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@MktDocDon | 3,382 Articles | 4 Magazines | 701 Followers | Marketing professor, blogger, husband, father, sports fan, runner... among other things.

Vulnerability: A Desirable Personal Brand Trait

An important aspect of brand management is proactively monitoring image and reputation. How a brand is perceived by others is influential in …

Branding

7 Bad Habits That Stand Between You and Greatness

LEAD

Are you trying to be successful but can't quite figure out what's standing in the way? Discover the most common obstacles and how to rise above them.

Will Durant once wrote, "We are what we repeatedly do. Excellence then is not an act but a habit." And often it is your habits that determine your …

Bad Habits

Steph Curry passes LeBron James in jersey sales

Steph Curry continues to get the best of LeBron James. The Warriors guard won the NBA MVP award in the regular season, then his squad topped James’s Cavaliers in the Finals. Tuesday brought the latest episode of one-upmanship, when the league announced that Curry had moved ahead of James for its …

Lebron James

Lady Vols name change makes no sense

With Nike aboard, it's now All But One Tennessee.

Nike

Infographic Friday: NHL Stanley Cup Final 2015

It’s time for another edition of Infographic Friday. Today’s content comes to us from Genesco Sports Enterprises (@GSE_Sports) and it includes some …

Stanley Cup

Oregon football budget getting some Eugene heat

People outside of Eugene, Oregon, often criticize the Ducks for their finances. Most of the time it comes from a place of jealousy, that Oregon just happens to have a longstanding relationship with Phil Knight and Nike. Because chances are if Knight/Nike approached any other school in the country …

Oregon

4 Steps to Release Self-Doubt

Use this advice to shut down "imposter syndrome" and reclaim your confidence

"Hasn't anybody else noticed that I don't belong here?" Impostor …

One to Grow On: Be You

Note: This post is the first in a new series that will post each Monday that focuses on one idea for personal growth for the week. I hope you enjoy

Confederate Flag

Running And Women Boost Nike Results

Thanks in part to its new marketing effort aimed at women and improving results in the running category, Nike posted stronger-than-expected results …

Nike

Create A Stand-Out Landing Page for Your Personal Brand

Getting your website noticed is essential when it comes to building a personal brand. A clear and attractive message must be in place in order to …

Branding

The Best Career Paths for Introverts and Extroverts

A UNC-Wilmington grad born and raised in North Carolina, Kaitlyn always knew she would end up in NYC to pursue writing. As a summer editorial intern, …

Introverts

Here's a Quick Way to Figure Out What You Should Do With Your Life, Based on Your Personality

<p>A lot of conversations about work revolve around how much you do or don’t like your current job. There’s a reason <a …

Personality

NFL pursues plans for temporary venues in L.A. market for 2016 season

The NFL's search for a temporary Los Angeles stadium is officially underway.

The league on Thursday began issuing proposal requests to multiple venues in Southern California — among them the Coliseum and Rose Bowl — with the intent of securing a temporary home for a team (or teams) for the 2016 …

Los Angeles

Be Different: Have a Career Development Plan

Image Credit: Flickr- Extra Medium (CC License)

If you take car trips to new or unfamiliar places, a map is an essential travel accessory. Whether it …

Career Development

Andretti claims NOLA track welched on IndyCar promoter fees

The Indy Grand Prix of Louisiana—held in April just a few miles from New Orleans—may be in jeopardy after its inaugural year, as a legal battle …

IndyCar

Networking for Introverts: How to Overcome Networking Dread

As an introvert, you may have written off networking.Inserting yourself into a noisy room of strangers sounds horrible. The commotion of the event …

Networking

CENTURY 21 Fuels Brand Affinity Through Philanthropic Endeavors

Mike Callaghan, CMO, CENTURY 21 Real Estate LLC

June 26, 2015

Four lessons the realty company learned that any marketer can adopt when launching their …

5 Habits Of People Who Always Get Promoted

Some employees just seem to be ahead of the curve and reap the rewards. Here's how to be that person.

Most of us have had that coworker that seemed to be a perfect fit for the company or team. She always had the right answers. He seemed to know what needed to be done before the company leaders even …

Leadership

A Simple Rule To Get Yourself To Do Anything

Fear really is all in your mind. Here's how to conquer it with the "5 Second Rule."

As a kid, nothing's more embarrassing than chickening out in front of your friends.

One of my earliest memories of doing so was my first time jumping from a diving board into a swimming pool. Or rather, of walking …

Academia

Converse in 25 Collaborations

In 1921, American basketball player Chuck Taylor became a salesman, then ambassador for Converse, adding his name to the iconic sneakers launched in 1917 so they became the Chuck Taylor All Stars. The classic canvas sneakers have been worn by generations, frequently reworked and revisited over the

Converse

Nissan: Name on Titans' stadium big opportunity

Officials announced the new, 20-year naming rights contract on Thursday.

Nissan

New circuit planned to boost track and field in U.S

EUGENE, Oregon (Reuters) - The United States will launch a new domestic athletics circuit next year in a bid to increase interest in the sport, organizers told Reuters.

Organizers plan competitions in six cities leading up to a championship in Eugene, Oregon, Vin Lananna, president of TrackTown USA …

Track and Field

A Slam Dunk for Email Marketing Perfect Timing.

June 25, 2015

A Slam Dunk for Email Marketing? Perfect Timing.

The Sacramento Kings score with a new approach to their email strategy that's more than …

Adidas to grow soccer sales by getting back to roots

BERLIN (Reuters) - German sportswear firm Adidas presented plans on Wednesday to defend its position as the world's top soccer brand against fierce competition from Nike by launching a new range of footwear and setting up more grassroots programs.

Adidas said it aims to increase sales from soccer …

Soccer

NHL will explore expansion, with Las Vegas among candidates

LAS VEGAS (AP) — The NHL is officially exploring expansion.

Commissioner Gary Bettman said Wednesday that the league is opening an expansion review process to consider whether to add new franchises to its 30-team league. Bettman cited Las Vegas, Seattle and Quebec City as the markets that have …

Las Vegas

Nissan secures naming rights to Titans' stadium - Nashville Business Journal

Courtesy of the Tennessee Titans

LP Field will soon be called Nissan Stadium.

There will soon be a new corporate sponsor for the stadium home to the …

Nissan

Axe, Foot Locker Loving NBA Draft

Both Axe and Foot Locker are hoping this week’s NBA Draft generates plenty of brand buzz, as basketball fans get ready for the big event.

Foot Locker, …

NBA

Sports Illustrated and WebMD Team Up for Editorial Series on Sports Injuries

Weekly Feature How Brands Are Breaking Through Programming Clutter

Learn more

Sports loving hypochondriacs, this media partnership is for you.

Sports …

Major League Baseball

8 Ways to Become Charismatic

PEOPLE

Master the room by developing these qualities, and the world will become your oyster.

I have a confession to make. Years ago, when I began my career at NBC TV, I was tasked with the planning and organization of many star-studded events. It was a fun job, until the event actually began.

With so …

Charisma

Personal Branding: How To Design Your Personal Brand Image In 10 Steps [Cheat Sheet]

Without knowing it, every day you are cultivating your own brand. The cold, hard, definition of a brand is the perceptions, ideas, concepts, and …

Branding