Mike A Fagundes

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How to Leverage Live Marketing With Social Media Before, During and After Events

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media and event marketing have two things in common: they are effective, intimate and high-impact ways to reach consumers, with the potential to create long-lasting and meaningful relationships.<p>Several brands are successfully …

Generate Great PR on a Shoestring Budget With These 5 Tips

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>For startups, public relations is one of the most valuable and cost-effective pieces of a marketing mix in comparison to other channels, such as advertising.<p>Top-tier publications create broad awareness and give your company credibility as …

7 Steps to Launch Your Freelancing Career Full-Time

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Freelancing on the side is a great way to make a little extra cash or pursue a hobby. But for some passionate creatives and entrepreneurial types there comes a time when they wonder if they should make the move to full-time freelancing …

How Storytelling Can Create Brand Value for Your Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Having a compelling story gives a business the ability to generate substantial word-of-mouth and in the process increase brand awareness. Stories that add color and character to a business resonate with customers at a deeper level, …

The Big Future: Can we build a better brain?

How will the future change the human brain? This week's <i>Big Future</i> takes a look at a new wave of neurological techniques that directly alter the brain's electrical patterns, correcting seizures and movement disorders. Some doctors are even experimenting with using it to treat depression. Could the …