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@MktDocDon | 4 Magazines | 3,568 Articles | 739 Followers | 1 Like | Marketing professor, blogger, husband, father, sports fan, runner... among other things.

Fox Sports Will Guarantee Views in New Branded-Content Distribution Program

Today Fox Sports will announce a new initiative called Fox Sports Engage, a multiplatform branded-content distribution program that aims to give …

Branded Content

Survey: Nike swooshes past back-to-school competitors

Dan BerthiaumeAthletic brand Nike, which first rose to dominance with the ascent of longtime spokesperson Michael Jordan as an NBA superstar in the …

Michael Jordan

Can Reebok finally sharpen up?

Reebok is returning to its 1980s fitness roots, moving away from the celebrity endorsements beloved of rivals. Can this strategy rejuvenate the brand?


NFL QBs Break Bad For DirecTV

By Barry Janoff

July 27, 2015: In the world of DirecTV, it takes a team of NFL quarterbacks to replace actor Rob Lowe.

A campaign for the subscription …


Adidas Laces Up Experiential Program For Boost

Adidas is launching an interactive experience called Boost Experience by adidas, that the company says will appear at running events nationwide. The …


Skechers, Adidas, Converse Shake Up Summer Sneakers

Summer may be the sleeper season for footwear sales, but that isn’t slowing major sneaker brands down, with Skechers, Adidas and Converse all piling …


Curry, Spieth Drive Under Armour Sales

By Barry Janoff

July 23, 2015: Stating that it has seen "historic performances and accolades from our incredible portfolio of athletes," Under Armour

Under Armour

The Most Trusted Channels for Branded Content

Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from …

Branded Content

How To Use LinkedIn To Find Your Next Boss

LinkedIn is an incredible resource for job-seekers. The LinkedIn database is vast, with over 300 million users.

Finding hiring managers via LinkedIn is just one of the many ways job-seekers can benefit by using LinkedIn as a job search tool. In this article you’ll learn how to use LinkedIn to find …


Under Armour is on fire. It's ready to play basketball with Nike - Jul. 23, 2015

The battle of the brands

Under Armour has the Midas touch these days.

Its star athletes are winning about every major award on the planet, and the company just announced its 21st consecutive quarter of 20% or more growth.

No wonder Under Armour (UA)stock hit an all-time high of over $97 a share on …

Under Armour

How to Be Charismatic: 7 Ways to Build Better Work Relationships

We’re drawn to people who are charming, confident and passionate.

We’ve all met them, haven’t we? People who just get along effortlessly with everyone …


Boston mayor Marty Walsh won't sign contract for 2024 Olympic bid

Boston Mayor Marty Walsh announced Monday that he could not support the city’s bid of the 2024 Olympic Games if that meant signing a host city contract now, as he has been asked to do by the U.S. Olympic Committee.

In an abruptly called press conference on Monday morning, Walsh asserted he would not …


A tennis shoe from 1963 has suddenly taken the fashion world by surprise

Seen a pair of these lately? We'll be shocked if you haven't.

Many have heard of the legendary Adidas Stan Smith sneaker.

But few are aware that the shoe, first introduced in 1963 and recently hailed as one of the most important sneakers in the world, takes its name from former No. 1 tennis player …


Beverage group sues city over soda warnings, advertising ban

SAN FRANCISCO (AP) — The American Beverage Association has sued the city of San Francisco, claiming new legislation requiring health warning labels on sugary beverages and prohibiting advertisements of them on city property violates the First Amendment.

The San Francisco Chronicle reports …


5 common PR terms with murky meanings

Who fancies a game of Buzzword Bingo?

Here are five words being used with increasing regularity among communicators:


Content marketing is just …


4 new rules for multicultural marketing

This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.

The United States, and its multicultural composition, is ever-changing. According to the U.S. Census Bureau, there are 54 million Hispanics living in the …


Delta Air Lines to alter reward program; other airlines may follow

If you are saving up reward miles to pay for a trip on Delta Air Lines, you might want to book the trip before the airline switches to a new format that could raise the number of miles you need for the most popular destinations.

