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To Win Customers, Stop Selling And Start Seducing

If you want to win over customers, stop selling and start seducing them instead. This was the underlying message of a talk I heard recently by behavioral economics professor and bestselling author Dan Ariely. Ariely has mounds of data to prove that people have irrational tendencies. His studies and …

Selling

Entrepreneurs Make These 6 Mistakes All Too Often | Inc.com

As I've mentioned previously, learning how to sell is great preparation for starting your own company. Entrepreneurs who know how to sell are usually far more successful than those who don't.<p>However, knowing how to sell and knowing how to manage salespeople are two very different things. In some …

Entrepreneurship

5 Ways to Maximize Word-of-Mouth Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>For as long as any of us can remember, we’ve been relying on recommendations from family and friends for everything from cars to the best brand of toothpaste. At one time, this type of word-of-mouth review was simple and straight-forward. …

30 Ceiling Design Ideas to Inspire Your Next Home Makeover

We’ve seen our fair share of creative ceiling design ideas. There are so many ways to accentuate a room by using the ceiling as a focal point; the …

Love Coffee? Give This Face-Shaped Lid a Big, Warm Kiss

[ Filed under Technology & in the Industrial Design category ]Coffee drinkers love their morning coffee so much that it’s basically a long-term …

dai sugasawa references military equipment in his bipod table design

<b>dai sugasawa references military equipment in his bipod table design</b><p><b>dai sugasawa draws on the utility of military equipment, seeking the help of</b> …

How to Really Motivate Salespeople

Before I became a business school professor, I worked as a management consultant. One engagement in particular had a profound influence on my career. The project involved working with the Asia-based sales force of a global consumer products company. This company practiced “route sales,” which meant …

How To Build A Recognizable, Consistent Brand: Lessons From Airbnb And Virgin Airlines

I went to MozCon, and all I got was this massive amount of marketing and SEO knowledge.If you’re unfamiliar, MozCon is an annual three-day conference …

10 Mini-Hacks to Overcome Procrastination

Unfortunately, prolonging the tasks you dread won't make them go away. Here's how to decrease procrastination and finally tackle your do-to list.

Inside BIG Ideas, the Incubator Where Architects Become Inventors

How do you turn dreams into reality? Make it your business, say Bjarke Ingels and Jakob Lange of the architecture firm BIG.<p>A common complaint with architecture today is that the experimental, exciting design presented at the beginning rarely finds itself expressed in the final building. That which …

6 Secrets of Brands That Cater to the Rich and Famous | Inc.com

Luxury brands defy rationality.<p>Paying tens of thousands of dollars for a handbag or millions of dollars for a car isn't a financial or functional decision. It's an emotional one. These brands understand the psychological triggers that can motivate people to buy seemingly impractical goods.<p>Luxury …

eCommerce

5 TEDTalks Every Entrepreneur Needs to Watch

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I’m a big fan of TEDTalks -- they’re full of insights on everything from human nature to scientific breakthroughs to trends in design. They’re inspirational, informative and eye-opening in ways that can help you become a better person and …

Salesforce cofounder explains where big old tech companies like Microsoft often go wrong

It took almost 16 years for Salesforce to get to this point, but its cofounder Parker Harris believes there's one key reason to its massive growth in a relatively short period of time: focus.<p>Unlike some of its bigger rivals like Oracle and SAP, who are virtually in every area of enterprise …

The first secret of design is … noticing!

