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ComScore exec: Digital omnivore is a challenge

CHICAGO ? A comScore executive at the Results 2013: Mobile Marketing Day said that with consumers not sitting behind desktops anymore, marketers are …


How Costa Coffee Used Data To Drive Loyalty And Sales

U.K. chain Costa Coffee use customer data from multiple sources to create sharply targeted communications that drive a loyalty program that actually works for buyer and brand.<p>With a coffee shop, maybe two, on every street corner, coffee has become the ultimate takeout commodity. Yet despite coffee …