Miguel Angel Romero

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The End Of Advertising As We Know It–And What To Do Now

AKQA’s Rei Inamoto argues that the thing we call advertising is over and offers four guidelines for moving into the next era, when 365-day connection, people-focused stories, and business invention will be key.<p>“How are we supposed to judge a creative idea versus a product idea?”<p>This was a question …

A Close Look At China's Growing Appetite For Luxury Brands

They increasingly see luxury purchases as "lifestyle" rather than "celebratory," and have become more interested in smaller niche brands, as opposed to big established brands like Gucci and Louis Vuitton, Jing Daily recently wrote.<p>This year, Chanel overtook Louis Vuitton as the most sought-after …

Hospitality

The Facebook Advertising Ecosystem Explained

Facebook is a daily destinations for millions and millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.<p>Advertising on Facebook has become more sophisticated, varied, and data-intensive. Facebook has …

Digital Advertising

With Launch Of 3.0, Adobe Social Supports Instagram, LinkedIn, And More, Plus Predictive Capabilities

Adobe says version 3.0 of Adobe Social, its set of tools for social marketing, is going live right now.<p>When I met with Bill Ingram, vice president of product management for digital marketing, and Emi Hofmeister, senior manager of product marketing, they said Adobe Social is part of a larger effort …

The Social TV Ecosystem In One Chart

<i>Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.</i><p>Ad Age The Social TV Ecosystem In One Chart<b>(Ad Age)</b> <br>Looking ahead to …

Marketing

3 reasons why digital video needs to rethink its advertising model

<i>Mo Al Adham is CEO and cofounder of mobile video discovery app Telly.</i><p>Digital video companies like YouTube are not living up to their full potential when it comes to generating revenue. Despite the fact that the company has tripled its revenue, YouTube could be leaving tons of revenue on the table …