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@MktDocDon | 2,807 Articles | 4 Magazines | 596 Followers | Marketing professor, blogger, husband, father, sports fan, runner... among other things.

How the Minnesota Wild Are Monetizing Social Content

The Minnesota Wild’s effort to monetize social content is paying dividends.

The NHL team, which has placed more focus on integrating sponsors on …

Minnesota Wild

ESPN Digital Media Starts 2015 with New All-Time Record: 94 Million Unique Users in January

ESPN now owns the top eight months all-time for total unique visitors in sports category history; 22 million daily users, up nearly 10 million from

Digital Media

What Happened At The 2015 MIT Sloan Sports Analytics Conference

FiveThirtyEight’s delegation made the pilgrimage to this year’s Sloan conference, a kind of mecca for anyone who’s obsessed with sports, data and …


Michael Jordan still dominates the basketball shoe market and nobody else is even close

More Charts

More than a decade after playing in his final NBA game, Michael Jordan still sells more basketball shoes than any other player and it is not even close.

In 2013, Jordan branded shoes accounted for $2.5 billion in sales, up from $2.0 billion the previous year. The next four players …

Michael Jordan

NCAA, Turner Sports start YouTube channel

The NCAA and Turner Sports are bringing March Madness to YouTube.

The basketball channel, which launched Monday, will enable fans to browse through highlights, video recaps and additional content just ahead of the 2015 NCAA Division I Men’s Basketball Championship. However, users will still need a …


7 Tips on Crafting a Powerful Personal Story


Creative strategist Brian Hardwick has never looked a good story in the mouth--and neither should you.

Entrepreneurs tell stories. They tell investors about how their business model is unique; they convince consumers of their products' benefits, and they advertise online about how their brands …


Twitter and the NBA: How 140 Characters Changed Basketball Coverage

The immediacy and depth of basketball Twitter’s humor-tinged analysis has given the NBA a media presence as colorful and maddening as the league …


Successful Content Creation: Lessons From adidas

A behind-the-scenes perspective on adidas' winning content strategy before, during, and after the 2014 World Cup. Lisa Gevelber, vice president of …


Professional Sports Teams On SnapChat

Updated: January 25th, 2015

For some time, I’ve been searching for a listing of team accounts on SnapChat across the five major professional leagues: …

Professional Sports

Why many high-performing sports teams are losing money at the gate

One night in January 2015, shortly after his team beat the Los Angeles Clippers, Atlanta Hawks CEO Steve Koonin tweeted this hand-written note:

Stay …

North America

F1 boss says Twitter does nothing for sport as teams have success engaging fans

It’s tough to argue with the publicity Lotus sponsor EMC attracted after more than 11 million people and counting downloaded a YouTube video of a team truck jumping a Formula One car.

Well, unless you’re F1 ringmaster Bernie Ecclestone, whose stance on these things leaves him unconvinced that …


Texas A&M rejects trademark


Texas A&M began to separate itself from the hashtag "WRTS" on Thursday as more questions arose about the connection to its top football recruit.

Various people and accounts connected to Texas A&M started using #WRTS, which stands for We Run This State, on Twitter during recruiting this past …


Interview with Digital Manager of the NFL’s Green Bay Packers

Recent Tom Kelk got to speak with Garrison Cummings, Digital Manager for the Green Bay Packers, and talk about the Packers approach to digital …

College athletes on social media: 'Your reputation is always on the line'

Twitter, Facebook, Instagram offer opportunities for collegians to either benefit or suffer

Social Media

The Best Team on Twitter During Spring Training Is the Boston Red Sox

The world and the way in which people connect with one another have changed immensely over the last decade. The creation of social media platforms …


Jacksonville Jaguars Thinking Mixed-Use

How can a sports franchise drive revenue 365 days a year? Incorporate a mixed-use development on the stadium grounds or create an entirely separate …

Jacksonville Jaguars

Report: Hawks land $800 million bid - Atlanta Business Chronicle

Hawks/Scott Cunningham/NBAE/Getty Images

Phil W. HudsonStaff Writer- Atlanta Business ChronicleEmail | Twitter | LinkedIn | Facebook

The bids for the …


Dark Days in Chapel Hill

The most recent college champions are Ohio State and Florida State on the gridiron, Connecticut and Louisville on the men’s hardwood. Of these only one, Ohio State, graduated more than 50% of scholarship athletes in the relevant sport in the title year. The schools’ profit for NCAA play in these …

UNC Chapel Hill

Excitement Grows as Oculus Rift Rumored to Show NBA and NHL Games in Virtual Reality

Oculus Rift is Facebook’s virtual reality headset, and it could make them huge profits by changing the way we consume sports in the future. Much of …

Virtual Reality

LeBron James jabs at McDonald's, remembers they sponsor him, desperately tries to recover

While talking to the press on Tuesday at a shootaround, LeBron James discussed how his health habits have changed since his rookie year. The gist was that they’ve largely improved, mainly because he doesn’t eat as much McDonald’s as he used to.

McDonald’s, who James promptly remembered sponsors him …

Lebron James

In loaded Sloan panel, Garber talks CBA, expansion, Qatar, more

BOSTON – MLS Commissioner Don Garber sat down with Sports Illustrated's Grant Wahl for an hour-long interview on Friday at the MIT Sloan Sports …


Every Second Counts in Bid to Keep Sports Fans

On a summer evening in Sydney in January, two former Grand Slam champions, John McEnroe and Patrick Rafter, played an abbreviated version of tennis.

Rafter won the exhibition match by the strange and truncated score of 4-3, 4-1.

“It’s whatever the crowd wants; whatever TV wants,” Rafter said of the …


Canadian athletes applaud ruling on Olympic sponsorship

The IOC is relaxing a rule that prohibited athletes from promoting non-official sponsors during the Olympics.


why a winter World Cup will cause chaos

After FIFA announced plans to hold the 2022 World Cup in November and December, Goal looks at the impact on players, clubs, competitions and continents.

There was global outrage on Tuesday when FIFA announced the 2022 World Cup would be held in November and December of that year.

A FIFA task force …

Sepp Blatter

No, Really: These Are the Best Conference Networking Tips We've Ever Heard

<p>People go to conferences for various reasons: Gaining knowledge and insight, seeing a new city, having an adventure, impressing their boss, …


March Madness Marketers Should Study the NBA for a Winning Instagram Strategy

If brands that are investing in March Madness—we're looking at you, Capital One, Coke and AT&T—want to effectively extend their campaigns to social …

March Madness

IndyCar and USA Today secure marketing partnership - Sports Sponsorship news - Motorsport North America

27 February 2015 | Posted in Sponsorship, Motorsport, North America, | By Michael Long

IndyCar has entered into a multi-year marketing partnership


'Selling Fun' To Sports Fans In The Digital Era

The goals of successful major league sports franchises are simple: win games and win fans. Yet, over the last decade, the scoreboard-to-seat sale …

Sports Fans

Sports Fan Council Customer Intelligence Sports Technology For Pro Teams Launched By Vision Critical

Sports Fan Council Customer Intelligence Sports Technology For Pro Teams Launched By Vision Critical – Sports Techie blog

Vision Critical launched …