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Earned media strategy: How to grow your influence and authority

Earned media should be an integral part of any thought leadership program. Here’s why you should add this strategy to your marketing and …

Wool gathering, nest building, and massage chairs: Dan Tynan on CES 2018

Few people have a better perspective on CES than journalists, and one of the most insightful has always been Dan Tynan.<p>An award-winning writer, …

Indiegogo’s John Vaskis on how PR fuels crowdfunding success

A compelling video, an existing base of supporters, and a great product are all key to a successful crowdfunding campaign. But to amplify your reach, …

circuitbreaker

Studio 360

The pioneers who are making the first virtual-reality narratives.<p>Janicza Bravo makes short films about loneliness. In one, Michael Cera plays an abrasive paraplegic who can’t get lucky. In another, Gaby Hoffmann plays a phone stalker for whom the description “comes on too strong” is not strong …

New York Post

A branch of notorious “sex cult” Nxivm is covertly recruiting within...<p>A mother says her 1-year-old son was hit in the...<p>Ronda Rousey won her first …

Paul Cheung explains why the AP is leaping into virtual reality journalism

Paul Cheung is leading the AP’s charge into virtual reality journalism. The recently announced partnership between AMD and the AP is the latest in a …

2016 trends in PR and tech media with Sam Whitmore [The NewsHackers Podcast] - The NewsHackers

Sam Whitmore has produced his tech-focused Media Survey for PR pros since 1998. In that time, he has interviewed scores of editors and reporters, …

The simple, extremely challenging way to catch the attention of Digital Trends Editor-in-Chief Jeremy Kaplan

Photo credit: Jessica Lee Star/Digital Trends<p>As Editor-in-Chief of Digital Trends, Jeremy Kaplan’s job is “keeping the site awesome.” And he has – 20 …

5 ways to get noticed at CES 2018

After 10 years of attending CES, I’ve seen a lot of different strategies for earning media coverage at the show. Here are five of the best ways to …

CES 2016 Day 1 in pictures: Virtual reality, robots, 8K TV, drones

Know your audience. It’s the most fundamental — and most ignored — communications advice around. Too many...<p>Will you soon be watching the news on …

CES 2016 day 2 & 3 photos: Connected cars, sports tech, curved displays

Few media are diving into live streaming like Cheddar, the millennial-focused CNBC of Facebook Live. Broadcast from the...<p>Where do all the tech toy …

5 types of visual content that upgrade your storytelling

The moment you open this Grantland story (R.I.P.) about Jeff Henry, water slide pioneer, you’re shooting down Henry’s 17-story creation, the largest …

The New York Times hopes its first virtual reality film, “The Displaced,” kicks off mass adoption of VR

“We hope people see this as the moment when VR went mainstream.”<p>“This is probably the largest communal screening of a virtual reality film ever,” said New York Times Magazine editor Jake Silverstein, as people began to fumble with cardboard visors.<p>True, but it was also only one of several firsts …

Virtual Reality

The 2 words that will elevate your business storytelling

Your company's news should always start with the facts. But every announcement should also be about why the facts matter. Ask yourself these …

2 takeaways on how, when, and where people read news

A deadline used to mean “get your article to your editor.” Now it means the best time for your editor to publish that article (which is 12:18 p.m., …

#ONA15Data: A Year in Data from Parse.ly

With more than 400 digital media sites as clients, the Parse.ly team is often asked very specific questions about the best ways to reach an audience. …

Digital Media

Automation in the Newsroom

Philana Patterson, assistant business editor for the Associated Press, has been covering business since the mid-1990s. Before joining the AP, she …

Journalism

Can Mommy Bloggers Still Make a Living?

Heather Armstrong’s Dooce once drew millions of readers. Her blog’s semi-retirement speaks to the challenges of earning money as an individual blogger today.<p>The success story of Dooce.com was once blogger lore, told and re-told in playgroups and Meetups—anywhere hyper-verbal people with Wordpress …

What’s Your Hour in ‘Silicon Valley Time’?

<b>The tech press moves like clockwork, fitting company narratives into a predictable arc. Here’s how pros deal with it.</b><p><b>I don’t remember</b> who told me …

Silicon Valley

The new importance of ‘social listening’ tools

<b>The tipoff came in a tweet.</b><p>In an April meeting of the Senate Finance Committee, a tragically buttoned-up affair, the subject of the day was tariff …

Have LinkedIn and Medium Killed the Old-Fashioned Blog?

I didn’t start my business: my blog did.<p>When I started blogging in 2004, I had just finished graduate school and I was trying to figure out what I was going to be when I grew up. I knew I wasn’t going to pursue a traditional academic career, but I wasn’t sure what else a Ph.D. had prepared me …

You think Snapchat is for sexting, but it's actually a giant threat to Google, Facebook, and TV

The strongest cable show was AMC's "The Walking Dead." Its midseason finale, in November, reached 14.8 million people.<p>Big numbers, right?<p>Try this one: 24.79 million.<p>That is the number of people who, on the evening of Jan. 26, 2015, and over the next 24 hours, watched a video broadcast on their …

Social Media

Mobile on the Move: How the News Travels and Where It’s Headed

The Wall Street Journal’s mobile and emerging technology editor, David Ho, likes to start industry conference talks by asking everybody to pass their …

Business Development

How to succeed at Kickstarter and Crowdfunding PR

Based on experience of raising more than $9 million funding on crowdfunding platforms such as Kickstarter and Indiegogo, Heather Delaney, Head of Kickstarter and Consumer Tech at Dynamo PR shares top tips on how not #fundingfail and instead how to be #fullyfunded.<p>This presentation was first given …

Crowd Funding

Crowdfund Secrets From An Expert Who Raised $1.5M In 6 Consecutive Campaigns

<i>“There is no failure; only learning.” – Jeff Hays, film producer and crowdfund expert extraordinaire</i><p>Recently I became acquainted with a film producer in Salt Lake City, Jeff Hays (Jeff Hays Films), who develops documentary films. At age 56 he’s a serial entrepreneur. His LinkedIn profile lists no …

5 Low Budget PR Tips for your Crowdfunding Campaign

In the 21st century, PR encompasses much more than a press release on websites like PRWeb, PrNewswire, or CrowdfundingPR. A PR strategy should laser …