mikemele

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How Much Social Media Self-Promotion is Too Much?

<i>This post originally appeared on the Buffer blog.</i><p>If you’ve been to any of Buffer’s social media accounts recently (take Twitter, for instance), you may have noticed that the lion’s share of stories we share come from us. We tweet our own stuff. We toot our own horn.<p>Do you want to be a …

A 3-Step Framework to Growing Your Social Media Budget

<i>Ritika Puri is a content marketer, freelance business writer, and media entrepreneur. This article originally appeared on the Adknowledge blog.</i><p>Smart marketers know social media is a customer engagement power tool. The problem? They can’t prove it.<p><b>Broken systems and incomplete analytical models</b> …

21 Content Marketing Lessons from the New York Times - Jeffbullas's Blog

When the Huffington Post was sold for over $300 million, it was a signal that news was never going to be the same again. Websites that at first …

Twitter now supports GIFs

GIFs have finally come to Twitter. On Twitter's website as well as its iOS and Android apps, you'll be able to watch a GIF in your timeline by clicking a play button that shows up over top of them. GIFs won't animate automatically, likely to prevent you from downloading large files that you don't …

Interesting Google Trends Screenshot: AKA, When Twitter lost its mojo http://t.co/zgMm0hQPLQ via @sama

11 Top Hacks to Enhance User Engagement on Your Blog - Jeffbullas's Blog

Most people with a blog or a product website are very keen to get traffic. Traffic from social media, search engines like Google, referrals – you …

Creating A New Twitter Account Shows Why Twitter's Struggling

<i>This post was originally published on my personal blog</i><p>I’ve been using Twitter for a number of years now – since late 2008 – so I’m well entrenched in using the network as part of my daily life. I love Twitter. It’s a great way to meet people, discuss common interests and things as they happen. It’s …

The Dark Side Of Facebook, Where People Lie, Steal, And Make Millions

"Bro."<p>The message had been sent by someone who wasn't his friend on the social network, someone using the alias "Anthony.*" It was a name Fyk had come to know and dread.<p>Minutes later, the traffic on his website, FunnierPics.net, nosedived. Google Analytics showed the number of active readers drop …

Blame it on the rain: Twitter will start showing you ads based on the weather

Twitter is more than just a place where journalists complain about each other and the world: it's a tool made to help its users better understand the …

A Beach Resort Is Hiring A 'Chief Instagram Officer'

Best job ever alert.<p>The Hillside Beach Club Resort in Turkey is looking for a Chief Instagram Officer.<p>You would be paid to and take pictures around this gorgeous resort and upload them to the hotel's Instagram feed. In a way, you all do this for free already.<p><b>The resort is absolutely gorgeous. This</b> …

McDonald's Buys Twitter's First Globally Promoted Trend, But Did #FryFutbol Backfire?

McDonald’s went all in on social media on opening day of the FIFA World Cup, but it might not have scored the points it was hoping for. The fast food …

8 Personal Branding Hacks to Increase Your Online Visibility

Becoming interesting isn’t just about learning how to become a good conversationalist. You need stories to tell. And the way you communicate those stories on the Internet is through content.<p><b>Personal branding online is not about you, it’s about your content.</b><p>I realized it early in my career. In every …

The seven most interesting things BuzzFeed founder Jonah Peretti said to Felix Salmon in his massive interview

BuzzFeed may still be primarily known for producing “snackable” content that’s easy to consume and/or share quickly, but an interview that former …

Twitter is hoping the World Cup will help fix its biggest problem

Twitter is going all out for the World Cup. Today it turned on hashflags, a feature which places a tiny emoticon of a country’s flag inside tweets with a # and the relevant country code for participating teams.<p>But the social media service, which has been struggling to convince investors of its …

Pinterest's Web Search Is About to Get Much More Powerful

Pinterest's new Guided Search feature, which the company first unveiled on mobile in April, is coming to the web.<p>Pinterest users will soon see a new …

Google Introduces “Google My Business,” A New One-Stop Shop To Help Business Get Found Online

Google announced a suite of tools this morning for business owners, offering them a one-stop shop to update their business information, add photos, read reviews and, of course, use Google+. The service, called “Google My Business,” seems to be aimed at those who have yet to figure out how to “get …

Panda 4.0 Analysis | Nuclear Option Rewarded, Phantom Victims Recover, and Industry Experts Rise

On May 20th, 2014 Google’s Matt Cutts announced that Panda 4.0 was rolling out. Leading up to that tweet, there was a lot of chatter across the …

JFK Library to Use Kennedy's Words to Tweet About Current Events

Would U.S. President John F. Kennedy have supported #YesAllWomen? Would he be fighting to #BringBackOurGirls?<p>More than 50 years after his untimely …

World Cup Advertisers Trade Commercials for Hashtags

For advertisers during the World Cup, hashtags are becoming as valuable as 30-second commercials.<p>With few breaks in action during a soccer match, …

Facebook Takes on Snapchat with Slingshot App

Facebook is trying once again to enter the increasingly crowded ephemeral messaging app market with Slingshot, a photo sharing app. But unlike Snapchat and other services, before you can see a photo, you need to reply with a photo of your own.<p>The app is the social network’s second attempt to take …

How Often Should You Change an Advertising Message? (Way Less Than You Think) - Copyblogger

In 1996, Richard W. Lewis, New York City ad man and executive at TWBA, wrote in his best-selling book The Absolut Book:<p>The Absolut Vodka advertising …

Content Marketing

Website Optimization: Marketers' Top Goals and Areas of Focus

Most marketers say increasing lead generation and traffic volume are their top website objectives in 2014, according to a recent report from …

Instagram Expands Ads to International Users

Instagram is taking its advertising strategy global.<p>The photo-sharing service owned by Facebook announced on Tuesday that it will begin showing …

How Chobani failed with the #howmatters hashtag

You know that queasy feeling you get when you look at a yogurt in the back of the fridge with an expiration that pre-dates the previous World Cup? …

How Eyetracking Can Improve Your Webpage Design

<i>Alexander Huls is a freelance writer who has been writing about pop culture for over five years. His work has appeared in the New York Times, the Atlantic, National Post, Film School Rejects, and more. This post was originally published on the Shutterstock blog and has been reprinted with</i> …

Pinterest Joins Facebook, Twitter in Battle for Small Business Advertisers

Pinterest is expanding its first major ad offering, Promoted Pins, to all businesses in hopes of capturing ad dollars from small and medium size …

4 Tips To Instagram Your Business

Gatorade Twitter account trolls LeBron James over cramping

LeBron James cramped up in Game 1 of the NBA Finals and the Gatorade Twitter account pounced.<p><b>More postseason coverage: Playoff schedule, results |</b> …

Facebook for Business

Over the past few months, I’ve read articles and answered questions from many people who are concerned about declines in organic reach for their …