Don Roy

4 Magazines | 4,008 Articles | 805 Followers | 1 Like | @MktDocDon | Marketing professor, blogger, husband, father, sports fan, runner... among other things.

Netflix Is About to Get More Expensive

The company is boosting prices for its most popular service

Netflix is raising the monthly subscription price for its most popular streaming package by $1, it announced Thursday. The plan will now cost $9.99, making the second time in two years Netflix increased the price of the offering.

The …


Disney Accelerator Program Showcases Sports Stats Search Engine

The Walt Disney Co. showcases 10 startups Wednesday afternoon in its second accelerator program. With the Techstars network behind the endeavor, …

Walt Disney Company

Adam Silver Comments on Potential NBA Expansion in Europe

Talk of European expansion in the NBA has been prevalent for quite some time, and while Commissioner Adam Silver believes it could happen eventually, nothing is imminent on that front.

According to the Associated Press (h/t, Silver called European expansion discussion "premature." He …


Bridgestone Arena moves up two spots in world rankings

Bridgestone Arena has been the country's second-busiest arena through September, according to a third-quarter Pollstar report released Tuesday. The …


Why Brands Like Coca-Cola and Bud Light Are Making Packaging Personal

Global marketers are taking a more personalized approach to reaching consumers. This year, several have tinkered with logos and packaging, adding …


Does Best Western's New Logo Approach Accomplish Its Goal of Freshening the Brand?

Best Western International is checking out, and Best Western Hotels & Resorts is checking in.Along with tweaking its name this week, the 69-year-old …


JCPenney Hires a New Agency to Help Grow the Brand With Middle-Income Shoppers

JCPenney, the once-dominant American retail chain that has taken steps to right itself after a series of missteps in recent years, has chosen a new …


Fantasy sports regulation on the way?

Chris Grove, Legal Sports Report, and Daniel Wallach, sports & gambling attorney, Becker & Poliakoff, discuss whether the 'insider trading' scandal …

Fantasy Sports

NASCAR’s Downward Trend Continues at Dover — Sports Media Watch

NASCAR avoided a third straight record-low for the Chase For the Cup, but still had a rough outing at Dover.

NASCAR Sprint Cup racing from Dover drew …


Ice hockey-focused Adidas snares Sidney Crosby - Sports Personal Endorsement news - Ice Hockey North America

07 October 2015 | Posted in Personal Endorsement, Ice Hockey, North America, | By Michael Long

Adidas has added National Hockey League (NHL) star

Winter Sports

National Car Rental takes naming rights to proposed St. Louis stadium - Sports Sponsorship news - Football North America

07 October 2015 | Posted in Sponsorship, Football, North America, | By Adam Nelson

National Car Rental has reportedly signed a US$158 million deal for


Newest tech VC firm is also a baseball team

The Los Angeles Dodgers are the first pro sports team to fund a tech incubator, sprinkling $120,000 among 10 start-ups.

Los Angeles

For HBCU football teams, playing big teams means big losses, and worse

When Southern University’s football team played against the University of Georgia last month, few people -- if anyone -- expected the matchup to be a …

UC Berkeley

The NFL Could Soon Play All Around the World

Mexico, Germany and Canada are among the nations interested in regular-season games

(NEW YORK) — NFL owners approved more international games through 2025 on Wednesday, including ones in places other than England.

An agreement to stage games in the United Kingdom through 2016 not only was extended, …


How To Close The Job Interview To Get The Offer

Many job candidates make a huge mistake in their interviews—and you need to make sure it isn’t happening in yours.RELATED: Need some job interview

Job Interviews

Facebook to Start Grading Ads' Results Across Its Mobile App Network

Oct 08 New York, NY

ConferenceAd Age Data Conference 2015

See first-hand how major brands -- Unilever, HotelTonight, American Express, Meineke Car Care …


Noodles & Company Intros Brand Repositioning, 'Clean' Food Platform

Fast-casual restaurant chain Noodles & Company has launched a campaign, "Made. Different," to drive awareness of a new food platform and brand …


How Fox Sports boosted site traffic — and engagement — in 6 weeks

While Fox Sports has witnessed great growth in audience on social platforms like Facebook and YouTube, it is also interested in getting people to …


Why Brands Should Be Against "Logo-rrhea"

Marketers need to stick to their guns when it comes to corporate rebranding.

In early September, Verizon unveiled a new logo, part of a larger rebranding effort aimed at projecting transparency in a product category known for complexity and opacity. According to Michael Bierut, a partner at …


DraftKings pulls advertising from ESPN amid questions of inside trading

DraftKings pulled its advertising from ESPN on Tuesday after the daily sports company became engulfed in questions this week about possible insider trading.

Asked if the company’s advertising has changed, an ESPN spokesman told USA TODAY Sports that "Draft Kings made the decision to pull their …


Rio Olympics cutting costs with Brazil deep in recession

Olympic organizers, faced with the reality of a country deep in recession, are trimming costs to keep their budget balanced.

To keep spending in line, officials say they will cut back on volunteers, reduce staffing at dozens of test events and trim costs for the opening and closing ceremonies of the …


Ryan Seacrest: ‘Don’t Generalize Millennials’

While millennials certainly are important to brands’ bottom lines, marketers are buzzing about the demographic almost to the point of overkill, and …

Ryan Seacrest

Interbrand Sees Coca-Cola, IBM, GE Losing Ground

In Interbrand's new ranking of the world's most valuable brands, it's not much of a surprise that Apple and Google held onto the No. 1 and No. 2 spot …


Time Has Come Today For NBA, Tissot Deal

By Barry Janoff

October 5, 2015: The NBA has used the 24-second shot clock since 1954, but has never had an official time-keeping deal.

However, as The …


Fantasy Sports Employees Bet at Rival Sites Using Inside Information

A major scandal is erupting in the multibillion dollar industry of fantasy sports, the online and unregulated business in which players assemble their fantasy teams with real athletes. On Monday, the two major fantasy companies were forced to release statements defending their businesses’ integrity …

Sports Betting

5 Ways You Can Find Success at Any Job, According to Dirty Jobs' Mike Rowe

<p>TV host Mike Rowe has made a career <a …


Adidas, Kia don't join US brands in demanding Blatter quits

ZURICH (AP) — Clinging to power after rebuffing resignation demands, Sepp Blatter received some respite Saturday when two sponsors declined to join four other FIFA corporate backers in demanding the president of world soccer's governing body goes before the emergency election in February.

In a …

Sepp Blatter

Coca-Cola and McDonald’s Call on FIFA’s Sepp Blatter to Resign

Coca-Cola and McDonald’s called on Sepp Blatter, the president of FIFA, to step down immediately on Friday, bringing the weight of two powerful and long-tenured corporate sponsors to bear on world soccer’s embattled leader.

“Every day that passes, the image and reputation of FIFA continues to …

Sepp Blatter

The Rise of the Four-Hour College-Football Game

At some point every Saturday, while watching a college-football game that seems like it started forever ago, you might think that games didn’t used to drag on for so long. It isn’t just your imagination: College-football games really are getting longer.

In the 2008 season, after the NCAA passed new …

College & University

Vitaminwater Agrees To Cease Health Claims On Labels To Settle Lawsuit

Vitaminwater has agreed to drop health benefits claims and add the words "with sweeteners" in two places on its label in order to settle a class …