Don Roy on Flipboard

@MktDocDon | 4 Magazines | 3,773 Articles | 790 Followers | 1 Like | Marketing professor, blogger, husband, father, sports fan, runner... among other things.

Balancing Personal, Professional and Private on Social Media

I have this theory around iPhone and its features – I believe that they were created by a woman scorned. Think about it. Location Sharing allows you …

Social Media

Facebook is leading the way in social commerce

Facebook is the top social commerce platform, driving more than two-thirds of mobile e-commerce traffic and boosting social media's quickly growing share of e-commerce web traffic.

Facebook accounts for 50% of total social referrals and 64% of total social revenue. The site’s social commerce …


The Players Tribune Will Launch Its First Branded Series Next Week

The Players Tribune is furthering its push into digital video with the new series, From Somewhere. It'll be the 10-month old, Derek Jeter-founded …


Sports Illustrated Gears Up for College Football Season With a New Site

Sports Illustrated is gearing up for the college football season with the launch of its newest digital vertical, Campus Rush. The site, which …

College Sports

NFL Helps Media Agencies Build Relationships Through Fantasy Football

Representatives from 16 of the biggest agencies in New York packed into the upscale Edison Ballroom for the NFL's annual Media Agency Fantasy Draft …

Fantasy Football

Why This Agency Opened a Chain of Fast-Casual Pizza Restaurants

From Chipotle to Shake Shack, millennials and Wall Streeters alike love a good fast-casual chain. So when Boston agency Breakaway had the opportunity …


Washington sports owner Ted Leonsis talks VR

The sporting world was revolutionized not too long ago with the rise of data in the Moneyball era. Now, a second revolution could be in the …

Virtual Reality

The domain name that continues to elude Major League Baseball

Durland and Darvin Miller are brothers. Twin brothers, to be exact. They also happen to be the owners of the domain name “,” and have …


Ohio State's Ezekiel Elliott follows coach Urban Meyer’s lead in filing for trademarks - Dayton Business Journal


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Urban Meyer

Xerox Takes A Stand On The World Of Work In New Brand Effort

Xerox today launches its first campaign in two years, the first new brand effort under CMO John Kennedy’s watch since joining last summer. “Work Can Work Better” goes beyond 2013’s “Made Simple” campaign in its ambition to not just define what the company is and what it is not, but rather highlight …


FDA to Cigarette Makers: Your Products Aren't 'Natural'

The Food and Drug Administration flexed its new muscles against the tobacco industry Thursday, scolding makers of three brands of cigarettes for labels saying they are "natural" or "additive-free".

It issued warning letters to Winston maker ITG Brands LLC; Natural American Spirit maker Santa Fe …


PNC has big plans for maximizing its Chicago Bears sponsorship (Video) - Chicago Business Journal

A new PNC television commercial from the Deutsch New York ad agency ends with a reference to the banks new sponsorship arrangement with the Chicago …


Lexus Extends Partnership With U.S.G.A.

Sarah Hirshland, the USGA's senior managing director of business affairs, tells "Marketing Daily" that Lexus is also sponsoring a new digital …


A surplus of $161 million is projected for L.A.'s 2024 Olympics bid

The plan to bring the Olympics back to Los Angeles for a third time has become a little clearer with city officials offering additional details about how they would stage the massive sporting event.

Their $4.1-billion bid proposal for the 2024 Summer Games — contained in a 218-page book made public …

Los Angeles

Dallas Cowboys, fantasy sports site DraftKings reach marketing partnership

Fantasy sports website DraftKings Inc. has reached a partnership deal with the Dallas Cowboys. According to a news releases from the Cowboys, …


Under Armour Seeks to Do for Maryland What Nike Did for Oregon

Within a few years, the midcentury red brick field house in the center of the University of Maryland campus will be a glassy, sunlit home of medical facilities and classrooms, as well as an athletic conditioning center, a locker room and three football fields — two outdoors and one inside.

The …


Atlanta Dream to launch development series for women at Coca-Cola headquarters

Atlanta's WNBA team will launch its Inspiring Women E.N.E.R.G.Y. Seminar Series presented by The Coca-Cola Co. (NYSE: KO) with a breakfast seminar on …


Digital Killed the Sponsorship Star

An industry observer has argued that increasingly only challenger brands and new market entrants are using big budget sponsorship vehicles to drive …


NBA Teams Partner With Stanza to Let Fans Sync Calendars and See Live Updates

Twenty-four National Basketball Association teams have partnered with San Francisco-based Stanza for real-time calendar sync, a feature that allows …

College Sports

New Harris Poll Looks at “Craft”-y Marketing Language

Handmade? Limited Edition? Artisan? Buzzwords show varied levels of impact on Americans’ food/beverage purchase decisions

05:00 AM EDT Aug 26, 2015 …


Put a Cheesy Ring on It: Pizza Hut Is the Official Pizza of ESPN Fantasy Football

Oct 08 New York, NY

ConferenceAd Age Data Conference 2015

Explore the latest and most-effective ways marketers can use data, whether it be their own CRM …


City Sports Sets its Sights on Personalized Shopping Experiences

Sporting goods retailer City Sports understands that winning customers is a marathon, not a sprint. And given the growing competition and array of …

Market Pulse | Marketers’ Stress Levels Hinder Morale and Growth

While innovation is essential to the evolution and longevity of any given business, marketers often struggle to balance their present …


Under Armour: Under Armour 'Multiplies' Misty Copeland, Stephen Curry and Jordan Spieth in Stunning Ad

Stephen Curry

3 Reasons You're Not Getting A Promotion

Two HR managers offer insights into the politics of promotions and the three most common reasons you're getting passed up.

After spending a year or two at your job and feeling like you’re exceeding expectations, it’s only natural that you yearn for the next step. Promotions mean more responsibility, …

People Skills

U.S. Open Marketers, Media Have Quite A Racket

It doesn't take much to get people excited about the U.S. Open, the tennis Grand Slam that will be held in the Billie Jean King National Tennis …


Build Your Brand by Separating It From Product

Sometimes the hardest thing—conceptually—for marketers to do is to separate their brand from their product.

"Product is king."

"All people really care …


Marketing Challenge The Delicate Task of Firing a Customer

July 28, 2015

Marketing Challenge: The Delicate Task of Firing a Customer

Jacen Spring wanted to find unprofitable customers and try to bring them out …


College sports battling shrinking student support

Eagle Revolution looked and sounded like it could be one of those trending Internet things.

Music thundered. Lights flashed. A DJ bellowed for …

Lenovo Uses Fantasy Football To Build Brand Awareness

Weekly Feature One Size Doesn't Fit All; Small Can Be Powerful

Learn more

At Fantasy Online College, NFL running back Matt Forte teaches Chicago …

Fantasy Football