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@MktDocDon | 2,807 Articles | 4 Magazines | 596 Followers | Marketing professor, blogger, husband, father, sports fan, runner... among other things.
The Minnesota Wild’s effort to monetize social content is paying dividends.
The NHL team, which has placed more focus on integrating sponsors on …Minnesota Wild
ESPN now owns the top eight months all-time for total unique visitors in sports category history; 22 million daily users, up nearly 10 million from …Digital Media
FiveThirtyEight’s delegation made the pilgrimage to this year’s Sloan conference, a kind of mecca for anyone who’s obsessed with sports, data and …Statistics
More than a decade after playing in his final NBA game, Michael Jordan still sells more basketball shoes than any other player and it is not even close.
In 2013, Jordan branded shoes accounted for $2.5 billion in sales, up from $2.0 billion the previous year. The next four players …Michael Jordan
The NCAA and Turner Sports are bringing March Madness to YouTube.
The basketball channel, which launched Monday, will enable fans to browse through highlights, video recaps and additional content just ahead of the 2015 NCAA Division I Men’s Basketball Championship. However, users will still need a …YouTube
Creative strategist Brian Hardwick has never looked a good story in the mouth--and neither should you.
Entrepreneurs tell stories. They tell investors about how their business model is unique; they convince consumers of their products' benefits, and they advertise online about how their brands …Storytelling
The immediacy and depth of basketball Twitter’s humor-tinged analysis has given the NBA a media presence as colorful and maddening as the league …Twitter
A behind-the-scenes perspective on adidas' winning content strategy before, during, and after the 2014 World Cup. Lisa Gevelber, vice president of …Adidas
Updated: January 25th, 2015
For some time, I’ve been searching for a listing of team accounts on SnapChat across the five major professional leagues: …Professional Sports
One night in January 2015, shortly after his team beat the Los Angeles Clippers, Atlanta Hawks CEO Steve Koonin tweeted this hand-written note:
Stay …North America
It’s tough to argue with the publicity Lotus sponsor EMC attracted after more than 11 million people and counting downloaded a YouTube video of a team truck jumping a Formula One car.
Well, unless you’re F1 ringmaster Bernie Ecclestone, whose stance on these things leaves him unconvinced that …Twitter
Texas A&M began to separate itself from the hashtag "WRTS" on Thursday as more questions arose about the connection to its top football recruit.
Various people and accounts connected to Texas A&M started using #WRTS, which stands for We Run This State, on Twitter during recruiting this past …Texas
Recent Tom Kelk got to speak with Garrison Cummings, Digital Manager for the Green Bay Packers, and talk about the Packers approach to digital …
Twitter, Facebook, Instagram offer opportunities for collegians to either benefit or sufferSocial Media
The world and the way in which people connect with one another have changed immensely over the last decade. The creation of social media platforms …Twitter
How can a sports franchise drive revenue 365 days a year? Incorporate a mixed-use development on the stadium grounds or create an entirely separate …Jacksonville Jaguars
Hawks/Scott Cunningham/NBAE/Getty Images
Phil W. HudsonStaff Writer- Atlanta Business ChronicleEmail | Twitter | LinkedIn | Facebook
The bids for the …Atlanta
The most recent college champions are Ohio State and Florida State on the gridiron, Connecticut and Louisville on the men’s hardwood. Of these only one, Ohio State, graduated more than 50% of scholarship athletes in the relevant sport in the title year. The schools’ profit for NCAA play in these …UNC Chapel Hill
Oculus Rift is Facebook’s virtual reality headset, and it could make them huge profits by changing the way we consume sports in the future. Much of …Virtual Reality
While talking to the press on Tuesday at a shootaround, LeBron James discussed how his health habits have changed since his rookie year. The gist was that they’ve largely improved, mainly because he doesn’t eat as much McDonald’s as he used to.
McDonald’s, who James promptly remembered sponsors him …Lebron James
BOSTON – MLS Commissioner Don Garber sat down with Sports Illustrated's Grant Wahl for an hour-long interview on Friday at the MIT Sloan Sports …Soccer
On a summer evening in Sydney in January, two former Grand Slam champions, John McEnroe and Patrick Rafter, played an abbreviated version of tennis.
Rafter won the exhibition match by the strange and truncated score of 4-3, 4-1.
“It’s whatever the crowd wants; whatever TV wants,” Rafter said of the …Soccer
The IOC is relaxing a rule that prohibited athletes from promoting non-official sponsors during the Olympics.Olympics
After FIFA announced plans to hold the 2022 World Cup in November and December, Goal looks at the impact on players, clubs, competitions and continents.
There was global outrage on Tuesday when FIFA announced the 2022 World Cup would be held in November and December of that year.
A FIFA task force …Sepp Blatter
<p>People go to conferences for various reasons: Gaining knowledge and insight, seeing a new city, having an adventure, impressing their boss, …Networking
If brands that are investing in March Madness—we're looking at you, Capital One, Coke and AT&T—want to effectively extend their campaigns to social …March Madness
IndyCar and USA Today secure marketing partnership - Sports Sponsorship news - Motorsport North America
27 February 2015 | Posted in Sponsorship, Motorsport, North America, | By Michael Long
IndyCar has entered into a multi-year marketing partnership …Marketing
The goals of successful major league sports franchises are simple: win games and win fans. Yet, over the last decade, the scoreboard-to-seat sale …Sports Fans
Sports Fan Council Customer Intelligence Sports Technology For Pro Teams Launched By Vision Critical
Sports Fan Council Customer Intelligence Sports Technology For Pro Teams Launched By Vision Critical – Sports Techie blog
Vision Critical launched …Intelligence