Don Roy on Flipboard
@MktDocDon | 4 Magazines | 3,773 Articles | 790 Followers | 1 Like | Marketing professor, blogger, husband, father, sports fan, runner... among other things.
I have this theory around iPhone and its features – I believe that they were created by a woman scorned. Think about it. Location Sharing allows you …Social Media
Facebook is the top social commerce platform, driving more than two-thirds of mobile e-commerce traffic and boosting social media's quickly growing share of e-commerce web traffic.
Facebook accounts for 50% of total social referrals and 64% of total social revenue. The site’s social commerce …Facebook
The Players Tribune is furthering its push into digital video with the new series, From Somewhere. It'll be the 10-month old, Derek Jeter-founded …TV
Sports Illustrated is gearing up for the college football season with the launch of its newest digital vertical, Campus Rush. The site, which …College Sports
Representatives from 16 of the biggest agencies in New York packed into the upscale Edison Ballroom for the NFL's annual Media Agency Fantasy Draft …Fantasy Football
From Chipotle to Shake Shack, millennials and Wall Streeters alike love a good fast-casual chain. So when Boston agency Breakaway had the opportunity …Pizza
The sporting world was revolutionized not too long ago with the rise of data in the Moneyball era. Now, a second revolution could be in the …Virtual Reality
Durland and Darvin Miller are brothers. Twin brothers, to be exact. They also happen to be the owners of the domain name “Twins.com,” and have …Baseball
Ohio State's Ezekiel Elliott follows coach Urban Meyer’s lead in filing for trademarks - Dayton Business Journal
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Xerox today launches its first campaign in two years, the first new brand effort under CMO John Kennedy’s watch since joining last summer. “Work Can Work Better” goes beyond 2013’s “Made Simple” campaign in its ambition to not just define what the company is and what it is not, but rather highlight …Xerox
The Food and Drug Administration flexed its new muscles against the tobacco industry Thursday, scolding makers of three brands of cigarettes for labels saying they are "natural" or "additive-free".
It issued warning letters to Winston maker ITG Brands LLC; Natural American Spirit maker Santa Fe …FDA
A new PNC television commercial from the Deutsch New York ad agency ends with a reference to the banks new sponsorship arrangement with the Chicago …Chicago
Sarah Hirshland, the USGA's senior managing director of business affairs, tells "Marketing Daily" that Lexus is also sponsoring a new digital …Lexus
The plan to bring the Olympics back to Los Angeles for a third time has become a little clearer with city officials offering additional details about how they would stage the massive sporting event.
Their $4.1-billion bid proposal for the 2024 Summer Games — contained in a 218-page book made public …Los Angeles
Fantasy sports website DraftKings Inc. has reached a partnership deal with the Dallas Cowboys. According to a news releases from the Cowboys, …Dallas
Within a few years, the midcentury red brick field house in the center of the University of Maryland campus will be a glassy, sunlit home of medical facilities and classrooms, as well as an athletic conditioning center, a locker room and three football fields — two outdoors and one inside.
Atlanta's WNBA team will launch its Inspiring Women E.N.E.R.G.Y. Seminar Series presented by The Coca-Cola Co. (NYSE: KO) with a breakfast seminar on …Atlanta
An industry observer has argued that increasingly only challenger brands and new market entrants are using big budget sponsorship vehicles to drive …Marketing
Twenty-four National Basketball Association teams have partnered with San Francisco-based Stanza for real-time calendar sync, a feature that allows …College Sports
Handmade? Limited Edition? Artisan? Buzzwords show varied levels of impact on Americans’ food/beverage purchase decisions
05:00 AM EDT Aug 26, 2015 …Marketing
Oct 08 New York, NY
ConferenceAd Age Data Conference 2015
Explore the latest and most-effective ways marketers can use data, whether it be their own CRM …Pizza
Sporting goods retailer City Sports understands that winning customers is a marathon, not a sprint. And given the growing competition and array of …
While innovation is essential to the evolution and longevity of any given business, marketers often struggle to balance their present …Marketing
Under Armour: Under Armour 'Multiplies' Misty Copeland, Stephen Curry and Jordan Spieth in Stunning AdStephen Curry
Two HR managers offer insights into the politics of promotions and the three most common reasons you're getting passed up.
After spending a year or two at your job and feeling like you’re exceeding expectations, it’s only natural that you yearn for the next step. Promotions mean more responsibility, …People Skills
It doesn't take much to get people excited about the U.S. Open, the tennis Grand Slam that will be held in the Billie Jean King National Tennis …Tennis
Sometimes the hardest thing—conceptually—for marketers to do is to separate their brand from their product.
"Product is king."
"All people really care …Branding
July 28, 2015
Marketing Challenge: The Delicate Task of Firing a Customer
Jacen Spring wanted to find unprofitable customers and try to bring them out …Marketing
Eagle Revolution looked and sounded like it could be one of those trending Internet things.
Music thundered. Lights flashed. A DJ bellowed for …
Weekly Feature One Size Doesn't Fit All; Small Can Be Powerful
At Fantasy Online College, NFL running back Matt Forte teaches Chicago …Fantasy Football