Martin Jaramillo

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12 Unusual Productivity Hacks to Help You Write Faster | Inc.com

It's no secret that creating content is a smart strategy to establish your expertise, attract the customers you want, and grow your business.<p>Across the board, the data makes a pretty compelling case for why you shouldn't ignore this strategy:<p>Content marketing costs 62 percent less than traditional …

Marketing

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

More than 15 million businesses now use Instagram as a marketing tool.<p>And one of the most important aspects of any Instagram marketing strategy is a …

Analytics

Should You Be Cutting Corners When Creating Content? (Absolutely!)

Henry Ford is a man who knew his stuff when it came to optimizing workflows. So when he spoke about how “most people spend more time and energy going …

Project Management

12 Sensational Content Marketing Ideas For Boring Industries

A blog post or video that one person might find boring can be intensely interesting to somebody else. Software developers, accounting firms, …

Marketing

12+ Ways to Use Web Analytics for Better Content Marketing

Bounce rates, referring links, time on site, page views – the availability of data about your website visitors can astound even the best content …

Marketing

How to Use Content Marketing to Build a Brand with Purpose

This story originally appeared on BrianHonigman.com<p>Nearly all content marketing advice is broken out into one of two trains of thought.<p>First there is the tactical advice. These are things like best practices, optimization and anything else that deals with improvements at the micro-level.<p>Zooming out …

Marketing
Marketing

How to Go From Dreaming to Doing: 4 Steps to Motivation

You have stuff you know you should be doing. But it doesn’t get done. You need to go from dreaming to doing — but it’s hard.<p>You want to accomplish …

Motivation

Infographic: The Evolution of TV Over the Last 20 Years

While the storytelling medium of a television show may not have changed much, the way people tune in to their favorite programs has. Just 20 years …

Advertising Industry

Brand Strategy And Co-Creation Workshops

There’s clearly excitement in the research and advertising world when it comes to the social media power of online co-creation. In fact, over the …

10 Reasons To Rebrand

My colleague, Brad VanAuken made this excellent observation about rebrands. “Identity systems are designed to encode and decode brand information to …

Five things still missing from Amazon’s Fire TV

Advertisement<p>17 Comments<p>Credit: Andrew Burton/Getty Images<p>I’ve been toying with Amazon’s (S AMZN) Fire TV ever since the company released the set-top …

Expert Explains What Makes The Best Logos So Good

Every day consumers are confronted with countless logos, mostly unaware of how these icons are constantly transmitting a slew of messages aimed at the subconscious.<p>"A company's logo is its shorthand, a visual cue that tells a story of the brand's culture, behavior, and values," said Su Mathews …

Graphic Design

Plugin Visualizes Your Entire Browser History

Want to know exactly how much of your Internet time is spent fiddling around on Facebook versus doing all-important Googling, online shopping or watching videos? Try Iconic History, a plugin that puts your whole browser history into an exhaustive stream of favicons, the icons that appear next to a …

Google Chrome

Podrás cargar tu iPhone o Android en 30 segundos

El sistema, que entraría en producción a fines de 2016, incluiría una nueva batería para el equipo y un cargador, con mejor rendimiento gracias a …

How Taking A Detour Can Actually Lead To Greater Innovation

The “father of microsurgery” can teach us a few things about innovation. For one thing, the road to getting there is a journey full of detours, not a straight trajectory.<p>Back from U.S. Navy service in World War II, a college degree in hand, as well as rejection letters from all 23 of the medical …

Medicine

We’re All Celebrities Now: Can Micro-Endorsements Become The New Klout Perk?

A startup called SocialRank has a new idea about how brands can find and reward the social media users who are most important to them.<p>When Klout launched in 2008, it unleashed a new sort of status competition on the Internet. (And more than a touch of skepticism about its product.) Retweets and …

Celebrity Gossip

Does your content measure up to these 4 brands?

Good content marketing takes full advantage of its medium or channel, and with the announcement that the deadline for submission to the Digiday …

Infographics

This Insane New App Will Allow You To Read Novels In Under 90 Minutes

The reading game is about to change forever. Boston-based software developer Spritz has been in "stealth mode" for three years, tinkering with their …

Apps

Twitter Talks to Ad Agencies About How to Market Twitter

Twitter has been reaching out to ad agencies in recent weeks with an interesting brief: It's looking for ideas on creative ways to market the service …

Advertising
Mobile

The world's largest photo service just made its pictures free to use

Getty Images is betting its business on embeddable photos<p>If you go to the Getty Images website, you'll see millions of images, all watermarked. There are more than a hundred years of photography here, from FDR on the campaign trail to last Sunday's Oscars, all stamped with the same transparent …

A Design and Innovation Consultancy

Which designs have most dramatically reshaped the consumer landscape since the early '80s?<p>If you had to pick just five events or designs since the …

Brands Need to Know Their Purpose and What They Aspire to Be

Kinship is everywhere. It’s empathy in action: a hug, a comforting word, the backbone of a friendship. Kinship is fundamentally selfless, …

Advertising Industry

Ad of the Day: Charity Airs Shock Ad With Real Footage of a Woman Giving Birth

In what's being called a first for British television, charity organization Save the Children will air a PSA beginning Tuesday night that includes …

Advertising Industry

Facebook to Marketers: Get Smarter With Your Creative

The days of brands expecting high user engagement on Facebook from posting a blurry event photo or a stock image in a wall post are quickly coming to …

Marketing

Por qué es importante aburrirse

Noticias<p><b>Deberíamos reservar un buen rato todas las semanas a aburrirnos</b>. Y cada vez es más difícil: por ejemplo, los 450 millones de usuarios de …

Jennifer Lawrence’s New Dior Ads: Totally Gorgeous, or a Photoshopped Mess?

You might think that Dior, after paying Jennifer Lawrence a lot of money to be an endorser, would want the woman in its new ad to look pretty …

Retouching