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By Don Roy | A collection of news and features of interest for sports business students, scholars, and practitioners. This magazine is curated by the authors of Sports Marketing, a textbook by Mike Fetchko, Don Roy, and Ken Clow (Prentice Hall).
Four Formula One teams earned more than $100 million in prize money last year according to new research which shows that the outfits in the auto racing series are some of the best rewarded in world sport.
The four teams are Ferrari, Red Bull Racing, McLaren and last year’s champions Mercedes. …Formula One
SACRAMENTO, Calif. – The pitch is for charity, but the call could favor California's professional sports teams.
California's major league sports clubs and a leading raffle vendor are lobbying state lawmakers for the exclusive right to conduct charitable gambling at professional sports venues to sell …Nonprofits
Facebook is the top social commerce platform, driving more than two-thirds of mobile e-commerce traffic and boosting social media's quickly growing share of e-commerce web traffic.
Facebook accounts for 50% of total social referrals and 64% of total social revenue. The site’s social commerce …Facebook
The Players Tribune is furthering its push into digital video with the new series, From Somewhere. It'll be the 10-month old, Derek Jeter-founded …David Ortiz
Sports Illustrated is gearing up for the college football season with the launch of its newest digital vertical, Campus Rush. The site, which …College Sports
Representatives from 16 of the biggest agencies in New York packed into the upscale Edison Ballroom for the NFL's annual Media Agency Fantasy Draft …Fantasy Football
The sporting world was revolutionized not too long ago with the rise of data in the Moneyball era. Now, a second revolution could be in the …Virtual Reality
Durland and Darvin Miller are brothers. Twin brothers, to be exact. They also happen to be the owners of the domain name “Twins.com,” and have …Baseball
Ohio State's Ezekiel Elliott follows coach Urban Meyer’s lead in filing for trademarks - Dayton Business Journal
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A new PNC television commercial from the Deutsch New York ad agency ends with a reference to the banks new sponsorship arrangement with the Chicago …Chicago
Sarah Hirshland, the USGA's senior managing director of business affairs, tells "Marketing Daily" that Lexus is also sponsoring a new digital …Lexus
The plan to bring the Olympics back to Los Angeles for a third time has become a little clearer with city officials offering additional details about how they would stage the massive sporting event.
Their $4.1-billion bid proposal for the 2024 Summer Games — contained in a 218-page book made public …Los Angeles
Fantasy sports website DraftKings Inc. has reached a partnership deal with the Dallas Cowboys. According to a news releases from the Cowboys, …Dallas
Within a few years, the midcentury red brick field house in the center of the University of Maryland campus will be a glassy, sunlit home of medical facilities and classrooms, as well as an athletic conditioning center, a locker room and three football fields — two outdoors and one inside.
Atlanta's WNBA team will launch its Inspiring Women E.N.E.R.G.Y. Seminar Series presented by The Coca-Cola Co. (NYSE: KO) with a breakfast seminar on …Atlanta
An industry observer has argued that increasingly only challenger brands and new market entrants are using big budget sponsorship vehicles to drive …Marketing
Twenty-four National Basketball Association teams have partnered with San Francisco-based Stanza for real-time calendar sync, a feature that allows …College Sports
Oct 08 New York, NY
ConferenceAd Age Data Conference 2015
Explore the latest and most-effective ways marketers can use data, whether it be their own CRM …Pizza
Sporting goods retailer City Sports understands that winning customers is a marathon, not a sprint. And given the growing competition and array of …
Under Armour: Under Armour 'Multiplies' Misty Copeland, Stephen Curry and Jordan Spieth in Stunning AdStephen Curry
It doesn't take much to get people excited about the U.S. Open, the tennis Grand Slam that will be held in the Billie Jean King National Tennis …Tennis
Eagle Revolution looked and sounded like it could be one of those trending Internet things.
Music thundered. Lights flashed. A DJ bellowed for …
Weekly Feature One Size Doesn't Fit All; Small Can Be Powerful
At Fantasy Online College, NFL running back Matt Forte teaches Chicago …Fantasy Football
Hordes of gamers gathered in New York City this weekend for a professional tournament that offered further proof that e-sports, or electronic sports, …League of Legends
A different beer brand will be featured on Kevin Harvick’s No. 4 car next season.
Budweiser, a mainstay team sponsor in NASCAR's top division since the early 1980s, will not be the sponsor on any cars beginning in 2016
The parent company of Budweiser, Anheuser-Busch, is not reducing its NASCAR …Kevin Harvick
A U.S. federal appeals court ruled in favor of the NCAA, NFL and other major sports leagues Tuesday, denying New Jersey's latest bid to bring legalized sports betting to the state's struggling casinos and racetracks.
The Third Circuit Court of Appeals in Philadelphia denied New Jersey's appeal by a …New Jersey
Roger that, Brady sold lots of jerseys and hats
Those who thought that “Deflategate” would have hurt Tom Brady’s popularity will be surprised when they scan the NFL players union’s latest top 50 player sales list.
The New England Patriots quarterback topped the list as the player who sold the most …NFL
Tom Brady won another Super Bowl. Stephen Curry won an MVP and an NBA title. Jordan Spieth won the Masters and the U.S. Open. Misty Copeland became the first African-American to become a principal dancer at a major ballet company.
It has been a big year for Under Armour's most high-profile …Branding
There's a new reality for the US television business.
In a research note to clients Thursday, analyst Todd Juenger and his team at Bernstein said the market was valuing the sector as if ad-supported TV in the US was a "structurally impaired" asset — and Juenger thinks this is right.
An asset is …Entertainment Industry