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By Don Roy | A collection of news and features of interest for sports business students, scholars, and practitioners. This magazine is curated by the authors of Sports Marketing, a textbook by Mike Fetchko, Don Roy, and Ken Clow (Prentice Hall).

Record 240 million new fans join NBA on social media

— The NBA had a record breaking year on social media, adding 240 million new fans since the end of the 2013-14 regular season - a 40% increase and …

Social Media

AT&T Park: More tech firepower for S.F. Giants fans' food orders and phones

The baseball season's first couple of weeks haven't been kind to the 3-8 San Francisco Giants, yet the defending World Series champs hope new and …

Wi-Fi

Ratings Roundup: NBA on ESPN, Premier League, IndyCar

ESPN ended its regular season NBA coverage with a season-low Wednesday night. In other news, NBC earned one of its smallest Premier League audiences …

NBA

Major League Soccer Partners With STATSports

Major League Soccer just raised its’ game with a partnership with STATsports, a global provider of GPS performance analysis equipment. STATsports has …

Sports Science

Sole Man 30 for 30 is a testing ground for digital distribution and windowing strategy

Sonny Vaccaro began handing out money in the late ‘70s to basketball coaches so players would wear Nike shoes. (AP Photo/File)

Sonny Vaccaro is big …

Digital Distribution

Sports Sales Jobs: Advice For a Career in Ticket Sales

Think there is pressure working in ticket sales? How does 18,238 empty seats look to you?

One of the true advantages of working in sports is the …

Employment

AC Milan stays on the road with Audi

German automotive giant Audi has opted to extend its partnership with Italian Serie A football club AC Milan.

Under the deal, the terms of which were …

AC Milan

NBA announces return to Brazil, record attendance figures

The National Basketball Association has confirmed that the Orlando Magic will face reigning Novo Banquette Brasil champion Flamengo in Rio de Janeiro …

Brazil

Nike signs Jameis Winston, Marcus Mariota, Melvin Gordon, Amari Cooper

AP Photo/Mark J. Terrill

2m

Nike has likely assured itself of the top overall pick in the NFL draft, adding Jameis Winston, Marcus Mariota, Melvin Gordon and Amari Cooper to its stable of endorsers.

Play2:08

Brian Bahr/Getty Images

The NFL doesn't quite know what to make of Marcus Mariota. But the film …

Nike

Snapchat and Univision Deportes Partner to Bring Soccer to Millennials

Want to tune in to tonight's USA vs. Mexico soccer match? Head to Snapchat.The social media platform and Univision Deportes are working together to …

Univision

Ticketmaster Wants to Become Your Destination for Live Event Access

Ticketmaster wants to be more than a destination for tickets to a concert, sporting event or theater production. Echoing a move many other brands …

Ticketmaster

Nike nears deal for NBA uniform rights - Washington Business Journal

Huntley Paton

Nike is nearing a deal to takeover NBA uniform rights.

Nike Inc. is close to securing a long-term NBA uniform rights deal, according to …

NBA

​Skechers taps Sugar Ray Leonard for ad campaign - L.A. Biz

Skechers

Staff L.A. Biz

Footwear maker Skechers USA Inc. has boxing great Sugar Ray Leonard in its corner for the latest ad campaign for its Relaxed Fit …

Sugar Ray Leonard

Golden State Warriors' games attract more female viewers - Silicon Valley Business Journal

Photo by Wikipedia

Ron LeutyReporter- San Francisco Business TimesEmail | Twitter | Google+ | Twitter

The Golden State Warriors' quest for an NBA …

NBA

Pick 6: Brands, Stories, and Trends Shaping Sports Business #29

A new champion was crowned at the Masters Sunday; let's see who has earned green jackets in sports business this week:

1. Live-Streaming as an Asset, …

Sports Industry

Under Armour scored big on early signing of unknown Spieth

Kevin Plank, CEO and founder of sports apparel maker Under Armour, poked his head into the office of the company's director of golf. It was January 2013, and Plank was on the verge of signing a four-year sponsorship deal with a golfer largely unknown to sports fans, much less the general public.

"Is …

Under Armour

DraftKings picks up NASCAR's Macias as first full-time comms leader

BOSTON: Fantasy sports website DraftKings has brought on former NASCAR marcomms exec Sabrina Macias to serve as its first full-time communications …

NASCAR

Deltatre At NAB Show 2015 Showcasing Sports Tech Solutions With Microsoft, Vizrt, Prime Focus Technologies and Forbidden Technologies

PFT and deltatre Announce ‘End to End Live Sports OTT Platform’

Deltatre has a powerhouse lineup of digital and broadcast solutions on display at the …

Sports Science

'Disappointed' Charlotte Hornets seek sales without playoffs spike - Charlotte Business Journal

Huntley Paton

Erik SpanbergSenior Staff Writer- Charlotte Business JournalEmail | Twitter | Google+

This season, the Charlotte Hornets reclaimed their …

Sports Industry

Arizona State Launches An Immersive Sports Law & Business Program

There has been explosive growth in sports-focused curriculum at Universities across the country over the last 30 years. Many schools now offer Sports …

Sports Law

Orlando City poised to connect with Bright House Networks - Sports Sponsorship news - Soccer North America

13 April 2015 | Posted in Sponsorship, Soccer, North America, | By Michael Long

Orlando City Soccer Club have added Bright House Networks to their

Soccer

BAA and Abbott Announce Multiple Year Sponsorship

BOSTON, April 13, 2015 – The Boston Athletic Association (B.A.A.) today proudly announced the beginning of a robust sponsorship agreement with global …

Boston Marathon

What USA Today Sports learned covering the Final Four on Periscope and Snapchat

There’s no shortage of ways to reach new audiences — the challenge is figuring out which are worth investing time in and what to do with them. At USA Today Sports, where I work, two platforms we’re trying to better understand and implement into our strategies are Snapchat and Periscope. The latter …

Periscope

How Nike Use Social Media [CASE STUDY]

Nike is one of the world’s biggest brands and therefore it comes as […]How Nike Use Social Media [CASE STUDY]

Social Media

Will Nike’s bet on women work?

The battle to win over women fitness enthusiasts continues to rage, and Nike is the latest brand to jump in the fray.On Sunday, Nike unveiled its …

Nike

LeBron James Tops 2015 Top-Selling NBA Jerseys

The King is king, yet again.

The Cleveland Cavaliers’ forward LeBron James, once again, led the National Basketball Association in most popular jerseys. This marks his the sixth consecutive spot at the No. 1 position on the list and the third timeas a member of the Cavaliers.

The rankings are based …

Lebron James

Masters TV ratings earn major increase

CBS Sports’ final-round coverage of the 2015 Masters on Sunday which saw Jordan Spieth win the coveted Green Jacket in record-tying fashion, earned …

TV

Inside look into Milwaukee Bucks' logo redesign

• Sports journalism's foremost uniform reporter
• ESPN.com columnist since 2004
• Also blogs at uni-watch.com

Uniform and logo designs are usually attributed to faceless corporations or leagues. You know the usual sound bites: "Nike designed these uniforms," or "The NFL created this logo." It's rare that …

Milwaukee Bucks

2014 Sports Data Systems Study

Turnkey Intelligence’s 4th Annual Sports Data Systems Study assessed attitudes about and usage of technology – specifically relating to CRM, …