassador To Silicon Valley | Fast Company | The Future Of Business

By Daniel Terdiman02.28.17 | 7:00 am<p>Even in a professional sports league known for well-dressed men, Andre Iguodala, the 6-foot-6 Golden State Warriors forward, stands out for his fashion sense. The 2015 NBA finals MVP, who once moonlit as the menswear style director for Twice, a secondhand fashion …

Silicon Valley

It's 'official:' ServiceMaster partners with Minor League Baseball

Memphis-based ServiceMaster has partnered with Minor LeagueBaseball (MiLB). ServiceMaster Global Holdings Inc. announced its new “ServiceMaster …

Baseball

“The Shark” Signs Partnership With Authentic Brands Group

Per a press release from the company, legendary golfer, Greg “The Shark” Norman has entered a strategic partnership with Authentic Brands Group …

Sports Industry

Snapchat Is Looking to Make Its Mark With Australian Football League Pact

Australian rules football is coming to Snapchat, as parent company Snap Inc. reached a multiyear agreement with the Australian Football League to …

Snapchat

Minors have long tradition of wacky names

This baseball offseason, the most dominant recurring Minor League storyline has been the continuing shift toward irreverent, regionally specific team …

Baseball

SXSW Sports 2017: The Future of Sports Viewership

AUSTIN, Texas — “There’s never been a better time to be a sports fan,” declared Andrew Barge, Head of Sports Broadcast Partnerships at Twitter, early …

Sports Technology

Toronto Raptors Planning To Be On ‘Ground Floor’ Of New NBA 2K eLeague

The new NBA 2K eLeague won’t officially debut until 2018 but some franchises are starting to announce either their selection by the league office or …

NBA

Lagardère extends rights partnership for ASEAN Football Championship

The Lagardère Sports agency has agreed a deal to continue marketing the commercial rights to the Association of Southeast Asian Nations Football …

European Football

NHL Commissioner Gary Bettman Envisions Future League-Wide eSports Competition

NEW YORK — NHL commissioner Gary Bettman said Tuesday he could see the league eventually hosting an eSports hockey league competition.<p>“We envision …

eSports

BBC holds on to the Masters with new multi-year broadcast deal

The BBC has extended its broadcast agreement with the Masters following a new multi-year deal that will ensure it retains coverage of one of golf’s …

Golf

Toronto FC’s season-ticket packs a sign of the future

I don’t want to do the club’s marketing for them too much here but I’m a sucker for nice things, so here we are.<p>Toronto FC season-seat holders appear …

Majestic Athletic® Infuses Sport, Art, Fashion, And Music To Create Its 2017 "My Team My Colors" Marketing Campaign

TAMPA, Fla., March 20, 2017 /PRNewswire/ -- With a focus on the ever-growing choice of MLB jerseys through design and color, Majestic's new <i>"My Team</i> …

New Haven

Continental Tire MLS Sponsorship Reward is Loyalty and Purchases

<i>This is the third article in a series of Q&As with leading marketers about their sports marketing initiatives.</i> The massive growth of Major League …

Soccer

Warriors, Timberwolves will play 2 preseason games in China

MINNEAPOLIS (AP) The Golden State Warriors and Minnesota Timberwolves will play two preseason games in China in October.<p>The league said Monday the …

China

Dallas Stars, Mansfield getting underway on latest StarCenter ice rink

The Dallas Stars, in partnership with the City of Mansfield, plan to begin work on a new city-owned Dr Pepper StarCenter facility, which will be the …

Dallas

Puma wins over sneakerheads by partnering with Rihanna, Big Sean and other celebs

Killing the cool game one collaboration at a time<p>Puma is coming back strong. And it’s done it by embracing today’s biggest pop and hip-hop stars.<p>The …

Sports Champion T-Shirts, Delivered Just After the Buzzer - Bloomberg

At 6:03 p.m. on Sunday, March 12, Northwestern University’s men’s basketball team officially earned its first NCAA Tournament berth in the school’s …

Dick's Sporting Goods

Inside The Unregulated And Scam-Filled World Of Video Game Betting

Gambling on esports matches is, right now, unsafe and unfair for bettors, just as gambling on traditional sports is. As you’d expect, people are …

Gambling

Why Instagram Is Suddenly the Place for Sports Highlights

If you want to watch sports highlights on your phone, there are lots of sites and platforms that make it easy. But none is more <i>now</i> than House of …

Instagram

Meet The Protector

Obsessed with equipment and willing to take some hits along the way, a self-taught tinkerer became the go-to guy for some of the NFL’s biggest stars …

NFL

New Seattle Mariners Ad Campaign Sparks Twitter Fight With Rival Oakland A's

by<p>Major League Baseball's Seattle Mariners and its ad agency Copacino+Fujikado recently kicked off the team’s 2017 ad campaign for the upcoming …

Baseball

The 6-Second Impact: Bumper Ads Explained

Most Popular<p>In a<p>world of short-form content and ever-shortening attention spans, short-form messaging is also necessary. Last year, YouTube decided …

Advertising

Bulls' Instagram, Snapchat feeds get big boost from Chicago creative community

The Chicago Bulls are doing some really interesting things with their Instagram and Snapchat social media feeds, thanks largely to Chicago’s creative …

Instagram

'Snapchat's audience is too young for us' says Heineken as it builds its mobile strategy around Instagram instead

As Snapchat’s age demographic matures, alcohol brands are beginning to take notice of its advertising potential, however Heineken insists that the …

Snapchat

Danica Patrick’s NASCAR Team Claims It Made Nature’s Bakery $11.5M Richer

1,059<p>The war of words between Stewart-Haas Racing and former sponsor Nature’s Bakery doesn’t appear to have an end in sight.<p>Since rumors began …

NASCAR

ManCity Breaks EPL Marketing Ground With New Deal

<b>By Barry Janoff</b><p><b>March 17, 2017:</b> Last year, the English Premier League moved to eliminate a rule that had prevented clubs from selling ad patches on …