Sophia Klippvik

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Toronto's New Campaign Insults People To Get Them To Stop Littering

Livegreen Toronto is rolling out an advertising campaign that has everyone talking right now. They're trying to stop people from littering on the streets.<p>The thing is, they're being really abrasive about it.<p>Check out the images, posted on Imgur, they're using to stop people from throwing trash all …


10 Things In Advertising You Need To Know Today

2. <b>TV measurement company Rentrak is on track to collect data from about 26 million set-top boxes by the end of 2014.</b><p>3. <b>Shell is ramping up its social media advertising, buying ads on apps including Swarm, Foursquare, and Twitter.</b> Adweek reports the gasoline company hopes to increase brand awareness …


The high performance of online video advertising is helping it grow much faster than other ad mediums

Online video ads are getting three times more clicks on average than other digital ad formats, including mobile, display, and rich media ads. (See chart, above.)<p>That performance is attracting advertisers to digital video, and helps to explain why it is growing faster than most other ad formats.<p>In a …


This May Be Facebook's Big Plan To Cut Into Google's Ad Business

Facebook is reportedly pouring more resources into Atlas, the ad server Facebook bought from Microsoft for an estimated $30-$50 million in 2013.<p>The social network is said to unveil a new set of features that aimed at competing with Google's display advertising platform DoubleClick as early as …


Gap’s New Celebrity Ads Tell Us to ‘Dress Normal.’ What Does That Mean, Exactly?

See this Gap ad with Anjelica Huston? How would you describe her look? Stylish? Sophisticated? Exceptional? Not according to Gap, which, as you can …

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