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@MktDocDon | 3,149 Articles | 4 Magazines | 632 Followers | Marketing professor, blogger, husband, father, sports fan, runner... among other things.

Twitter Has a Short-Term Periscope Problem. And a Long-Term Media Mess.

Here are three good questions to ask in the wake of this weekend, when Floyd Mayweather Jr. beat Manny Pacquiao and Twitter found itself irking some of the big media companies it wants to befriend:

Is Dick Costolo an idiot who endorsed piracy and intentionally thumbed his nose at HBO, Showtime and …

Social Media

Under Armour's MyFitnessPal goes premium for fitness fanatics

Roughly three months ago Under Armour snatched up Endomondo and MyFitnessPal for about half a billion bucks. Now the sports apparel company is looking for a return on its investment by rolling out the first paid-for premium version of MyFitnessPal. This is no casual tracking service, to be clear -- …


North Dakota's search for new team name corrupted by snarky public

The University of North Dakota needs a new nickname for their athletics programs. The school's teams, which include the extremely popular and successful men's ice hockey team, have been playing without one after the threat of NCAA sanctions forced them to drop their Fighting Sioux moniker.

It's been …

North Dakota

How Smart, Digital Stadiums Are Changing The Way We Watch Sports

There’s nothing quite like attending a major sports event in person. The sights and sounds from the field, the roar of the crowd, and the raw excitement of cheering for your team along with 40,000 or more of your “closest friends” is a unique experience.

But as today’s sports fans are streaming into …



Over the last couple of weeks, Seattle NBA and NHL fans have once again been taken for a roller coaster ride, with a new arena proposal going public …

Chris Hansen

FIFA 2014 World Cup live stream architecture

We were given the task to stream the FIFA 14 World Cup and I think this was an experience worth sharing. This is a quick overview about: the …


Cable, pay-per-view problems leave viewers fighting mad

NEW YORK (AP) — For some boxing fans, the big fight Saturday night turned out to be between them and their cable companies.

Strong pay-per-view demand for the Floyd Mayweather-Manny Pacquiao fight in Las Vegas caused problems for cable and satellite systems, especially when people tried to order at …

Dish Network

UT rakes in corporate sponsorships

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Your team got Mariota! What will tickets be now?

Chicago is abuzz with its first NFL draft set to begin Thursday night. For the first time in more than 50 years, the draft is being held outside of …

Texas A&M

Atlantic 10 Conference signs broadcast deal - Sports Broadcast news - College Sports North America

01 May 2015 | Posted in Broadcast, College Sports, North America, | By David Cushnan

The Atlantic 10 Conference has agreed a multi-year broadcast deal

College Sports

2015 NCAA tourney smashes Las Vegas gambling records

Be it in record TV ratings, online bracket submissions or gambling wagers, the NCAA Tournament is only increasing in popularity. reports this year's March Madness festivities led to a record-breaking $263 million in wagers from people who put up cheddar in Las Vegas. In total, $375.5 …

Sports Betting

T-Mobile is again giving customers free MLB At Bat subscription worth $20

T-Mobile customers are yet again benefitting from the Uncarrier's close relationship with Major League Baseball. Starting tomorrow, if you download the At Bat app while on T-Mobile's network, the company will throw a free Premium subscription your way — something that costs the rest of us $19.99. …


12 Tweets That Sum Up the Baltimore Orioles' Game Without Spectators

It's been a troubling week in Baltimore where riots erupted after the funeral of Freddie Gray, an African-American man who suffered spinal injuries …


5 Tech Skills That Will Help Your Career (No Matter What You Do)

<p>Almost every single job out there involves being online in some capacity. That means that, at some point in your career—this year or 30 years from …

Web Design

Adam Schefter, the master Tweeter, on how he finds Twitter shutdown for draft to be ‘refreshing’

An excerpt from my latest column for Poynter:

Schefter admits being told not to tweet during the draft “feels very odd.” Yet when he shut it down …

Adam Schefter

ESPN's Charlotte hub testing remote TV production of games - Greensboro - Triad Business Journal

Travis Bell/ESPN Images

Erik SpanbergSenior Staff Writer- Charlotte Business JournalEmail | Twitter | Google+

A shift in how some sports on TV are …


Fuse celebrates 20 years of marketing to youth

WINOOSKI – For 20 years, the marketing agency Fuse has had its finger on the pulse of the most sought-after demographic in America — teens and young …


Tecate outpunches Corona with $5.6 million beer sponsorship bid

New Sponsorship Deal With Esurance For MLB All-Star Game Sees Voting Go All-Digital

As part of a new multi-year sponsorship agreement between Major League Baseball and Esurance, ballots for the upcoming All-Star Game will be released today in an all-digital format , and with it, the paper ballots many used to fill out at the ballpark will become history. As the title sponsor, the …

Major League Baseball

Houston Rockets fire social media manager Chad Shanks day after tweet


The Houston Rockets fired social media manager Chad Shanks on Wednesday, a day after an inappropriate tweet was sent out following the team's series-clinching victory over the Dallas Mavericks.


Bradley Beal shook off a sprained ankle to score 28 points, and the Washington Wizards …

Dallas Mavericks

It's Good! How the NBA Is Winning at Social Media

Traditional PR is dead. Witty, tech-savvy Millennials are changing public perception of teams, one tweet, Instagram, and Snap at a time.


Sports Business Minute: Financial impact of Chicago's NFL Draft

In this edition of the Sports Business Minute, Rick Horrow talks about the economic impact of Chicago hosting the NFL Draft.


Comcast-Spectacor units rebranded Spectra - SportsBusiness Daily | SportsBusiness Journal

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Pick 6: Brands, Stories, and Trends Shaping Sports Business #30

This is the 30th and final installment of the Pick 6 format. We will be back for the summer term with a different format but will continue sharing


Danica Patrick losing GoDaddy sponsorship in 2016

Popular driver without primary sponsorship for No. 10 Chevrolet after this season.

A season of transition for Danica Patrick has taken on another element of uncertainty.

GoDaddy, the Sprint Cup driver's long-time primary sponsor and benefactor announced Wednesday that it will not return to NASCAR …

Danica Patrick

Armour: NFL puts new look on draft in move to Chicago

CHICAGO -- Only the NFL can turn an eviction into an extravaganza.

Rather than panicking at losing what had been the NFL draft's home for the last half-century, the league found a way to increase the value of an event that outkicked its coverage long ago. Having already monopolized the TV audience, …

Chicago Bears

The NFL Draft is getting Periscoped from many points of view

Early amateur uses of live streaming apps Periscope and Meerkat have been underwhelming, but publishers are starting to tap the fly-on-the-wall …


New York Rangers cease tweeting capital letters as team prepares to play Capitals

The New York Rangers are busy preparing to play the Washington Capitals in the second round of the Stanley Cup Playoffs — and even the team’s Twitter account is getting in on the action.

Before the Capitals clinched a 2-1 Game 7 victory over the New York Islanders in the first round, @NYRangers …

New York Rangers

Minor League Baseball Team Bans Peanuts For ‘Peanut Allergy Awareness Night’

Minor league baseball teams are notorious for having unique promotions. Usually they’re something silly and nostalgic, like when a team decides to pay homage to Full House. However, the Indianapolis Indians — the AAA affiliate of the Pittsburgh Pirates — decided to do something serious by banning …