For travel on or after June 1, 2016, Delta said the number of miles …


Sprint and NBA Part Ways

Weekly Feature Cable News Wars Rage as New Players Join the Battle

Learn more

The NBA is looking for a new wireless sponsor after parting ways with …


While Its Streaming Service Booms, Netflix Streamlines Old Business

FREMONT, Calif. — It was just past sunrise on an early-spring morning at Netflix’s DVD operations here, where metallic arms whirred in a giant glass box and rolling carts holding millions of DVDs lined the walls. The company’s iconic red envelopes buzzed through an assembly line at the other end of …


12 Resume Tips to Snag Your Dream Job | Personal Branding Blog - Stand Out In Your Career

“Life isn’t about finding yourself. Life is about creating yourself.”– George Bernhard Shaw, author

Employers look for someone who offers the “whole …

Cover Letters

Which NFL teams are leading the discussion on Twitter heading into Training Camp? We looked into MVPindex data to find out. The ...

Which NFL teams are leading the discussion on Twitter heading into Training Camp? We looked into MVPindex data to find out.

The Green Bay Packers top …

Don’t Look Now, But ESPN Radio Has (Slowly And Quietly) Evolved — The Cauldron

Colin Cowherd is gone. But with everyone listening and no one looking, the Four-Letter has stockpiled the smartest, best sports talk on the dial.

When …

Colin Cowherd

Converse Dares to Mess With the Chuck Taylor

When you have the world’s most successful sneaker, why mess with it?

For almost 100 years, Converse, maker of the Chuck Taylor All Star, that flat-footed, star-sided, toe-capped flexible number beloved by everyone from Rihanna to Michelle Obama, Lil Wayne to the Jonas Brothers, did not. On Thursday, …

Chuck Taylor

FIFA hasn't signed any new 2018 World Cup sponsors since the corruption scandal exploded

FIFA Secretary General Jerome Valcke at a press conference in Russia.

ST. PETERSBURG, Russia (AP) — The FIFA corruption crisis is hurting its search for new World Cup sponsors.

Targeting almost $6 billion in revenue from the 2018 tournament, FIFA has not signed any new sponsors since last year's …

South American Football

Can US housing industry's comeback endure? The outlook dims

Latest News


WASHINGTON (AP) -- The U.S. housing market has sizzled this summer, lifting expectations that home sales will finally help drive an economic expansion now in its seventh year.

Or will it?

Signs are emerging that housing's momentum may be destined to falter in coming months. …

House Prices

Should consumers have details about ‘added sugar’ in foods? FDA says yes.

The Food and Drug Administration on Friday moved forward with a controversial proposal requiring food nutrition labels to include the amounts of "added sugars," meaning sugar not already in the food before it was produced and packaged.

But rather than merely requiring information about the amount of …


Advertising On Streaming Services Is Gradually Getting More Sophisticated

It’s all about data, data, data these days. Data is supposed to make every digital experience better by analyzing our every move and allowing platforms to service us content that better fits our needs, songs that we may like, and now advertisements that are better in line with what we’re looking to …


Wal-Mart is losing the war against Amazon

Amazon CEO Jeff Bezos.

After a stellar Q2 earnings report on Thursday that sent its stock flying, Amazon hit a huge milestone: It officially became more valuable than the biggest retailer in the world, Wal-Mart.

When markets closed on Friday, Amazon had a market cap of $246.54 billion versus …


U.S. to investigate airlines for price gouging after Amtrak crash

The U.S. Transportation Department is investigating five of the nation’s largest airlines for potential price gouging in the aftermath of May’s deadly Amtrak crash, the agency said Friday.

The department on Friday sent letters to American Airlines, Delta, JetBlue, Southwest and United asking for …

Travel Deals

10 Personal Branding Mistakes To Avoid On Twitter [Infographic]

We often hear people talk about personal branding, and how you can brand yourself in social media. That whole concept means a lot of different things …