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@MktDocDon | 3,233 Articles | 4 Magazines | 660 Followers | Marketing professor, blogger, husband, father, sports fan, runner... among other things.

Indy 500 Hits Three-Year Highs in Ratings, Viewership

The Indy 500 delivered its best numbers in three years. The IndyCar Series Indianapolis 500 earned a 4.1 rating and 6.4 million viewers on ABC Sunday …

Indy 500

Braves begin selling SunTrust Park tickets, release new stadium renderings and video - Atlanta Business Chronicle

The Atlanta Braves started to sell season tickets to the future SunTrust Park and released a new virtual park fly-through ( view here) and new …

Atlanta Braves

5 Incredibly Simple Secrets for Finding a Great Job After Graduation


Do what everyone else does and you won't stand out from the crowd. Be prepared, be different, and land the job of your dreams.

Although my daughter doesn't graduate from college for another year, we're already starting to think ahead to the kind of job she'll try to get after she does graduate, …


The company changing the face of baseball

The Kansas City-based firm has built two-thirds of the country’s ballparks—and changed our favorite pastime in the process.

Last year was one for the baseball record books, just not in a good way. If it hadn’t been for the Kansas City Royals forcing a dramatic game seven in the World Series, the …


Steak 'n Shake's sponsorship with Graham Rahal compelling

Graham Rahal has seemingly owned the spotlight on racing in Indianapolis this month, particularly with the casual fans. Founded in Illinois and with …

Graham Rahal

Indians sales exec’s new ideas tripled sponsorship revenue

Joel Zawacki turned down his first two job offers from the Indianapolis Indians in 2007, one as an intern and one on a temporary basis.

“I may have …


How To Start A Conversation With A New LinkedIn Connection

Someone accepted your request to connect on LinkedIn – Wahoo! Now what?

Related: 4 Things You Should NEVER Say In Your LinkedIn Invitations

Now, you …


10 Highest Beer Prices in Major League Baseball

1. Boston Red Sox
Price of a small draft beer:
$7.75 for 12 ounces
Price per ounce:
65 cents

After a last-place season last year, the Boston Red Sox …


NBA treads lightly but significantly into world of legalized gambling

Nothing about the man in the dark suit suggested he felt uncomfortable or out of place.

As a top attorney for the NBA, Dan Spillane took his seat on the dais and faced an unlikely audience — a convention of gambling industry executives.

"We have a lot to learn," he said.

It was just last fall …

Sports Betting

Where Next, Brand Lacrosse? | Sports Marketing & PR Roundup

It is the weekend that college lacrosse has owned for over a decade. Memorial Day Weekend takes the grassroots success and smaller venues and rallies …


The Indianapolis 500 Is Stuck In Neutral

Before President Richard Nixon drilled some sense into the National Football League its owners believed blacking out games in the home team’s market would increase ticket demand at the stadium. The owners quickly learned that more content on television did not hurt ticket demand. People loved the …

Indianapolis Colts

Baseball is dying ... again

This following headline appeared on a Wall Street Journal article two days ago: "Why Children Are Abandoning Baseball," with a sobering subhead that reads "Major League Baseball is strong, but the casual young player is vanishing, threatening the sport's future."

Brian Costa's report is billed as …


Mobile Site Preview

Winning Numbers For NBA Draft Lottery on ESPN — Sports Media Watch

As was the case in the overnights, final numbers for the NBA Draft Lottery were the best in a dozen years.

The NBA Draft Lottery earned a 2.4 final …


7 Tips on Crafting a Powerful Personal Story


Creative strategist Brian Hardwick has never looked a good story in the mouth--and neither should you.

Entrepreneurs tell stories. They tell investors about how their business model is unique; they convince consumers of their products' benefits, and they advertise online about how their brands …


Data Shows International Sports Ticket Sales Dramatically Increasing Among Travelers

The following was written by TiqIQ, a leading online ticket search engine listing both primary and secondary tickets. They are an authority on ticket


Tecate named new Juventus Official Regional Beer

Web Content Viewer (JSR 286)

20 May 2015 - in: Sponsors

Juventus Football Club announces a new partnership agreement with the beer company, part of the


Finalists for 2019, 2020 Super Bowls: Atlanta, Miami, New Orleans, Tampa

The field of four won't be narrowed down to two until next May, but as it currently stands, we now know which four cities have a shot at hosting the 2019 and 2020 Super Bowls. Those four cities are: Atlanta, Miami, New Orleans, and Tampa Bay.

ESPN reported Tuesday night that the NFL confirmed that …

New Orleans

The Changing World for Women in Sports & How to Get Ahead of the Crowd

Female sports executives like former Dodgers Assistant GM Kim Ng are rare, but that trend is changing

The image of men working with a Scotch and …

Sports Industry

AT&T drives to make Byron Nelson most advanced technology stop on tour - Dallas Business Journal

Mark Humphries

AT&T is planning expansive network coverage and other technological commodities at the… more

In its first year as title sponsors for the …

NASCAR, NASCAR Digital Media partner with DraftKings |

May 14, 2015, Official NASCAR release,


Partnership to fuel fantasy sports games, allow fans to win exclusive prizes

BOSTON, Mass. and


San Diego committee unveils plans for $1.1-billion NFL stadium

In hopes of persuading the Chargers to stay in San Diego, a mayoral committee Monday proposed a financial plan for building an approximately $1.1-billion NFL stadium -- a plan that includes major public contributions but not a tax increase.

The plan would include $300 million from the Chargers, $200 …


Social Media Shorts for Sports: The Value of Snapchat

Your brand uses Facebook, Twitter, and Instagram, but what about Snapchat? It seems like once we master one social media platform, there’s another …

Sports Industry

Will Michigan remain an Adidas school beyond 2016?

Adidas and Michigan have been business partners since 2007. Will that continue to be the case beyond next year?

The apparel company told The Detroit …


In Sea of T-Shirts, N.B.A. Hits All of Its Marketing Notes

OAKLAND, Calif. — It was 30 minutes before the start of the Golden State Warriors’ latest home playoff game, and fans were beginning to fill Oracle Arena, where each of the nearly 20,000 seats was draped with a gold T-shirt.

Six rows from the court, a man named Sundance Burrough took off his blue …


A-B names IMG sports marketing agency of record : Business

Anhueser-Busch has hired IMG as its sports marketing agency of record, duties previously overseen in-house by the brewer in the U.S.

IMG has its U.S. …


Stadium for Wizards, Capitals, loses Verizon sponsorship

View image |

Verizon Wireless will not renew its naming rights for the arena that hosts the Washington Wizards and Capitals, according …


Party time: Hawks' streak, LeBron has Atlanta fans buzzing

ATLANTA (AP) — Atlanta fans love a big winner, and they love big stars.

So the stage is set — the NBA's biggest star playing in the biggest series in Atlanta Hawks history. The party invitations have been sent, and the infamously fair-weathered ATL fans should quickly RSVP.

The top-seeded Hawks are …


Bill Simmons Is Officially Done Working at ESPN, but Will Get Paid Through September

“I am done being involved with Grantland.”

We’ve known for a week and some change that ESPN was not renewing its contract with sports journalist Bill Simmons, but it’s now clear that Simmons will not publish any work or appear on any television programs or podcasts for the duration of his …

Bill Simmons

How to Promote Yourself Without Looking Like a Jerk

Self-promotion can be uncomfortable for many people. That’s certainly true for foreign professionals in America, who have to navigate different cultural mores in the most bullish nation on earth when it comes to personal branding. But even for many Americans, it’s a tricky prospect: how can you …

Gary Vaynerchuk