Miriam Tesfazion

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Look out Google: Disconnect says its no-track search tool is taking off

Disconnect, a startup co-founded by a former Google(s goog) engineer, is fast becoming a darling of privacy advocates — and a potential headache for …

10 Questions to Ask When Creating a Social-Media Marketing Plan

Ever heard the saying "Failing to plan is planning to fail?" That old but wise adage often rings true when it comes to social media marketing. Creating a detailed, goal-oriented social-media strategy is just as important as having a rock solid business plan.<p>"If your social-media plan is to just …

Social Media

3 Deadly LinkedIn Profile Mistakes to Avoid - Jeffbullas's Blog

The sad truth is you are probably committing 3 deadly mistakes that turn you into a leper on LinkedIn.<p>If it makes you feel any better, you aren’t …

4 Healthy Alternatives to Energy Drinks

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If reaching for an energy drink to get over the mid-afternoon slump is part of your daily routine, consider this: a 16 oz. can of Red Bull contains 52 grams of sugar, about the same amount as 11 Oreo cookies. Although energy drinks claim …

Nutrition

An Incredible New Guinness Ad Breaks The Industry Stereotype

For the most part, they depict men as unfeeling doofuses who only want to hook up with hot women and watch sports without being bothered by their wives.<p>But a poignant new ad from Guinness flips the switch by presenting a group of athletic, beer-drinking men who are defined as much by their kindness …

Guinness

10 Paradoxical Traits Of Creative People

Creative people are humble and proud. Creative people tend to be both extroverted and introverted. Creative people are rebellious and conservative. How creative are you?<p><i>Editor’s Note: This is one of the most-read leadership articles of 2013. Click here to see the full list.</i><p>I frequently find myself …

Hebronix: the master of reinvention

Eight years ago, Daniel Blumberg fronted a band called Cajun Dance Party and looked like an escaped member of the Kooks. He was 15 at the time, so naturally his ambitions were going to change, his music taste would evolve and his dance moves would be restrained by a sudden bout of …

Why Every Email Should Be 5 Sentences Long

“Proper email is a balance between politeness and succinctness,” entrepreneur-investor-author Guy Kawasaki tells Entrepreneur.com. “Less than five sentences is often abrupt and rude, more than five sentences wastes time.”<p>In this way, the email is like poem. A sonnet maybe, with the way its …

Pinterest Gets More Personal With Browser Tracking

Pinterest announced on Friday that it is rolling out a few new features, including personalized pin and board recommendations based on the sites you …

Social Media Marketing: The Ultimate Guide (2017 Edition)

Perhaps one of the biggest human flaws is that we tend to be a bit impatient.<p>We speed date, eat fast food, use emojis instead of words, pay for …

What is talent – and can science spot what we will be best at?

My interest in the science of talent has a personal backstory. By the age of three, I'd had 21 ear infections and after an operation to remove fluid …

8 Start-up Perks for the Summer Months

Members of the Young Entrepreneur Council dish on their favorite--and most effective--seasonal employee benefits.<p><i>Summer can be a hard season for start-ups. Employees who didn't mind being chained to their desks until 9 p.m. in December might not feel the same way come July 4. But you're in charge</i> …

7 Business Model Personalities

Business models are like instruction manuals for your business. These archetypes could help you build a successful company.<p>A well-defined business model should clearly articulate your function in the market, including how you make money, what inputs you depend upon, who your target customers are, …

7 Steps for Creating an Optimized Content Publishing Schedule

Companies eager to meet the digital information needs of customers are faced with the challenge of creating content on a regular basis and with few …

Technology Is Changing The Future Of Capitalism From Competing To Sharing

People have been sharing tools for all of human history. Most people have even let a friend borrow a car before.<p>But as Le Web conference founder Loic Le Meur noted recently, the Internet, smartphones, and location-aware apps are letting people share like never before. You can hop on Airbnb and rent …

Sharing Economy

21 Social Media Marketing Tips From the Pros

Are you struggling to keep up to date with the best social media marketing tips?<p>Would you like to know how to get the best results with your social …

Will consumerism as we know it become obsolete?

en_GB<p>article<p>Retail, and consumerism itself, is built on the premise that companies design, manufacture and market their products to consumers who buy …

Bill Gates Joins LinkedIn

Bill Gates made his LinkedIn debut Thursday morning as one of the network's super influencers, an illustrious network of business moguls who …

Consumers believe traditional media trumps digital for ad effectiveness: study

<b>In spite of ever-increasing digital ad budgets and declining newspaper revenues, people still think that traditional media outlets trump digital</b> …

What Clients Look For In Their Creative Leadership

When I began this column a year ago, I talked about How To Get More Out Of Your Creative Leadership, discussing the importance of a strong relationship between creative leadership and senior marketing executives. It was, though, admittedly one-sided. Since then, I’ve spoken with clients in …

What is Marketing Cloud?

FEATURED<p>Discover Distributed Marketing from Salesforce.<p>Create 1-to-1 consumer journeys across all channels and departments.<p>Build personalized email …

Sources: DirecTV will acquire Hulu by month’s end, and why the deal makes sense

Several sources with knowledge of the ongoing Hulu acquisition talks tell PandoDaily that a deal is imminent and that DirecTV is the likely victor. …

Gigaom | The Washington Post’s new “sponsored views” offering is actually pretty smart

Advertisement<p>There was a predictable amount of gasping and hand-waving about the <i>Washington Post</i>‘s launch on Wednesday of what it calls Sponsored …

3 steps to create authentic branded content

Prev.<p>[Title for Previous Page]<p>Next<p>[Title for Next Page]<p>May 04, 2013<p>Scroll through the pages of industry trade sites or attend any of the numerous …

Branded Content

8 Rockstar CMOs That Understand Engagement

Previously, we brought you a list of some of our favorite rockstar CMOs that are doing interesting things with content. But that's just one piece of …

The Rising Value Of Brands In The Digital Age

Many believe that brands will become less important as digital technology marches onward. They will surely be disappointed.<p>In fact, it is likely that …