Michelle Anderson

32 Flips | 2 Magazines | 8 Following | 5 Followers | @milmi | Online content manager for a New Zealand bank.

How to Do SWOT Analysis for Your Website

The SWOT (pronounced “Swat”) Analysis is becoming more and more common in business today, but did you know it can also be used to analyze websites? …

Management

Defining Strategy, Implementation, and Execution

It is striking how much confusion there is between strategy, implementation, and execution. Is “strategy” a matter of making choices about where we want to go, where we play and how we win, of setting goals and actions, about how we create and capture economic value over time? Does it include …

UX Immersion Mobile 2015

<b>Jared Spool:</b> Welcome, everyone, we are here, another episode of SpoolCast, International Edition, because I have, from the Netherlands, one of the …

The Content Corner: Building a Content Strategy

I recently read a disheartening statistic which stated that only 32% of B2B organizations and 27% of B2C organizations had a documented content …

Content Strategy

The Content Corner: Content Pillars: The Foundation of Any Effective Content Strategy

If you and your organization don’t already have a content strategy, then you are most likely working too hard to create content that is less …

Content Strategy

The role of your digital team

<b></b>What is the role of your in-house digital team? Too often they are either a digital silo or a service department for the rest of the organisation. …

11 Content Questions to Kick-off Your Client’s Website Refresh Project

When I’m brought into a website refresh project as the content strategist, I have a checklist of questions I run through in the kick-off meeting with …

Two things you need to sync content calendars across search, social & PR teams

<b>Every time I meet with new digital teams, although each is different, I’ve started to notice they all share a similar trend of …

Overwhelmed by content strategy? Here’s where to start

<i>Happy new year! It’s summer in Australia, which means many of us have just returned from a week or two of holidays. Nothing like some time sitting on</i> …

A Content Strategy Template You Can Build On

Picture it. A room full of executives from a company you never thought you could land as a client. They're so engaged in what they are saying that …

Marketing

Benchmarking content readiness: the 3 elements of content excellence

When a world-class tennis player strikes the ball right in the centre of their racquet’s sweet-spot, releasing the ball at an unstoppable velocity, …

UX Strategy Blueprint

by Jim Kalbach<p><i>Originally published on Jim's blog, Experiencing Information, on August, 12 2014.</i><p>How do we consistently create UX strategy? Tough …

3 Essential Ingredients for the Modern Banking Website

It takes the right tech, the right messaging and the right UX to create a banking website that satisfies today's demanding consumers.<p><b>By Wade Arnold,</b> …

Web Design

Grazia

4 Ways To Never, Ever Use Jargon Again

You can use lots of words that don’t mean anything or you can speak like a real person and be a more effective communicator.<p>Listen up, everyone who’s leveraging a new paradigm to monetize and optimize a business: Andy Craig–not to mention most of the rest of us–wants it to stop.<p>Craig and Dave …

How to Hold Your Content Strategy Together, Enterprise-Wide

<b>[Editor’s note: Happy Holidays! This week, the editorial team at Content Marketing Institute wanted to share some of the best content marketing blog</b> …

On the Web, Context is Vital

Supply subject area context; avoid institutional context.<p>In a recent blog post, On the Web, context kills, speed saves, Gerry McGovern states:<p>A key …

How Virgin used big data to inform its new content strategy

<b>Richard Branson’s Virgin empire incorporates a broad range of brands and companies that take in travel, TV, music and spaceships.</b><p>All these disparate …

The search is over ... almost!

When it comes to improving our offering, looking at what people search for on GOV.UK is one of the best ways we can <b>understand what you want from</b> …

How to prepare a single unified content strategy that's truly strategic

I'm Kristina Halvorson, CEO Brain Traffic and Author, Content Strategy for the Web. Ask Me Anything!

Content Strategy