faiza khan

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17 Near-Fatal Mistakes I Regret Committing On Social Media In 2013

Accept it. We’re all learning in social media. Every day is a new lesson learned, a new best practice established. And many of these lessons come by …

Marketing

How to Stop Feeling Self Conscious

Have you ever stopped to wonder exactly why you feel self-conscious? For some people, it's worries about certain features of their appearance; for …

Self-help

Breaking Into Asia As A Venture Investor: The Where And How

<i>This is a guest post by Anis Uzzaman and Tom Maxim. Uzzaman is the CEO of Fenox Venture Capital, a San Jose-based firm focused on early-stage, international investments. Maxim is an associate at the firm.</i><p>The U.S. venture capital industry is at a crossroads. Market over-saturation has led to …

Walmart's Troubles Continue In India

Wal-Mart Stores Inc.’s India operations were dealt another blow last week when the company announced that its country head had stepped down.<p>Raj Jain joined Wal-Mart in 2006 and when the company set up shop in India the following year, he was given charge to expand in one of the last big untapped …

"A child who learns is an adult who teaches." See the full campaign: http://adsoftheworld.com/taxonomy/brand/unicef #unicef #advertising

Social Media Marketing Case Study: Pinterest and Lowes

<b>Social marketing</b> <b>on Pinterest</b> is easy. All you have to do is post photos and they'll be repinned and liked by others who have similar interests. …

Marketing

Around the world in 20 gaffes

Fifty years ago today, John F Kennedy addressed the residents of Berlin with the phrase "Ich bin ein Berliner". Although the phrase was grammatically correct, a "Berliner" is also the local name for a jam doughnut.<p>Here are 20 other geographical and travel-related gaffes...<p>“I was recently on a tour …

A Summer Reading List for Marketers

Spoiler alert: I dropped out of university.<p>It’s true. I entered university with the best of intentions. At the same time, I was already publishing a couple of music magazines that were becoming successful. As I ventured down the road of burnout by trying to be both a publisher and a full time …

The Mobile Shopping Life Cycle

Mobile is turning “path to purchase” on its head. One of the most time-honored marketing concepts, that notion that a customer takes a predictable journey toward a sales transaction (in its earliest definition, starting with <i>attention</i> to a product, then moving to <i>interest</i> in it, then <i>desire</i> for it, …

Billionaire Chen Miaolin's New Century Hotels Cater To Chinese With Luxurious Tastes

Chinese luxury travelers, an increasing lot who go abroad but still mostly crisscross the mainland, need places to stay. In the top-tier cities they can choose among foreign hotel brands if desired, but in China’s smaller metropolises, the picks are more likely to be domestic. New Century Tourism …

Full-Page Ad Inspired By Turkish Protests Is One Of Indiegogo's Fastest Campaigns Ever

As protests have rocked Turkey over the past few days, three Turkish professionals in the U.S. decided on Sunday that they had to take some action. Turning to their technology backgrounds, the trio launched a crowd-sourced fundraising campaign on Indiegogo to buy a full-page ad in the front section …

The World’s Loveliest Advertisement For Death

This award-winning ad for a Japanese funeral home casts the inevitable in a whole new light (and tons of pigments).<p>There are times when design needs to be understated, when it needs to recede into the background. Spaces where the proportions of a room, a wall treatment, or a tacky chandelier should …

UK firms are coming back from China, but they need more help

Think Tank: The big challenge facing SMEs keen to come back to the UK is how to find and access the resources they need in a painless way, writes Rachel Bridge.<p>When Rob Knight started his business, Ecoegg, selling environmentally-friendly cleaning gadgets in 2008, he initially had them manufactured …

Manufacturing

Your Assumptions About Cultural Adaptation Are Probably Wrong

The workplace has never been more global than today. But despite that, I often find the last thing on people’s minds when doing international work is the global element. Instead, and often for good reason, people focus on concrete and pressing work details: finishing that PowerPoint deck, running …

What Value Creation Will Look Like in the Future

Organizations have nearly perfected implementing the industrial model of managing work — the effort applied toward completing a task. For individuals, this model ensures that we know what we’re supposed to do each day. For organizations, it guarantees predictability and efficiency. The problem with …

Sustainability Matters in the Battle for Talent

Employees at semiconductor-chip-maker Intel recently devised a new chemistry process that reduced chemical waste by 900,000 gallons, saving $45 million annually. Another team developed a plan to reuse and optimize networking systems in offices, which cut energy costs by $22 million.<p>The projects …

How to Assess an Ad’s Creativity

Most measures of creativity are based on the work of psychologist Joy Paul Guilford (1897-1987), who defined creativity as the ability to think differently along a number of clearly defined dimensions. Building on Guilford’s work, psychologist Ellis Paul Torrance (1915-2003), probably the …

15 Recent Ads That Glorify Sexual Violence Against Women

Yet advertisers often make light of sexual violence towards women. They disguise it as innuendo, humor, or artistic expression, and hope the shock factor will work promotional magic for their product.<p>Back in the "Mad Men" era it was unsurprising to see women treated poorly in ads.<p>But we've found …

Lost PC password? here's how to recover it

Ever forgotten your Windows password and locked yourself out of your PC? It's a nightmare, but there are several ways to get back in.<p>We're going to …