Jeff Panis

113 Flips | 3 Magazines | 26 Following | 14 Followers | @milehighlife | Keep up with Jeff Panis on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jeff Panis”

How Eyetracking Can Improve Your Webpage Design

<i>Alexander Huls is a freelance writer who has been writing about pop culture for over five years. His work has appeared in the New York Times, the Atlantic, National Post, Film School Rejects, and more. This post was originally published on the Shutterstock blog and has been reprinted with</i> …

Content Writing Tactics to Create Successful Copy

Tweet<p>+1<p>Share<p>Share<p>Stumble<p><b>As with every job, career path or even calling,</b> there are some things it is always better to avoid as <b>content writers</b>. As …

A guide to measuring social media ROI

There's a popular misconception that it's difficult to use targeted metrics to measure social media's return on investment (ROI). That's not true. …

9 sources to help you find that perfect word

I once worked with someone who used the word “secure” continually. He’d write:<p>• “We need to secure donations.”<br>• “Have you secured a printer for the …

8 Key Takeaways about Social Media and News

As news organizations work to understand how consumers interact with digital news, the Pew Research Center’s Journalism Project, in collaboration …

How Weather Data Can Build a Real-Time Media Plan

Weather has set the tone for first quarter earnings with a majority of companies citing extreme conditions -- namely the polar vortex -- as one of …

Persona Empathy Mapping

“No one cares how much you know, until they know how much you care”<p>- Theodore Roosevelt<p><b>Empathy -- it’s a buzzword in the UX design world</b>. Everybody’s …

The Best Length for Online Content

<i>This post originally appeared on the Buffer blog.</i><p>Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?<p>“Europe's leading digital technology conference”It's happening, Join 15k digital minds to shape what's next for your businessI'm interested<p>I tend to get …

Efficiently Simplifying Navigation, Part 1: Information Architecture

• How do I best structure the content?<br>• How do I best explain the navigational choices?<br>• Which type of navigation menu is best suited to accommodate the …

Responsive Design Begins With The URL

URLs<p>The core principle in creating a potentially enormous website that will last forever is to <b>get the information architecture right in the first</b> …

A four-step antidote for declining Facebook reach

It’s no secret: reaching your digital audience is harder than ever.<p>In recent months, Facebook released a series of changes to its algorithm, …

Marketing

7 Missing Elements of Your Content Strategy

I bet like any other business owner you want more clients and ideally, you would like them to knock on your door. After all, what’s better than a …

Content Strategy: Google Trends Email Alerts Bring Hot Topics to Inbox

Google recently announced the release of Google Trends email alerts, which can help content strategists track the hottest searches worldwide with …

Why You Should Get Excited About Emotional Branding

BusinessWeek captured the evolution of branding back in 2001:<p>"A strong brand acts as an ambassador when companies enter new markets or offer new …

How publishers tweak content for the social Web

There’s an optimization gap in digital publishing. While advertisers are using sophisticated targeting for ads, publishers are usually showing the …

Brand Voice In The Social Media Age

Brands today obsessively seek massive social followings. The driver of that social activity is content marketing. Today most content marketing is …

Why C-Suite Executives Need to Shine on Social Media

Like it or not, your behavior on social media says a lot about who you are and what you value in your personal and professional lives. Striking the …

Your SEO Needs Content and Inbound Marketing | SEJ

<i>Editor’s Note: This is a section of our completely redone SEO Guide. Enjoy!</i><p>Content marketing and inbound marketing are not separate from SEO at all. …

Why voice is the next big internet wave

Advertisement<p>13 Comments<p>Credit: Fuse/Thinkstock<p>At first glance, few technologies feel as unsexy as voice. From a user’s perspective, little has …

How to Successfully Implement a Brand Ambassador Program

<i>Nathan Parcells is co-founder and CMO of</i> <i>InternMatch</i><i>, an online platform connecting the best intern candidates and employers. Connect with Nathan and InternMatch on</i> <i>Facebook</i><i>,</i> <i>LinkedIn</i><i>, and</i> <i>Twitter</i><i>.</i><p>Transforming your passionate customers into your company’s marketing team might sound crazy, but just …

The 15-Minute Social Media Audit Everyone Can Do

<i>This post originally appeared on the Buffer blog and has been republished with permission.</i><p>The word “audit” deserves more love than it gets.<p>When I hear the word, my mind goes straight to tax season and the manila envelope crammed with receipts and forms that I keep stashed away in the closet. Audits …

Social journalism and open platforms are the new normal — now we have to make them work

Advertisement<p>0 Comments<p>Credit: Thinkstock / Digital Vision<p>What happens when everyone has the ability to publish? One thing that happens is the …

How 3 Companies Are Changing Content Marketing Through Data

Businesses that provide marketers and brand with comprehensive data and behavioral information make better content strategists.<p>There’s a debate …

The API Economy and You

<i>Adam DuVander speaks fluent “developer” while serving as Developer Communications Director at SendGrid. Previously, Adam wrote for Wired, Webmonkey and edited ProgrammableWeb, the leading resource for APIs.</i><p>Just a few years ago, application programming interfaces (APIs) were largely viewed as an …

SEO 101: The Only Algorithm That Matters (For Writers & Publishers)

Google changes its search engine’s ranking algorithm over 500 times a year according to Moz, and keeping up with each change can be an exhausting …

What You Think You Know About the Web Is Wrong

If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse …

30 of the Most Beautiful and Well-Designed Android Apps

Android can be beautiful. Naysayers might tell you otherwise, but it’s absolutely true. Admittedly, it’s far easier to find visually stunning apps for the iPhone and iPad; truth be told, there are just more of them in the App Store. But if you value incredible style and aesthetics, don’t dismiss …

Cats are over.

Our feline friends have consistently ruled the roost when it comes to social media. A few well-groomed whiskers get the masses clicking “like” like …