I just finished watching this great talk from Tony Fadell, at TED this year. Tony is the Lead Product designer of the iPod and of the NEST …

Beyond Coding: Aesthetics & Usability in Web Design

<i>Have you created an award-worthy web design? Enter it into Print’s historical Regional Design Annual competition.</i><p>Many non-web designers mistake …

The Mistake That Turned Warby Parker Into an Overnight Legend | Inc.com

<i>Starting a business is like any other beginning: The first task is survival. But even in those early days, what founder doesn’t dream of doing something really huge--like building a business that rapidly remakes a fusty sector, as Warby Parker’s Neil Blumenthal has, or seizing an early opportunity</i> …

Warby Parker

Steve Jobs: 19 Inspiring Power Quotes for Success | Inc.com

When you think visionary, Steve Jobs was possibly the most visionary businessperson of our time. After co-founding Apple Computer in 1976, Jobs shepherded some of today's most innovative products--the iMac, iPod, iPhone, and others--from idea to production.<p>Consider these powerful words that can …

Motivation

50 Books That Transformed My Business and My Life

This story originally appeared on Buffer<p>As a teenager I had a period of many years where I stopped reading books completely. I even remember a time where I couldn’t imagine reading books at all. After I graduated and started to be interested in business and startups, I realized the immense power …

How To Create An Employee Handbook People Will Actually Want To Read

A handbook doesn’t have to read like an instruction manual. Here’s how to get employees hooked from page one.<p>Ask someone to describe a typical employee handbook and you’ll probably hear words like “dry,” “stiff,” and “boring.” Let’s face it, most handbooks aren’t exactly page-turners. They’re …

Employee Engagement

The 3 Steps to Building a Winning Brand Strategy

<i>In their book</i> Start Your Own Business<i>, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors explain the three-step process of creating a</i> …

Building a Sales Team? Avoid These 10 Deadly Mistakes

Hubspot's CRO, Mark Roberge, shares his experience in building the HubSpot sales team from $0 to $100M.<p>Sales is the lifeblood of any business. Beating the plan yields optimism. Missing the number could mean a scramble for survival. Without sales, your business literally has nothing.<p>For this reason, …

Four Things Top Sales People Do For Maximum Productivity | Inc.com

The 80/20 rule in sales is that twenty percent of the people close eighty percent of the business. As a result, you can expect that eighty percent of the sales people are asking themselves what they can do better to be more productive every day. Because the truth is that a lot of it doesn't have to …

The 5 Most Common Reasons Startups Fail | Inc.com

Imagine piloting a ship without an accurate map of the local waters. Unless you're a veteran captain familiar with the area, you'd be sure to run into submerged obstacles or wander blindly into too shallow waters and end up stuck on a sinking vessel.<p>Something similar goes for first-time founders. …

15 Proven Ways to Encourage Employee Happiness and Engagement

As a leader of people you need to encourage happiness in every facet of your business. I’ve created 10 techniques that will help your company be …

What Top Sales Teams Have in Common, in 5 Charts

What separates high-performing sales organizations from average and underperforming sales organizations? In order to answer this question, I recently conducted an extensive 42-part survey with 786 sales professionals. Participants were asked to share their opinions on their sales organization and …

This Genius Strategy From Dwight Eisenhower Will Help You Be More Productive

Eisenhower was the 34th President of the United States, serving two terms from 1953 to 1961.<p>During his time in office, he launched programs that directly led to the development of the Interstate Highway System in the United States, the launch of the internet (DARPA), the exploration of space …

5 Tips to Make a Killer Plan for 2015 | Inc.com

Some people wait until the New Year starts before they start thinking about what they will do and how they will do it. They work in a reactive manner and then they wonder why they can never get ahead of the curve.<p>Whether you run a company, a team or just your own life, you should put some thought …

40 Gorgeous Examples of Industrial Design

Industrial designers are always hard at work figuring out ways to perfectly put form and function together. They put sweat and tears into products …

12 design secrets spilled by Jony Ive

Jony Ive made a rare public appearance at the Design Museum in London yesterday, where he discussed a range of topics with museum director Deyan Sudjic. Everything from the future of design, to Jony’s work at Apple popped up in the conversation, but the most intriguing parts where the insights into …

Expectations and Empathy: The Future of Product Design

A "product" today is rarely just physical, but consumers' expectations for meaningful product experiences are greater than ever. The challenge for …