Michael Jason Houck

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5 Tips To Help Build A High Impact Personal Brand

• Posted on Jason Houck<br>• in Business, Social Media<br>• on August 13, 2018<p>There was a time when a <i>company’s</i> brand meant everything. The founders and employees …

Public Relations

How To Master Your Brand's Instagram Stories

How To Master Your Brand’s Instagram Stories<p>Posted on Jason Houck<br>• in Business, Social Media<br>• on July 17, 2018<p>We’re all still learning about Instagram …

Social Media

5 Ways You Can Improve Your Content Marketing To Capture Your Audience’s Attention

With so much content produced on a daily basis, from all types of sources, your audience has quite a challenge sifting through it all to get to the …

Marketing

How To Get To Know Your Ideal Customers Better

It’s all too tempting to produce content we enjoy creating and neglect the needs of our ideal customers (i.e. target audience). From the automotive …

Marketing

6 Signs That Your Company Culture May Be Stifling Your Business Success

I’ve found that creating and sustaining a culture that drives business success is one of the greatest challenges an entrepreneur or small business …

How To Build A Successful Social Media Marketing Future

Long-term social media goals can pave the path for a successful future. In fact, according to Hubspot, social media marketing offers a 100-percent …

Social Media

7 Steps To Follow For Business Success In 2018

It’s that time of year again to think about change, improvement, and new achievements for your company in the new year.But we know from research that …

Employment

5 Sure-Fire Ways to Drive Your Business Growth (& One That Can Kill It).

Whether you’re an early stage company or you’ve been around for ten years, growth is something every entrepreneur or small business owner is …

Are the Seven Deadly Sins of Selling Holding Back Your Sales?

Spiritual success comes from doing the right things like leading a good life, loving your neighbor and doing good works. Most everyone’s heard of the …

6 Signs That Your Culture May Be Stifling Your Small Business Success

Over the last 30+ years as a startup entrepreneur, turnaround specialist, and business advisor/mentor, I’ve found that creating and sustaining a …

How To Start a Business and Save For Retirement at the Same Time

Starting a business is an endeavor that is not for the faint of heart. It takes up to 24 hours a day, seven days a week, and every bit of your mental …

Retirement

How To Become More Empowered In Business And Life

The most effective way to tackle being overwhelmed in business (and life for that matter) is to set aside external success formulas and start …

6 Tips To Help You Look After Your Business During The Holidays

If you’re a business owner, you know how important it is to take breaks. The holidays are perfect for stepping away, relaxing and celebrating with …

How Events and FollowMyCal Can Be Your Most Powerful PR and Marketing Weapons

Events are some of the easiest (and most effective) ways to boost your bottom line and breathe life into your branding and business efforts.By …

Social Media

Five Things To Consider When Turning Customers Into Brand Ambassadors

Every business dreams of having customers zealously advocating for their brand with the same kind of steadfast loyalty that Apple and Google have …

Customer Experience

How To Work With Influencers To Promote Your Startup

In our rapidly evolving business world, it has become increasingly difficult for startups to differentiate from the competition. While online …

Public Relations

How To Be Consistent With Your Social Media Marketing

With so many irons in the fire just to keep your business up and running, finding time for social media marketing can become tremendously …

Social Media

5 Crucial Steps To Maximize Growth Potential For Entrepreneurs

Launching a start-up is no small task. Getting those early customers and revenue, adding the necessary contractor or employee and the additional …

Entrepreneurship

LinkedIn is Making a Seismic Shift -- Here's What You Need to Know

LinkedIn's latest messaging enhancements make it even easier to create real-time, 1-on-1 conversations with your ideal prospects on the platform.<p>When it comes to the best LinkedIn lead generation strategies, a definite trend has emerged in recent months.<p>It's one even LinkedIn itself seems to sense, …

10 Steps To Follow When Creating Your Content Strategy

If you own a business, you need to have a presence on social media. But beyond that very vague statement, what steps should you actually be taking to …

Marketing

How To Survive The Early Years of a Business Startup

Entrepreneurs all have at least one thing in common: they see potential. Potential excites them, motivates them and drives them. The idea of …

Startups

How To Handle Negative Feedback on Social Media

According to eMarketer, of businesses in the United States with a minimum of 100 employees, 87 percent utilized social media marketing within the …

Social Media

3 Ways To Growth Hack Your Startup

The goal of every startup is to grow as big as possible as quickly as possible. Although there are a variety of methods for driving fast growth, some …

Marketing

Startup Tips – How To Scale Your Social Media Marketing

While large companies have the luxury of being able to dedicate entire teams to their social media marketing campaigns, startups simply do not have …

Social Media

How To Make Real-Time Marketing Moments Work For Your Brand

As digital marketing continues to evolve, marketing in the moment as much as possible is vital to business success. The attention span of consumers …

Public Relations

3 Simple Steps For Reducing Customer Loyalty Turnover

Businesses today spend a tremendous amount of time and resources trying to attract new prospects and converting them into paying customers. While it …

Customer Experience

Which Metrics Should Your Business Be Using To Measure Influencer Marketing?

In the past, it was often difficult to accurately measure marketing methods to determine which methods were driving the highest levels of traffic. …

Marketing

What Is Content Marketing? How Does It Help Your Business?

What Is Content Marketing? How Does It Help Your Small Business?<p>Posted on Jason Houck<br>• in Business, Social Media<br>• on January 3, 2017<p>Content marketing is …

How To Use Social Media To Build Customer Loyalty

Social media has become increasingly mainstream with more and more Internet users now turning to it for everything including staying in touch with …

Public Relations

How To Be Successful in Identifying Your Target Demograhic and Creating Your Social Media Strategy

The marketing strategy you employ on social media sites depends on a lot of factors – the most important of which is undoubtedly your target …

Marketing