Mike Solomon

3,468 Added | 4 Magazines | 2 Likes | 6 Following | 50 Followers | @mikesolomon99 | Student of All Things Media.  COO at Media Management, Inc. Live music fan. Love to cook (and to eat). Avid reader.  Family guy.

Advertisers turn to PMPs on mobile amid ongoing brand safety concerns

Private marketplaces (PMP) are a more and more effective way for publishers to monetize their inventory using programmatic technologies, as …

AdTech

How Audience Targeting Is Changing in the Age of Digital Transformation

The advertising industry is notoriously fickle. Cast your mind back to the 1950s when large companies with larger budgets would broadcast messages to …

Digital Transformation

Media Buyers and Brand Executives Are Optimistic About Twitter’s 2018 Focus

Twitter has problems.<p>Hoaxes run rampant, bots spread propaganda, and then there are the Nazis. On the business end, the platform experienced a …

Advertising Industry

Google Search Removes View Image Option, Sets New Precedent

Google built a reputation for allowing searchers seeking content on websites to preview the content without having to click through, but Alphabet's …

Advertising Industry

As promised, Facebook traffic to news publishers declines again, post news-feed change

Just a month after Facebook said it’d show less news in its news feed, news publishers are already feeling the brunt, multiple data sources …

Advertising Industry

US: Youth Exodus From Facebook Accelerates

<b>It will lose 2 million users under 25, but not all are migrating to Instagram</b><p><b>February 12, 2018 (New York, NY)</b> — According to eMarketer’s latest …

Digital Advertising

Facebook, Google Could Face Tighter Rules on Political Ads

Facebook, Alphabet Inc.'s Google and other online platforms would face stricter rules for political advertising according to a proposed framework …

Advertising

Steal These 4 Clickbait Tricks for Shockingly Great Long-Form Content by @fifteendesign

You won't believe what long-form content writers can learn from clickbait's shady, but potent, language techniques.The post Steal These 4 Clickbait …

Search Engines

10 Things You Should Know About Deschutes Brewery

3 minute Read<p>“Do your best, and next time, do better.” Such is the motto of Deschutes Brewery, a brewery deeply rooted in its home and community of …

Beer

Amazon, YouTube, Twitter Are Said to Eye Bids for NFL Rights

Amazon, YouTube and Twitter are all weighing bids for streaming rights to "Thursday Night Football," according to people with knowledge of the …

Media Industry

Accuen Continues To Decline As Omnicom Clients Move Away From Trading Desks

AdExchanger |Spend on Omnicom’s trading desk Accuen continues to decline as brands increasingly favor disclosed programmatic buying models. Accuen’s …

Advertising Industry

Day One: Chrome Switches On Its Ad Blocker

AdExchanger |There’s no love for annoying ads on Chrome this Valentine’s Day. Google will release a new version of its browser on Thursday with a …

Digital Advertising

Spot TV Advertisers: Understanding Nielsen’s Measurement Updates - Media Management Inc.

email hidden; JavaScript is requiredemail hidden; JavaScript is required<p>Pat Alsop<p>Local Media Specialist<p>As you may be aware, Nielsen announced in late …

Televisions

‘We’re in the middle of a reckoning’: At digital media gathering, new reality sets in

A year ago at the IAB Annual Leadership Meeting, Procter & Gamble marketing head Marc Pritchard shook his fist at digital platforms and digital …

Advertising Industry

As Olympics Ratings Defy Expectations, NBC Frees Up Rainy-Day Ad Inventory

Ratings for NBC's presentation of the 2018 Winter Olympics have been higher than the network had anticipated when it began negotiating with …

Media Industry

Facebook’s new branded-content guidelines will force some publishers to abandon a business model

One by one, Facebook is cutting off access to the cheap traffic pipelines publishers used to tap on the platform, and it’s forcing some publishers to …

Advertising Industry

11 Cocktails You Can Make for Valentine’s Day That Will Impress Your Date

<i>Mata Hari</i><p>Valentine’s Day is the perfect excuse to snuggle up with your sweetie, binge on chocolate and sip romantic cocktails. If you aren’t sure …

Lemon Juice

Desperate Rivals Can't Compete Against NBC Olympics

For proof that NBC's competitors have no idea what to do with themselves when faced with the Olympics on NBC for two solid weeks, I give you Exhibit …

Advertising Industry

How Facebook Is Changing the Way It Reports Organic Reach for Page Posts

Facebook revealed a redesign of its Page Insights, which is rolling out globally starting Monday for iOS and Android, as well as a more accurate way …

Advertising Industry

Facebook Sees Its Gen Z Audience Slipping Away to Snapchat

Facebook is not just losing its audience, it's losing its youth.<p>The social network is expected to shed 18-to-24-year-old users this year for the …

Advertising

Digiday Research: Publishers lag in understanding header bidding

Digiday+ Member Article<p>At the Digiday Hot Topic UK: Data-Driven Publishing event last November in London, we sat down with over 20 publisher …

Digital Currencies

Study Forecasts Robust Programmatic Growth This Year With Further Transparency Push

Major multinational marketers have continued to increase ad spend via programmatic channels despite widely publicized concerns about brand safety and …

Advertising Industry

Google Sets Deadline for HTTPS and Warns Publishers to Upgrade Soon by @martinibuster

Google set a deadline for July 2018, when Chrome will begin warning users about insecure web pages. Failure to upgrade to HTTPS may result in losses …

Information Security

P&G Sees Enough Progress on Digital Demands to Avoid Pulling Spending -- Mostly

A year after he challenged digital media players to deliver accountability and transparency or lose Procter & Gamble Co.'s considerable spending, …

Advertising

Publishers and brands are copying Snapchat’s Story feature for their apps and mobile sites

When Snapchat rolled out Stories in 2014, it didn’t take long for Instagram and Facebook to copy the feature. Now publishers and brands are updating …

Advertising Industry

Twitter Posts a Profit for the First Time

Twitter posted a surprise gain in revenue, the first growth in four quarters, driven by improvements to its app and added video content that are …

Social Media

NYT Sub Revenue Hits $1 Billion a Year, 60 Percent of Everything It Makes

President Trump is spectacularly wrong about the "failing New York Times," as he likes to call it—but the paper remains too polite to say so.<p>The New …

Advertising

Google: 1% Of Publishers Impacted By Chrome Ad Blocker

Google Chrome’s new ad blocker, which will go into effect February 15 as part of an update to the Chrome web browser, aims to weed out annoying and …

Digital Advertising

How Broadcasters Are Counterprogramming Against 18 Days of Winter Olympics Coverage

It’s one thing for a rival broadcaster to throw up the white flag the night of the Super Bowl—ABC, CBS and Fox all stuck to repeats on Sunday. But …

Advertising Industry

Pubs, Ad Tech Firms Batten Hatches As Chrome Ad Blocking Deadline Nears

AdExchanger |Google will turn on its built-in Chrome ad blocker on Feb. 15, meaning ad tech companies must hustle to get their products in compliance …

Digital Advertising