Sports Biz U

By Don Roy | A collection of news and features of interest for sports business students, scholars, and practitioners. This magazine is curated by the authors of Sports Marketing, a textbook by Mike Fetchko, Don Roy, and Ken Clow (Routledge).

Americans spend $56 billion on sporting events

Did you just drop a few hundred bucks or more going to a professional sporting event over the weekend? You're not alone.<p>Consumers shelled out $56 …

NHL

San Francisco 49ers, 30sec Bring Fans AI-Enabled Audio Updates

The San Francisco 49ers and 30sec.io have partnered to launch a platform that delivers curated team-related audio to smart home devices and connected …

San Francisco 49ers

FuboTV is the sports streaming service you’ve been waiting for

Cord-cutting has many benefits, but cable is still king when it comes to sports. Sure, there are ways to watch ESPN without cable, but those usually …

Televisions

Under Armour Introduces Global Footwear Innovation Hub In Portland

Under Armour unveiled a new center for performance innovation in Portland, OR, bringing footwear design and development under one roof. The …

Innovation

Fanatics Aiming For $10 Billion In Sales

Expanding internationally and capitalizing on its verticalization capabilities, Fanatics expects to reach over $2 billion in sales in 2017 and sees …

Trends

Adidas Is Kicking Its Way Onto the Snapchat Games Pitch

Adidas wants to find out how long Snapchat users can keep a soccer ball in the air.<p>The athletic gear manufacturer will launch a Snap Ad campaign …

Advertising Industry

How Wonderful Pistachios’ new football-focused campaign is evolving the brand’s social strategy - Digiday

Wonderful Pistachios launched its largest football-related campaign to date on Sept 10.<p>“Put a Smile in Your Snackface” is a series of short, darkly …

Advertising Industry

Commentary: Patrick, Dale Jr. departures leave NASCAR scrambling for star power

ORLANDO (TNS) — Stars twinkle at night, and all hours of the day, in professional sports.<p>They foster love-hate relationships, an emotional train …

Motorsport

MSE Announces New Partnership with Mars Wrigley Confectionery

"We are thrilled to partner with Mars Wrigley Confectionery to offer our fans delicious options when they come to a Capitals game," said Jim Van …

WNBA

Speedway targeting consumer-oriented sponsors

Hulman & Co. CEO Mark Miles is firing up an effort to go after consumer-oriented sponsors—a move aimed at helping the Indianapolis Motor Speedway …

Indianapolis

Big Ten symposium discusses new sports media major

On Sept. 14-15, the College of Journalism and Mass Communications at the University of Nebraska-Lincoln hosted a Big Ten Conference sports media and …

College & University

Tennessee Restores Lady Vol Name

The University of Tennessee has re-established the nickname “Lady Vols” for women’s athletics teams, which former administrators dropped in …

College & University

Economists see little payoff for cities that subsidize pro sports facilities

City subsidies for professional sports teams like the Calgary Flames can be justified in the name of civic planning, pride or politics, but suggestions that they result in net growth to the overall economy don't hold water, economists say.<p>The Flames said Tuesday they were pulling out of …

Calgary Flames

Flames no longer eyeing Calgary arena; Bettman: 'There will be consequences'

Flames president Ken King drops a bomb Tuesday, saying it's time the team stops 'pretending'<p>The NHL may be welcoming a new team in the Vegas Golden Knights in 2017-18, but the headlines say there's just as much, if not more, talk about the teams that could be looking for new homes beyond this …

Ice Hockey

Under Armour Emphasizing Activation Over Acquisition

Speaking at Goldman Sachs Annual Global Retailing Conference in New York City, both Under Armour Chairman and CEO Kevin Plank and CFO Dave Bergman …

Under Armour

NFL FLAG-In-Schools Program Expands

The NFL, USA Football, GENYOUth and Fuel Up to Play 60 announced the expansion of the NFL FLAG-In-Schools Program, which aims to increase physical of …

Education

Barcelona extend Head & Shoulders partnership

Sports Pro Media strongly believe in protecting the confidentiality and security of information we collect about individuals. The material below …

Privacy

Real Madrid to build soccer experience centre in China

Sports Pro Media strongly believe in protecting the confidentiality and security of information we collect about individuals. The material below …

Privacy

Ed Orgeron lands sponsorship deal with Raising Cane’s Chicken Fingers

LSU coach Ed Orgeron has landed a sponsorship deal, and will now appear in radio and television ads for Raising Cane’s Chicken Fingers.<p>The Baton …

College & University

Trivento named official wine of MLS in new multi-year sponsorship deal

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Soccer

Here Are The 14 NBA Teams That Now Have Jersey Sponsorship Deals

The Golden State Warriors have become the latest NBA team to sign a jersey sponsorship deal.<p>Earlier today, ESPN’s Darren Rovell first reported that the NBA Champions have agreed to sell space on its jersey for the next three years to Japanese technology company, Rakuten.<p>The deal, reportedly worth …

Basketball

UNLV class teaches students about the business side of esports

UNLV has partnered with Millennial Esports this semester to teach students about the business side of the competitive video game circuit.<p>The …

eSports

Why Do We Keep Measuring The Wrong Things In Evaluating Sports Marketing Activation?

For many brands, it’s planning season. Couple that with the push by some to utilize opportunistic funds in the fourth quarter, and properties, brands …

Marketing

The Latest: NHL, teams, players give $2.7M to Irma relief

The Latest on Hurricane Irma's impact on sports (all times local):<p>12:45 p.m.<p>The Tampa Bay Lightning and Florida Panthers, along with the NHL and the NHL Players Association are donating $2.7 million to Hurricane Irma relief efforts.<p>The Tampa Bay Buccaneers have separately pledged another $1 million …

Hurricane Irma

Warriors announce $20M/yr jersey-patch advertising deal with Rakuten

The Warriors’ emergence as a global brand has created major sponsorship opportunities. On Tuesday morning, the team announced a new kind of deal: It has sold space on its jersey to Japanese tech company Rakuten for the next three years.<p>The contract is worth $20 million a year, nearly twice the …

Golden State Warriors

Don Ohlmeyer, ‘Monday Night Football’ Producer, Dead at 72

INDIAN WELLS, Calif. — Don Ohlmeyer, the "Monday Night Football" producer who came up with the phrase "Must See TV" in leading NBC to the No. 1 prime-time spot, died Sunday. He was 72.<p>"It is with heavy hearts we share that Don Ohlmeyer, our beloved husband, father and grandfather, has passed away …

TV

NFL star Russell Wilson launches new Seattle startup to connect ‘superfans’ with celebs, raises $9M from Amazon, Alibaba, YouTube founders

As Russell Wilson describes the ethos of his new startup, it feels like you’re inside his Seahawks huddle, driving down the field in the fourth …

Startups

Real Madrid's gameplan for global digital domination

<b>When Real Madrid take on Manchester United in the Uefa Super Cup final on Tuesday night, they will be playing not only for more silverware, but to add even more supporters to their near 500 million-strong global fanbase.</b><p>When you are already Champions League and La Liga holders, not to mention World …

Soccer
Sneakers