Marketing Geeks

By Sean Grace | Examples of noteworthy marketing to inform and inspire

These Are the 10 Most Expensive Google Keywords

Here's how much AdWords advertisers pay to appear on Google for popular and super valuable keywords.<p>We all know that it's ridiculously expensive to live in San Francisco.<p>Why? Because it's an amazing place to live.<p>Well, it can also be staggeringly expensive if you want to target certain keywords …

Marketers Are Searching for Instagram Services 12X More Than Snapchat's (Infographic)

A study by gig marketplace Fivver finds smaller businesses are largely ignoring Snapchat in favor of Instagram.<p>If you need an example of just how cutthroat the world of high stakes social media is these days, look no further than Facebook and Snap Inc. last year.<p>The social media giant, through its …

Snap Inc.

5 SEO Mistakes We Frequently See in Mobile

Since Volume Nine was founded a decade ago, we have seen a lot of SEO mistakes made on mobile websites, ranging from poorly designed user interfaces …

SEO

The Top Social Media Trends In 2017 (And How They Can Help You)

Okay, so you’ve created a comprehensive digital marketing strategy for 2017, and you’re ready to kick goals this year.<p>Here’s the thing: y<i>our</i> …

Social Media Marketing

Why Great Reviews Aren't Always Great for Sales - Neuromarketing

Is there a situation where great reviews of your product or service could reduce trust and hurt sales?<p>There’s little doubt that good reviews normally …

A Practical Guide On How to Get Out of Gmail’s Promotions Tab

Since Google rolled out its tabbed interface, many marketers started seeing a significant decrease in their email open rate.<p>The introduction of an …

Marketing

Insights: Inspiring mobile shoppers to purchase with Facebook Collection

Furniture retailer Made.com has been using Collection to target shoppers in the UK, France and the Netherlands. The brand created collections for …

Tommy Hilfiger

'Wonder Woman' Ad Spending Outpacing 'Suicide Squad'

Contrary to worries from fans, Warners is revving up its marketing spend on its DC film<p>Cheer up, fanboys — Warner Bros isn’t trying to strangle …

Superheroes

Are You Wondering Where the Wonder Woman Marketing Is? Yeah, Us Too

We’ve got just over a month before <i>Wonder Woman</i> hits theaters. By this time in a mega-blockbuster superhero movie’s gestation cycle, potential …

Wonder Woman

How to build a successful digital video strategy in 2017

<b>Video is steadily growing, and publishers have begun to explore the best ways to include it in their digital strategies for 2017.</b>The explosive growth …

Digital Marketing

Local search update: 'Best' filter invading the local pack

Local search update: ‘Best’ filter invading the local pack<p>April 26, 2017 at 1:00 pm<p>Google seems to be making moves to use the quality of small …

7 Digital Marketing Trends That Are Transforming Business

The drivers of change are complex and interwoven in the world of digital marketing.<p>The trends are not islands but together amplify and accelerate the …

Understanding the Instagram Algorithm: 7 Key Factors and Why the Algorithm is Great for Marketers

The Instagram algorithm, just like the Facebook News Feed algorithm, is so mysterious yet ingenious and brilliant in showing the best content to the …

How to Optimize Your Call to Action Buttons for Conversion

If you had to pack all your conversion wisdom and power into one tiny space, it would be the call to action button. It’s amazing how a single button …

Usability

8 Video and Social Marketing Stats That Got Our Attention This Week

It’s been an unusually strong week for video and social media data points, especially if you are Facebook Inc. Check out the eight stats that grabbed …

Advertising Industry

Six Days, Seven Nights: Marriott Rewards Tests Snapchat ‘Snapisodes’

Seizing the Snapchat-mania amongst the younger set, Marriott Rewards is producing original ‘snapisodes’ to market the loyalty program to next …

Hospitality

Why Mobile-First Brands Are Poised To Dominate

Mobile has emerged as the great enabler for new “mobile-first” brands and the killer threat for legacy brands who still think customers listen with …

Mobile

Opportunism knocks: Marketers and media take on Google - Digiday

It’s open season on the duopoly.<p>In the past week, a flood of brands from AT&T to Verizon to Johnson & Johnson have pulled ad campaigns from …

Advertising

3 Ways To Establish A Meaningful Brand

At a recent event my colleague Kristopher Hull looked at advertising in an enlightening way: despite all the speed and complexity in the world today, …

Marketing

Xfinity Pranked a Couple of Fast and Furious Superfans With This Crazy, Fiery Surprise Stunt Drive

Would it be hyperbolic to say that a couple of Fast and Furious fans are taking the ride of their lives in this new mini-movie for Xfinity?<p>Sure, but …

Advertising Industry

7 Keys To Evaluating Brand Ideas

My team and I were once summoned to the home office in New York to review the final pitch to a highly coveted account that we had managed to lure for …

Branding

Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

<b>by Deb Gabor</b><p>A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even …

Branding

What makes a good ad stunt, compared to a bad ad stunt

<i>Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is</i> …

Advertising Industry

Defining Your Audio Brand Strategy

<b></b>We’ve said goodbye to the silence of pages, flipcharts, point-of-sale materials and most products. Savvy marketers realize those have been replaced …

Branding

March Madness 2017: 5 Questions With Wendy’s Brandon Rhoten

Wendy’s is going about as all-in as it can in its first partnership with March Madness.The brand’s “Unreasonable Effort” campaign celebrates the …

Advertising Industry

March Madness: Coca-Cola Extends Bracket and Share-a-Coke Bottles

The final game for the NCAA men’s championship tournament drew 22.3 million sets of eyeballs. That’s a 37 percent drop from the previous year, but …

Advertising

How to use Google Tag Manager to show your clients results

Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it. The post How to use Google Tag Manager to …

Search Engines

You can blame soda brands for the rise of product placement in movies and TV

• <b>Pepsi decided to more aggressively target product placement in movies, leading to a heavy Pepsi presence in the first "Back to the Future."</b>• <b><br>In 1982, Hershey, makers of Reese's Pieces, spent a million dollars on advertising for "E.T." in exchange for a scene of the adorable alien eating the candy.</b>• <b><br>In</b> …

Advertising

How to monitor Google Knowledge Graph changes and performance

Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor …

Search Engines